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Game Changing Skincare Ingredients

Are Stem Cell Extracts the New AHA/BHA’s?

Game changing products, ingredients and inventions don’t always catch on right away. Starbucks was founded in 1971, but didn’t take off until after 1983. Twitter started out as a site called Odeo. Ever heard of it? We didn’t think so. And so it is with skincare ingredients too. Up until stem cell technology came into the skin care industry a few years back, the most game-changing ingredient was the inclusion of alpha and beta hydroxy acids (AHA/BHA) in skincare.

However, like most game changers, AHA/BHAs were not readily acknowledged as a positive innovation. The Food and Drug Administration (FDA) approved AHA’s for over the counter sale in 1992. But, initially AHA/BHAs were not widely accepted by consumers and were even criticized by the FDA, even after their approval. 

Let’s admit it – putting acid on your skin seems totally counterintuitive, right?

Even EWG’s Skin Deep quoted the FDA’s Office of Cosmetics and Color as recent as 1999 saying, “Very little about the process restricts the sale [of AHA/BHAs]. It’s a somewhat alarming idea to put acids on the skin. It raises obvious safety questions.”

Fast-forward to almost two decades later, and AHA/BHAs are in nearly every anti-aging product on the market. No longer considered “risky” or “a fad”, these acids are used to reduce wrinkles, lighten dark spots, smooth skin and renew a beautiful complexion. And no one finds it an “alarming idea to put acids on” their face. AHA/BHAs can be found in skincare from high-end products, to department store brands, to drug store items. In short, they revolutionized the anti-aging skincare industry, despite the initial back lash from consumers, watch dogs and government agencies alike.

The same could be said for stem cell technology in skincare. Hitting the cosmetic market first in Europe in 2007, stem cell technology was already buzzing in the medical fields as a miracle innovation and a game changer. Advancements were already being seen in healing post-surgical conditions and hope was widespread that stem cells would be the answer to curing many diseases and conditions that had alluded doctors – until now.

However, much like AHA/BHA’s, consumers were not as quick to accept stem cell technology in skin care products. Controversy and misunderstanding surrounded, stem cell technology in skincare. However, most of it is old mythology based on half-truths and fear from businesses who resist change and whose bottom line relies on the stayed technologies from days gone by.  But like everything, if we are to advance, we must grow and change and offer better solutions for keeping skin healthy and youthful, without injections or surgery, especially now as more and more people are choosing to stave off more aggressive procedures for as long as possible.

Some people fear that using stem cells in skincare can be dangerous. However, there are no stem cells or DNA in skincare products…ever! Stem cells are much too large and fragile to survive the skincare formulation process. What the products do contain are the healing peptides the stem cells secrete. Others site ethical issues, thinking that the stem cells harvested for cosmetic use come from fertilized human eggs (embryonic stem cells). While some companies do use this source, most do not. So it is important to check company information closely. The best stem cells used for skin care formulation are Adult Mesenchymal Stem Cells, which come from adult human donors who are vetted and certified much in the same way organ donors are. 

And much like the AHA/BHAs of the past, the fear of the advancement of stem cell technology in skincare is unfounded, and totally incorrect, with peer review journals in the medical filed touting their efficacy on the skin.

Clinical studies being conducted on skin care products utilizing stem cell technology continue to astound and impress the industry. And while stem cell technology will be an integral part of the future of skin care because it mimics the natural renewal process of our body (and our skin), its main benefit is the assistance in epidermal and collagen production. A good skin care product line also needs to address hydration, environmental protection, evening of skin coloration, skin nutrients and cellular health, as well as other specific issues. At Stemology, we have found that many other ingredients are necessary in our formulations to properly address these multiple needs.  We understand there’s no one trick pony when it comes to skin health, but that it’s the formulation in total that delivers the targeted benefits customers desire.

Stem cell technology in skincare is already showing great advancements. Stemology continues to be on the cutting edge as the leader in Stem Cell use in skincare, as well as the ethical implications and safety of formulations utilizing extracts from Stem Cells.

 

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

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Skin Care In Your 40’s and Beyond vs. Your 20’s

Should A Skincare Routine Be Changed With Age?

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel

It goes without saying that as we age the way we approach life changes, sometimes drastically. And why would it be any different with skincare? So as we move on into the “golden years” of our lives, let’s take a look at the differences in the approaches to skincare, and we’ll give you some tips on how to help your Clients make the most out of their skincare routine as they enter their 40’s and beyond.

Cleansing

In Our 20’s: Wash my face? Maybe. But I’ll probably just stay up late and fall into bed with a full face of makeup on.

In Our 40’s: Wash my face? Yes, religiously! By now we know that cleansing morning and night is a “have-to” not a “want-to.” But we can help customers improve the quality of cleansing by recommending cleansers that are natural and even organic (we’ve probably done enough damage with the Noxema cleansers of our youth!), and that have additional hydrating properties required for skin that tends to become drier as we age.

