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All Posts in Category: Practice Education

5 SIMPLE Ways to Save Through Your Membership in MedResults

The world of GPOs is complex. The dirty little secret in the GPOWorld is that most providers don’t know what they are and those that do, generally don’t know how to use one to their advantage.

We get asked weekly, “What is a GPO and how could it affect me?”

Our answer is simple, “Group Purchasing Organizations (GPOs) use the BUYING POWER of thousands to negotiate for better pricing for their members. This equals instant savings for anyone who joins the GPO.”

It’s not a secret that many of our members don’t fully understand the benefit of belonging to a buying group like ours. We’re here to tell you, that’s okay!

Every medical provider joins a GPO for savings. So how do you maximize your participation in a GPO and more specifically, how do you leverage the buying power of The MedResults Network?

Quick and Easy! Here are the 5 QUICKEST and EASIEST ways to start saving through our network. You’ll notice that you may save only few hundred dollars from some of our contracts, but other contracts could add tens of thousands of dollars to your bottom line.

1) Office Medical/Surgical Supplies: Opt-Into our partner GPO HealthTrust / PurchaseClinic for an instant connection to savings on your office medical/surgical supplies. No matter what distributor you use, they can provide instant savings on many of the supplies you use daily.

      *Opt-in for medical/surgical savings HERE: www.purchaseclinic.com/MRN

2) Onsite Operating Room Medical/Surgical Supplies: Have an onsite Operating Room? Give us a Usage Report on your OR medical/surgical expenses. We are showing 20% to 30% savings on what is typically around a $150K annual spend, which is the equivalent to $30K to $50K savings. There are only two steps to save thousands on your surgical supplies.

      *Opt-in for medical/surgical savings HERE: www.purchaseclinic.com/MRN

      *Send your OR supply annual USAGE REPORT to info@medresultsnetwork.com.

3) Business Office Supplies: Activate our Staples Business Advantage Premier Account. Members will save on all supplies, printing and copying, breakroom, and business supplies. Through our PREMIER account partnership, you’ll also have access to ancillary savings like rental cars. The average annual office supply spend is $6K per year and our members receive an average of 10% to 20% savings, equivalent to $600 to $1,200 per year!

      *Activate your account HERE: http://www.medresultsnetwork.com/activate-your-staples-business-advantage-account

4) Medical Mal Practice Insurance: Give us your Med Mal insurance policy for a policy review. Members have access to our Medical Mal Practice Insurance Program with additional benefits like risk management resources, free CME courses, aggressive claims handling, and much more!

      *Get a free quote HERE: https://www.norcal-group.com/mrn

5) Med Spa Supplies: If you are a Med Spa, sign up to our Universal contract for med spa supplies. Already using Universal Companies? Contact us to ENSURE you’re getting your savings. Members get an up-front discount of 10% off of supply purchases and have access to even greater savings on equipment.

      *Contact us here to confirm your savings: info@medresultsnetwork.com

Savings should be simple. Take one of the actions above and we promise you’ll be on your way to Maximizing your Membership in MedResults!

For more information about other ways you can take advantage of your membership in MedResults Network or to join, contact us today at info@medresultsnetwork.com!

By: Jamie Parrott, MBA, Vice President and Chief Operating Officer of MedResults Network

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10 Reasons Why You Should Join a Buying Group

It’s no secret that my wallet is slightly bulging at the seams from loyalty cards of the shops I frequently visit.  Between the café down the street to the frozen yogurt store by my home, one might say I’ve become a habitual ‘loyalty’ junkie in my local community.  Based on my own buying behavior and the behavior of others I witness at my local retail establishments, it’s easy to see how loyalty programs, if designed properly, can significantly drive sales.  One of my favorite ‘masters’ of the loyalty program is Costco.  If there’s a Costco in your community (which I’d imagine there probably is), then you know exactly what I’m referring to.

Costco charges a nominal annual fee for access to substantial discounts on thousands of products and services. Based on their immense volume buying power, they’re able to provide their members with the best pricing on nearly EVERYTHING in every product and service category.  The best part about their program is that regardless of how frequently you take advantage of their savings, you STILL have access as long as you have a membership. Furthermore, at higher membership tiers, you can earn additional savings and rebates on all your purchases. 

So the question is, why wouldn’t you belong to Costco?

I’ll tell you why.

Because there’s a fee to belong. Some consumers are of the mindset that if you’re not going to buy enough from Costco to offset your $49 annual membership fee, then it doesn’t make sense to belong. This is totally rational.

But consider this…

What if there wasn’t a fee and you could access Costco at NO COST? 

Would you join?

I’m sure you all know where I’m going with this analogy as it’s probably the SAME reason you may have chosen to join MedResults…. nine years ago, six months ago, or last week.  Let me refresh your memory with 10 good reasons WHY EVERY Aesthetic medical provider should belong to a buying group or Group Purchasing Organization (GPO).

  1. COST-SAVINGS: This is the simplest reason that medical providers join a buying group. By definition, a buying group or GPO is the coming together of similar independent businesses to leverage their combined purchasing power to receive improved financial benefits and payment terms on the products they buy. Everyone who joins can receive a financial benefit.
  2. SPECIAL ACCESS: Many buying groups negotiate for special access to training, education, and additional benefits that may not provide immediate cost-savings, but DO provide immense value.
  3. EDUCATION: This is not typical of all purchasing organizations, but at MRN and a few other medical GPOs, you may receive free education that will allow you to improve your business and/or purchasing at no cost.
  4. NETWORKING: Some GPOs have portals for direct interaction with other customers. While this is not typical, MRN and other organizations play host to national conferences and other events where members & attendees can share ideas, best practices and business outcomes.
  5. NO OBLIGATION: One of the best things about Costco is that you are not obligated to purchase. You may choose to use your membership throughout the year, but if you don’t, there’s no real penalty (except for the annual fee you may have paid).  If you DO use your membership, you’re guaranteed to save.
  6. ‘THE THREE B’S’: BIG BUSINESS BIAS. If you have only a few providers at your practice or you’re a solo-practitioner, you may have experienced the ‘3B’s’. Many manufacturers spend most their time with high-volume practices and give less support to low-volume providers. Buying groups provide purchasing incentives and support to small-to-mid-sized practices who would have otherwise gone unnoticed!
  7. SERVICE: A buying group SHOULD always be available to help you with your purchasing, billing, service, or just about anything you can think of that would assist your buying decision-making process. At MRN, we’ve taken this one step further: We’ve helped members hire new staff, performed in-office consultations, found new Medical Directors, sourced new products from vendors we don’t work with, and so much more. Your buying group should be an extension of your business arm!
  8. REP RELATIONSHIPS: We frequently get GREAT feedback from our members about their industry reps and why they love working with a vendor or manufacturer.  This is great news if you belong to a GPO or a buying group as you’ll continue to work directly with all your reps…you’ll just receive additional benefits for your loyalty to that partner!
  9. TIME & ‘HEAVY LIFTING’: How much time does your Office Manager or Clinician spend trying to source the right products and services for your practice? Buying groups are designed to do the heavy lifting for you! At MRN, we’ve spent thousands of hours searching the market for innovative products. We’ve also vetted our vendors and negotiated the contracts to take the guesswork out of purchasing for you.  Example: it took us almost a year to get the best med/surg and vaginal rejuvenation contracts!
  10. YOU DON’T PAY A DIME TO PARTICIPATE: Medical GPOs and buying networks typically DO NOT charge a fee for access to their benefits. What’s better than the freedom to save freely???

You joined this buying network for some of the same reasons that consumers across America join loyalty programs and buying clubs for their daily purchases.  Now use it and watch your savings grow!  

For more information about other ways you can take advantage of your membership in MedResults Network or to join, contact us today at info@medresultsnetwork.com!

By: Jamie Parrott, MBA, Vice President and Chief Operating Officer of MedResults Network

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Why Your Business is Like a Book and How to Make it a Best Seller

Every business has a STORY to tell.

In many cases, businesses do a good job telling a portion of their STORY. This portion should not be called “telling”. It should be called “selling”. What I mean is that most businesses have dialed in their STORY about their products and services. They know the benefits and attributes of these products and they know how to sell them. They also know how to tell their STORY about their company, including history, ownership, etc. Unfortunately, this portion of the STORY is the same as all of your competitors. Its just a matter of who can tell the “same old” STORY better.

Your business has a better STORY to write. This portion of the STORY focuses on the client experience that you provide. Does it really matter what you have to say about your business in your marketing? Does anyone go out and market and say “We are terrible, please come buy from us?” Of course not. All businesses market, as they should, that they are the best place to purchase their products and services. In today’s world this is simply NOT ENOUGH.

What really matters is what your customers, clients, patients are saying about you and the experience they had with your business. This STORY can be written in many ways using numerous Reputation Marketing tactics. You must get honest feedback from your customers, and in the end, this is the REAL STORY that you need to write about your business.

Think of this STORY that you have now developed in terms of a BOOK. It is a BOOK that tells what others are saying about your business. This BOOK is now the best marketing tool that you have. This BOOK tells those that read it why others do business with you. There is no better book that can be written!

BUT HOLD ON!!!!!

I have never heard of a great BOOK that tells a great STORY that became a BEST SELLER unless it was actually published to the reading community. Have you? Just writing your reputation story by gathering reviews and feedback should indeed give you a great STORY. The real question is what are you going to do with it?

How are you going to publish that BOOK and MARKET that BOOK so that your BOOK can become a best seller? You must have a Reputation MARKETING process in place. 91% of consumers are looking online today before making a purchasing decision. 84% of consumers trust online reputation as much as personal referrals. These potential new consumers want to read your BOOK. You want them to read you BOOK! How are they going to find your BOOK? How are you going to publish your BOOK?

This is why your business is like a BOOK and why you must make it a BEST SELLER.

Contributed by Cary Greenberg, National Director of Sales and Operations for Digital Media Nation.

Digital Media Nation is a preferred partner of MedResults Network.  Their proprietary program helps businesses build a 5-star reputation to attract new clients, connects providers with their true client experience, helps them use trust to increase referrals, protects them from potential negative online reviews, and then most importantly, markets their customer experience to search results, their website, and social media channels to attract new clients. Members receive a point-of-sale discount of 25% off set-up fees and 50% off monthly subscriptions.  For more information, click here.

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3 Ways You’re Helping Your Competitors Get Ahead

“We can’t compete with the practice down street!”

Ever heard or thought that phrase?  It’s something we’ve heard many times from our 2,800 aesthetic medical members.  Just like any other business, we’re all concerned about our competitors and new entrants to this space.

There are many ways that aesthetic practices can easily differentiate themselves. Some invest in their unique brand or position themselves as ‘experts’ in a particular treatment or procedure.  Others become first-movers with new technology and place a foothold in the market for new treatments.  A few even have the capital to make large investments in marketing, becoming well-recognized with billboards, television, radio and social media. 

