The Premier Buying Network for Medical Spas & Aesthetic Physicians


  Contact : 1.844.799.2384

All Posts in Category: Plastic Surgery

MedResults Partners with Sientra® for BIOCORNEUM®

MedResults Network Announces Marketing Partnership with Sientra® for its Silicone Scar Treatment BIOCORNEUM®

April 17, 2018

This week, MedResults Network is very pleased to announce a marketing partnership with Sientra, Inc., a medical aesthetics company. MedResults Network’s 3,100 members now have access to exclusive benefits with the physician’s choice for advanced scar treatment. BIOCORNEUM® is the only topical scar treatment with FDA-Cleared Silishield™ patented crosslinking medical grade silicone and SPF 30 to prevent and minimize the formation of hypertrophic scars, decrease the appearance of old scars, protect scars from sun exposure’s darkening effects, and dry quickly to adhere to the skin for 12 to 24 hours. BIOCORNEUM can be used on scars resulting from surgical and cosmetic procedures, trauma, wounds and burns, and can be effective on old or new scars. Through its national partnership with Sientra, MedResults Members will now have access to exclusive pricing and benefits on BIOCORNEUM.

B.J. Scheessele, Vice President of Marketing at Sientra, said, “Scar management is an important consideration for surgeons and their patients following many types of procedures. BIOCORNEUM provides patients with a quick-drying, simple to use treatment with efficacy that is backed by strong data across 16 clinical studies. We’re delighted to provide MedResults Members access to this unique technology and look forward to expanding our presence in the aesthetic medical space through our national partnership with MedResults Network.”

Jeff Routledge, President and Chief Executive Officer of MedResults Network commented, “We are very excited and grateful to partner with Sientra, a premier medical aesthetics company. Through our due diligence, which includes speaking extensively with our Members, we are predicting that utilization of BIOCORNEUM will extend well beyond our 600+ plastic surgery practice Members. Interest and excitement is also high within our 400+ dermatology practice and 1,400 med spa Members as well.”

About MedResults Network

MedResults Network is an organization based on saving aesthetic providers time and money. Using the buying power of over 3,000 Members, MedResults has negotiated with over 50+ national vendors to bring aesthetic providers discounts and rebates on the products and services they use daily. MedResults Network is the only national buying group that offers membership to benefits at no cost to Members, with no risk, and with the opportunity for Members to continue purchasing directly from their preferred manufacturers and distributors.

 About Sientra

Headquartered in Santa Barbara, California, Sientra is a medical aesthetics company committed to making a difference in patients’ lives by enhancing their body image, growing their self-esteem and restoring their confidence. The Company was founded to provide greater choice to board-certified plastic surgeons and patients in need of medical aesthetics products. The Company has developed a broad portfolio of products with technologically differentiated characteristics, supported by independent laboratory testing and strong clinical trial outcomes. The Company sells its breast implants and breast tissue expanders exclusively to board-certified and board-admissible plastic surgeons and tailors its customer service offerings to their specific needs. The Company also offers a range of other aesthetic and specialty products including BIOCORNEUM, the professional choice in scar management, and miraDry, the only FDA-cleared device to reduce underarm sweat, odor and permanently reduce hair of all colors.

To access MRN-exclusive pricing on BIOCORNEUM and free samples, visit www.medresultsnetwork.com/experiencebiocorneum

 

Read More

Summer Skincare Switch Up

What Products Patients Should Keep, Add, Trade or Toss

All informed beauty experts know that a season change means a skincare routine change for your patients. With summer just around the corner, we’re sharing our thoughts on which skincare products to instruct patients to keep in their routine, add to their routine, trade out for the season, or toss all together.

Cleanser

Instruct your patients to trade out their hydrating cleanser for a less hydrating foaming or gel cleanser. Dry winter months are behind us, so they can move on to a lighter cleanser. They should look for one that has antibacterial ingredients, like NanoSilver, to help avoid any breakouts from summer sweat and environmental pollutants, which tend to be heavier in the warmer months.

 Toner

Patients should keep toner in their daily skincare routine. In summer, just as in the other seasons, skin needs a  “helper” to normalize pH levels and prepare it to receive corrective actives from targeted treatment products. Instruct your patients to continue toning morning and night after cleansing, using a gel toner to ensure ocular safety.  And they should go easy on the misting sprays as typically, those contain mostly water, which only dehydrates skin further.

Facial Serum

We recommended patients keep or trade out their facial serum, depending on what serum they are currently using. If the facial serum treats multiple skin concerns, like our Cell Revive Serum Complete, then patients can continue using it throughout all the seasons. However, if your patient tends to experience increased sun damage, such as sunspots and hyperpigmentation during summer months, recommend they switch out their winter serum for a Brightening Serum to help keep skin tone even and their complexion glowing.

Eye Serum

Recommend patients keep their eye serum year round. The eyes are the first place to show aging (along with the hands!) – via wrinkles, dark circles, crow’s feet and puffiness – and eye serums and creams are specifically formulated for the delicate skin around the eyes. Instruct your patients to look for a complete formulation that addresses all aspects of eye care to erase the signs of aging without endangering the fragile, sensitive skin of the orbital eye area.

Moisturizer

Patients should be instructed to trade out their heavier winter moisturizer for a lighter summer one. Using a moisturizer that is too hydrating during the hot summer months can make skin feel sticky or slimy, and can contribute to unsightly breakouts.  Have your patients switch to a lighter moisturizer or lotion that lightly hydrates skin and absorbs easily.

SPF

Toss. Yes we said toss! The start of summer is the perfect time to recommend that your patients toss their old sunscreens and buy new ones. Sunscreen shelf life varies depending on its ingredients. Have your patients check the date stamped on the packaging, instructing them to toss any products where the expiration date is hard to read, or if it’s been open for a year or more. For optimal sun protection as well as texture, sterility and stability, recommend they only use sunscreen prior to its expiration date as well.

Mask

We recommended patients keep up with their weekly masking, even during warmer months. In addition, if their skin is on the oilier side, during the summer months they may want to increase the number of times they use it to two or three times per week. Instruct your patients to look for a mask that contains natural and organic ingredients to keep skin healthy while exfoliating and deep-cleaning skin.

Scrub

Recommend your patients add a gentle, natural scrub to their skincare routine if they haven’t been using one already. Time spent at the beach, pool or lake can make skin dry and dirtier than usual. Scrubs can gently slough off that top layer of dead skin and reveal the healthy glow while helping to clear pores of dirt and debris, staving off breakouts.

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

A Few “More” Good Trends

GREAT Points From “A Few Good Trends”

Last week American Spa published an article entitled “A Few Good Trends”, written in the form of a list of ‘predictions’ from a reputable plastic surgeon. This article captured the attention of MedResults Network as we’ve been working to initiate and advance all four of these trends within our network!  While we rarely re-post an article to our news feed, we think Dr. Julius Few hit the nail on the head (so to speak) when he lists his industry trends below.

As we constantly talk to members about what they want, what they provide and their thoughts on what works best, we’ve also included some commentary where we make recommendations on how you can incorporate these trends into your practices today (and in the near future) using the power of the network…

A Few Good Trends

In the medical spa industry, many deemed 2016 the year of the “selfie surgery,” but there’s much more in store for 2017. Here’s what Julius Few, M.D., plastic surgeon and founder of The Few Institute (Chicago), predicts will be the most in-demand beauty treatments of 2017.

Cold + Heat = Killer Body Combo When diet and exercise aren’t enough…. women love the body slimming results they get from CoolSculpting and Venus Freeze, which painlessly freeze fat and remove unwanted bulges from the arms, legs, tummy, flanks and bra area. In a recent study, Dr. Few found that freezing the unwanted fat, then heating up the skin with radiofrequency technology leads to less fat without loose skin.

What MedResults says…Enhance your outcomes. Many MedResults members have reached out to us explaining the benefits of using Coolsculpting (or the Cool Mini) to reduce fat around the submental area, followed by an Ultherapy treatment to tighten the skin. Learn more about the MRN benefit on Ultherapy here.

Non-Surgical Facelift Aging backwards (without surgery) just became a reality. Silhouette InstaLift is an effective non-invasive technology that completely redefines the face in just 30 minutes, restoring volume and reducing wrinkles with no downtime. Few was first in the Midwest to offer it and is celebrated globally for training other doctors.

What MedResults says…Dr. Few is onto something!  Look at the numbers from ASAPS’ 2015 Statistics. Over the last five years, surgical procedures increased by 17% while non-surgical procedures increased by 44%. Give your patients options for non-invasive treatments!

Combination Treatments Patients can now tackle wrinkles, volume loss and sagging in one visit. By “stacking” (or layering) innovative peels, injectables, laser treatments, ultrasound technology, and advanced skincare, this multiple treatment therapy can be delivered in one sitting to generate an optimal outcome with minimal recovery time.

What MedResults says…Patients coming in for procedures or injectable treatments should never go home without retail products to improve and prolong their desired results. After every procedure, suggest a monthly treatment plan that includes regular follow up (like PCA peels) & take-home products and/or devices.  Create your patient’s “at home aesthetic wellness program” with these products and devices.  Learn more about the MRN benefit on PCA SKIN, Stemology Skincare, and LightStim.

New Fillers on the Horizon Restylane, Refyneand, Restylane, and Defyne were recently FDA-approved for the treatment of laugh lines. These next-generation dermal fillers are designed to help smooth smile (or marionette) lines with a natural result.

What MedResults says…#TRUTH. Already we’ve heard announcements of fillers and toxins coming into the market in 2018 and beyond.  However, there are several new entrants that will be on the market as early as this summer.  Industry giants continue to invest in R-&-D to expand their existing portfolios and range of treatments while international players begin building their American presence. Keep your eyes and ears open for new FDA approvals…you can be sure that we’ll be ‘sharing’ these newsworthy announcements!

Original article by Jennifer Nied can be accessed here.

Read More

Game Changing Skincare Ingredients

Are Stem Cell Extracts the New AHA/BHA’s?

Game changing products, ingredients and inventions don’t always catch on right away. Starbucks was founded in 1971, but didn’t take off until after 1983. Twitter started out as a site called Odeo. Ever heard of it? We didn’t think so. And so it is with skincare ingredients too. Up until stem cell technology came into the skin care industry a few years back, the most game-changing ingredient was the inclusion of alpha and beta hydroxy acids (AHA/BHA) in skincare.

However, like most game changers, AHA/BHAs were not readily acknowledged as a positive innovation. The Food and Drug Administration (FDA) approved AHA’s for over the counter sale in 1992. But, initially AHA/BHAs were not widely accepted by consumers and were even criticized by the FDA, even after their approval. 

Let’s admit it – putting acid on your skin seems totally counterintuitive, right?

Even EWG’s Skin Deep quoted the FDA’s Office of Cosmetics and Color as recent as 1999 saying, “Very little about the process restricts the sale [of AHA/BHAs]. It’s a somewhat alarming idea to put acids on the skin. It raises obvious safety questions.”