Toning

In Our 20’s: Whatever can help dry out the occasional breakouts is on the list. Seabreeze anyone?

In Our 40’s: We now know how drying and harmful alcohol astringents can be, and we also understand what pH levels are and why they are important to maintain. (See, chemistry class was good for something!) For optimal results, recommend a toner with additional herbal botanicals and extracts that will help prep the skin to optimally receive the corrective active ingredients from treatment products.

Facial Treatment

In Our 20’s: Aside from the occasional acne spot treatment, cleansing and applying moisturizing make up are the basic facial routine (if that!).

In Our 40’s: During our 30’s, our treatment product focus started to move from acne and sun damage to wrinkles and collagen improvement. But in our 40’s, we’re fully immersed in all things anti-aging and are tailoring our skincare treatments accordingly. Help your clients switch up their treatment products as the seasons change, and their activities differ, before their skin tells them to do so. Recommend the treatment product that is best for their skin concerns at that specific time.  They’ll love it!

Treatment Booster

In Our 20’s: You want me to buy two treatment products? I barely use one treatment product.

In Our 40’s:

Consumers have now become novice skin care mixologist, but they still need the support and guidance of a skincare professional. This is where you shine. If it’s after summer, make sure clients are boosting their brightening regimen. If it’s winter, it’s a good time for them to start boosting their collagen production and moisturizing products. Customizing skincare routines is your passion, and you know the value of two treatment products vs. one. Recommend client’s use a basic, multi-active treatment product, and then “boost” their results by layering a more specific treatment product over it, like a brightening or collagen boosting, wrinkles reducing serum, to really focus in and target.

Eye Treatment

In Our 20’s: Eye cream? What’s that?

In Our 40’s: Consumers are still learning the difference between an eye cream and an eye serum, and need to be addressing the delicate eye area both morning and night. Crow’s feet, sallow skin, dark circles and sun damage around the delicate eye area have become an obsession with the skincare purchasing public. Recommend formulas that treat all these aging symptoms in one product and your Client’s will see you as a time-saving here!

Moisturizing

In Our 20’s: Of course I moisturize! After cleansing with Noxema and toning with Seabreeze, but my skin feels really dry.

In Our 40’s: We know the value of having two different moisturizers – one formulated for daytime and a one specifically for overnight, but consumers?  Not so much. “As you sleep, skin, like the rest of the body, does the majority of its repairing, restoring and regenerating. A good night cream should be designed to focus on repair, recovery and hydration,” says Dr. Hal Simeroth, Chief Technical Officer for Stemology. Make sure you’re your Client’s are educated about the difference and the need for both.

Sunscreen

In Our 20’s: But if I use sunscreen, how can I work on the perfect bronze tan?

In Our 40’s: You already know that sunscreen has now become a non-negotiable. It’s in our daytime moisturizer, and we know to reapply every two hours when outside. As a skincare professional, you’ve seen first hand the damage that being a sun-worshiper and not using an SPF can do to skin – everything from wrinkles to advanced aging to uneven skin tone. Help your clients find a daytime moisturizer that contains an SPF. And advise they look for sunscreen formulations that are chemical-free, natural and organic. And even better, educate them on repairing environmental damage after environmental exposure with after-exposure products proven to stop free radical damage in its tracks.

Professional Treatments

In Our 20’s: Who has the time or money to go to an esthetician?

In Our 40’s: Quarterly facials are a must, if not monthly, to keep cell turnover at optimal levels and ensure the best skin health. And quarterly appointments to a cosmetic dermatologist will help your client’s keep on top of the latest technologies and skincare innovations. 

 

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

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2017 #SkinGoals

Here’s What Beauty Consumers Want in 2017

Each year, beauty consumers evolve; and each year the beauty industry adjusts accordingly. MedResults Partner Stemology Skincare, makers of the first and only all-natural and intelligently organic anti-aging skincare line utilizing the power of stem cell technology, has dubbed these annual “trends” #SkinGoals. So, what are consumers’ saying about their #SkinGoals for 2017? Let’s take a look.

#SKINGOAL: ELIMINATE TOXINS IN YOUR BEAUTY REGIMEN

Increased curiosity and concern from women of all ages about what goes into their beauty products will continue to boost the natural and organic beauty market. Women are looking for cleaner, greener options. But they are also demanding that these natural products produce anti-aging results as good as, or better, than their chemical-laden counterparts. In 2017, women will be cleaning out their skincare and makeup reserves and replacing them with healthier, more natural options.