However, not all of us have the resources to make these kinds of investments in our brand, equipment, and marketing.  In contrast to the providers above, we’ve seen many smaller businesses take other measures to ‘compete,’ which, although seemingly strategic at the time, have been detrimental to their businesses.  You may not be the biggest, most recognizable practice on the block, but you can take steps to ensure that your actions are to your benefit, not your neighbors’.  Here are three ways your actions could be helping your competitors get ahead:

Getting into price wars.

Take Botox for instance.  The price of Botox varies significantly between different types of practices, different regions, and different providers. If your margin on Botox is already slim and your neighbor discounts to a point where the treatment becomes a loss-leader, I wouldn’t consider trying to match their price, unless you are confident that you can provide additional services that you can easily cross-sell.  Focus your efforts on another aspect of your business that will draw patients in—this could be your stellar service, your provider’s excellent credentials, and or your amazing patient outcomes.  Instead of reducing your price, put more emphasis into sharing your successes and marketing your reputation through before and after photos, testimonials, positive patient experiences, and ratings & reviews.  Worried that your pricing will deter prospective patients?  Price transparency, specifically online, also guarantees that the patients coming to you will generally be less sensitive to price when they call you for a consultation.  The same goes for using Groupon.  I know a few practices who’ve been successful with Groupon, but I’d advise that you use caution if you’re going down this path. Without the right support and follow-up system in place, Groupon patients could easily disappear after they’ve redeemed their discounted treatment.  It is widely known that Groupon requires that you discount your product or service by up to 50% and expect fees of 20%-60% of your revenue.  In most cases, this may drive one-time, bargain-shoppers into your office at a MAJOR expense to you.  Don’t reduce your margin so significantly for so little return!  Your loss is their gain.

Not knowing your numbers.

When you do a marketing campaign, do you understand your ROI?  In our recent 2017 annual survey, 91% of our participants stated that word of mouth was a major source of patient acquisition.  However, 49% said that they still used traditional mediums such as radio, TV, and direct mail.  For every campaign, do you understand your cost vs. your anticipated and/or actual results?  How are you tracking consults and conversions (or are you)?  Each of these questions are critical to understanding where your marketing dollars are most effective.  Within our network, we’ve discovered that very little marketing spend is well thought out or lacks strategy backed by forecasted numbers, therefore a large amount of money is wasted on ineffective initiatives and those that produce zero ROI.  Keep a constant pulse on your marketing projects and associated numbers.  Educated marketing decisions can save you thousands and make you millions AND position you for maximum success!

Not knowing your numbers.

Yes, I did just repeat myself.  However, this is about your operating expenses and overall financial picture.  When you designed your business plan, you should have done several proformas or projections on your profitability.  In addition to your marketing dollars spent (see above), you should clearly understand your operational expenses (personnel, cost of goods, etc.). When someone comes in for a laser treatment, you should know exactly how much it costs you to operate that machine (consider consumable costs per patient) and perform that treatment (cost of personnel) and the revenue you’ll produce from that treatment.  Knowing these numbers will not only help you to avoid waste, but will also help you to identify your highest revenue and profit-producing treatments and services so you can focus your marketing dollars (see above) correctly!  Not knowing your numbers can quickly drain your bank account, giving you less flexibility to invest in new marketing, technologies and ways to differentiate yourself which essentially, is a bonus to your competitors!

Looking for help with your numbers?  MedResults Network is partnered with consultants who will review your financials and help you become more effective and efficient in the day to day operations of your business. Contact us at info@medresultsnetwork.com.

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vaginal laxity

Vaginal Laxity. The Frequent Problem That’s Infrequently Addressed.

This past month we recently launched a partnership with the newest device to enter the women’s health space in the USA.  Although the efficacy of several women’s health devices is debatable at best, the most important aspect of these technologies lies in what manufacturers claim to treat vs. what they actually treat.

We’ve done extensive research into what the most common concerns are regarding women’s health and statistics show that vaginal laxity, post-childbirth, appears to be the most frequent, yet “under-addressed” issue that women have today.  As many patients won’t discuss or more than likely can’t define vaginal laxity and related symptoms, we felt it was relevant to pull an excerpt from a well-written article about vaginal laxity.

Although the basis for this article is set in explaining why pelvic physiotherapy can be a great treatment addition to mitigate the effects of vaginal laxity related to child birth, it acts as a great tool to describe the symptoms of vaginal laxity and why advanced technologies may be even better options for patients seeking improvement.

Vaginal Laxity and Childbirth: Is a “Loose Vagina” Common? Treatable?

Following childbirth new mothers can feel distressed about the changes they see in their bodies. The majority of these changes go away naturally, but some changes can persist. One commonly held belief is that childbirth permanently stretches and thereby “loosens” the vagina. Is a “loose vagina” a common consequence of childbirth, and if so, is it treatable?

In this blog post Lindsay, with the help of our Pelvic Physiotherapist Katie, discusses vaginal laxity following childbirth: its prevalence, causes, risk factors, and treatment options.

Can vaginal birth really cause a “loose vagina”?

For some women the answer appears to be yes. Vaginal delivery can result in persistent feelings of vaginal laxity. This laxity can reduce vaginal sensation during intercourse and diminish sexual satisfaction of both partners, which can in turn lead to decreased sexual self-esteem and a drop in sexual intimacy.

How common is this complaint in mothers?

Vaginal looseness is a subjective and self-reported sexual health concern. There are no objective measures of it, and so there are few good statistics on the prevalence of vaginal laxity following vaginal childbirth.

When it is investigated, vaginal laxity is typically lumped in with other female sexual dysfunctions. One recent Australian study of FIRST-TIME mothers found that some form of female sexual dysfunction was reported in 58% of mothers ONE YEAR after childbirth (ref 1). The main complaints included insufficient lubrication, abnormal vaginal sensation, vaginal laxity, vaginal tightness, pain with intercourse and incontinence during intercourse.

An earlier (but perhaps less reliable) survey of 25 to 45-year-old women with at least one vaginal birth, reported that approximately half of women expressed concern over vaginal looseness (ref 2). It has also been reported to be the most common physical concern discussed with OBGYNs after vaginal childbirth (ref 3).

So vaginal looseness appears to be a rather common complaint, or at the very least, a meaningful concern for many women following vaginal birth.

How could vaginal birth cause vaginal “looseness”? Am I at risk?

The walls of the vagina contain an elastic muscle that is normally folded up, holding the vagina closed tightly. During sexual arousal and childbirth hormones cause the muscle to relax. The vagina is designed to be able to relax and re-tighten repeatedly, without any loss of tone or tissue elasticity.  Accordingly, regular sexual activity does not loosen the vagina. But there are limits to the elasticity of this muscle and associated tissues, and a few risk factors are known to contribute to chronic feelings of vaginal looseness.

Risk factors that contribute to vaginal laxity:

  1. Age. Vaginal laxity can occur naturally with aging in some women, the result of a gradual weakening and atrophy of the vaginal muscles and tissues over time.
  2. Multiple vaginal births. Evidence suggests that having multiple vaginal deliveries can increase the chance of vaginal fatigue and incomplete recovery of pre-pregnancy vaginal tightness.
  3. Trauma during vaginal childbirth or other event. This category includes damage to muscles of the pelvic floor which surround and help maintain the position and shape of the vagina. Varying degrees of musculoskeletal trauma occur commonly with vaginal delivery, and so this is likely to be a common occurrence.

So in broad terms, a young mother with an uncomplicated vaginal delivery will usually fully recover vaginal tightness within the first 6 months of having her first child. Whereas women having children later in life, having multiple vaginal births, or having more significant injury during childbirth, are at a greater risk of experiencing chronic vaginal laxity that lasts beyond the first 6-12 months.

Are there other options for treating vaginal laxity besides physiotherapy?

Surgery for vaginal tightening

Reconstructive surgery can be used to shorten and/or change the shape of the muscles and tissues around the vagina, and fat transplantation can be used to increase the fullness of the tissue. These and other surgical approaches can be very effective at increasing vaginal tightness in patients. However, surgery is invasive, and has associated risks including the potential for nerve damage and loss of vaginal sensitivity.

Surgical approaches are typically only recommended for patients with vaginal laxity that appears unresponsive to pelvic physiotherapy. If you are considering surgery, please discuss your candidacy and your options with your family doctor.

Creams, pills and ointments for vaginal tightening

There does not appear to be any creams, pills or ointments with actual clinical data to back up their claims of improving vaginal tightness.

Non-prescription creams and pills are not medical products, and are not held to the same regulatory or efficacy standards as actual medical treatments. The claims made on such bottles often have no clinical data to support them. Nor are there any compelling reasons to believe that these products would work, especially as a long term solution for vaginal laxity.

Some of these products may also pose a safety concern, causing vaginal irritation, infection, and allergic reaction. In general, I would say that these products should be avoided. If you feel compelled by the claims made by the manufacturers of these products, please discuss them with your family doctor before trying them out.

Radiofrequency thermal therapy for vaginal tightening

Another product on the market directed towards vaginal tightening is radiofreqency thermal therapy. This is basically a device that can warm the vaginal tissue without burning the surface of the skin. The idea behind this product is that local heating of the tissue will stimulate collagen formation in the vaginal tissue and thereby re-tighten the tissue at the opening of the vagina. The commercial leader in this space appears to be the Geneveve product by Viveve.

Join the educational webinar on March 23rd, “New Treatments in Sexual Dysfunction and Vaginal Laxity”

Click here for the full original article.

References from the original article:

  1. Durnea C.M., Khashan A.S., Kenny L.C., Tabirca S.S., O’Reilly B.A. The role of prepregnancy pelvic floor dysfunction in postnatal pelvic morbidity in primiparous women. Int Urogynecol J. 2014;25:1363–74.
  2. Millheiser L., Kingsberg S., Pauls R. A cross-sectional survey to assess the prevalence and symptoms associated with laxity of the vaginal introitus [abstract 206]. Presented at: ICS Annual Meeting; Toronto, Ontario, Canada. August 23-27, 2010.
  3. Pauls R.N., Fellner A.N., Davila G.W. Vaginal laxity: a poorly understood quality of life problem; a survey of physician members of the International Urogynecological Association (IUGA). Int Urogynecol J. 2012;23:1435–1448.
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5 Things That Make or Break a Brand

Although traditional medical providers don’t want to believe it, along with their medical practice, THEY themselves have a unique brand.  Perhaps this doesn’t apply to many of the savvy aesthetic medical providers in our industry who’ve already chosen to take advantage of that concept and build astounding brands and reputations based on specific treatments, ostentatious ‘personas’ or expert marketing.  However, as the majority of business people and patients, like myself, can attest, a physician or medical spa’s perceived brand or lack thereof can be the deciding factor as to whether we choose them for an aesthetic treatment.

If every aesthetic practice has a ‘brand’ and every brand has a perceived promise, what is your ‘promise’ to your patients? 