Fast-forward to almost two decades later, and AHA/BHAs are in nearly every anti-aging product on the market. No longer considered “risky” or “a fad”, these acids are used to reduce wrinkles, lighten dark spots, smooth skin and renew a beautiful complexion. And no one finds it an “alarming idea to put acids on” their face. AHA/BHAs can be found in skincare from high-end products, to department store brands, to drug store items. In short, they revolutionized the anti-aging skincare industry, despite the initial back lash from consumers, watch dogs and government agencies alike.

The same could be said for stem cell technology in skincare. Hitting the cosmetic market first in Europe in 2007, stem cell technology was already buzzing in the medical fields as a miracle innovation and a game changer. Advancements were already being seen in healing post-surgical conditions and hope was widespread that stem cells would be the answer to curing many diseases and conditions that had alluded doctors – until now.

However, much like AHA/BHA’s, consumers were not as quick to accept stem cell technology in skin care products. Controversy and misunderstanding surrounded, stem cell technology in skincare. However, most of it is old mythology based on half-truths and fear from businesses who resist change and whose bottom line relies on the stayed technologies from days gone by.  But like everything, if we are to advance, we must grow and change and offer better solutions for keeping skin healthy and youthful, without injections or surgery, especially now as more and more people are choosing to stave off more aggressive procedures for as long as possible.

Some people fear that using stem cells in skincare can be dangerous. However, there are no stem cells or DNA in skincare products…ever! Stem cells are much too large and fragile to survive the skincare formulation process. What the products do contain are the healing peptides the stem cells secrete. Others site ethical issues, thinking that the stem cells harvested for cosmetic use come from fertilized human eggs (embryonic stem cells). While some companies do use this source, most do not. So it is important to check company information closely. The best stem cells used for skin care formulation are Adult Mesenchymal Stem Cells, which come from adult human donors who are vetted and certified much in the same way organ donors are. 

And much like the AHA/BHAs of the past, the fear of the advancement of stem cell technology in skincare is unfounded, and totally incorrect, with peer review journals in the medical filed touting their efficacy on the skin.

Clinical studies being conducted on skin care products utilizing stem cell technology continue to astound and impress the industry. And while stem cell technology will be an integral part of the future of skin care because it mimics the natural renewal process of our body (and our skin), its main benefit is the assistance in epidermal and collagen production. A good skin care product line also needs to address hydration, environmental protection, evening of skin coloration, skin nutrients and cellular health, as well as other specific issues. At Stemology, we have found that many other ingredients are necessary in our formulations to properly address these multiple needs.  We understand there’s no one trick pony when it comes to skin health, but that it’s the formulation in total that delivers the targeted benefits customers desire.

Stem cell technology in skincare is already showing great advancements. Stemology continues to be on the cutting edge as the leader in Stem Cell use in skincare, as well as the ethical implications and safety of formulations utilizing extracts from Stem Cells.

 

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

Skin Care In Your 40’s and Beyond vs. Your 20’s

Should A Skincare Routine Be Changed With Age?

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel

It goes without saying that as we age the way we approach life changes, sometimes drastically. And why would it be any different with skincare? So as we move on into the “golden years” of our lives, let’s take a look at the differences in the approaches to skincare, and we’ll give you some tips on how to help your Clients make the most out of their skincare routine as they enter their 40’s and beyond.

Cleansing

In Our 20’s: Wash my face? Maybe. But I’ll probably just stay up late and fall into bed with a full face of makeup on.

In Our 40’s: Wash my face? Yes, religiously! By now we know that cleansing morning and night is a “have-to” not a “want-to.” But we can help customers improve the quality of cleansing by recommending cleansers that are natural and even organic (we’ve probably done enough damage with the Noxema cleansers of our youth!), and that have additional hydrating properties required for skin that tends to become drier as we age.

Toning

In Our 20’s: Whatever can help dry out the occasional breakouts is on the list. Seabreeze anyone?

In Our 40’s: We now know how drying and harmful alcohol astringents can be, and we also understand what pH levels are and why they are important to maintain. (See, chemistry class was good for something!) For optimal results, recommend a toner with additional herbal botanicals and extracts that will help prep the skin to optimally receive the corrective active ingredients from treatment products.

Facial Treatment

In Our 20’s: Aside from the occasional acne spot treatment, cleansing and applying moisturizing make up are the basic facial routine (if that!).

In Our 40’s: During our 30’s, our treatment product focus started to move from acne and sun damage to wrinkles and collagen improvement. But in our 40’s, we’re fully immersed in all things anti-aging and are tailoring our skincare treatments accordingly. Help your clients switch up their treatment products as the seasons change, and their activities differ, before their skin tells them to do so. Recommend the treatment product that is best for their skin concerns at that specific time.  They’ll love it!

Treatment Booster

In Our 20’s: You want me to buy two treatment products? I barely use one treatment product.

In Our 40’s:

Consumers have now become novice skin care mixologist, but they still need the support and guidance of a skincare professional. This is where you shine. If it’s after summer, make sure clients are boosting their brightening regimen. If it’s winter, it’s a good time for them to start boosting their collagen production and moisturizing products. Customizing skincare routines is your passion, and you know the value of two treatment products vs. one. Recommend client’s use a basic, multi-active treatment product, and then “boost” their results by layering a more specific treatment product over it, like a brightening or collagen boosting, wrinkles reducing serum, to really focus in and target.

Eye Treatment

In Our 20’s: Eye cream? What’s that?

In Our 40’s: Consumers are still learning the difference between an eye cream and an eye serum, and need to be addressing the delicate eye area both morning and night. Crow’s feet, sallow skin, dark circles and sun damage around the delicate eye area have become an obsession with the skincare purchasing public. Recommend formulas that treat all these aging symptoms in one product and your Client’s will see you as a time-saving here!

Moisturizing

In Our 20’s: Of course I moisturize! After cleansing with Noxema and toning with Seabreeze, but my skin feels really dry.

In Our 40’s: We know the value of having two different moisturizers – one formulated for daytime and a one specifically for overnight, but consumers?  Not so much. “As you sleep, skin, like the rest of the body, does the majority of its repairing, restoring and regenerating. A good night cream should be designed to focus on repair, recovery and hydration,” says Dr. Hal Simeroth, Chief Technical Officer for Stemology. Make sure you’re your Client’s are educated about the difference and the need for both.

Sunscreen

In Our 20’s: But if I use sunscreen, how can I work on the perfect bronze tan?

In Our 40’s: You already know that sunscreen has now become a non-negotiable. It’s in our daytime moisturizer, and we know to reapply every two hours when outside. As a skincare professional, you’ve seen first hand the damage that being a sun-worshiper and not using an SPF can do to skin – everything from wrinkles to advanced aging to uneven skin tone. Help your clients find a daytime moisturizer that contains an SPF. And advise they look for sunscreen formulations that are chemical-free, natural and organic. And even better, educate them on repairing environmental damage after environmental exposure with after-exposure products proven to stop free radical damage in its tracks.

Professional Treatments

In Our 20’s: Who has the time or money to go to an esthetician?

In Our 40’s: Quarterly facials are a must, if not monthly, to keep cell turnover at optimal levels and ensure the best skin health. And quarterly appointments to a cosmetic dermatologist will help your client’s keep on top of the latest technologies and skincare innovations. 

 

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

LendingUSA Announces Exclusive Partnership with MedResults Network

Leading Patient Financing Provider Now Available to Members of Largest Aesthetic Buying Group in the US.

LendingUSA, a patient financing leader for cosmetic surgeons, aesthetic medical spas, and dermatologists, has announced an exclusive partnership with MedResults Network, the premier buying network for medical spas and aesthetic physicians in the US. The partnership with LendingUSA, which launches today, gives MedResults Network’s 2,700+ members access to LendingUSA’s patient financing solution.

“Our mission at MedResults Network is to look for new and innovative ways to save our members time and money to help them reach their business goals,” says Jeff Routledge, President and CEO of MedResults Network. “Through numerous conversations with our Members, we have seen a real need in the market for a competitive, convenient and innovative patient financing solution that practices and medical spas can easily adopt and confidently provide to their patients. We’re extremely proud to partner with LendingUSA in pursuit of our objectives and our Members’ needs.”

LendingUSA gives medical practices the ability to approve patients for financing directly at the point of sale using a custom tablet. Generally, they can provide loan decisions in a matter of seconds and can complete the entire financing process in as little as seven minutes. LendingUSA offers its merchants no fees on prime loans and up to 30% more approvals than the market leader, making LendingUSA the ideal financing solution for doctors looking to earn more and boost patient volume.

“LendingUSA is designed to save its merchants thousands of dollars every year on financing,” says Mike Testa, President of LendingUSA. “We built our lending platform to be the most practice-friendly patient financing solution ever made, and we’re excited to be working with MedResults Network to bring these savings to their members.”

About MedResults Network

MedResults Network is a free membership service that offers instant discounts and quarterly rebates at no risk or obligation. They have partnered with over 40 leading national vendors to negotiate cost savings for its members in fields including fillers, lasers, skin care, and more. Their leadership team has over 20 years of combined experience in the aesthetic industry and work closely with both their members and partners to ensure their continued growth and success.

About LendingUSA

LendingUSA specializes in point of need and direct-to-consumer financing solutions with a special focus on a wide range of medical services and consumer goods. The company’s proprietary technology combines traditional and next generation underwriting and fraud detection techniques to approve loan applications in real-time – often in a matter of seconds. LendingUSA builds strong relationships with its merchant partners by providing the tools and training necessary for them to provide the appropriate financing to customers at their point of need.

Click Here to Learn More or to Schedule a Demo Today!

Read More
Price Shopping

Consumers Believe In Price Transparency. So Should You!

While some core specialists worry about losing patients to less expensive competitors, one expert sees price transparency as a benefit.

By: Jonathan Kaplan, MD, MPH

As physicians pursuing cosmetic patients, we’ve become more marketing director than healthcare provider in some instances. It feels like we’re in a hamster wheel of marketing; spending money in an effort to get more traffic and more clicks to our website. So what do we have to show for it?

Are you having any luck following up on those “clicks?” Probably not. Why? Because a click is just that: a nameless push of a mouse button. A click has no identifiable information. Without contact information, we’ve accomplished nothing.

More on that in a bit.

I moved to San Francisco a little under three years ago. I was new in town; no one knew me and I had no discernable marketing budget. I knew if I were going to build a practice in this market, I would need more than just clicks. With six other plastic surgeons in the building, I knew I needed leads that contained contact information.

However, contact information from random consumers would not be adequate. I needed a lead that simultaneously gave me legitimate contact information from a qualified individual. So what makes someone qualified? They need to be a good candidate for the services I provide and they need to understand their out-of-pocket responsibility for their cosmetic procedure of choice.

From a philosophical standpoint, I believe the true, ultimate pain point for any patient considering a cosmetic procedure to be that of cost and cost alone. Certainly they need to be a good candidate for the services we provide but this isn’t the 20th century where every concern was treated with surgery. If surgery was the only option, then it’s true, not everyone would be a candidate due to health or some other comorbid condition.