#SKINGOAL: PLUMPER LOOKING SKIN

Plump, full, youthful-looking skin will be the goal in 2017. And single-approach products just won’t do anymore. Look for skincare products that take a dual plumping approach, supporting the skin’s natural collagen building process while also assisting in stimulating new collagen formation. Scientifically advanced ingredients – like lab engineered non-animal, single strand soluble collagen – attracts water to plump skin’s appearance while also increasing the long-term formation of dermal collagen for reduction of wrinkle appearance and improvement in skin firmness.

#SKINGOAL: LOOK GOOD WITHOUT MAKEUP

Heavy contouring, highlighting and strobing are out. Soft, radiant skin is in. In 2017, makeup will get lighter and more natural. And a good natural makeup look starts with healthy skin. Therefore, results-oriented skincare will become the critical first step of a woman’s makeup routine. And products that treat skin while covering, like tinted moisturizer or alphabet creams that also offer SPF, will continue to be popular.

#SKINGOAL: FEEL GOOD ABOUT YOUR PURCHASES

Consumers want to invest in products they feel good about. Increasingly, it is the story behind the product claims that is gaining consumer attention and enticing them to purchase. Companies that have ethical foundations such as being cruelty-free, sourcing sustainable ingredients, supporting philanthropic causes or committing to eliminating toxins in their formulas, will be moving to the top of many consumer wish lists this year.

#SKINGOAL: SIMPLIFY YOUR BEAUTY REGIMEN

Let’s face it; people are only getting busier as time goes on. So the faster they can get through their beauty routine, the better. Gone are the days of endless amounts of potions and lotions. Today’s beauty products are all about efficiency. Consumers want their products to work quickly and work well…and they will pay for the convenience! 2017 will see women reducing the number of products they use in favor of products that multi-task and have proven results.

2017 is shaping up to be the beauty industry’s best year yet! What are your #SkinGoals this year? Tell us in the comments.

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

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Preparing for New Year, New You

10 Tips To Build Business in the New Year

The rush for self-improvement at the New Year is a great time to grow your business. And with 47% of people say they want to focus on self-improvement in the New Year (Statistic Brain), this is the perfect time to educate clients that self-improvement resolutions are further reaching than just weight loss. With this in mind, we have 10 tips to help you build your business during this “new year, new you” season.

1.    Encourage clients to incorporate aesthetics into their “new year, new you plan.” Self-improvement is a broad category that definitely includes aesthetics and beauty treatments. However, consumers don’t always think of it this way. Get the word out on your blog, in advertisements and on social media. Remind consumers that their face is the most visible part of their body and a crucial piece in a total self-improvement package.

2.    Be solution oriented. Clients usually have specific skin concerns in mind that they want to improve. When marketing to your clients, think from their point of view – their skin concern. Tailor a “new year, new you” message specifically to them to them, discussing how they can reverse sun damage, decrease wrinkles, or lighten under-eye dark circles to help them look and feel their best this year.

3.    Stock up. Make sure you are prepared for the new year, new you rush by having ample inventory on hand at the start of the year. This is also a great time to invest in sample-sized products so that your clients who want to overhaul on their aesthetic routine can try before they buy. (This month Stemology is offering a free sample with full size purchase on all serums and moisturizers.*)

4.    Staff up. Nothing is more frustrating than having loads of clients wanting your services, but not enough service providers to accommodate them. Be prepared for the “new year, new you” rush by configuring your staffing schedule early. And encourage staff members promote their “new year, new you” services via their own social networks.

5.    Make it a package. Consider creating a New Year, New You package that combines services and products with a savings. Design the package to run the time it takes for the client to see maximum results from your services, and watch them come running back for more!

6.    Remember to take before & after pictures. We all know this is a step that is so easily forgotten. But you’ll want those images to show your client (and potential clients!) how amazing their results are. So, set a reminder, make a checklist, or do whatever it takes to help you remember to take before and after pictures of your clients.

7.    Research 2017 beauty trends. Knowing what’s trending is a great way to continue the conversation, whether it’s in-person or on social media. Don’t know where to start? Here’s what Vogue, Allure and Elle are predicting.

8.    Plan a VIP event. Who doesn’t love to be treated like a VIP? Plan a New Year, New You VIP Event after the holidays and include a special VIP promotion only available for people who attend the event. Help your best customers look their best in 2017.

9.    Educate clients and be helpful. By focusing on client education and how you can help them feel better, you are creating emotional connections with your clients, and longer-term customers. Wanting to look beautiful is a deeply emotional desire. The more you respect that in your practice, the more loyal your customers will be.

10.    Utilize your brand partners. Contact your brand partners now to find out what marketing promotions they are running that you can take advantage of. Many brands have pre-designed signage, email templates, marketing materials and more that you can use to build your own business. (Stemology offers monthly sell-in and sell-through promotions, as well as numerous education modules and marketing materials to help you be successful!)

Here’s to a New Year and a New You in your business. Happy Holidays everyone!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

*Restrictions apply. Minimum order of 12 pieces to qualify. Contact your MRN representative for more information.

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