Learn How to Identify, Treat, and Become Profitable When Addressing SKs
A board-certified dermatologist is a medical doctor who specializes in the diagnosis and medical and cosmetic treatment of skin, hair and nail conditions. However, many of the same patients who visit Dermatologists are the same patients that walk through the doors of a medical spa or plastic surgery practice. As an aesthetic medical provider, especially one who treats other skin conditions or offers cosmetic procedures, it’s critical to know the difference between Seborrheic Keratoses (SKs, raised brown spots or age spots) and potentially harmful skin conditions. With nearly 80% of the patients who walk through your door affected by SKs, it’s also an exciting opportunity to offer a new treatment which can reduce or remove the appearance of brown spots or age spots.
SO, WHAT ARE SEBORRHEIC KERATOSES?
SKs are common, benign skin growths that can occur anywhere on the body. Although anyone can develop SKs, they’re typically more prevalent with age. SKs, more commonly known as raised brown spots or ‘age spots’, can vary in size, appearance and coloration although they tend to have a waxy, stuck-on-the-skin appearance. SKs may also look like other common skin growths including warts, actinic keratoses (which are generally dry and/or scaly growths and can become harmful), moles, and of course, melanoma. If you have any question as to whether a spot is an SK or another type of skin condition, it’s always recommended that you send your patient to a board-certified dermatologist.1
WHO GETS SKs AND WHERE DO PATIENTS FIND THEM?
SKs typically occur in middle age or later and may appear in anyone (or any skin type) at any time. They’re most commonly found on the chest, back, scalp, face and neck although they can appear almost anywhere on the body, with the exception of the palms of the hands and the soles of the feet.1
WHY DO PATIENTS GET SKs?
The number of SKs found on a patient tends to increase with age, but the exact cause of SKs is unknown.1
WHAT’S THE BEST WAY TO TREAT SKs?
In a recent study, 73% of participants said they were mostly or slightly bothered by the appearance of SKs around their face, neck or hairline2. With this becoming a more popular (or widely-discussed) skin condition, many patients look to remove their visible or irritated SKs. In-office options for removing SKs include cryotherapy (freezing), electrosurgery or curettage (electric currents or scraping), topical treatments (hydrogen peroxide), and laser treatments, all of which have the risk of scarring and/or infection.1
BETTER RESULTS AND BETTER RETURNS WITH THE NEWEST SK TREATMENT
Until very recently, providers have not had access to a painless topical solution that has proven to successfully clear SKs. ESKATA, developed by Aclaris, is the first and only FDA-approved topical treatment indicated for SKs. With fewer side effects and better outcomes, it is quickly becoming a popular treatment not only in Dermatology practices, but in other types of aesthetic medical facilities. As ESKATA can be administered by both physicians and mid-level providers, it offers a unique opportunity to provide a solution to a large portion of aesthetic patients with a 2:1 return (better than injectables).
Reference 1: American Academy of Dermatology. Seborrheic Keratoses. 2018
Reference: 2. Data on file. Aclaris Therapeutics, Inc. 2018.