But in the 21st century, we have so many surgical and non-surgical options that everyone is a candidate for something. Quite frankly, determining whether they’re a good candidate for a service or procedure is a moot point. If they aren’t a liposuction candidate, then they’re a candidate for non-surgical fat reduction. Or fat melting injections. If they aren’t a candidate for a neck lift, then they’re a candidate for a non-surgical energy-based lift. The pain point for these cosmetic patients is not their candidacy for a procedure, but their ability to pay. Cost is the only absolute pain point. All other pain points —time off work, preference of doctor—are relative inconveniences.

So I set out to provide a service on my website that didn’t rely on clicks but rather, the consumer’s pain point: cost. With a simple digital transaction, the consumer could check pricing on my website by submitting a “wishlist” along with their contact info. They received instant gratification in the form of an automated email with a cost estimate and I received the same email with their name, email address and phone number. Legitimate contact information and a qualified lead. Check and mate!

Still to this day, my office staff follows up with every single wishlist. If you’re committed to building a cosmetic practice, this follow-up time is well spent. By helping the consumer with the cost issue, you also help them make the decision of whether coming in for a consultation is a waste of their time as well as yours.

Sure there are other ways for consumers to check pricing, but those usually involve US averages that may or may not include OR and anesthesia fees (the annual American Society of Plastic Surgeon’s procedural statistics don’t include OR fees that may reflect up to half of the overall cost!). The pricing estimates consumers receive elsewhere aren’t accurate or complete, and the consumer knows that.

The only way to provide the consumer with accurate pricing information without tying up your office staff in tabulating one pricing request after another, is to upload all of your pricing to the cloud. That way, when the consumer submits a “wishlist” through a pricing tab on your site (see example on my site here), that pricing is automatically tabulated in the cloud and sent to the patient in an email. Again, this level of automaticity is second to none in streamlining front office processes.

By providing pricing on your website, you’re giving the consumer a level of information they cannot obtain anywhere else. They can’t find your specific pricing for specific services anywhere other than your website. And when you provide that level of personalized information, consumers reward you with their contact info.

KaplanSiteDoes Online Price Transparency Work?

After my first year in practice in this new locale without paid marketing, I reviewed my results. I received 412 wishlists from 208 consumers. Of those 208 consumers, 17.8 percent came in for a consultation. While it’s easy to focus on the 82.2 percent that did not come in for a consultation, that’s not a loss. I still received the contact information for those consumers who submitted wishlists and who also determined my fees were out of their budget. With their email address added to my database, I still had the option of reaching them with 12 “touch points” over the subsequent year with each of my monthly e-newsletters.

Of the 17.8 percent that came in for a consultation, 62 percent of those patients booked. When compared to patients that came in for a consultation that were not price-aware, the price-aware patients were 41 percent more likely to book a procedure. This shows the effectiveness of online price transparency combined with lead generation, even in the absence of paid marketing.

What happened when I committed a marketing budget to my price transparency efforts?

During my second year, I began paying for two channels of marketing: TV and print. By specifically promoting that I had pricing information on my website, consumers flocked to my site and started submitting wishlists to check pricing. They received price quotes and I received their contact info…to the tune of 4,156 wishlists from 2,134 consumers! Interestingly, the price-aware consumers that subsequently came in for a consultation booked a procedure 75 percent of the time as opposed to 62.2 percent of the time during the first year, prior to my paid marketing efforts.

One last statistically significant nugget: Because of my lead collection in my first year, I found that 2.8 percent of those that submitted a wishlist in the first year didn’t come in until the second year I was in practice. Maybe it was because of my monthly e-newsletters or paid marketing during that second year. Regardless, all 100 percent of those that submitted a wishlist in the first year and came in for a consultation in a delayed fashion, booked surgery. Now those are the committed, serious qualified leads I’m looking for!

Do It Right

Is online price transparency for you? It only works if done in the right way. That means that consumers only get pricing after submitting their contact info. A simple menu of procedures and prices on your site just won’t do. By combining lead generation with price transparency, you can build an email database of patients that are interested in your services when their budget intersects with the services you provide. After all, I built my database from 200 email addresses to over 5,000 in three years!

Original Article Published in Modern Aesthetics, HERE


To set up your free account on MedResults Network’s newest partner BuildMyBod Health, founded by Dr. Jonathan Kaplan, CLICK HERE.  After signing up, enter promo code MRN on the Subscription Plan page to take advantage of your exclusive MedResults Network 10% discount after logging into BuildMyBod Health Provider Portal.

YOU’RE INVITED!  Don’t forget to attend our upcoming webinar with Dr. Jonathan Kaplan and MedResults Network on Febnruary 2nd, 2017: “How to Separate Price Shoppers from Serious Patients and Generate Leads In the Process”

Read More

Elevate Your Email Marketing to Get Results

7 Tips to Get Your Emails Opened and Read

Email marketing can be intimidating, but it doesn’t need to be. By following a few simple guidelines, you can be communicating with your patients quickly and efficiently. Keep good marketing practices in mind when creating your emails. Here’s a list to help you get started:

  1. Subject lines: The best emails will never get read if a reader doesn’t open them. Subject lines should be compelling and brief. Tell your reader what they’re going to find when they open your email.
    TIP: be careful using grammar and punctuation in your subject lines. Multiple exclamation points, for example, can make your email seem untrustworthy.
  2. Specific call-to-action: Newsletters and promotional emails should include a clear call-to-action. If the goal is drive appointment requests, then make that really clear with a call-to-action such as “Request an Appointment.”
    TIP: limit the number of calls-to-action you include. The more you ask them to do, the less likely the reader is to do anything.
  3. Visual appearance: Paying attention to the layout of your email is important. Does your image load correctly? Would your call-to-action stand out better on a button? Make sure your email looks professional and like something you would read.
    TIP: use a pre-built template with images and layouts already designed for you.
  4. Email copy: Everyone is busy these days, including your patients. By writing short, concise emails, you ensure that even when someone scans your message, they’re getting the main point.
    TIP: have someone else read your message when it’s done. Ask him or her to scan it first to ensure it makes sense when read quickly. Plus, it’s always a good idea to have someone check your work.
  5. Be relevant: Send emails that are timely and appropriate for your audience. Relevant messages could include specials on services they’ve had before, appointment reminders, and articles about your providers.
    TIP: is there a story in the news that relates to your specialties? Tell your readers about it! They’d like to know they can trust you for up-to-date information.
  6. Design for mobile devices: More and more people are opening email on their smartphones and tablets and there’s nothing more frustrating than not being able to read an email because it’s designed for a desktop computer.
    TIP: Use an email delivery service that creates emails to be mobile-ready; that’s one less thing for you to worry about!
  7. Save time with marketing automation: Effective email marketing is not only achievable–it’s easier than ever with the abundance of email automation tools available. Choose a tool with a variety of premade, ready-to-send emails on topics specific to your business, with the option to customize promotions or specific offers as you like.
    TIP: Work with an expert to help refine a targeted strategy to bring repeat business and fill appointments.

Combining these guidelines with your business-knowledge will help make your email marketing effective. Learn how Demandforce can help you implement these best practices and more, leaving you more time to run your practice! [Learn More]

Contributed by: Demandforce, a valued MedResults Network partner

Read More

You Can’t Afford To Not Market Your Reputation

REPUTATION MARKETING VS. REPUTATION MANAGEMENT?

All business owners need to ask themselves the following question, “On a scale from 1 to 10, what rating would your customers give your company?”

If your answer is 8 – 10, then congratulations!

  • But now you have to ask yourself, “Are you proactively marketing that experience and letting other potential customers know about your reputation and attract them to your business?”

 If your answer is 7 or below:

  • You need to ask yourself, “Would you like to improve that to a 9 or 10 rating and what would then mean to your business?”

The bottom line is that your aesthetic medical practice is online everywhere whether you like it or not. Google, Yelp, RealSelf, RealPatientRatings, Healthgrades, Reddit, Yahoo, Amazon, and Social Media reviews and the list goes on and on. Add to that word-of-mouth and social media, and you’ve got a cocktail for powerful marketing—good or bad.

With this being said, nearly all businesses today are going to have an online reputation and it is in their 100% control to build and foster that reputation and then MARKET that reputation with a proactive platform vs. reactive platform.

Here are some amazing facts to consider:

  • 91% of consumers look or consider online reviews before making a purchasing decision
  • 84% of consumers today treat online reviews the same as they do personal referrals
  • 1 negative review (defined as 3 stars or less) can cost a business as many as 30 new customer opportunities

Many Reputation Management platforms address these by reacting to reviews if and when they are posted.

Reputation Marketing is different.  Reputation marketing is more than just managing reputation. It’s about establishing, guarding, and marketing that reputation to become more competitive and profitable.

It is amazing to see the amount of negative reviews as a percentage of total reviews for many businesses.  What does this really mean?  It means that there is no process in place to get all customers to write a review.  It means that given no process, customers will write a negative review before they will write a positive review.

Why do all businesses need to fix this?  Based on a Convergys study, 1 negative review can cost a company as much as 30 potential new customer opportunities. How much does your average patient spend with you per year?  Now multiply that by 30 for every review you have that is 3 stars or less?  That is the true cost of negative reviews to your aesthetic medical practice.

Digital Media Nation has a proprietary platform that helps companies maximize their online reputation and market the positive results to the 9 out of 10 consumers that are currently looking for your products and services. When combined with our Social Media Marketing and Video Marketing, the outcome is outstanding!

Schedule your demo today with Digital Media Nation.

Contributed by: Cary Greenberg, Digital Media Nation

To learn more, listen to our webinar presentation with Digital Media Nation and MedResults Network which aired on January 19th: “Reputation Marketing vs Reputation Management? Knowing the difference is key to growing your business.”

*Digital Media Nation is one of MedResults Network’s newest vendor partners providing advanced reputation marketing services to MedResults members.

Read More

2017 #SkinGoals

Here’s What Beauty Consumers Want in 2017

Each year, beauty consumers evolve; and each year the beauty industry adjusts accordingly. MedResults Partner Stemology Skincare, makers of the first and only all-natural and intelligently organic anti-aging skincare line utilizing the power of stem cell technology, has dubbed these annual “trends” #SkinGoals. So, what are consumers’ saying about their #SkinGoals for 2017? Let’s take a look.

#SKINGOAL: ELIMINATE TOXINS IN YOUR BEAUTY REGIMEN

Increased curiosity and concern from women of all ages about what goes into their beauty products will continue to boost the natural and organic beauty market. Women are looking for cleaner, greener options. But they are also demanding that these natural products produce anti-aging results as good as, or better, than their chemical-laden counterparts. In 2017, women will be cleaning out their skincare and makeup reserves and replacing them with healthier, more natural options.