As an aesthetic provider, what does your “promise” convey to your patients and prospective patients? What about your promise of your expertise or experience?  Do you promise high-quality service and luxury?  Or do you promise easy booking, great prices, fast service?  Each of these “promises” communicates a very UNIQUE brand to your prospective customers.

Assuming you want to maintain your brand, your reputation, and the positive opinions of your patients, it’s critical to consider all of the things that can keep you teetering on the brink of success or distress!

Appearance Matters.

Have you ever walked into a restaurant where the floors were dirty, the tables were unclean, and nobody seemed to do anything about it?  If so, did it make you want to eat at that restaurant again?  I think we know the answer to that riddle…Absolutely NOT!  An aesthetic medical practice is similar in that your appearance (i.e. the condition of your practice, the reception or waiting area, and the overall aesthetics) matters to existing and prospective patients. While it’s not necessary to have a professional design team re-do your office space, it is important to remember that your patients visit you to enhance their appearances.  If you can’t maintain your own…and this includes your practice AND office staff, you’ll slowly drive patients away.

Service. Service. Service.

This is NOT a new concept.  A little customer service goes a long way.  Treat your patients like they’re unique…they’re special to you and your business.  If they have a question that you can’t answer, find the answer and get back to them.  If they have an anniversary as a patient (or are perhaps celebrating one), acknowledge it. Go out of your way to provide exactly what your customers want and what they don’t KNOW they want, but will eventually need.  This is the key to gaining lifetime loyalty.

Quality Over Quantity.

Customer service is one thing, but quality service is entirely different. If you want to be known as the best, the quality of your work MUST be the best (or at least pretty incredible).  You won’t do this by cutting corners.  I’ve met dozens of aesthetic business owners who think it’s okay to use injectables that aren’t ‘fresh’ and a few who’ve diluted their product to save margins.  I’ve also met some who’ve skipped important aspects of a patient consultation (like setting up expectations and discussing post-treatment protocols) to increase the quantity of patients they could see that day.  This type of quality of service is doing a disservice to the patient and the practice, and it screams poor quality! 

Expecting Patients to Have the Right Expectations

Before you became a medical provider or entered the aesthetic medical business, did you know what to expect from every treatment or procedure?  Probably not. This type of information comes from an advanced education and years of experience.  Manage a patient’s expectations so that you can ensure they’ll feel satisfied with the results of a treatment.  Sometimes the best you can do for you brand and a patient is to say ‘No’ to a patient who expects a result that is unrealistic.  Not only will you avoid creating and unhappy patient, but statistically speaking, you’ll avoid the loss of 30 others who are reading their bad reviews online!

Staff: Hire for Personality, Train for Skills!

It takes only seven seconds for us to judge another person when we first meet them.  Your employees are no exception. They can MAKE or BREAK your brand.  Their appearance (#1 on my list), the customer service and quality of service they provide (#2 & #3), and their ability to provide realistic expectations to patients (#4) are all included in your patients’ experience and perception of your business. If your newest employee rarely smiles, rushes through treatments, and never engages with patients, do you think you’d want someone to judge YOU based on their impression of that employee?  Treat your staff as an extension of you, your business, and your brand…and choose wisely! 

Jamie Parrott, Vice President & Chief Operating Officer of MedResults Network

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Price Shopping

Consumers Believe In Price Transparency. So Should You!

While some core specialists worry about losing patients to less expensive competitors, one expert sees price transparency as a benefit.

By: Jonathan Kaplan, MD, MPH

As physicians pursuing cosmetic patients, we’ve become more marketing director than healthcare provider in some instances. It feels like we’re in a hamster wheel of marketing; spending money in an effort to get more traffic and more clicks to our website. So what do we have to show for it?

Are you having any luck following up on those “clicks?” Probably not. Why? Because a click is just that: a nameless push of a mouse button. A click has no identifiable information. Without contact information, we’ve accomplished nothing.

More on that in a bit.

I moved to San Francisco a little under three years ago. I was new in town; no one knew me and I had no discernable marketing budget. I knew if I were going to build a practice in this market, I would need more than just clicks. With six other plastic surgeons in the building, I knew I needed leads that contained contact information.

However, contact information from random consumers would not be adequate. I needed a lead that simultaneously gave me legitimate contact information from a qualified individual. So what makes someone qualified? They need to be a good candidate for the services I provide and they need to understand their out-of-pocket responsibility for their cosmetic procedure of choice.

From a philosophical standpoint, I believe the true, ultimate pain point for any patient considering a cosmetic procedure to be that of cost and cost alone. Certainly they need to be a good candidate for the services we provide but this isn’t the 20th century where every concern was treated with surgery. If surgery was the only option, then it’s true, not everyone would be a candidate due to health or some other comorbid condition.

But in the 21st century, we have so many surgical and non-surgical options that everyone is a candidate for something. Quite frankly, determining whether they’re a good candidate for a service or procedure is a moot point. If they aren’t a liposuction candidate, then they’re a candidate for non-surgical fat reduction. Or fat melting injections. If they aren’t a candidate for a neck lift, then they’re a candidate for a non-surgical energy-based lift. The pain point for these cosmetic patients is not their candidacy for a procedure, but their ability to pay. Cost is the only absolute pain point. All other pain points —time off work, preference of doctor—are relative inconveniences.

So I set out to provide a service on my website that didn’t rely on clicks but rather, the consumer’s pain point: cost. With a simple digital transaction, the consumer could check pricing on my website by submitting a “wishlist” along with their contact info. They received instant gratification in the form of an automated email with a cost estimate and I received the same email with their name, email address and phone number. Legitimate contact information and a qualified lead. Check and mate!

Still to this day, my office staff follows up with every single wishlist. If you’re committed to building a cosmetic practice, this follow-up time is well spent. By helping the consumer with the cost issue, you also help them make the decision of whether coming in for a consultation is a waste of their time as well as yours.

Sure there are other ways for consumers to check pricing, but those usually involve US averages that may or may not include OR and anesthesia fees (the annual American Society of Plastic Surgeon’s procedural statistics don’t include OR fees that may reflect up to half of the overall cost!). The pricing estimates consumers receive elsewhere aren’t accurate or complete, and the consumer knows that.

The only way to provide the consumer with accurate pricing information without tying up your office staff in tabulating one pricing request after another, is to upload all of your pricing to the cloud. That way, when the consumer submits a “wishlist” through a pricing tab on your site (see example on my site here), that pricing is automatically tabulated in the cloud and sent to the patient in an email. Again, this level of automaticity is second to none in streamlining front office processes.

By providing pricing on your website, you’re giving the consumer a level of information they cannot obtain anywhere else. They can’t find your specific pricing for specific services anywhere other than your website. And when you provide that level of personalized information, consumers reward you with their contact info.

KaplanSiteDoes Online Price Transparency Work?

After my first year in practice in this new locale without paid marketing, I reviewed my results. I received 412 wishlists from 208 consumers. Of those 208 consumers, 17.8 percent came in for a consultation. While it’s easy to focus on the 82.2 percent that did not come in for a consultation, that’s not a loss. I still received the contact information for those consumers who submitted wishlists and who also determined my fees were out of their budget. With their email address added to my database, I still had the option of reaching them with 12 “touch points” over the subsequent year with each of my monthly e-newsletters.

Of the 17.8 percent that came in for a consultation, 62 percent of those patients booked. When compared to patients that came in for a consultation that were not price-aware, the price-aware patients were 41 percent more likely to book a procedure. This shows the effectiveness of online price transparency combined with lead generation, even in the absence of paid marketing.

What happened when I committed a marketing budget to my price transparency efforts?

During my second year, I began paying for two channels of marketing: TV and print. By specifically promoting that I had pricing information on my website, consumers flocked to my site and started submitting wishlists to check pricing. They received price quotes and I received their contact info…to the tune of 4,156 wishlists from 2,134 consumers! Interestingly, the price-aware consumers that subsequently came in for a consultation booked a procedure 75 percent of the time as opposed to 62.2 percent of the time during the first year, prior to my paid marketing efforts.

One last statistically significant nugget: Because of my lead collection in my first year, I found that 2.8 percent of those that submitted a wishlist in the first year didn’t come in until the second year I was in practice. Maybe it was because of my monthly e-newsletters or paid marketing during that second year. Regardless, all 100 percent of those that submitted a wishlist in the first year and came in for a consultation in a delayed fashion, booked surgery. Now those are the committed, serious qualified leads I’m looking for!

Do It Right

Is online price transparency for you? It only works if done in the right way. That means that consumers only get pricing after submitting their contact info. A simple menu of procedures and prices on your site just won’t do. By combining lead generation with price transparency, you can build an email database of patients that are interested in your services when their budget intersects with the services you provide. After all, I built my database from 200 email addresses to over 5,000 in three years!

Original Article Published in Modern Aesthetics, HERE


To set up your free account on MedResults Network’s newest partner BuildMyBod Health, founded by Dr. Jonathan Kaplan, CLICK HERE.  After signing up, enter promo code MRN on the Subscription Plan page to take advantage of your exclusive MedResults Network 10% discount after logging into BuildMyBod Health Provider Portal.

YOU’RE INVITED!  Don’t forget to attend our upcoming webinar with Dr. Jonathan Kaplan and MedResults Network on Febnruary 2nd, 2017: “How to Separate Price Shoppers from Serious Patients and Generate Leads In the Process”

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3 New Ways to Use Gift Cards in Your Practice

Gift cards have a lot of power – they’ve proven to help businesses increase average spend and attract new customers.  Gift cards are a mainstay in Retail environments – but today even service driven businesses like Med Spas, plastic surgeons and physicians are utilizing gift cards in creative ways to help them advertise new products, increase profit margins and revenues.

The first thing you will need to do is determine exactly what consumer behavior you are looking to drive.  Do you need to draw clients to a specific product line?  Do you want to encourage existing clients to purchase additional services?  Once you understand what the goal is, you can design a gift card promotion geared toward achieving your objectives.   

Here are some common business objectives and sample gift card promotions:

1. Advertise New Product Line:

Let’s say you would like clients to know that your practice has just added Restylane™ Silk to your line of injectables.  Gift cards act as miniature bill boards that can help you market a new line of products.  Try purchasing a set of custom gift cards pre-loaded with funds that clients can redeem toward a specific product.

Sample Marketing Tactic: Display a sign outside the office and another at the receptionist counter that says:

Restylane™ Silk is now available!  Try Restylane™ Silk in the month of January and receive $50 toward your treatment!

Sample Gift Card Design:

evo-pic-1

Best Practices: To get the most out of this promotion, ensure the value of the gift card is enough to gain interest.  If the average treatment will cost $800, gift cards with a $10 value will most likely not achieve a high redemption rate.  Also, make sure the offer is available for a limited time only and think about any other restrictions you’d like to document on the back of the card – but remember – too many restrictions can affect redemption negatively. 

You can also use this program to provide incentives for clients to switch their brand of injectable for another that has a higher profit margin!

