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All Posts Tagged: hiring

12 Ways to Set Your New Hire Up for Success

What steps should you take before, during, and after your new hire’s first day at work?

Here are our best tips for getting off to a running start.

We originally created this list for the benefit of our members and as a component of our Hiring Guide— and as our own company grows, we’re constantly being reminded of how important it is to go through all twelve of these steps with each and every new hire.

You may be stunned at the difference this will make in how well your new employees acclimate, and at the impact it will have on your team as a whole.

  1. Create or designate a workstation or workspace ahead of time(whenever applicable), and clean it up in advance. Even when your new hire will be working in shared spaces, know where their orientation and training will occur, and make sure you are set up.
  2. Consider how much training will be needed, on what topics, and who will administer or oversee it, before your employee starts. (Will they need training to use your software system? How about HIPAA training before they are exposed to patients and patient data? Safety and emergency procedures? Patient procedures or your office’s routines? Any specialized diagnostic or treatment instruments that they may not have used before?)
  3. Know what needs to happen first.You want to get your new employee doing useful work as soon as possible, so they can feel productive. However, it is essential not to skip HR and training steps that may be required first.
  4. Designate a mentor in advance. Choose one of your most positive, capable, approachable employees. Make sure that mentor has the extra time and energy needed to help the new employee find their footing.
  5. Schedule your new hire to start on a day and at a time convenient for your office manager (and/or anyone else who needs to explain your HR policies or help with initial training). Avoid scheduling a new employee to start when those who will be most closely training and working with them will be on vacation or too busy.
  6. Introduce your new employee to the team! It’s tough to find the right time to introduce yourself when everyone is in the middle of work.
  7. Clarify the new employee’s place within the team, and how their job and work fits in with everyone else’s. Your new hire should know who they report to, and where they go for problems, issues or complaints.
  8. See that your new employee isn’t abandoned at lunch time.Whether your staff eats in small groups in the break room or wanders off for lunch, it’s best if new team members don’t eat a lonely sandwich at the reception desk on their first day.
  9. Set expectations, and be clear about assignments and goals.Consider a welcome letter (without making any promises of long-term employment).
  10. Provide time and quiet space for your new hire to read through and sign acknowledgement of your office policies, as well as completing all necessary forms and agreements.
  11. If there are specific acronyms or buzzwords in use by your staff, or FAQs that new team members always need the answer to, provide a glossary and/or the key information they’ll need.
  12. Finally, cover your bases! Use a New Hire Checklist like the one we’ve provided HERE to verify that you have distributed all required forms and notifications, obtained all signed forms you need back from the employee, completed required training, etc.

Remember, nobody ever gets a do-over at making a first impression. Your employee’s first few days are your chance to solidify their relationship with your organization and set expectations of what is to come.

Ultimately, you’re hoping to inspire loyalty and a desire to succeed and thrive at your practice—so it’s important to make as positive an impression on them as you want them to make on you.

By the way, if you’re not already using CEDR’s Hiring Guide as a reference each time you go through the hiring process, and you’re a medical employer of any specialty, you can grab a FREE copy of it HERE. It’s packed with tips and tricks that will make each stage of your hiring journey easier and more effective.

Friendly Disclaimer: This information is general in nature, and is not intended to replace good counsel about a specific issue with either your attorney or your favorite HR expert.

By: Paul Edwards, CEO of CEDR HR Solutions

Writer Bio

Paul Edwards is the CEO and Co-Founder of CEDR HR Solutions (www.cedrsolutions.com), a partner of MedResults Network, which provides individually customized employee handbooks and HR solutions to medical offices of all sizes across the United States. He has over 20 years’ experience as a manager and owner and specializes in helping medical offices solve employee issues. Paul is a featured writer for many medical magazines and speaks at employment education seminars, conferences, and CE courses across the country. He can be reached at pauledwards@cedrsolutions.com.

*MedResults members receive exclusive benefits from CEDR HR Solutions. Learn more here!