#SKINGOAL: PLUMPER LOOKING SKIN

Plump, full, youthful-looking skin will be the goal in 2017. And single-approach products just won’t do anymore. Look for skincare products that take a dual plumping approach, supporting the skin’s natural collagen building process while also assisting in stimulating new collagen formation. Scientifically advanced ingredients – like lab engineered non-animal, single strand soluble collagen – attracts water to plump skin’s appearance while also increasing the long-term formation of dermal collagen for reduction of wrinkle appearance and improvement in skin firmness.

#SKINGOAL: LOOK GOOD WITHOUT MAKEUP

Heavy contouring, highlighting and strobing are out. Soft, radiant skin is in. In 2017, makeup will get lighter and more natural. And a good natural makeup look starts with healthy skin. Therefore, results-oriented skincare will become the critical first step of a woman’s makeup routine. And products that treat skin while covering, like tinted moisturizer or alphabet creams that also offer SPF, will continue to be popular.

#SKINGOAL: FEEL GOOD ABOUT YOUR PURCHASES

Consumers want to invest in products they feel good about. Increasingly, it is the story behind the product claims that is gaining consumer attention and enticing them to purchase. Companies that have ethical foundations such as being cruelty-free, sourcing sustainable ingredients, supporting philanthropic causes or committing to eliminating toxins in their formulas, will be moving to the top of many consumer wish lists this year.

#SKINGOAL: SIMPLIFY YOUR BEAUTY REGIMEN

Let’s face it; people are only getting busier as time goes on. So the faster they can get through their beauty routine, the better. Gone are the days of endless amounts of potions and lotions. Today’s beauty products are all about efficiency. Consumers want their products to work quickly and work well…and they will pay for the convenience! 2017 will see women reducing the number of products they use in favor of products that multi-task and have proven results.

2017 is shaping up to be the beauty industry’s best year yet! What are your #SkinGoals this year? Tell us in the comments.

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

Digital Media Nation Announces Marketing Partnership to Benefit MedResults Network Members

FOR IMMEDIATE RELEASE

December 23, 2016 – Peachtree Corners, GA

Atlanta-based national agency Digital Media Nation will offer its suite of digital reputation marketing products and services to members of MedResults Network starting in 2017 under a two-year agreement, the two organizations announced today.

Under the terms of their agreement, members of MedResults Network, the nation’s largest buying group for aesthetic providers, will offer Digital Media Nation’s reputation marketing programs at exclusive discounted rates to its 2,700 members throughout the United States. Founded in 2008, MedResults Network is the largest and oldest aesthetic buying group in the USA. Members have access to deep discounts and rebates on thousands of products and services including injectables, skincare, and more.

The marketing and sales plan will be multi-channel over the two-year term of the agreement.

“We are very excited to be working with MedResults Network in this strategic partnership,” said Cary Greenberg, National Director of Sales and Operations. “They are the ideal type of business we strive to partner with. We are thrilled to be able to offer this incredible value to all their members. Our platform combines reputation management and brand marketing to provide our Reputation Marketing product that allows our clients to be loud and proud about the client experience they provide. Companies must market their online reputation and client experience and we help them do just that.”

Jeff Routledge, MedResults Network’s president and CEO said:

“It is well documented that over 90% of aesthetic patients read online reviews and ratings when considering an aesthetic treatment, we continually get calls from our members about how to handle patient reviews and ratings. By far, Digital Media Nation offers the best online rating/reviews marketing system that allows practices and medical spas to market their patient ratings and reviews to a much wider digital audience. We really see it as a necessity and invaluable asset to the practice or medical spa in this ever changing online reviews and ratings environment. Our members can no longer ignore the fact that online ratings and reviews, if properly marketed, can significantly increase the patient experience and traffic. Many of our members work with rating and review sites. Now our members will be able to market those ratings and reviews to their patients and prospective patients while taking advantage of their marketing programs at incredible savings to help them grow their business and improve their client experience.”

Digital Media Nation is a full service marketing agency in Atlanta suburb Peachtree Corners, specializing in Reputation, Social Media, and Video Marketing. Their flagship product combines reputation management with brand marketing to create reputation marketing. The result is a proprietary program to help businesses build a 5-star reputation to attract new clients; connect them with their true client experience; help the spas build trust to increase referrals; protect them from potential negative online reviews; and most importantly, market their customer experience to search results, their website, and social media channels to attract new clients.

MedResults Network is an organization based on saving its members time and money. Based on the buying power of their 2,700-plus members, MedResults Network negotiates with more than 50 national vendors to offer discounts and rebates on the products and services members use daily. With more than 20 years of combined experience in the aesthetic industry, the MedResults Network team helps its members achieve their aesthetic business goals through a range of cost-saving benefits. Team MRN works diligently to connect its members with honest and reliable vendor partners and continues to provide personal assistance to its members to ensure their growth and success.

FOR MORE INFORMATION ABOUT DIGITAL MEDIA NATION, CLICK HERE!

 Original Press Release at: http://www.releasewire.com/press-releases/digital-media-nation-announces-marketing-partnership-to-benefit-medresults-network-members-755322.htm

Media Contacts:

Digital Media Nation                                                                                         MedResults Network
Cary Greenberg                                                                                                 Jamie Parrott

National Director of Sales and Operations                                                   Chief Operating Officer
404-386-2500                                                                                                     562-296-5655
c.greenberg@digitalmedianation.com                                                           jamie@medresultsnetwork.com

www.digitalmedianation.com                                                                          www.medresultsnetwork.com

Read More

Preparing for New Year, New You

10 Tips To Build Business in the New Year

The rush for self-improvement at the New Year is a great time to grow your business. And with 47% of people say they want to focus on self-improvement in the New Year (Statistic Brain), this is the perfect time to educate clients that self-improvement resolutions are further reaching than just weight loss. With this in mind, we have 10 tips to help you build your business during this “new year, new you” season.

1.    Encourage clients to incorporate aesthetics into their “new year, new you plan.” Self-improvement is a broad category that definitely includes aesthetics and beauty treatments. However, consumers don’t always think of it this way. Get the word out on your blog, in advertisements and on social media. Remind consumers that their face is the most visible part of their body and a crucial piece in a total self-improvement package.

2.    Be solution oriented. Clients usually have specific skin concerns in mind that they want to improve. When marketing to your clients, think from their point of view – their skin concern. Tailor a “new year, new you” message specifically to them to them, discussing how they can reverse sun damage, decrease wrinkles, or lighten under-eye dark circles to help them look and feel their best this year.

3.    Stock up. Make sure you are prepared for the new year, new you rush by having ample inventory on hand at the start of the year. This is also a great time to invest in sample-sized products so that your clients who want to overhaul on their aesthetic routine can try before they buy. (This month Stemology is offering a free sample with full size purchase on all serums and moisturizers.*)

4.    Staff up. Nothing is more frustrating than having loads of clients wanting your services, but not enough service providers to accommodate them. Be prepared for the “new year, new you” rush by configuring your staffing schedule early. And encourage staff members promote their “new year, new you” services via their own social networks.

5.    Make it a package. Consider creating a New Year, New You package that combines services and products with a savings. Design the package to run the time it takes for the client to see maximum results from your services, and watch them come running back for more!

6.    Remember to take before & after pictures. We all know this is a step that is so easily forgotten. But you’ll want those images to show your client (and potential clients!) how amazing their results are. So, set a reminder, make a checklist, or do whatever it takes to help you remember to take before and after pictures of your clients.

7.    Research 2017 beauty trends. Knowing what’s trending is a great way to continue the conversation, whether it’s in-person or on social media. Don’t know where to start? Here’s what Vogue, Allure and Elle are predicting.

8.    Plan a VIP event. Who doesn’t love to be treated like a VIP? Plan a New Year, New You VIP Event after the holidays and include a special VIP promotion only available for people who attend the event. Help your best customers look their best in 2017.

9.    Educate clients and be helpful. By focusing on client education and how you can help them feel better, you are creating emotional connections with your clients, and longer-term customers. Wanting to look beautiful is a deeply emotional desire. The more you respect that in your practice, the more loyal your customers will be.

10.    Utilize your brand partners. Contact your brand partners now to find out what marketing promotions they are running that you can take advantage of. Many brands have pre-designed signage, email templates, marketing materials and more that you can use to build your own business. (Stemology offers monthly sell-in and sell-through promotions, as well as numerous education modules and marketing materials to help you be successful!)

Here’s to a New Year and a New You in your business. Happy Holidays everyone!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

*Restrictions apply. Minimum order of 12 pieces to qualify. Contact your MRN representative for more information.

Read More

3 New Ways to Use Gift Cards in Your Practice

Gift cards have a lot of power – they’ve proven to help businesses increase average spend and attract new customers.  Gift cards are a mainstay in Retail environments – but today even service driven businesses like Med Spas, plastic surgeons and physicians are utilizing gift cards in creative ways to help them advertise new products, increase profit margins and revenues.

The first thing you will need to do is determine exactly what consumer behavior you are looking to drive.  Do you need to draw clients to a specific product line?  Do you want to encourage existing clients to purchase additional services?  Once you understand what the goal is, you can design a gift card promotion geared toward achieving your objectives.   

Here are some common business objectives and sample gift card promotions:

1. Advertise New Product Line:

Let’s say you would like clients to know that your practice has just added Restylane™ Silk to your line of injectables.  Gift cards act as miniature bill boards that can help you market a new line of products.  Try purchasing a set of custom gift cards pre-loaded with funds that clients can redeem toward a specific product.

Sample Marketing Tactic: Display a sign outside the office and another at the receptionist counter that says:

Restylane™ Silk is now available!  Try Restylane™ Silk in the month of January and receive $50 toward your treatment!

Sample Gift Card Design:

evo-pic-1

Best Practices: To get the most out of this promotion, ensure the value of the gift card is enough to gain interest.  If the average treatment will cost $800, gift cards with a $10 value will most likely not achieve a high redemption rate.  Also, make sure the offer is available for a limited time only and think about any other restrictions you’d like to document on the back of the card – but remember – too many restrictions can affect redemption negatively. 

You can also use this program to provide incentives for clients to switch their brand of injectable for another that has a higher profit margin!

2. Encourage Repeat Visits

It is far less expensive for a practice to generate revenue from their existing clientele, then to acquire new clientele.  You may have a list of patients that come in quarterly for their Botox™ injections.  But Botox is Botox, how do you ensure your clients don’t leave you for another practice?  Try rewarding them with a gift card after a predetermined number of visits. 

Sample Marketing Tactic:  Pull a list of clients that have had repeat visits for the same treatment.  Send an email or letter explaining that your practice offers a VIP program and after the 5th consecutive treatment, patients receive a $50 gift card redeemable toward their next treatment.  This promotion creates loyalty and drives repeat visits. 

Sample Gift Card Design:

evo-pic-2

 

Best Practice:  Custom cards can be costly depending on the design.  Did you know that many gift cards can also serve as loyalty cards?  This means that if you should choose to run a full-fledged loyalty program, you do not have to purchase additional cards.  When choosing a gift card provider, ask if they also provide loyalty programs and if the cards are “combo” cards.  In some cases, you can start out with a gift card program and add on a loyalty program when you are ready!