2. Encourage Repeat Visits

It is far less expensive for a practice to generate revenue from their existing clientele, then to acquire new clientele.  You may have a list of patients that come in quarterly for their Botox™ injections.  But Botox is Botox, how do you ensure your clients don’t leave you for another practice?  Try rewarding them with a gift card after a predetermined number of visits. 

Sample Marketing Tactic:  Pull a list of clients that have had repeat visits for the same treatment.  Send an email or letter explaining that your practice offers a VIP program and after the 5th consecutive treatment, patients receive a $50 gift card redeemable toward their next treatment.  This promotion creates loyalty and drives repeat visits. 

Sample Gift Card Design:

evo-pic-2

 

Best Practice:  Custom cards can be costly depending on the design.  Did you know that many gift cards can also serve as loyalty cards?  This means that if you should choose to run a full-fledged loyalty program, you do not have to purchase additional cards.  When choosing a gift card provider, ask if they also provide loyalty programs and if the cards are “combo” cards.  In some cases, you can start out with a gift card program and add on a loyalty program when you are ready!

3. Add New Services

Gift card incentives are a great way to encourage clientele to try a new service.  If your clients are already satisfied with how a product works on their face, why not foster the same results on another part of the body?  Gift cards can make the decision to try something new a little easier.   

Sample Marketing Tactic:  Perhaps after a treatment, a client expresses how much better they feel or how much younger they look.  A physician or receptionist may reply by saying, “did you know that injectables can also be used to reduce the look of cellulite?  In the month of March, patients who try Radiesse™ injections to treat cellulite receive $75 off their first treatment!”  Receptionists can reinforce the program by providing clients with a flyer, postcard or brochure advertising the product and program.

Sample Gift Card Design:

evo-pic-3

Best Practices:  The last impression you make with a client is paramount – will your client leave merely satisfied – or – surprised and delighted?  If your patients leave your practice happy, they will most likely return and recommend your practice to others. 

Knowledge is powerful.  In any promotional endeavor, make sure your staff is properly trained.  Appropriate training will allow for good communication with your clients and education of your staff. 

Here are some helpful tips:

  • Explain who your staff should target for the promotion (example: clients who are currently trying a different filler)
  • Provide sample scripts so staff knows what to say and how to say it. Have them role pay different customer scenarios. 
  • Reward your staff for their help in making the campaign a success (example: sponsor a lunch at the end of the promotion, reward the employee that brings in the most clients)

Always close the circle by ensuring their gift card redemption process is just as smooth as the issuance.  If there are restrictions, patients should understand them when the card is issued and not be surprised by them when they come in to redeem.  Thank the client for participating and make sure they are aware of future promotional opportunities.  Your clients not only want to look better, they want to feel better too.  So when launching your first gift card campaign, remember that a core function of your business is to make sure your patients know you value their business and appreciate their loyalty – and that is what truly drives success!     

Contributed By: Melanie Gonzalez, EPSG

For more information about EVO Payments for merchant processing, visit http://goepsg.com/medresults/

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Is Wine Good or Bad For Your Skin?

Wine Not?

Will a glass a day keep the dermatologist away? We all know that answer is no. But it could help prevent some free radical damage on your skin, when taken in moderation. With this being the season to say “cheers,” and with the benefits of wine – from lowering the risk of heart disease to losing weight – getting so much press these days, we’re going to dispel the myths and look at the pros and cons of wine for your skin.

And if you’re thinking this is going to support your rose’ obsession, sorry! The most beneficial wine for skin is red wines. So, put down your chardonnay and pick up your cabernet to experience these skin benefits.

Skin Benefits of Drinking Wine

  • Preliminary research out of the University of Barcelona found that proanthocyanidins, antioxidants found in red grapes, may help prevent oxidative reactions in the skin. Oxidative reactions often stem from sun exposure and can result in damage to cells, which can lead to sunburns, wrinkles and even skin cancer.
  • Red wines, particularly organic red wines, are packed with antioxidants like flavonoid, resveratrol and tannin. They help fight free radical damage and aging by restoring collagen and elastin fibers, plumping up wrinkles and tightening sagging skin.
  • In addition to fighting free radicals, resveratrol boosts the effects of naturally occurring antioxidants, resulting in a calmer, less stressed complexion.
  • Resveratrol even keeps mitochondria (a cell’s energy powerhouse) functioning normally, which, in turn, helps to slow the aging process.
  • Red wine is rich in amino acids that improve skin renewal and fight sun damage. The antioxidnats in red wine create a protective barrier against sun damage to prevent skin cancer. (However, red wine should not be considered as a substitute for wearing sunscreen daily!)
  • Drinking red wine stimulates the development of new cells in the skin’s outer layers.
  • Drinking wine also improves skin hydration to make it look younger, supple and glowing.

Disadvantages for Skin of Drinking Wine

  • Alcohol is a hepatotoxin, meaning specifically that it damages the liver. The liver detoxifies your body. So, therefore, wine can be a toxin to the cells that are there to help detoxify your body.
  • All alcohol dehydrates the skin, resulting in more sallow and uneven skin tone and texture.

So, as with most things in life, moderation is the key. Before you drink a whole bottle of wine at your holiday party, remember that the recommended cap on alcoholic beverages is one a day for women and two a day for men. This will help keep skin benefiting from wine, and not suffering!

Contributed By: Lori Jacobus , Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Sources: StyleCraze, Birchbox, Huffington Post, Eating Well

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How Will Salary Changes Affect Your Practice?

Although we have nearly 3,000 aesthetic medical members across the US, we occasionally get calls from California-based practices regarding medical-related issues, product and treatment legality, and labor laws.  Earlier this year, California’s Governor, Jerry Brown, signed Senate Bill 3, which increased California’s minimum wage annually, reaching $15 per hour for employers with at least 26 employees by January 1, 2022.  For many of our smaller practices in California, this does not apply due to the number of employees at your practice.

However, it’s important to note that while CA-businesses that do not employ at least 26 employees will NOT be affected on January 1st, 2017, they WILL be affected a year later, on January 1st, 2018.  Keep in mind that if you have exempt employees, this could also affect their salaries.

Federal Salary Increase on Hold; California Salary Increase Takes Effect January 1st

December 1st – No Change to Federal Minimum Exempt Salary on Hold: Earlier this year, the federal Department of Labor (DOL) published new minimum salary requirements for exempt employees, which were slated to go into effect on December 1st. The state of Texas, along with 20 other states, filed a lawsuit and motion for a preliminary injunction to stop the rule from taking effect. On November 22nd, the court issued the preliminary injunction, which effectively stops the DOL from implementing or enforcing the new rules at this time. It is unknown whether the DOL will oppose the lawsuit outright, seek to modify the rules and try again, or take other steps. For now, the federal minimum salary increase for exempt employees is on hold.

January 1st – Change to California Minimum Wage and Minimum Exempt Salary: As of January 1, 2017, California’s minimum wage will rise by $.50, from $10.00 to $10.50 per hour. In order to qualify for exempt status, an employee’s salary must be at least double the hourly minimum wage @ 40 hours per week, regardless of the number of hours the exempt employee actually works. Thus, California’s new minimum wage raises California’s minimum salary requirements for exempt employees as follows: (a) from $800 per week to $840 per week; (b) from $3,467 to $3,640 per month; and (c) from $41,600 to $43,680 per year.

At MedResults Network, we encourage all of our members to begin assessing your compensation plans to prepare to adjust compensation for your nonexempt and exempt employees!

SOURCE: SCOTT & WHITEHEAD, LABOR & EMPLOYMENT LAW, LITIGATION & COUNSELING

If you have questions on how to prepare for compensation changes in your practice, contact MedResults Network affiliates and industry consultants, Jay & Mara Shorr at info@thebestmbs.com or 561-289-4640.

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Forget Turkey Neck; It’s All About Tech Neck

There were bound to be some repercussions for being “plugged in” 24 hours a day.  We already know that constant electronic stimulation can lead to depression and trouble concentrating. But, as you’ve probably seen by now in your own practice, there are physical repercussions as well for people who are glued to their phone 24/7. One of them is “tech neck.”

What Is Tech Neck?
In case you haven’t heard of the official trending term, tech neck is the result of a person constantly bending their neck to look down at their phone or computer screen. That repetitive movement leads to sagging skin, drooping jowls, wrinkles above the collarbones, and an increase in lines and creases in the chin and neck area. Additionally, tech neck is associated with chronic headaches, shoulder and neck pain, and the early onset of arthritis.

How Serious is Tech Neck?
Think Tech Neck doesn’t apply to your patients (or to you)? Think again. Research has shown that the average person checks their phone about 85 times a day. And if you are between the ages of 18 and 39, that number can increase to as many as 150 times a day! Looking down at a screen can apply up to 50 pounds of pressure on bones and muscle that are only meant to handle 10 – 12 pounds.

How Can We Help Patients Prevent Tech Neck?

  • Treat the neck and check area in the same way as the face. Most people have a regular skincare routine for their face, but they often don’t for their neck and chest. Advise patients to expand their skincare practice to include their neck and chest. Or, even better, recommend a skincare routine that is specific to their neck and chest area.
  • Neck exercises. Have patients slowly stretching their neck forward and back, and side-to-side, 3 times a day for 10 times each. To improve blood flow in the neck, have patients place their index fingers on either side of their windpipe, moving them up and down their neck about 20 times. To improve the strength of their facial muscles, have them say the alphabet out loud in a slow and exaggerated voice 5 times.
  • Tell them to stop resting their chin on their hands. Ask patients if they rest their chin in their hands when they look at the computer? If so, advise them to stop. This leads to unnecessary stretching of the skin around the neck.
  • Use headphones when talking on the phone. If your patients use a manual handset, they probably find themselves resting their phone between their head and shoulder when they need to reach for something or use their hands. This also creates unnecessary stretching of the skin around the neck and chin area.
  • Advise them to incorporate yoga into your daily routine. Many yoga poses are helpful in reversing the damage of tech neck. Upward Facing Dog, Bird Dog and Cobra help to stretch overactive, tight muscles, correct spine alignment and improve posture.
  • Get the app. Yep, there is even an app for tech neck that helps remind people to hold their phone at an ideal angle for viewing, relieving pressure on their spine and cramping their neck.

Is It Too Late For Tech Neck?
If your clients are already experiencing the signs of tech neck, professional aesthetic treatments and a technologically advanced at-home skincare routine can help! Stemology Skincare provides highly efficacious anti-aging formulas utilizing the latest advancements in stem cell technology. Stemology is the first and only brand to bring together both plant and stem cell technologies, along with a stem cell communicator. This “best of” approach, maximizes Stemology’s singular ability to help prevent and improve the number one cause of skin aging – the declining production of epidermal collagen and elastin cells. With Stemology, anyone can experience healthy, glowing, younger-looking skin.