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5 Things That Make or Break a Brand

Although traditional medical providers don’t want to believe it, along with their medical practice, THEY themselves have a unique brand.  Perhaps this doesn’t apply to many of the savvy aesthetic medical providers in our industry who’ve already chosen to take advantage of that concept and build astounding brands and reputations based on specific treatments, ostentatious ‘personas’ or expert marketing.  However, as the majority of business people and patients, like myself, can attest, a physician or medical spa’s perceived brand or lack thereof can be the deciding factor as to whether we choose them for an aesthetic treatment.

If every aesthetic practice has a ‘brand’ and every brand has a perceived promise, what is your ‘promise’ to your patients? 

As an aesthetic provider, what does your “promise” convey to your patients and prospective patients? What about your promise of your expertise or experience?  Do you promise high-quality service and luxury?  Or do you promise easy booking, great prices, fast service?  Each of these “promises” communicates a very UNIQUE brand to your prospective customers.

Assuming you want to maintain your brand, your reputation, and the positive opinions of your patients, it’s critical to consider all of the things that can keep you teetering on the brink of success or distress!

Appearance Matters.

Have you ever walked into a restaurant where the floors were dirty, the tables were unclean, and nobody seemed to do anything about it?  If so, did it make you want to eat at that restaurant again?  I think we know the answer to that riddle…Absolutely NOT!  An aesthetic medical practice is similar in that your appearance (i.e. the condition of your practice, the reception or waiting area, and the overall aesthetics) matters to existing and prospective patients. While it’s not necessary to have a professional design team re-do your office space, it is important to remember that your patients visit you to enhance their appearances.  If you can’t maintain your own…and this includes your practice AND office staff, you’ll slowly drive patients away.

Service. Service. Service.

This is NOT a new concept.  A little customer service goes a long way.  Treat your patients like they’re unique…they’re special to you and your business.  If they have a question that you can’t answer, find the answer and get back to them.  If they have an anniversary as a patient (or are perhaps celebrating one), acknowledge it. Go out of your way to provide exactly what your customers want and what they don’t KNOW they want, but will eventually need.  This is the key to gaining lifetime loyalty.

Quality Over Quantity.

Customer service is one thing, but quality service is entirely different. If you want to be known as the best, the quality of your work MUST be the best (or at least pretty incredible).  You won’t do this by cutting corners.  I’ve met dozens of aesthetic business owners who think it’s okay to use injectables that aren’t ‘fresh’ and a few who’ve diluted their product to save margins.  I’ve also met some who’ve skipped important aspects of a patient consultation (like setting up expectations and discussing post-treatment protocols) to increase the quantity of patients they could see that day.  This type of quality of service is doing a disservice to the patient and the practice, and it screams poor quality! 

Expecting Patients to Have the Right Expectations

Before you became a medical provider or entered the aesthetic medical business, did you know what to expect from every treatment or procedure?  Probably not. This type of information comes from an advanced education and years of experience.  Manage a patient’s expectations so that you can ensure they’ll feel satisfied with the results of a treatment.  Sometimes the best you can do for you brand and a patient is to say ‘No’ to a patient who expects a result that is unrealistic.  Not only will you avoid creating and unhappy patient, but statistically speaking, you’ll avoid the loss of 30 others who are reading their bad reviews online!

Staff: Hire for Personality, Train for Skills!

It takes only seven seconds for us to judge another person when we first meet them.  Your employees are no exception. They can MAKE or BREAK your brand.  Their appearance (#1 on my list), the customer service and quality of service they provide (#2 & #3), and their ability to provide realistic expectations to patients (#4) are all included in your patients’ experience and perception of your business. If your newest employee rarely smiles, rushes through treatments, and never engages with patients, do you think you’d want someone to judge YOU based on their impression of that employee?  Treat your staff as an extension of you, your business, and your brand…and choose wisely! 

Jamie Parrott, Vice President & Chief Operating Officer of MedResults Network

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