3. Add New Services

Gift card incentives are a great way to encourage clientele to try a new service.  If your clients are already satisfied with how a product works on their face, why not foster the same results on another part of the body?  Gift cards can make the decision to try something new a little easier.   

Sample Marketing Tactic:  Perhaps after a treatment, a client expresses how much better they feel or how much younger they look.  A physician or receptionist may reply by saying, “did you know that injectables can also be used to reduce the look of cellulite?  In the month of March, patients who try Radiesse™ injections to treat cellulite receive $75 off their first treatment!”  Receptionists can reinforce the program by providing clients with a flyer, postcard or brochure advertising the product and program.

Sample Gift Card Design:

evo-pic-3

Best Practices:  The last impression you make with a client is paramount – will your client leave merely satisfied – or – surprised and delighted?  If your patients leave your practice happy, they will most likely return and recommend your practice to others. 

Knowledge is powerful.  In any promotional endeavor, make sure your staff is properly trained.  Appropriate training will allow for good communication with your clients and education of your staff. 

Here are some helpful tips:

  • Explain who your staff should target for the promotion (example: clients who are currently trying a different filler)
  • Provide sample scripts so staff knows what to say and how to say it. Have them role pay different customer scenarios. 
  • Reward your staff for their help in making the campaign a success (example: sponsor a lunch at the end of the promotion, reward the employee that brings in the most clients)

Always close the circle by ensuring their gift card redemption process is just as smooth as the issuance.  If there are restrictions, patients should understand them when the card is issued and not be surprised by them when they come in to redeem.  Thank the client for participating and make sure they are aware of future promotional opportunities.  Your clients not only want to look better, they want to feel better too.  So when launching your first gift card campaign, remember that a core function of your business is to make sure your patients know you value their business and appreciate their loyalty – and that is what truly drives success!     

Contributed By: Melanie Gonzalez, EPSG

For more information about EVO Payments for merchant processing, visit http://goepsg.com/medresults/

Read More

Is Wine Good or Bad For Your Skin?

Wine Not?

Will a glass a day keep the dermatologist away? We all know that answer is no. But it could help prevent some free radical damage on your skin, when taken in moderation. With this being the season to say “cheers,” and with the benefits of wine – from lowering the risk of heart disease to losing weight – getting so much press these days, we’re going to dispel the myths and look at the pros and cons of wine for your skin.

And if you’re thinking this is going to support your rose’ obsession, sorry! The most beneficial wine for skin is red wines. So, put down your chardonnay and pick up your cabernet to experience these skin benefits.

Skin Benefits of Drinking Wine

  • Preliminary research out of the University of Barcelona found that proanthocyanidins, antioxidants found in red grapes, may help prevent oxidative reactions in the skin. Oxidative reactions often stem from sun exposure and can result in damage to cells, which can lead to sunburns, wrinkles and even skin cancer.
  • Red wines, particularly organic red wines, are packed with antioxidants like flavonoid, resveratrol and tannin. They help fight free radical damage and aging by restoring collagen and elastin fibers, plumping up wrinkles and tightening sagging skin.
  • In addition to fighting free radicals, resveratrol boosts the effects of naturally occurring antioxidants, resulting in a calmer, less stressed complexion.
  • Resveratrol even keeps mitochondria (a cell’s energy powerhouse) functioning normally, which, in turn, helps to slow the aging process.
  • Red wine is rich in amino acids that improve skin renewal and fight sun damage. The antioxidnats in red wine create a protective barrier against sun damage to prevent skin cancer. (However, red wine should not be considered as a substitute for wearing sunscreen daily!)
  • Drinking red wine stimulates the development of new cells in the skin’s outer layers.
  • Drinking wine also improves skin hydration to make it look younger, supple and glowing.

Disadvantages for Skin of Drinking Wine

  • Alcohol is a hepatotoxin, meaning specifically that it damages the liver. The liver detoxifies your body. So, therefore, wine can be a toxin to the cells that are there to help detoxify your body.
  • All alcohol dehydrates the skin, resulting in more sallow and uneven skin tone and texture.

So, as with most things in life, moderation is the key. Before you drink a whole bottle of wine at your holiday party, remember that the recommended cap on alcoholic beverages is one a day for women and two a day for men. This will help keep skin benefiting from wine, and not suffering!

Contributed By: Lori Jacobus , Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Sources: StyleCraze, Birchbox, Huffington Post, Eating Well

Read More

Forget Turkey Neck; It’s All About Tech Neck

There were bound to be some repercussions for being “plugged in” 24 hours a day.  We already know that constant electronic stimulation can lead to depression and trouble concentrating. But, as you’ve probably seen by now in your own practice, there are physical repercussions as well for people who are glued to their phone 24/7. One of them is “tech neck.”

What Is Tech Neck?
In case you haven’t heard of the official trending term, tech neck is the result of a person constantly bending their neck to look down at their phone or computer screen. That repetitive movement leads to sagging skin, drooping jowls, wrinkles above the collarbones, and an increase in lines and creases in the chin and neck area. Additionally, tech neck is associated with chronic headaches, shoulder and neck pain, and the early onset of arthritis.

How Serious is Tech Neck?
Think Tech Neck doesn’t apply to your patients (or to you)? Think again. Research has shown that the average person checks their phone about 85 times a day. And if you are between the ages of 18 and 39, that number can increase to as many as 150 times a day! Looking down at a screen can apply up to 50 pounds of pressure on bones and muscle that are only meant to handle 10 – 12 pounds.

How Can We Help Patients Prevent Tech Neck?

  • Treat the neck and check area in the same way as the face. Most people have a regular skincare routine for their face, but they often don’t for their neck and chest. Advise patients to expand their skincare practice to include their neck and chest. Or, even better, recommend a skincare routine that is specific to their neck and chest area.
  • Neck exercises. Have patients slowly stretching their neck forward and back, and side-to-side, 3 times a day for 10 times each. To improve blood flow in the neck, have patients place their index fingers on either side of their windpipe, moving them up and down their neck about 20 times. To improve the strength of their facial muscles, have them say the alphabet out loud in a slow and exaggerated voice 5 times.
  • Tell them to stop resting their chin on their hands. Ask patients if they rest their chin in their hands when they look at the computer? If so, advise them to stop. This leads to unnecessary stretching of the skin around the neck.
  • Use headphones when talking on the phone. If your patients use a manual handset, they probably find themselves resting their phone between their head and shoulder when they need to reach for something or use their hands. This also creates unnecessary stretching of the skin around the neck and chin area.
  • Advise them to incorporate yoga into your daily routine. Many yoga poses are helpful in reversing the damage of tech neck. Upward Facing Dog, Bird Dog and Cobra help to stretch overactive, tight muscles, correct spine alignment and improve posture.
  • Get the app. Yep, there is even an app for tech neck that helps remind people to hold their phone at an ideal angle for viewing, relieving pressure on their spine and cramping their neck.

Is It Too Late For Tech Neck?
If your clients are already experiencing the signs of tech neck, professional aesthetic treatments and a technologically advanced at-home skincare routine can help! Stemology Skincare provides highly efficacious anti-aging formulas utilizing the latest advancements in stem cell technology. Stemology is the first and only brand to bring together both plant and stem cell technologies, along with a stem cell communicator. This “best of” approach, maximizes Stemology’s singular ability to help prevent and improve the number one cause of skin aging – the declining production of epidermal collagen and elastin cells. With Stemology, anyone can experience healthy, glowing, younger-looking skin.

One more thing about Tech Neck – If you do nothing, it will get worse. So take action today, put down your phone and spend some time outside. You’ll thank us later!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

Aesthetic Trends Utilizing Stem Cell Science

The Role of Stem Cells and Stem Cell Derivatives in Aesthetics

The United States is currently spending nearly $1 billion a year on stem cell research, indicating an understanding of the life-changing potential stem cells have in the fields of medicine, aesthetics and beyond.

In 2013 Dr. Norma Kassardjian stated “Research at the Mayo Clinic has shown stem cell therapy to delay or even eliminate joint replacement procedures, a revelation discovered through the stem cells’ ability to repair damaged cartilage in the hips and knees. With all of these promising results, it is becoming clearer and clearer that we are on our way to a medical revolution, and it is stem cell research that is leading the charge.”

And recently, the National Institutes of Health (NIH) commented that overall, clinical advances using various stem cells suggest a promising future for opening a new cell therapeutic strategy in plastic surgery. Let’s take a look at what this new future holds now.

Stem Cell Face Lift

The stem cell facelift is a complete non-surgical facial rejuvenation procedure that has been performed at the Plastic Surgery Center Internationale for over four years with outstanding results. The main function of the procedure is to restore both the youthful contour and shape of the face as well as improve skin quality, tightness and color irregularities caused by the aging process, sun exposure and other environmental damage. Patients who have undergone this procedure frequently avoid or markedly reduce the need for other maintenance procedures like Botox and cosmetic filler injections. The function of the procedure is based on the regenerative capacity of a group of cells called adult stem cells.

What makes the stem cell facelifts unique and different from other fat transplant procedures is the fact that the abdominal fat and stem cells are mixed with a specific combination of growth factors that help both the stem cells and adipose tissues grow into the needed tissue to restore both the fat to enhance the volume of the face as well as skin elements to improve both the quality and texture of the skin.

Stem Cells in Cosmetic Surgery

Regenerative cell-based strategies, such as those encompassing the use of stem cells, hold tremendous promise for augmentation of the soft tissue space. Adult stem cells such as mesenchymal stem cells (MSCs) circumvent many of the ethical and technical issues associated with embryonic stem cells (ESCs) as they can be isolated from developed tissues including bone marrow, fat, and skin. Adult stem cells are a highly useful cell population in regenerative medicine as their ease of isolation, multilineage differentiation, and potential for autologous transplantation makes them a favorable candidate for clinical translation.

As Dr. Jeffrey Caruth stated, “While progress with stem cells is in the early stages, cosmetic surgeons will be one of the principal players in this new segment of medicine.”

Micro-Needling With Stem Cells

According to the Aesthetics Journal, recent studies suggest that there is significant statistical improvement in skin hdyration, melanin, texture, dermal thickness and collagen by combining mirconeedling with stem cell treatments, compared to microneedling alone, The marked improvement of this combination has to do with the issue of penetration and absorption. The message molecules attach to a cell receptor and that cell makes more of the same chemical. It then excretes it between cells to signal the cells nearby and so forth, creating a cascade effect with built in amplification. Single growth factors can distort the process of tissue regeneration. Nature doesn’t apply single growth factors to a problem. They come in complex arrays (cocktails) perfectly balanced for coordinated regeneration.