One more thing about Tech Neck – If you do nothing, it will get worse. So take action today, put down your phone and spend some time outside. You’ll thank us later!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

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Aesthetic Trends Utilizing Stem Cell Science

The Role of Stem Cells and Stem Cell Derivatives in Aesthetics

The United States is currently spending nearly $1 billion a year on stem cell research, indicating an understanding of the life-changing potential stem cells have in the fields of medicine, aesthetics and beyond.

In 2013 Dr. Norma Kassardjian stated “Research at the Mayo Clinic has shown stem cell therapy to delay or even eliminate joint replacement procedures, a revelation discovered through the stem cells’ ability to repair damaged cartilage in the hips and knees. With all of these promising results, it is becoming clearer and clearer that we are on our way to a medical revolution, and it is stem cell research that is leading the charge.”

And recently, the National Institutes of Health (NIH) commented that overall, clinical advances using various stem cells suggest a promising future for opening a new cell therapeutic strategy in plastic surgery. Let’s take a look at what this new future holds now.

Stem Cell Face Lift

The stem cell facelift is a complete non-surgical facial rejuvenation procedure that has been performed at the Plastic Surgery Center Internationale for over four years with outstanding results. The main function of the procedure is to restore both the youthful contour and shape of the face as well as improve skin quality, tightness and color irregularities caused by the aging process, sun exposure and other environmental damage. Patients who have undergone this procedure frequently avoid or markedly reduce the need for other maintenance procedures like Botox and cosmetic filler injections. The function of the procedure is based on the regenerative capacity of a group of cells called adult stem cells.

What makes the stem cell facelifts unique and different from other fat transplant procedures is the fact that the abdominal fat and stem cells are mixed with a specific combination of growth factors that help both the stem cells and adipose tissues grow into the needed tissue to restore both the fat to enhance the volume of the face as well as skin elements to improve both the quality and texture of the skin.

Stem Cells in Cosmetic Surgery

Regenerative cell-based strategies, such as those encompassing the use of stem cells, hold tremendous promise for augmentation of the soft tissue space. Adult stem cells such as mesenchymal stem cells (MSCs) circumvent many of the ethical and technical issues associated with embryonic stem cells (ESCs) as they can be isolated from developed tissues including bone marrow, fat, and skin. Adult stem cells are a highly useful cell population in regenerative medicine as their ease of isolation, multilineage differentiation, and potential for autologous transplantation makes them a favorable candidate for clinical translation.

As Dr. Jeffrey Caruth stated, “While progress with stem cells is in the early stages, cosmetic surgeons will be one of the principal players in this new segment of medicine.”

Micro-Needling With Stem Cells

According to the Aesthetics Journal, recent studies suggest that there is significant statistical improvement in skin hdyration, melanin, texture, dermal thickness and collagen by combining mirconeedling with stem cell treatments, compared to microneedling alone, The marked improvement of this combination has to do with the issue of penetration and absorption. The message molecules attach to a cell receptor and that cell makes more of the same chemical. It then excretes it between cells to signal the cells nearby and so forth, creating a cascade effect with built in amplification. Single growth factors can distort the process of tissue regeneration. Nature doesn’t apply single growth factors to a problem. They come in complex arrays (cocktails) perfectly balanced for coordinated regeneration.

Stem Cell Technology Triple Approach

Stemology skincare’s proprietary technology, StemCore-3™, utilizes a three-pronged approach for optimal anti-aging results. First Stemology products contain secreted components derived from laboratory grown human Mesenchymal Stem Cells (MSC) cultures. MSC’s are very versatile (commonly called the duct tape of the body) and differentiate to create the structural tissues of the body. Second, plant stem cells are added to the formulation. And while plant stem cells cannot provide growth factors or cytokines that communicate with human cells (the “language” is not the same), the do contain specific epigenetic factors, the function of which is to maintain the self-renewal capacity of stem cells. Finally, a cell-to-cell communicator is incorporated which helps to stimulate dermal fibroblast communication with other skin cells through growth factors and cytokines.

To learn more about scientific advancements in aesthetic stem cell technology, listen to the full webinar “The Roll of Stem Cells and Stem Cell Derivatives in Aesthetics,” visit http://www.medresultsnetwork.com/archivedwebinars/.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

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5 Pitfalls To Avoid When Purchasing A Device!

Contributed by MedResults Network partner, Jay Shorr of The Best Medical Business Solutions

I’ve seen it over and over again: I arrive onsite for a practice’s site visit evaluation and inevitably, there’s a once-loved device sitting in a closet.  Maybe the laser is alone, both unused and unloved, but often, it may have a friend of two with it.

My business partner and I refer to this as the Laser Graveyard, and it’s all too common.

Before you splurge on your next piece of equipment, I suggest that you do two things:

1: Read on for a few tips of what to look for before writing the check.  Note this is by no means an all-inclusive list, but just a start.

2: Listen to Thursday’s webinar on November 3, “How to Select Your Next Laser Device.”

Pitfall #1: Evaluate WHY you’re looking to purchase the piece of equipment, and what makes that piece of equipment right for your practice.  Think about who is going to be treating your patients, how much time the piece of equipment takes for each treatment, and if you already have the patient base to cross market and cross sell.  Is an aesthetician able to utilize the laser in your state, for example, or do you need to hire a mid-level practitioner?  Have your patients been requesting a new treatment?  Is it replacing an older device or filling a gap in your practice?

Pitfall #2: Not creating a proper marketing plan for your new piece of equipment.  This isn’t the Field of Dreams, and you’re not Kevin Costner.  If you build it, they may NOT come.  Before making the splurge, thing about how you’ll market to your patients internally, through social media, e-blasts, postcards, print advertising, special events and more.  Do you have a team made up of selling machines, or is your staff afraid of introducing patients to new technology?   Know how you’ll set yourself up for success.

Pitfall #3: Not doing your research ahead of time.  Check with other colleagues who have used the device to learn of their successes and opportunities for improvement.  Check out your local competition to see about market saturation.  Find out which complications occur over and over again, and which complaints or compliments patients in other markets have about the device.

Pitfall #4: Read the fine print in the contract.  Make sure you review the contract, in detail, and consider presenting it to a professional as well.  We review contracts for our clients on a regular basis to see what’s being left on the table.  For example, did the contract include the MedResults Network membership discount or rebate that you receive as being a part of the organization, or was it mysteriously left out when the deal was put into writing?

Pitfall #5: Falling in love with the vendor/sales rep/piece of equipment.  At the end of the day, the contract has to be something that will work for you.  A new piece of equipment can be an incredible moneymaker and investment, but not knowing the items discussed above can start building… you guessed it… your laser graveyard.


Jay A. Shorr BA, MBM-C, CAC I-X is the founder and managing partner of The Best Medical Business Solutions, a medical practice consulting firm assisting cosmetic and aesthetic medical practices with the operational, financial and administrative health of their business. He is also a professional motivational speaker, an advisor to the Certified Aesthetic Consultant program and a certified medical business manager from Florida Atlantic University. He can be reached at info@thebestmbs.com

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Top 3 Signs Your EHR is Hurting Your Patient Engagement

It’s no secret that most doctors are fed up with their current EHR. A recent survey1 by AmericanEHR found that physicians are more dissatisfied with their EHR than they were five years ago. Inefficient workflows, expensive hardware, poor customer support, and a hindrance to patient interaction are common reasons for doctors and staff to be fed up with their software.

But what about your patients? Are they as unhappy with your practice’s software as you and your staff are? Here are 3 ways your EHR could be leaving a bad impression on your patients:

EYE CONTACT

A common complaint of EHRs today is that doctors feel chained to their computer screen. A study2 found that a patient’s satisfaction level with a doctor was related to the amount of time the doctor ‘gazed’ at them, making eye contact and making them feel like they were listening to the patient. If your EHR requires you to stare and type a lot, your patients will notice.

EASY ACCESS

With each passing year, more and more patients are demanding access to their health records3. Allowing your patients to access their data improves engagement and satisfaction, which can result in increased revenue via patient referrals and additional procedures for that patient. If your software does not allow you to quickly share images, videos and files with the patients you choose, you’re missing out on a golden opportunity.

DELAYS

A survey4 by Profitable Practice found that the #1 cause of a negative patient satisfaction levels was a long wait time (35%). A complicated, difficult to use EHR slows you down significantly, which in turn causes you to run behind schedule, resulting in very unhappy patients. If your software has unnecessary fields and dropdown menus, you’re not the only one who is feeling the frustration; it’s impacting your patients too!

CONCLUSION

If you and your staff are unhappy with your current EHR, chances are your patients feel the same way. The key to great patient satisfaction is finding a software that works for you, not against you.

Contributed on April 29, 2016 by Symplast, a valued partner of MedResults Network.  Click Here for the original article.

To learn how Symplast can improve your patient engagement through smart mobile technology, contact MedResults Network at info@medresultsnetwork.com.  AND, join us for our next webinar sponsored by Symplast, Discover your patients’ aesthetic life cycle, HERE.

 Founded by plastic surgeons in 2013, Symplast is what medical software should be: a simple, easy-to-use ecosystem that allows you to run your entire practice from any smartphone, tablet or PC. Symplast boasts intuitive modules for EHR, Practice Management, Marketing/CRM, Patient Engagement, eBilling, Inventory, Multimedia and more.

1American EHR/American Medical Association, Physicians Use of EHR Systems, 2014    2Journal of Family Practice, The Use of Electronic Health Records in the Exam Room and Patient Satisfaction: A Systematic Review, 2009    3Accenture Consulting, Patients Want a Heavy Dose of Digital, 2016    4Profitable Practice survey, Do Patients Really Care if You Use Your EHR in the Exam Room?, 2014
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Aiding In The Skin’s Nighttime Renewal Process

Featured In the September 2016 Issue of Dermascope Magazine

Recently Dermascope Magazine asked Stemology’s Founder and Chief Technical Officer to write an article explaining the process of the body and skin’s nighttime renewal cycle. This article was originally printed in the September 2016 issue of Dermascope and online at Dermascope.com.

Sleep is a rejuvenating time for the body, mind, and spirit. It is a necessary part of the daily cycle of living. If a person is deprived of adequate sleep time – seven to eight hours nightly – they risk additional stress and premature aging, which is reflected in the skin’s appearance.

Restoration and Renewal
Scientific evidence supports the connection between sleep and skin aging. While the body is at rest and asleep, many of the processes that go about repairing the damage of the day are set in motion. While asleep, the body’s nervous system switches to a parasympathetic state, which creates increased circulation and oxygen flow to the skin. Because of this increased blood and oxygen flow, internal repair and production activity in the skin is heightened. During certain cycles of sleep, skin cell regeneration almost doubles. This renewal is very important in replacing the epidermal protein sloughed off during the day due to normal exfoliation. It is necessary to keeping the skin from thinning and to maintaining a youthful glow.

