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All Posts Tagged: spa

9 Ways to Boost Your Retail Sales

9 Ways to Boost Spa Retail Sales: Original Article Contributed by Universal Companies

Consumers (especially millennials) are spending increasing amounts of time and money on wellness experiences, driving overall growth in the spa industry. Despite this, many aesthetic medical practices are missing an opportunity to translate this into increased retail sales.Practice owners are uniquely poised to drive this growth by virtue of their position as wellness experts, helping clients cut through the white noise to find real solutions to their problems. To help you maximize your revenue potential, we’ve put together 9 fail-proof ways to boost your retail sales.

1. Samples, Samples, Samples

Providing product samples is one of the easiest, most effective actions you can take to increase total retail sales in your spa. One study shows that offering samples not only increases sales in the short term, but that it also impacts sales long after they’ve been given out. The same researchers found that in-store product sampling increases total category sales, not just the products being sampled. This means that offering clients samples of one skin care product can drive sales of other skin care products, even those of a different brand!

2. Educate & Upsell

How will your clients know what to buy if they’re never made aware of the products and brands you’re selling?

Training your team is the only way they will be able to effectively suggest products to customers without coming across as a salesperson. When your employees understand and believe in your products, making recommendations on the specific needs of their clients becomes an organic and unobtrusive process.

3. Make Your Retail Items Available Online

Making your retail products available online adds simplicity to your clients’ lives. Instead of having to commute for their favorite products, they can conveniently restock from the comfort of their living room. Moreover, research has shown that people want to shop at local businesses, so allowing them the opportunity to support their local spa/practice via an online channel is an easy way to scratch that itch without sacrificing convenience.

4. Incentivize Online Reviews

Online reviews are one of the first things customers look at before buying a product, and they want them to be transparent and authentic. Offering clients a discount on services or a free product if they write a review can make a tremendous difference. While it may seem counterintuitive, make sure your clients know you want to know what they think—regardless of if it’s positive or negative. Having some negative reviews lends credibility to your business and responding to negative reviews in a positive way shows customers that you care. It’s a win-win.

5. Develop a Referral Program

Clients are much more trusting of their friends and family when it comes to product and brand referrals. Offering a referral program with incentives allows for advocates of your spa to share their favorite treatments and products with the people they know, who are more likely to make a purchase.

6. Create Personalized Coupons

One of the best things in the world is getting coupons for things you actually want to buy. Creating customized coupons based on the actions / purchases of your customers is a great way to show clients that you care about what they want, while also incentivizing retention.

7. Reward Your Sales Teams

Employees that aren’t motivated are less likely to sell more than they have to. Try putting a commission strategy in place or offering the leading salesperson a cash reward or extra day off. The sales team is the backbone of any business. Making sure that they’re appreciated is very important.

8. Keep Your Retail Area Clean & Attractive

First impressions matter. If your retail area is dusty and disorganized, chances are your customers are going to think you don’t care about what you’re selling and will be turned off from buying from you in the future.

9. Targeted Marketing

Knowing who you’re selling to is extremely important. Take some time every couple of months to research trends in your geographic area and analyze what your customers are actually buying. Using this data will help you effectively suggest products to specific demographics and allow your staff to take a more personalized, professional approach when dealing with clients.


Universal Companies is a preferred vendor partner of the MedResults Network. MRN Members have access to two-tiered premium pricing on all UCo products & equipment.

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Skincare With Proven Results, On and Off The Skin

Stemology’s Satisfied Clients

Contributed By: Lori Jacobus, CMO of Stemology Skincare

There are a million different skincare brands out there, with a million different claims about reducing wrinkles, eliminating acne or bringing back a youthful glow. But as we all know, the proof really lies in the results. And, with Stemology Skincare, you can be assured that you will see results – in your skin, your clients and your business. Here are a few of our satisfied clients talking about how choosing Stemology has been the best decision for them, and their business.

Doctors See Results

“The proof of a product is when it delivers results; and this one does! Hooray for the great technology behind this entirely modern skin care line!”

– Christine Petti, M.D., F.A.C.S., President and Founder of Spa Bella

Spa Owners Experience Business Growth

“The Stemology line has been a game changer for my business as it allows me a much-needed competitive advantage. Stemology is unlike any other skincare line because it delivers results on the skin like no other, especially when used in “stacked protocols.” The line is esthetically beautiful, the formulas are easy-to-use, and the technology is truly cutting edge.”

– Jeanie Bryant, Spa Director, Beverly Hills Plaza Hotel and Spa

Customers Achieve Youthful Skin

“I looked in the mirror the other day and had to take a double take. Just 4 short weeks ago my skin was looking drab and wrinkly. I was so close to making an appointment for Botox. Then I tried Stemology. After 4 weeks my face has this glow and smoothness I cannot believe. The wrinkles in my forehead are slowly fading. But the best part is that I look in the mirror and feel better about the way I look. It’s like seeing myself in the mirror from 10 years ago. Normally, women do not want you to know their fountain of youth secret. However, I want all of my family and friends to know about Stemology! – Jayej Tilley on Stemology’s Facebook page.

Beauty Press Falls in Love

Star Beauty Award Winner, 2014 Cell Revive Serum Complete “Why It Wins: Stem cell science is complicated stuff, but with this serum, it was easy to see the improvements in our skin’s tone and texture.” – Star Magazine, Star Beauty Awards 2014

Celebrities Won’t Leave Home Without It

“[Stemology] is a Hollywood beauty secret that is used on the set of Grey’s Anatomy and…Kelly Clarkson won’t leave home without it.”

– Mario Lopez, Extra TV

 

What are you waiting for? Contact MRN today to find out more about Stemology and lock in special pricing.

 

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Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

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