Stem Cell Technology Triple Approach

Stemology skincare’s proprietary technology, StemCore-3™, utilizes a three-pronged approach for optimal anti-aging results. First Stemology products contain secreted components derived from laboratory grown human Mesenchymal Stem Cells (MSC) cultures. MSC’s are very versatile (commonly called the duct tape of the body) and differentiate to create the structural tissues of the body. Second, plant stem cells are added to the formulation. And while plant stem cells cannot provide growth factors or cytokines that communicate with human cells (the “language” is not the same), the do contain specific epigenetic factors, the function of which is to maintain the self-renewal capacity of stem cells. Finally, a cell-to-cell communicator is incorporated which helps to stimulate dermal fibroblast communication with other skin cells through growth factors and cytokines.

To learn more about scientific advancements in aesthetic stem cell technology, listen to the full webinar “The Roll of Stem Cells and Stem Cell Derivatives in Aesthetics,” visit http://www.medresultsnetwork.com/archivedwebinars/.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Read More

5 Pitfalls To Avoid When Purchasing A Device!

Contributed by MedResults Network partner, Jay Shorr of The Best Medical Business Solutions

I’ve seen it over and over again: I arrive onsite for a practice’s site visit evaluation and inevitably, there’s a once-loved device sitting in a closet.  Maybe the laser is alone, both unused and unloved, but often, it may have a friend of two with it.

My business partner and I refer to this as the Laser Graveyard, and it’s all too common.

Before you splurge on your next piece of equipment, I suggest that you do two things:

1: Read on for a few tips of what to look for before writing the check.  Note this is by no means an all-inclusive list, but just a start.

2: Listen to Thursday’s webinar on November 3, “How to Select Your Next Laser Device.”

Pitfall #1: Evaluate WHY you’re looking to purchase the piece of equipment, and what makes that piece of equipment right for your practice.  Think about who is going to be treating your patients, how much time the piece of equipment takes for each treatment, and if you already have the patient base to cross market and cross sell.  Is an aesthetician able to utilize the laser in your state, for example, or do you need to hire a mid-level practitioner?  Have your patients been requesting a new treatment?  Is it replacing an older device or filling a gap in your practice?

Pitfall #2: Not creating a proper marketing plan for your new piece of equipment.  This isn’t the Field of Dreams, and you’re not Kevin Costner.  If you build it, they may NOT come.  Before making the splurge, thing about how you’ll market to your patients internally, through social media, e-blasts, postcards, print advertising, special events and more.  Do you have a team made up of selling machines, or is your staff afraid of introducing patients to new technology?   Know how you’ll set yourself up for success.

Pitfall #3: Not doing your research ahead of time.  Check with other colleagues who have used the device to learn of their successes and opportunities for improvement.  Check out your local competition to see about market saturation.  Find out which complications occur over and over again, and which complaints or compliments patients in other markets have about the device.

Pitfall #4: Read the fine print in the contract.  Make sure you review the contract, in detail, and consider presenting it to a professional as well.  We review contracts for our clients on a regular basis to see what’s being left on the table.  For example, did the contract include the MedResults Network membership discount or rebate that you receive as being a part of the organization, or was it mysteriously left out when the deal was put into writing?

Pitfall #5: Falling in love with the vendor/sales rep/piece of equipment.  At the end of the day, the contract has to be something that will work for you.  A new piece of equipment can be an incredible moneymaker and investment, but not knowing the items discussed above can start building… you guessed it… your laser graveyard.


Jay A. Shorr BA, MBM-C, CAC I-X is the founder and managing partner of The Best Medical Business Solutions, a medical practice consulting firm assisting cosmetic and aesthetic medical practices with the operational, financial and administrative health of their business. He is also a professional motivational speaker, an advisor to the Certified Aesthetic Consultant program and a certified medical business manager from Florida Atlantic University. He can be reached at info@thebestmbs.com

Read More

Top 3 Signs Your EHR is Hurting Your Patient Engagement

It’s no secret that most doctors are fed up with their current EHR. A recent survey1 by AmericanEHR found that physicians are more dissatisfied with their EHR than they were five years ago. Inefficient workflows, expensive hardware, poor customer support, and a hindrance to patient interaction are common reasons for doctors and staff to be fed up with their software.

But what about your patients? Are they as unhappy with your practice’s software as you and your staff are? Here are 3 ways your EHR could be leaving a bad impression on your patients:

EYE CONTACT

A common complaint of EHRs today is that doctors feel chained to their computer screen. A study2 found that a patient’s satisfaction level with a doctor was related to the amount of time the doctor ‘gazed’ at them, making eye contact and making them feel like they were listening to the patient. If your EHR requires you to stare and type a lot, your patients will notice.

EASY ACCESS

With each passing year, more and more patients are demanding access to their health records3. Allowing your patients to access their data improves engagement and satisfaction, which can result in increased revenue via patient referrals and additional procedures for that patient. If your software does not allow you to quickly share images, videos and files with the patients you choose, you’re missing out on a golden opportunity.

DELAYS

A survey4 by Profitable Practice found that the #1 cause of a negative patient satisfaction levels was a long wait time (35%). A complicated, difficult to use EHR slows you down significantly, which in turn causes you to run behind schedule, resulting in very unhappy patients. If your software has unnecessary fields and dropdown menus, you’re not the only one who is feeling the frustration; it’s impacting your patients too!

CONCLUSION

If you and your staff are unhappy with your current EHR, chances are your patients feel the same way. The key to great patient satisfaction is finding a software that works for you, not against you.

Contributed on April 29, 2016 by Symplast, a valued partner of MedResults Network.  Click Here for the original article.

To learn how Symplast can improve your patient engagement through smart mobile technology, contact MedResults Network at info@medresultsnetwork.com.  AND, join us for our next webinar sponsored by Symplast, Discover your patients’ aesthetic life cycle, HERE.

 Founded by plastic surgeons in 2013, Symplast is what medical software should be: a simple, easy-to-use ecosystem that allows you to run your entire practice from any smartphone, tablet or PC. Symplast boasts intuitive modules for EHR, Practice Management, Marketing/CRM, Patient Engagement, eBilling, Inventory, Multimedia and more.

1American EHR/American Medical Association, Physicians Use of EHR Systems, 2014    2Journal of Family Practice, The Use of Electronic Health Records in the Exam Room and Patient Satisfaction: A Systematic Review, 2009    3Accenture Consulting, Patients Want a Heavy Dose of Digital, 2016    4Profitable Practice survey, Do Patients Really Care if You Use Your EHR in the Exam Room?, 2014
Read More

Aiding In The Skin’s Nighttime Renewal Process

Featured In the September 2016 Issue of Dermascope Magazine

Recently Dermascope Magazine asked Stemology’s Founder and Chief Technical Officer to write an article explaining the process of the body and skin’s nighttime renewal cycle. This article was originally printed in the September 2016 issue of Dermascope and online at Dermascope.com.

Sleep is a rejuvenating time for the body, mind, and spirit. It is a necessary part of the daily cycle of living. If a person is deprived of adequate sleep time – seven to eight hours nightly – they risk additional stress and premature aging, which is reflected in the skin’s appearance.

Restoration and Renewal
Scientific evidence supports the connection between sleep and skin aging. While the body is at rest and asleep, many of the processes that go about repairing the damage of the day are set in motion. While asleep, the body’s nervous system switches to a parasympathetic state, which creates increased circulation and oxygen flow to the skin. Because of this increased blood and oxygen flow, internal repair and production activity in the skin is heightened. During certain cycles of sleep, skin cell regeneration almost doubles. This renewal is very important in replacing the epidermal protein sloughed off during the day due to normal exfoliation. It is necessary to keeping the skin from thinning and to maintaining a youthful glow.

The breakdown of collagen and hyaluronic acid in the extracellular matrix of the skin, which often occurs during the day, is replenished during sleep, when replacement production happens at a higher level. Increased collagen and hyaluronic acid production helps to keep wrinkles away and keeps the skin firmer and better hydrated.

While sleeping, the body’s hydration rebalances. Because of all the regenerative activity in the skin happening during sleep, the skin will lose about 25 percent more water overnight than it does during the day. Thus, the skin can become somewhat dehydrated during the night. Other contributing factors include the lack of rehydration that occurs during the night and the increased water requirement due to renewal activity during sleep.

When a person is removed from the environmental stresses of the day, the body works overtime to repair damage from the day’s pollution, sun, and stress. For the skin, this reparation means quenching free radicals by means of antioxidant activity, removing toxins absorbed in the skin, and reducing inflammation that may have increased from the day’s activities.

There are two key times when human growth hormone is secreted by the pituitary gland: right after heavy physical activity and during certain sleep cycles of the night. Human growth hormone is the master hormone in preventing aging. It stimulates all of the organs of the body toward renewal, including the skin. Since it is secreted during sleep, it is obvious that the repair and renewal process of the skin, in order to fight aging, will also be at its highest activity level.

Given all of this activity within the skin that occurs during sleep, it stands to reason that an anti-aging skin care regimen could capitalize on the natural objectives of the skin at the perfect time of the daily cycle of repair and renewal. Ideally, the best nighttime skin care product would be one that provides outstanding hydration by all possible means, a rich suite of antioxidants to assist with environmental damage of the day, effective and gentle exfoliation to assist in skin turnover, and growth-assisting peptides and amino acids that will help increase skin and collagen growth activity.

 Stemology skincare recently launched Cell Renew Hydro-Plus Overnight Moisturizer with StemCore-3. This rich overnight moisturizer is formulated to optimize the skin’s renewal process during the sleep cycle, with visible results upon waking and over time.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

~Contributed by Dr. Hal Simeroth, CTO and Founder of Stemology Skincare

Read More

Layering Serum Products

Are More Products Really More Effective?

An Interview with Dr. Hal Simeroth, Founder and Chief Technical Officer for Stemology Skincare

As we know, not all products are created equal. Some products can be used in combination while others can give users a bad reaction when combined. With skincare products becoming increasingly more effective and potent, I often get asked about layering serum products. Is it safe? Is it more effective? Is there such thing as putting on “too much” product? So, today I want to discuss some of the most common questions and concerns when it comes to layering serum products.

Q:           Why layer serums? What’s the advantage of using 2 or more serums versus one? 

A:            Serums often only target one specific skin concern, and people often choose a serum because they usually have a higher concentration of a needed active to address one of those specific concerns (retinol for wrinkles, for example). Some may be focused on delivering antioxidants, others on delivering retinoids, others on skin discoloration such as brown spots or sunspots, and others simply feature a special active that is popular. If you want to cover all of the bases, and enlist a more focused approach to targeting specific skin concerns, you may very well need to layer on more than just one. A few serums have actives that address multiple skin aging issues. But even so, layering can offer a more targeted approach to addressing skin concerns.

Q:           Is there a limit to how many serums you should use at one time?

A:            No, there is not. However, with that being said, the best practice would be to use a multi-purpose serum and then one to two additional serums to further address and target a particular skin concern. However, it’s important to advise clients not to apply too much of any one serum. People often apply too much thinking it will be better, which is not usually the case. A thin layer pressed into skin is best and will get the same result, without all the extra layers and the time needed to let serums dry-down or set in between applications.

Q:           Are there any products that should not be used together?