The breakdown of collagen and hyaluronic acid in the extracellular matrix of the skin, which often occurs during the day, is replenished during sleep, when replacement production happens at a higher level. Increased collagen and hyaluronic acid production helps to keep wrinkles away and keeps the skin firmer and better hydrated.

While sleeping, the body’s hydration rebalances. Because of all the regenerative activity in the skin happening during sleep, the skin will lose about 25 percent more water overnight than it does during the day. Thus, the skin can become somewhat dehydrated during the night. Other contributing factors include the lack of rehydration that occurs during the night and the increased water requirement due to renewal activity during sleep.

When a person is removed from the environmental stresses of the day, the body works overtime to repair damage from the day’s pollution, sun, and stress. For the skin, this reparation means quenching free radicals by means of antioxidant activity, removing toxins absorbed in the skin, and reducing inflammation that may have increased from the day’s activities.

There are two key times when human growth hormone is secreted by the pituitary gland: right after heavy physical activity and during certain sleep cycles of the night. Human growth hormone is the master hormone in preventing aging. It stimulates all of the organs of the body toward renewal, including the skin. Since it is secreted during sleep, it is obvious that the repair and renewal process of the skin, in order to fight aging, will also be at its highest activity level.

Given all of this activity within the skin that occurs during sleep, it stands to reason that an anti-aging skin care regimen could capitalize on the natural objectives of the skin at the perfect time of the daily cycle of repair and renewal. Ideally, the best nighttime skin care product would be one that provides outstanding hydration by all possible means, a rich suite of antioxidants to assist with environmental damage of the day, effective and gentle exfoliation to assist in skin turnover, and growth-assisting peptides and amino acids that will help increase skin and collagen growth activity.

 Stemology skincare recently launched Cell Renew Hydro-Plus Overnight Moisturizer with StemCore-3. This rich overnight moisturizer is formulated to optimize the skin’s renewal process during the sleep cycle, with visible results upon waking and over time.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

~Contributed by Dr. Hal Simeroth, CTO and Founder of Stemology Skincare

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Layering Serum Products

Are More Products Really More Effective?

An Interview with Dr. Hal Simeroth, Founder and Chief Technical Officer for Stemology Skincare

As we know, not all products are created equal. Some products can be used in combination while others can give users a bad reaction when combined. With skincare products becoming increasingly more effective and potent, I often get asked about layering serum products. Is it safe? Is it more effective? Is there such thing as putting on “too much” product? So, today I want to discuss some of the most common questions and concerns when it comes to layering serum products.

Q:           Why layer serums? What’s the advantage of using 2 or more serums versus one? 

A:            Serums often only target one specific skin concern, and people often choose a serum because they usually have a higher concentration of a needed active to address one of those specific concerns (retinol for wrinkles, for example). Some may be focused on delivering antioxidants, others on delivering retinoids, others on skin discoloration such as brown spots or sunspots, and others simply feature a special active that is popular. If you want to cover all of the bases, and enlist a more focused approach to targeting specific skin concerns, you may very well need to layer on more than just one. A few serums have actives that address multiple skin aging issues. But even so, layering can offer a more targeted approach to addressing skin concerns.

Q:           Is there a limit to how many serums you should use at one time?

A:            No, there is not. However, with that being said, the best practice would be to use a multi-purpose serum and then one to two additional serums to further address and target a particular skin concern. However, it’s important to advise clients not to apply too much of any one serum. People often apply too much thinking it will be better, which is not usually the case. A thin layer pressed into skin is best and will get the same result, without all the extra layers and the time needed to let serums dry-down or set in between applications.

Q:           Are there any products that should not be used together?

A:            Be careful about using products that have topical retinoids. There is a limit to the amount that can used before irritation begins, and that can vary based on the sensitivity of your skin. Clients might not be aware that they can be using multiple products where each contain retinoids and, even though individually they are fine, the summation can be irritating. So, always ask your clients what products they are using at home and take the opportunity to educate them on retinoids and potential skin irritation.

Q:           What should I advise clients to look for if they want to combine treatment products?

Treatment products, such as serums, contain the most potent dose of anti-aging ingredients you can find in nonprescription products. It is really the combination of active ingredients that defines the serum – with the main six categories being antioxidants, peptides, retinol, growth factors, alpha and beta hydroxyl acids, and unique botanicals. A well-designed serum, which addresses a particular issue, will select multiple actives that are proven to help with the issue, and not just rely on a single active (e.g. such as Ferulic acid, or Vitamin C).  Be sure the serums clients are using together do not perform the same function or they will end up with duplication and wasted money. Also, if the client has a tendency for oily skin and/or breakouts, be sure that combining products do not deliver too much oil to the skin, which can cause further break outs.

Q:           What’s the best way to apply treatment products when layering?

A:            Once the skin has been cleansed and toned, apply serums beginning with the singularly focused serum, and then adding on a multi-purpose serum. Press each serum into the skin well before adding the additional layer. You do not have to wait for the layer to feel completely dry, just be sure that there is no product left on the skin surface and that it has penetrated well into the stratum corneum. The carrier ingredients of the next serum layer will assist the previous layer in good active delivery. Special area serums (such as eye serum) should be applied prior to face serums. After all serum layers are applied, and sufficiently dry, then apply the daytime or nighttime moisturizer to complete the regimen

Q:           Should the serums layered be changed seasonally? If so, what combination works best for cooler fall/winter temperatures? 

A:            Serums are usually designed to address or prevent various aging issues. One aging issue is sun exposure, which is normally much greater in the warmer seasons of the year. Adding an additional antioxidant serum or an environmental exposure product would be useful during this time of year. A good daywear sunscreen will also be full of antioxidants as well. Additionally, as summer comes to an end, often times we will experience an increase in sun induced hyperpigmentation in the way of brown spots, sunspots and uneven skin tone. This is the perfect time to add a brightening serum as a way to reduce the appearance of any brown spots that may have appeared on the skin’s surface as a result of increased sun exposure.

Stemology skincare offers Cell Revive Serum Complete, which addresses all 12 signs of facial aging – including fine lines and wrinkles, skin elasticity, uneven tone, large pores, free radical damage and more – in one serum.  Additionally, Stemology offers a wide range of serums targeted to specific skin concerns including Collagen Complete, Brightening Serum, Smoothing Serum and Eye Serum Complete.

 For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

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A New (Virtual) Front Door for Your Practice

Online Reputation Management:

Attract new patients and position your practice for success

In today’s complex economy, your patients work, shop, socialize, and connect digitally— living online as much as they do in the “real world.” But amid all the transformation, one thing hasn’t changed: the importance of first impressions. To attract new patients, you must make each first encounter count.

Not long ago, patients would get their first impressions of your practice through advertising or “curb appeal”—the image you projected for the world to see. Today, however, a prospective patient’s first encounter with your practice is overwhelmingly likely to happen online. So what replaces that moment when a patient decides to step through your front door?

The new front door

It might surprise you just how much potential patients depend on online reviews— 92% say they read online reviews before selecting a practice. And they take what those reviews say seriously: 80% say they trust reviews as much as they would the recommendation of a friend or family member.

In short, happy patients are a practice’s best publicity—they write the reviews that serve as first impressions and help convince prospective customers to make appointments.

A shift in discovery: The power of online reviews
To help your practice thrive, you have to make it easy for patients to post reviews—and just as easy for prospective patients to walk through that virtual front door. You’ll want to choose tools that automatically post reviews to your website and social media pages, helping you boost visibility and grow your patient base. To inspire prospective customers to take action, offer 24/7 online scheduling wherever those reviews appear. You’ll end up with an attractive, informative, and consistent online presence—an open door that invites patients to come in and engage with all you have to offer.

Learn more about how Demandforce can help you attract and engage patients, build and manage your online reputation, and save time…And, don’t forget to see a demo of Demandforce to receive your free resource!

*Contributed by Demandforce, one of MedResults preferred marketing and communications partners!

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Stemology Becomes Official Partner of MedResults Network (MRN) After Successful Test Period

FOR IMMEDIATE RELEASE

LOS ANGELES, CA – MedResults Network (MRN) announces official partnership with Stemology, the world’s first and only anti-aging skincare brand dedicated to providing all-natural, intelligently organic formulations through the emerging science of adult and plan stem cell technologies. The largest national buying group for aesthetic providers is officially launching the Stemology brand on the heels of successful testing and surpassed sales expectations.

“Adding Stemology to our brand portfolio is extremely exciting as our members are always looking for the latest and best technology in the skin industry,” explains MRN CEO Jeff Routledge. “The brand fuses science and natural, organic formulations, something that’s highly sought-after by professionals in the industry, and consumers alike. Now, MRN Members can have the best of both worlds by offering Stemology products at our exclusive Members – only price.”

“We are so pleased with the success of the brand’s trial with MRN,” adds Stemology Chief Marketing Officer Lori Jacobus. “MRN is the ideal partner and channel for Stemology, targeting more than 2,600 aesthetic medical practices and med spas throughout the U.S., and in turn, their patients and clients. This group really understands the need and demand for quality, efficacy, and eco-aware products that can also serve the growing number of skincare enthusiasts looking for natural formulas backed by clinical science. We are building up sales efforts and look forward to partnering with more MRN accounts in the coming months.”

Stemology products, including bestselling Cell Revive Serum Complete, formulated to address all 12 signs of facial aging – including fine lines and wrinkles, skin elasticity, tightness, tone, and more – are now available to MRN partners.

For more information about MRN and Stemology, visit www.medresultsnetwork.com or www.stemologyskincare.com.

ABOUT THE MEDRESULTS NETWORK

MedResults Network is the nation’s largest buying network for aesthetic medical providers and is based on saving its members time and money! Using the buying power of its 2,600 members, MRN has negotiated with over 50+ national vendors to bring aesthetic providers discounts and rebates on the products and services they use daily. MedResults Network is the only national buying group that offers benefits at no cost to members, with no risk, and with the opportunity for members to continue purchasing directly from their preferred manufacturers and distributors.

ABOUT STEMOLOGY

Stemology is dedicated to providing all-natural, intelligently organic skincare formulations through the emerging science of Stem Cells. Stemology is the first and only brand to bring together both human adult stem cell and plant stem cell technologies, along with a stem cell communicator that greatly enhances intercellular communication to maximize the benefit of stem cell “signaling” growth factors. Stemology products are ethically formulated and do not contain any actual stem cells or DNA. Stemology products are free of phthalates, parabens, GMOs and petrochemicals. Stemology is a cruelty-free company.

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Skincare Solutions For Fall Weather Changes

Fall Into Beautiful Skin

As the season changes, so does the skin, and therefore an updated skincare routine should be introduced. As summer turns to Fall, your clients will be enlisting your help in returning skin to its most even and brightest best!  So, let’s take a look at the most common skin changes and how to help create a seamless seasonal skin transition for your clients.

SKIN CHANGE: SUN DAMAGE

Sun exposure is the number one cause of skin aging. And the majority of that exposure occurs within the summer months. Unprotected sun exposure causes damage to the skin’s epidermis and dermis, resulting in an increase in unwanted pigmentation on the skin.

