REPUTATION MARKETING VS. REPUTATION MANAGEMENT?
All business owners need to ask themselves the following question, “On a scale from 1 to 10, what rating would your customers give your company?”
If your answer is 8 – 10, then congratulations!
- But now you have to ask yourself, “Are you proactively marketing that experience and letting other potential customers know about your reputation and attract them to your business?”
If your answer is 7 or below:
- You need to ask yourself, “Would you like to improve that to a 9 or 10 rating and what would then mean to your business?”
The bottom line is that your aesthetic medical practice is online everywhere whether you like it or not. Google, Yelp, RealSelf, RealPatientRatings, Healthgrades, Reddit, Yahoo, Amazon, and Social Media reviews and the list goes on and on. Add to that word-of-mouth and social media, and you’ve got a cocktail for powerful marketing—good or bad.
With this being said, nearly all businesses today are going to have an online reputation and it is in their 100% control to build and foster that reputation and then MARKET that reputation with a proactive platform vs. reactive platform.
Here are some amazing facts to consider:
- 91% of consumers look or consider online reviews before making a purchasing decision
- 84% of consumers today treat online reviews the same as they do personal referrals
- 1 negative review (defined as 3 stars or less) can cost a business as many as 30 new customer opportunities
Many Reputation Management platforms address these by reacting to reviews if and when they are posted.
Reputation Marketing is different. Reputation marketing is more than just managing reputation. It’s about establishing, guarding, and marketing that reputation to become more competitive and profitable.
It is amazing to see the amount of negative reviews as a percentage of total reviews for many businesses. What does this really mean? It means that there is no process in place to get all customers to write a review. It means that given no process, customers will write a negative review before they will write a positive review.
Why do all businesses need to fix this? Based on a Convergys study, 1 negative review can cost a company as much as 30 potential new customer opportunities. How much does your average patient spend with you per year? Now multiply that by 30 for every review you have that is 3 stars or less? That is the true cost of negative reviews to your aesthetic medical practice.
Digital Media Nation has a proprietary platform that helps companies maximize their online reputation and market the positive results to the 9 out of 10 consumers that are currently looking for your products and services. When combined with our Social Media Marketing and Video Marketing, the outcome is outstanding!
Schedule your demo today with Digital Media Nation.
Contributed by: Cary Greenberg, Digital Media Nation
To learn more, listen to our webinar presentation with Digital Media Nation and MedResults Network which aired on January 19th: “Reputation Marketing vs Reputation Management? Knowing the difference is key to growing your business.”
*Digital Media Nation is one of MedResults Network’s newest vendor partners providing advanced reputation marketing services to MedResults members.