A:            Be careful about using products that have topical retinoids. There is a limit to the amount that can used before irritation begins, and that can vary based on the sensitivity of your skin. Clients might not be aware that they can be using multiple products where each contain retinoids and, even though individually they are fine, the summation can be irritating. So, always ask your clients what products they are using at home and take the opportunity to educate them on retinoids and potential skin irritation.

Q:           What should I advise clients to look for if they want to combine treatment products?

Treatment products, such as serums, contain the most potent dose of anti-aging ingredients you can find in nonprescription products. It is really the combination of active ingredients that defines the serum – with the main six categories being antioxidants, peptides, retinol, growth factors, alpha and beta hydroxyl acids, and unique botanicals. A well-designed serum, which addresses a particular issue, will select multiple actives that are proven to help with the issue, and not just rely on a single active (e.g. such as Ferulic acid, or Vitamin C).  Be sure the serums clients are using together do not perform the same function or they will end up with duplication and wasted money. Also, if the client has a tendency for oily skin and/or breakouts, be sure that combining products do not deliver too much oil to the skin, which can cause further break outs.

Q:           What’s the best way to apply treatment products when layering?

A:            Once the skin has been cleansed and toned, apply serums beginning with the singularly focused serum, and then adding on a multi-purpose serum. Press each serum into the skin well before adding the additional layer. You do not have to wait for the layer to feel completely dry, just be sure that there is no product left on the skin surface and that it has penetrated well into the stratum corneum. The carrier ingredients of the next serum layer will assist the previous layer in good active delivery. Special area serums (such as eye serum) should be applied prior to face serums. After all serum layers are applied, and sufficiently dry, then apply the daytime or nighttime moisturizer to complete the regimen

Q:           Should the serums layered be changed seasonally? If so, what combination works best for cooler fall/winter temperatures? 

A:            Serums are usually designed to address or prevent various aging issues. One aging issue is sun exposure, which is normally much greater in the warmer seasons of the year. Adding an additional antioxidant serum or an environmental exposure product would be useful during this time of year. A good daywear sunscreen will also be full of antioxidants as well. Additionally, as summer comes to an end, often times we will experience an increase in sun induced hyperpigmentation in the way of brown spots, sunspots and uneven skin tone. This is the perfect time to add a brightening serum as a way to reduce the appearance of any brown spots that may have appeared on the skin’s surface as a result of increased sun exposure.

Stemology skincare offers Cell Revive Serum Complete, which addresses all 12 signs of facial aging – including fine lines and wrinkles, skin elasticity, uneven tone, large pores, free radical damage and more – in one serum.  Additionally, Stemology offers a wide range of serums targeted to specific skin concerns including Collagen Complete, Brightening Serum, Smoothing Serum and Eye Serum Complete.

 For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Read More

Stemology Becomes Official Partner of MedResults Network (MRN) After Successful Test Period

FOR IMMEDIATE RELEASE

LOS ANGELES, CA – MedResults Network (MRN) announces official partnership with Stemology, the world’s first and only anti-aging skincare brand dedicated to providing all-natural, intelligently organic formulations through the emerging science of adult and plan stem cell technologies. The largest national buying group for aesthetic providers is officially launching the Stemology brand on the heels of successful testing and surpassed sales expectations.

“Adding Stemology to our brand portfolio is extremely exciting as our members are always looking for the latest and best technology in the skin industry,” explains MRN CEO Jeff Routledge. “The brand fuses science and natural, organic formulations, something that’s highly sought-after by professionals in the industry, and consumers alike. Now, MRN Members can have the best of both worlds by offering Stemology products at our exclusive Members – only price.”

“We are so pleased with the success of the brand’s trial with MRN,” adds Stemology Chief Marketing Officer Lori Jacobus. “MRN is the ideal partner and channel for Stemology, targeting more than 2,600 aesthetic medical practices and med spas throughout the U.S., and in turn, their patients and clients. This group really understands the need and demand for quality, efficacy, and eco-aware products that can also serve the growing number of skincare enthusiasts looking for natural formulas backed by clinical science. We are building up sales efforts and look forward to partnering with more MRN accounts in the coming months.”

Stemology products, including bestselling Cell Revive Serum Complete, formulated to address all 12 signs of facial aging – including fine lines and wrinkles, skin elasticity, tightness, tone, and more – are now available to MRN partners.

For more information about MRN and Stemology, visit www.medresultsnetwork.com or www.stemologyskincare.com.

ABOUT THE MEDRESULTS NETWORK

MedResults Network is the nation’s largest buying network for aesthetic medical providers and is based on saving its members time and money! Using the buying power of its 2,600 members, MRN has negotiated with over 50+ national vendors to bring aesthetic providers discounts and rebates on the products and services they use daily. MedResults Network is the only national buying group that offers benefits at no cost to members, with no risk, and with the opportunity for members to continue purchasing directly from their preferred manufacturers and distributors.

ABOUT STEMOLOGY

Stemology is dedicated to providing all-natural, intelligently organic skincare formulations through the emerging science of Stem Cells. Stemology is the first and only brand to bring together both human adult stem cell and plant stem cell technologies, along with a stem cell communicator that greatly enhances intercellular communication to maximize the benefit of stem cell “signaling” growth factors. Stemology products are ethically formulated and do not contain any actual stem cells or DNA. Stemology products are free of phthalates, parabens, GMOs and petrochemicals. Stemology is a cruelty-free company.

Read More

Skincare Solutions For Fall Weather Changes

Fall Into Beautiful Skin

As the season changes, so does the skin, and therefore an updated skincare routine should be introduced. As summer turns to Fall, your clients will be enlisting your help in returning skin to its most even and brightest best!  So, let’s take a look at the most common skin changes and how to help create a seamless seasonal skin transition for your clients.

SKIN CHANGE: SUN DAMAGE

Sun exposure is the number one cause of skin aging. And the majority of that exposure occurs within the summer months. Unprotected sun exposure causes damage to the skin’s epidermis and dermis, resulting in an increase in unwanted pigmentation on the skin.

 Solution: Speed Up Cell Turnover

Now that summer is fading, do the same for sunspots with a skincare regimen designed to help speed up the declining rate of skin’s cell turnover. Look for products with all-natural ingredients that are clinically proven to reduce the appearance of spots that contribute to an uneven complexion. With today’s advanced technologies, it’s never been easier to help your clients achieve a more even skin tone naturally, without harsh chemical ingredients like hydroquinone. Instead, offer products that contain AHA and BHA acids, plus natural fruit enzymes and amino acids to provide exfoliation and naturally help thicken skin and improve circulation.

 SKIN CHANGE: DRY SKIN

The weather change, combined with hormonal changes as a result of aging, reduces oil and sweat gland production, resulting in less natural oils to help lubricate skin. This process causes skin to appear (and feel) dry and dehydrated, leading to a rough, “crepey” appearance.

 Solution: Multiple Hydration Approach

Advise clients to incorporate a skincare regimen that hydrates in multiple ways – by attracting water, binding hydration to the skin and holding it in. Single function moisturizers that simply lay moisture on top of the skin are so outdated, and won’t fix the problem. Dry, dehydrated skin needs to be comprehensively hydrated, with all natural ingredients that nourish the skin, while attracting, binding and sealing in moisture where it can do the most good. Look for products that contain time-release hyaluronic acid to hydrate and plump skin’s appearance.

SKIN CHANGE: SENSITIVE SKIN

As the air becomes dryer, skin loses its ability to retain water, which evaporates, leading to dryness and increased sensitivity. Surface lipids, in smaller quantities, no longer form a homogeneous barrier. And because the skin barrier no longer performs its function as effectively, it allows external aggressors and irritants (pollution, allergen particles, etc.) to penetrate deeper into the skin. Skin then becomes more vulnerable and reactive, and is more rapidly and strongly irritated.

Solution: Restore Skin’s Barrier

Through proper hydration and balancing the skin’s natural pH, the skin’s natural barrier can be restored to optimal health, increasing skin resiliency and reducing skin sensitivity. Recommend products rich in ingredients and emollients that support the health of your client’s skin and work to improve the skin’s barrier function, including antioxidants to help protect skin from external aggressors.

SKIN CHANGE: UNEVEN TEXTURE

As the air outside cools, it becomes dryer with a lower humidity factor. Less moisture in the air causes skin dryness and depletion of hydration. Our natural sebum oil cannot keep up with the hydration demands of the dryer climate. This can lead skin to have a more coarse texture.

Solution: Gently Exfoliate

In order to achieve smooth skin, we need to rid the skin of dead, flaky skin on the surface. Regular exfoliation speeds up the cell turnover process, allows the body to produce more moisture, plumps skin and helps build collagen and elastin production. Look for products that contain squalane, carrot seed, meadowfoam seed and argan oils to provide regenerative support and restructuring for smoother skin and optimal cellular function.

SKIN CHANGE: LESS SWEATING

This seems like a no-brainer, but as the seasons move from summer to fall, the weather cools and our bodies no longer need to self-regulate their temperature through sweating. Though sweating is an important function for the body to maintain its proper balance, excessive sweating can lead to breakouts, irritation, and dry skin.

 Solution: Cleansing and Rehydrating Skin

Now that normal to excessive sweating is subsiding, its time to cleanse skin from bacteria and toxins in a gentle way, restoring skin’s pH balance and re-hydrating environmentally damaged summer skin. Use cleansers that have anti-inflammatory ingredients such as chamomile and gentle hydrators that are all-natural.

The latest advances in regenerative medicine – also known as stem cell therapy – have a proven track record in addressing skin damage, from dry skin to sun damage to wrinkles. For optimal results, look for skincare products that utilize this technology and are supported by clinical studies proving their efficacy.

Stemology skincare has all the products your clients need to help transition their skin from summer to fall, including Cell Revive Brightening Serum, clinically proven to reduce hyperpigmentation in as little as 14 days.* For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

~Contributed by Dr. Hal Simeroth, CTO and Founder of Stemology Skincare

Sources: Refinery29, Huffington Post

*Study results on file. Stemology skincare and its affiliates do not guarantee results. Results may vary.


Read More

A New Partner for a New Era in Patient Engagement

MedResults Network Partners with Symplast

MedResults Network is excited to announce our new partnership with Symplast, a revolutionary new practice management and patient engagement platform that is fully functional on any smartphone, tablet or desktop computer. Founded by a group of plastic surgeons in 2013, Symplast is the first cloud-based, 100% mobile software that optimizes productivity, revenue and patient interaction in an aesthetic practice. Visit www.symplast.com for more info.

REAL-TIME, SECURE PATIENT INTERACTION…FROM ANY DEVICE
Symplast offers a complete ecosystem of modules: HIPPA secure messaging/multimedia/video, next generation patient engagement, marketing, multimedia, inventory management, practice management, and EHR. Capture videos, images, or documents from any mobile device, and share them securely with your patients instantaneously. Intuitive workflows eliminate unnecessary menus and dropdowns, increasing the efficiency of your staff and eliminating the headaches of other, more complicated software systems.

MORE THAN A REBATE
How much time and money is wasted every day in your practice with inefficient workflows and unnecessary, outdated technology. Eliminate the need for expensive cameras and printers. Increase the number of appointments you can schedule each day. As an exclusive offer to MedResults Network members, MedResults is offering a $50 Visa Gift Card to every practice that participates in a full live demo before Oct. 1, 2016. Experience how the proprietary technology of Symplast can transform your workflow, in and out of the exam room. What have you got to lose? Schedule your live Symplast demo now to take advantage of the $50 Visa Gift Card!

Email info@medresultsnetwork.com to schedule your Demo today!

MedResults Network 9/13/16

Read More
Sunglasses Prevent Grow's Feet

Can Wearing Sunglasses Help Prevent Crow’s Feet?

Causes And Solutions For Eye Area Wrinkles

Crow’s feet are the branching wrinkles on the outer corner of a person’s eye, which can abstractly resemble a bird’s footprint. Crow’s feet become more visible than other wrinkles because the skin around the eyes is much thinner. This thinner skin does not have the same structure as the thicker skin on your face and body that helps keep those areas firm. This thinner skin has less elasticity and is therefore more prone to sagging and wrinkling.

The Causes

The causes of crow’s feet around the eyes are the same as what causes wrinkles on other parts of the face. As we age, the skin’s ability to produce elastin and collagen slows. Elastin and collagen are vitally important in helping to keep skin smooth, supple and resilient to wrinkles. As collagen and elastin break down, skin loses its strength and elasticity, resulting in the development of noticeable deep creases, fine lines and wrinkles, including crow’s feet.

Additional factors can make crow’s feet worse, including:

  • Squinting: Any habitual facial expression can eventually cause a wrinkle in the areas of the face that are involved. With squinting, the eye area is the main expression area.
  • Smiling: Though smiling may seem like it is primarily concentrated around your mouth area, it actually can take up to 26 of the 43 muscles in the face to smile…and that includes muscles around your eyes.
  • Sun Damage: Sun damage is the #1 cause of aging, with some citing it as the cause of 90% of skin’s visible aging.
  • Sleeping: Habitually sleeping on your side can cause fine lines to appear where your face hits the pillow.
  • Free Radical Damage: Free radicals, found in the environment and in sun exposure, can cause changes to your skin at a cellular level that lead to aging.
  • Increased Salt Intake. If you have been eating a lot of salty food, it can cause skin to inflame, thin and become puffy, leading to an exaggerated appearance of fine lines including crow’s feet.

The Solutions

Sunglasses will help prevent squinting, which in turn will help prevent crow’s feet. They also block out UV rays and help prevent photo and free radical damage in the thinner, more sensitive skin around the eye area. However, the glasses you wear must have proper UV protection. Look for glasses that specifically have a UV filter in the lens, which should be denoted by a small sticker on the glasses. Wrap-around sunglass styles offer the best protection followed by glasses with large frames. The more area the glasses cover, the more skin you will protect.

Wearing sunscreen year round, with a particular concentration on the nose and around the eye area. Sun exposure has unequivocally been proven to cause wrinkles and advanced aging in skin. Find an advanced sunscreen that not only protects skin against the sun, but also helps repair skin and increase its health and strength. By wearing sunscreen everyday, you will not only reduce skin aging, but also the risk of skin cancer.

 Stay hydrated. Remind your clients to drink eight to 12 glasses of water a day to help flush toxins out of the body and rejuvenate your skin.

Use a good eye serum or cream. Look for one that is multi tasking, clinically proven and formulated with natural ingredients. We recommend Stemology’s Cell Revive Eye Serum Complete. In a 28 day clinical test, 87% of subjects reported a significant decrease in the appearance of crow’s feet.*

What else? While smiling can definitely cause smile lines around the eyes, we absolutely recommend it. Just put prevention into practice with the solutions listed above, and you and your clinets can continue to smile and light up the world without worrying about what it might be doing to contribute to crow’s feet.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Sources: Yahoo! Beauty, Women’s Health

 *Results vary. Study results on file.

Read More
Hyperpigmentation

Top Ingredients for Fighting Hyperpigmentation

Ingredients To Help Achieve a More Even Skin Tone

The essence of younger looking skin is radiance. It’s that rosy glow that children have naturally. And the older you get, the less radiant your skin becomes. You see, attaining a brighter complexion isn’t easy. The process requires two specific steps: exfoliation to remove discoloration and melanin inhibitors to limit hyperpigmentation. Two steps to radiance – one without the other is simply not good enough. That’s why one-step lighteners and brighteners just don’t work.

Here’s what to look for to get the most out of your brightening products:

  1. Natural Exfoliators: Lemon, orange and sugar are all great natural exfoliants to look for in a good brightening product. Lemon and orange are acidic which naturally exfoliates skin while sugar works manually to exfoliate as you rub the product on your face. Bonus – Because exfoliation naturally thickens skin and improves circulation, your pores will look smoother and more refined!
  2. AHA/BHA also known as Alpha Hydroxy Acid and Beta Hydroxy Acid or Salicylic acid are not only great for helping increase cell turnover, they also aid in the reduction of the appearance of fine lines and wrinkles! Each of the acids provides its own unique benefits, and when formulated properly, is an anti-aging powerhouse duo.
  3. Melanin and Tyrosinase Inhibitors: Cell turnover is one thing, but keeping cells lighter longer is the real trick. Look for melanin and tyrosinase inhibitors like vitamin C, ascorbic acid or alpha lipoic acid that reduce the look of pigmentation and help new cells start lighter and stay more radiant longer.
  4. Hydroquinone alternatives are essential ingredients in safe, natural lightening products. Hydroquinone is one of the most common – and most controversial – ingredients in skin lightening products. You’ve about the potential dangers of hydroquinone before. So make sure your lightening products do not contain hydroquinone. We always say, better safe than sorry, especially when it’s an ingredient that has been banned in most countries outside of the USA.
  5. Emollients are ingredients that soften skin and seal in moisture. Exfoliation and lightening agents can be drying to the skin. Make sure your lightening and brightening products contain emollients that rehydrate skin and prevent dehydration and further damage.
  6. Antioxidants help defend the skin against free radical damage (think sun, smoke, and pollution) that lead to dark spots and hyperpigmentation. Look for ingredients like Retinol, green tea and vitamin C, all great natural antioxidants that are good for skin.
  7. Stem Cell Technology, like Stemology’s proprietary StemCore-3, which delivers long-term results by combining human stem cells (ethically gathered from certified adult donors), plant stem cells and ingredient “helpers” to provide a highly effective hyperpigmentation reducer.

Still having a hard time finding a skincare product that includes all these ingredients, try Stemology’s Cell Revive Brightening Serum. It delivers brighter, more radiant skin in just 14 days, with even more dramatic improvement after 42 days. And Cell Revive Brightening Serum is 100% hydroquinone and ubiquinone free!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Read More

MedResults Network Collaborates with Cardinal Health.

You Spoke…and We Listened!

Aggregated Med/Surg Pricing for On-site Operating Rooms is Now Here!

On Behalf of its 700 Plastic Surgery Members, MedResults Network Collaborates with Cardinal Health. MedResults Network now offers its plastic surgery members with accredited operating rooms aggregated ASC pricing on med/surg supplies at the lowest pricing level in the ASC market.

“We have had a number of our plastic surgery practices ask us if we can help them with their operating room costs. After meeting with a number of med/surg supply manufacturers and distributors, we are convinced that Cardinal Health will deliver the highest value and benefits to our members. Cardinal’s commitment to plastic surgeons started over five years ago when they developed custom surgery packs specifically for aesthetic procedures” – Jamie Parrott, MedResults’ COO

Plastic Surgery practices that own and operate accredited operating rooms will now have access to pricing tiers equivalent or better than that of community multi-specialty ambulatory surgery center price tiers. This collaboration with Cardinal Health will also provide lower price levels on customized surgery packs specifically designed for aesthetic surgical procedures such as rhinoplasty, liposuction, and breast augmentation. We anticipate that our plastic surgery members that perform their surgeries in community ASCs will also be able to take advantage of Cardinal Health’s customized aesthetic surgery pack program.

Through our continuous communication with our members, we recognized that our plastic surgery members with office based accredited operating room facilities are generally paying physician office pricing levels on med/surg supplies, the highest pricing level in the industry. Additionally, our research also indicated that our members with accredited operating rooms need help in identifying and developing strategies to increase operational efficiencies, maximize cost savings, and implement process improvement and safety standards. Each of our members will also have complimentary access to Cardinal Health’s renowned on-site ASC Clinical Assessment Team!

We will partner with Premier/Yankee Alliance, one of the largest GPOs in the U.S., to offer the lowest pricing possible on Cardinal Health products.

Contact MedResults Network TODAY at info@medresultsnetwork.com and we will send a Cardinal Health Rep to your practice!

 

MedResults Network 8/16/16

Read More

2017 Beauty Trends

Celebrity Makeup Artist Natalie Rose Gives Stemology Her Forecast

MRN partner Stemology Skincare works with numerous celebrity makeup artists who strive to help their famous clientele attain the beautiful, healthy skin that’s critical to their trade. So what beauty trends will we see in 2017? Always at the forefront of innovation, Stemology turned to professional makeup artist Natalie Rose to get the answer.  You may have seen her work on the famous faces of Sally Field, Jeff Bridges and Brooklyn Decker, just to name a few. Stemology asked Rose for the top five beauty trends she is seeing for 2017. Here’s what she had to say:

  1. The No-Makeup Look. This is the most anticipated trend so far, and it’s already started in 2016. Heavy contouring is out and soft, radiant skin is in. Stemology (I call it skin food!) is one of my favorites for glowing skin. There’s no amount of makeup that can make someone look good without a great base and a healthy surface.

Who’s rocking this trend already? Behati Prinsloo.

  1. Soft Eyebrows. Say bye-bye to harsh block eyebrows. Seeing a natural hair brow with a natural shape that opens and softens the eye is IN! Glossier Boy Brow is my secret weapon.

Who’s rocking this trend already? Gigi Hadid.

  1. A Faded Lip. Bright lips are toning down as well. Give lips a wash of color and set it with neutral powder to give it more longevity and a toned down color (a runway trick).

Who’s rocking this trend already? Karlie Kloss.

  1. Cream de la Crème. Working with creams ‐ cream shadow, highlighter, blush ‐ gives the skin more radiance and is flattering from day into evening.

Who’s rocking this trend already? Gina Rodriguez.

  1. Matte Skin. As much as we all love dewy, matte and velvet skin is back for good. A healthy balance between the two is where it should stay for a while. As we all know, the highlighting trend went way too far, so powdering in the appropriate places will be the key.

Who’s rocking this trend already? Cara Delevingne.

To find out more about Natalie Rose, professional makeup artist, visit her website at http://makeupnatalie.com/ and follower her on Instagram at @makeupnatalie.

 

Contributed By: Stemology, A Valued Skin Care Partner of MedResults Network

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

 

Read More

Pin It on Pinterest