 Solution: Speed Up Cell Turnover

Now that summer is fading, do the same for sunspots with a skincare regimen designed to help speed up the declining rate of skin’s cell turnover. Look for products with all-natural ingredients that are clinically proven to reduce the appearance of spots that contribute to an uneven complexion. With today’s advanced technologies, it’s never been easier to help your clients achieve a more even skin tone naturally, without harsh chemical ingredients like hydroquinone. Instead, offer products that contain AHA and BHA acids, plus natural fruit enzymes and amino acids to provide exfoliation and naturally help thicken skin and improve circulation.

 SKIN CHANGE: DRY SKIN

The weather change, combined with hormonal changes as a result of aging, reduces oil and sweat gland production, resulting in less natural oils to help lubricate skin. This process causes skin to appear (and feel) dry and dehydrated, leading to a rough, “crepey” appearance.

 Solution: Multiple Hydration Approach

Advise clients to incorporate a skincare regimen that hydrates in multiple ways – by attracting water, binding hydration to the skin and holding it in. Single function moisturizers that simply lay moisture on top of the skin are so outdated, and won’t fix the problem. Dry, dehydrated skin needs to be comprehensively hydrated, with all natural ingredients that nourish the skin, while attracting, binding and sealing in moisture where it can do the most good. Look for products that contain time-release hyaluronic acid to hydrate and plump skin’s appearance.

SKIN CHANGE: SENSITIVE SKIN

As the air becomes dryer, skin loses its ability to retain water, which evaporates, leading to dryness and increased sensitivity. Surface lipids, in smaller quantities, no longer form a homogeneous barrier. And because the skin barrier no longer performs its function as effectively, it allows external aggressors and irritants (pollution, allergen particles, etc.) to penetrate deeper into the skin. Skin then becomes more vulnerable and reactive, and is more rapidly and strongly irritated.

Solution: Restore Skin’s Barrier

Through proper hydration and balancing the skin’s natural pH, the skin’s natural barrier can be restored to optimal health, increasing skin resiliency and reducing skin sensitivity. Recommend products rich in ingredients and emollients that support the health of your client’s skin and work to improve the skin’s barrier function, including antioxidants to help protect skin from external aggressors.

SKIN CHANGE: UNEVEN TEXTURE

As the air outside cools, it becomes dryer with a lower humidity factor. Less moisture in the air causes skin dryness and depletion of hydration. Our natural sebum oil cannot keep up with the hydration demands of the dryer climate. This can lead skin to have a more coarse texture.

Solution: Gently Exfoliate

In order to achieve smooth skin, we need to rid the skin of dead, flaky skin on the surface. Regular exfoliation speeds up the cell turnover process, allows the body to produce more moisture, plumps skin and helps build collagen and elastin production. Look for products that contain squalane, carrot seed, meadowfoam seed and argan oils to provide regenerative support and restructuring for smoother skin and optimal cellular function.

SKIN CHANGE: LESS SWEATING

This seems like a no-brainer, but as the seasons move from summer to fall, the weather cools and our bodies no longer need to self-regulate their temperature through sweating. Though sweating is an important function for the body to maintain its proper balance, excessive sweating can lead to breakouts, irritation, and dry skin.

 Solution: Cleansing and Rehydrating Skin

Now that normal to excessive sweating is subsiding, its time to cleanse skin from bacteria and toxins in a gentle way, restoring skin’s pH balance and re-hydrating environmentally damaged summer skin. Use cleansers that have anti-inflammatory ingredients such as chamomile and gentle hydrators that are all-natural.

The latest advances in regenerative medicine – also known as stem cell therapy – have a proven track record in addressing skin damage, from dry skin to sun damage to wrinkles. For optimal results, look for skincare products that utilize this technology and are supported by clinical studies proving their efficacy.

Stemology skincare has all the products your clients need to help transition their skin from summer to fall, including Cell Revive Brightening Serum, clinically proven to reduce hyperpigmentation in as little as 14 days.* For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

~Contributed by Dr. Hal Simeroth, CTO and Founder of Stemology Skincare

Sources: Refinery29, Huffington Post

*Study results on file. Stemology skincare and its affiliates do not guarantee results. Results may vary.


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A New Partner for a New Era in Patient Engagement

MedResults Network Partners with Symplast

MedResults Network is excited to announce our new partnership with Symplast, a revolutionary new practice management and patient engagement platform that is fully functional on any smartphone, tablet or desktop computer. Founded by a group of plastic surgeons in 2013, Symplast is the first cloud-based, 100% mobile software that optimizes productivity, revenue and patient interaction in an aesthetic practice. Visit www.symplast.com for more info.

REAL-TIME, SECURE PATIENT INTERACTION…FROM ANY DEVICE
Symplast offers a complete ecosystem of modules: HIPPA secure messaging/multimedia/video, next generation patient engagement, marketing, multimedia, inventory management, practice management, and EHR. Capture videos, images, or documents from any mobile device, and share them securely with your patients instantaneously. Intuitive workflows eliminate unnecessary menus and dropdowns, increasing the efficiency of your staff and eliminating the headaches of other, more complicated software systems.

MORE THAN A REBATE
How much time and money is wasted every day in your practice with inefficient workflows and unnecessary, outdated technology. Eliminate the need for expensive cameras and printers. Increase the number of appointments you can schedule each day. As an exclusive offer to MedResults Network members, MedResults is offering a $50 Visa Gift Card to every practice that participates in a full live demo before Oct. 1, 2016. Experience how the proprietary technology of Symplast can transform your workflow, in and out of the exam room. What have you got to lose? Schedule your live Symplast demo now to take advantage of the $50 Visa Gift Card!

Email info@medresultsnetwork.com to schedule your Demo today!

MedResults Network 9/13/16

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Sunglasses Prevent Grow's Feet

Can Wearing Sunglasses Help Prevent Crow’s Feet?

Causes And Solutions For Eye Area Wrinkles

Crow’s feet are the branching wrinkles on the outer corner of a person’s eye, which can abstractly resemble a bird’s footprint. Crow’s feet become more visible than other wrinkles because the skin around the eyes is much thinner. This thinner skin does not have the same structure as the thicker skin on your face and body that helps keep those areas firm. This thinner skin has less elasticity and is therefore more prone to sagging and wrinkling.

The Causes

The causes of crow’s feet around the eyes are the same as what causes wrinkles on other parts of the face. As we age, the skin’s ability to produce elastin and collagen slows. Elastin and collagen are vitally important in helping to keep skin smooth, supple and resilient to wrinkles. As collagen and elastin break down, skin loses its strength and elasticity, resulting in the development of noticeable deep creases, fine lines and wrinkles, including crow’s feet.

Additional factors can make crow’s feet worse, including:

  • Squinting: Any habitual facial expression can eventually cause a wrinkle in the areas of the face that are involved. With squinting, the eye area is the main expression area.
  • Smiling: Though smiling may seem like it is primarily concentrated around your mouth area, it actually can take up to 26 of the 43 muscles in the face to smile…and that includes muscles around your eyes.
  • Sun Damage: Sun damage is the #1 cause of aging, with some citing it as the cause of 90% of skin’s visible aging.
  • Sleeping: Habitually sleeping on your side can cause fine lines to appear where your face hits the pillow.
  • Free Radical Damage: Free radicals, found in the environment and in sun exposure, can cause changes to your skin at a cellular level that lead to aging.
  • Increased Salt Intake. If you have been eating a lot of salty food, it can cause skin to inflame, thin and become puffy, leading to an exaggerated appearance of fine lines including crow’s feet.

The Solutions

Sunglasses will help prevent squinting, which in turn will help prevent crow’s feet. They also block out UV rays and help prevent photo and free radical damage in the thinner, more sensitive skin around the eye area. However, the glasses you wear must have proper UV protection. Look for glasses that specifically have a UV filter in the lens, which should be denoted by a small sticker on the glasses. Wrap-around sunglass styles offer the best protection followed by glasses with large frames. The more area the glasses cover, the more skin you will protect.

Wearing sunscreen year round, with a particular concentration on the nose and around the eye area. Sun exposure has unequivocally been proven to cause wrinkles and advanced aging in skin. Find an advanced sunscreen that not only protects skin against the sun, but also helps repair skin and increase its health and strength. By wearing sunscreen everyday, you will not only reduce skin aging, but also the risk of skin cancer.

 Stay hydrated. Remind your clients to drink eight to 12 glasses of water a day to help flush toxins out of the body and rejuvenate your skin.

Use a good eye serum or cream. Look for one that is multi tasking, clinically proven and formulated with natural ingredients. We recommend Stemology’s Cell Revive Eye Serum Complete. In a 28 day clinical test, 87% of subjects reported a significant decrease in the appearance of crow’s feet.*

What else? While smiling can definitely cause smile lines around the eyes, we absolutely recommend it. Just put prevention into practice with the solutions listed above, and you and your clinets can continue to smile and light up the world without worrying about what it might be doing to contribute to crow’s feet.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Sources: Yahoo! Beauty, Women’s Health

 *Results vary. Study results on file.

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Hyperpigmentation

Top Ingredients for Fighting Hyperpigmentation

Ingredients To Help Achieve a More Even Skin Tone

The essence of younger looking skin is radiance. It’s that rosy glow that children have naturally. And the older you get, the less radiant your skin becomes. You see, attaining a brighter complexion isn’t easy. The process requires two specific steps: exfoliation to remove discoloration and melanin inhibitors to limit hyperpigmentation. Two steps to radiance – one without the other is simply not good enough. That’s why one-step lighteners and brighteners just don’t work.

Here’s what to look for to get the most out of your brightening products:

  1. Natural Exfoliators: Lemon, orange and sugar are all great natural exfoliants to look for in a good brightening product. Lemon and orange are acidic which naturally exfoliates skin while sugar works manually to exfoliate as you rub the product on your face. Bonus – Because exfoliation naturally thickens skin and improves circulation, your pores will look smoother and more refined!
  2. AHA/BHA also known as Alpha Hydroxy Acid and Beta Hydroxy Acid or Salicylic acid are not only great for helping increase cell turnover, they also aid in the reduction of the appearance of fine lines and wrinkles! Each of the acids provides its own unique benefits, and when formulated properly, is an anti-aging powerhouse duo.
  3. Melanin and Tyrosinase Inhibitors: Cell turnover is one thing, but keeping cells lighter longer is the real trick. Look for melanin and tyrosinase inhibitors like vitamin C, ascorbic acid or alpha lipoic acid that reduce the look of pigmentation and help new cells start lighter and stay more radiant longer.
  4. Hydroquinone alternatives are essential ingredients in safe, natural lightening products. Hydroquinone is one of the most common – and most controversial – ingredients in skin lightening products. You’ve about the potential dangers of hydroquinone before. So make sure your lightening products do not contain hydroquinone. We always say, better safe than sorry, especially when it’s an ingredient that has been banned in most countries outside of the USA.
  5. Emollients are ingredients that soften skin and seal in moisture. Exfoliation and lightening agents can be drying to the skin. Make sure your lightening and brightening products contain emollients that rehydrate skin and prevent dehydration and further damage.
  6. Antioxidants help defend the skin against free radical damage (think sun, smoke, and pollution) that lead to dark spots and hyperpigmentation. Look for ingredients like Retinol, green tea and vitamin C, all great natural antioxidants that are good for skin.
  7. Stem Cell Technology, like Stemology’s proprietary StemCore-3, which delivers long-term results by combining human stem cells (ethically gathered from certified adult donors), plant stem cells and ingredient “helpers” to provide a highly effective hyperpigmentation reducer.

Still having a hard time finding a skincare product that includes all these ingredients, try Stemology’s Cell Revive Brightening Serum. It delivers brighter, more radiant skin in just 14 days, with even more dramatic improvement after 42 days. And Cell Revive Brightening Serum is 100% hydroquinone and ubiquinone free!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

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Work Like a Dog Day

5 Tips to Reduce the Work of an Aesthetic Provider!

In honor of national “Work Like a Dog Day” (yes, that’s a thing) we decided it would be helpful to outline five simple ways to make your day easier so that you DON’T HAVE TO work like a dog (although we love to honor our hardest workers)!  Everyone knows that in an aesthetic practice, whether you’re a very large or small practice, most employees wear many hats.  As multi-tasking is common procedure for the typical aesthetic business, below are five simple ways to alleviate yourself or your staff today, tomorrow, and hopefully every day in the future.

  • Prioritize your tasks. Define what’s most important for you to accomplish and DO IT FIRST.  So often we spend the first part of our day, which should be the most productive, on remedial tasks that are easy to complete, but don’t add value to the business.  These tasks may make us feel like we’ve accomplished something worthwhile when in reality, the most critical tasks are left undone.
  • Don’t take short cuts…short cuts are never shorter. Temptation in the typical aesthetic practice may include skipping documentation & proper charting, selling a cosmetic Rx without a prescription, or sending patient information through a mobile phone or unsecured system.  All of these choices may save a little time, but could eventually affect the health of a patient, your HIPAA compliance, or your overall compliance with a state board and/or state and federal regulations…all of which, will take up more time to resolve in the future.
  • Delegate the tasks that others can do just as well (if not better). I’ve been to a number of aesthetic practices where I’ve met a physician with an outstanding team only to find out that the physician prefers to manage most aspects of the practice alone.  Managing ‘marketing, purchasing, and scheduling’ is not a one-person job—nor should the key providers in a practice be doing ALL of this independently.  Save yourself the time and delegate.  You’ll free up your time for high-revenue treatments which makes you not only more efficient, but more profitable!
  • Lean on groups (of similar practices) for help & advice. This doesn’t mean I expect you to become best friends with your competitor down the street.  Find a buying group, an educational network, or association to keep you up to date with current treatments, best practices and cost-savings.  Buying groups and GPOs (like MedResults Network) take the headache out of purchasing by negotiating for benefits on products and services so you don’t have to.  Organizations like ASPS, ASAPS, ADAM, etc. offer networking and educational opportunities that you can use in your practice to improve process efficiencies.
  • USE YOUR NETWORKS. Did you read number 4?  The most common mistake I see aesthetic practices make daily, is when they sign up for a buying group or trade organization and they NEVER use the benefits available to them!  Think how much time you could save by using forums to find answers to your questions, by relying on a buying group to help you secure your cost-savings from a wide range of vendors and by attending educational conferences to improve your performance.

This all sounds like added work, but by incorporating each of these steps into your daily/monthly routine (and mindset), you’ll save time and money AND you’ll be operating ethically, legally, and more profitably.

Jamie Parrott, MBA, Vice President & COO, MedResults Network

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Here Comes The Sun

Do You Know Sunscreen Fact from Fiction?

Contributed By: Dr. Hal Simeroth

We all know that excessive sun exposure can be bad for our skin and our health. But, there are many myths surrounding sunscreen and sun exposure that continue to linger. According to the Skin Cancer Foundation, each year more than 3.5 million cases of skin cancer are diagnosed in the United States, and the sun’s UV rays cause more than 90% of those. Test your summer sun knowledge with our Sunscreen Fact or Fiction quiz.

 

Fact or Fiction: Most of the skin damage we associate with aging – wrinkles, discoloration, sagging – is UV related and can be prevented.

Fact! According to a recent study, up to 80% of skin aging can be blamed on UV ray exposure.

 

Fact or Fiction: A few sunburns over a lifetime won’t hurt you.

Fiction! Even one, single sunburn can increase your risk of developing melanoma, the deadliest form of skin cancer. And suffering five or more sunburns doubles your lifetime risk!

 

Fact or Fiction: You should apply sunscreen 30 minutes before you go outside.

Fact! Apply at least one ounce of sunscreen to your body at least 30 minutes prior to going outside. Then reapply every two hours, after swimming and after excessive sweating. If you are planning on being outdoors more than usual, use a water-resistant sunscreen with an SPF of 30 or higher.

 

Fact or Fiction: If you get out of the sun when you skin starts to turn red, you should be okay.

Fiction! Act quickly at the first sign of skin reddening. Get out of the sun and start treatment. Sunburns can take up to six hours for symptoms to develop. Blisters can develop hours or even days after a particularly bad sunburn. So if you’re seeing red, chances are it will only get worse.

 

Fact or Fiction: Flu-like symptoms can be signs of sunburn.

Fact! Flu-like symptoms, such as fever, chills, nausea, headache and weakness, can all be caused by sunburn. These symptoms can appear within a few hours or a few days after sunburn occurs.

 

Fact or Fiction: There isn’t a medicine that can help your sunburn heal.

Fiction! Take a dose of ibuprofen at the first sign of sunburn and keep it up for the next 48 hours. This will reduce swelling and redness, and may even prevent some long-term skin damage.

 

Fact or Fiction: Peeling skin is your body’s way of attempting to rid itself of damaged cells.

Fact! Peeling and itching are some of the last signs of sunburn and your body’s way to rid itself of sun-damaged cells. Reduce the urge to scratch and pick at skin. It will only make the healing process take longer and could permanently scar your skin.

 

Your best strategy for saving your skin is prevention, attention and action (PAA). What are you doing to prepare for the summer sun? Tell us in the comments.

Additional Sources: Skin Cancer Foundation, Daily Mail

 

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Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

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Patients Without Patience

I recently read a very brief, but profound article on what would happen if patients billed physicians for the time they spent WAITING at the doctor’s office. While this initially sounded absurd, the statistics about how long the average patient waits for treatment, not to mention the time they spend traveling, truly shocked me. While these statistics were generally based around ambulatory care and non-aesthetic practices, I’m certain that this happens in every type of medical practice, aesthetic or otherwise.

While some medical spas are equipped to have patients wait in a comfortable lounge or secluded reception area (which takes the ‘sting’ off of waiting), the vast majority of aesthetic medical practices still require patients to wait along with those present for reimbursable consultations & treatments. While a patient may be satisfied with your care and/or the results of their treatments, the overall “waiting process” may be enough to make them consider a competitor…especially since aesthetic treatments are ‘out of pocket’ expenses.

Read this insightful article by Stewart Gandolff called “What if Patients Billed Doctors for Time Waiting to Be Seen?” I think you might look at the overall patient experience a little differently.

http://www.healthcaresuccess.com/blog/medical-marketing-advertising/what-if-patients-billed-doctors-for-waiting-to-be-seen.html

Jamie Parrott, President

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From Personal Experience: How to Do It Right!

Just before Thanksgiving last year, I decided it was that time again when I should go in for my regular injectable treatment. I called my local medical spa, conveniently located nearby, and asked to schedule an appointment. I was delighted to know that I could come in as early as THAT DAY. Consequently, I booked an appointment for lunchtime and headed out.

As I walked through the door, I was immediately greeted by two smiling faces who thanked me for coming in. I waited less than two minutes before the nurse came out to lead me into a treatment room. As she was new to me (not to the practice), she told me a bit about her background with the medical spa and asked me exactly what I wanted to achieve with my treatment.

After sharing a laundry list of ‘improvements’ I wanted, she then gave me options as to how I could achieve that look. This is where I was really taken aback. As there are only a limited number of neuromodulators on the market, many practices will offer one that their injectors prefer and mention only that one to each patient (i.e. the patient walks in and for the most part, knows exactly what they’re getting). During my consultation, she went over all of the different types of products I could use and the benefits from each of them. Although their results are often fairly similar I thought this was a unique touch to the service she provided.

Finally, she performed the treatment and walked me downstairs to check out. Once again, I was greeted with shining faces at the front desk. They asked me about if I was enrolled in a loyalty program and helped me to sign up so I could receive a savings for the treatment I had just received.

Only a few days later, I received a call from the practice asking how my treatment went and if I was satisfied with the results or had any complications. The follow through was excellent!

A week after that, I received a complimentary $25 gift card in the mail thanking me for coming in and rewarding me for my loyalty.

Although a quick & simple treatment, my entire experience was exceptional enough for me to decide to return to that medspa for all of my future treatments.

My advice to all aesthetic medical practices would be to follow 5 simple steps (reflecting service from the medical spa above):

  • Have flexible hours and work with the patient’s schedule—the more opportunities you give a patient to see you, the more likelihood they’ll book an appointment
  • Smile like it’s going out of business—this sounds banal, but would you rather spend your money at a practice where nobody seems happy to see you…or just the opposite?
  • Don’t make them wait—the shorter the wait time, the happier the patient (especially when they have a scheduled appointment)
  • Ask questions and share information—get to know the patient and let them get to know you. The more you/they know, the stronger your relationship will be (and this will keep them coming back).
  • Post-Treatment Follow Up—this starts at the front desk and continues until that patient books another appointment with you. Do everything in your power to get them back: help them save money on each treatment through loyalty programs, thank them for their business during a follow up call, and send them a reminder (or a gift card) to keep your practice front-of-mind. The next time they think treatment, they’ll think about you.

Service like this is the key to retaining a long-term and LOYAL patient base.

Jamie Parrott, President

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2017 Beauty Trends

Celebrity Makeup Artist Natalie Rose Gives Stemology Her Forecast

MRN partner Stemology Skincare works with numerous celebrity makeup artists who strive to help their famous clientele attain the beautiful, healthy skin that’s critical to their trade. So what beauty trends will we see in 2017? Always at the forefront of innovation, Stemology turned to professional makeup artist Natalie Rose to get the answer.  You may have seen her work on the famous faces of Sally Field, Jeff Bridges and Brooklyn Decker, just to name a few. Stemology asked Rose for the top five beauty trends she is seeing for 2017. Here’s what she had to say:

  1. The No-Makeup Look. This is the most anticipated trend so far, and it’s already started in 2016. