Practice Education

Why Your Business is Like a Book and How to Make it a Best Seller

Every business has a STORY to tell. In many cases, businesses do a good job telling a portion of their STORY. This portion should not be called “telling”. It should be called “selling”. What I mean is that most businesses have dialed in their STORY about their products and services. They know the benefits and …

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3 Ways You’re Helping Your Competitors Get Ahead

“We can’t compete with the practice down street!” Ever heard or thought that phrase?  It’s something we’ve heard many times from our 2,800 aesthetic medical members.  Just like any other business, we’re all concerned about our competitors and new entrants to this space. There are many ways that aesthetic practices can easily differentiate themselves. Some …

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vaginal laxity

Vaginal Laxity. The Frequent Problem That’s Infrequently Addressed.

This past month we recently launched a partnership with the newest device to enter the women’s health space in the USA.  Although the efficacy of several women’s health devices is debatable at best, the most important aspect of these technologies lies in what manufacturers claim to treat vs. what they actually treat. We’ve done extensive …

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5 Things That Make or Break a Brand

Although traditional medical providers don’t want to believe it, along with their medical practice, THEY themselves have a unique brand.  Perhaps this doesn’t apply to many of the savvy aesthetic medical providers in our industry who’ve already chosen to take advantage of that concept and build astounding brands and reputations based on specific treatments, ostentatious …

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Price Shopping

Consumers Believe In Price Transparency. So Should You!

While some core specialists worry about losing patients to less expensive competitors, one expert sees price transparency as a benefit. By: Jonathan Kaplan, MD, MPH As physicians pursuing cosmetic patients, we’ve become more marketing director than healthcare provider in some instances. It feels like we’re in a hamster wheel of marketing; spending money in an …

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3 New Ways to Use Gift Cards in Your Practice

Gift cards have a lot of power – they’ve proven to help businesses increase average spend and attract new customers.  Gift cards are a mainstay in Retail environments – but today even service driven businesses like Med Spas, plastic surgeons and physicians are utilizing gift cards in creative ways to help them advertise new products, …

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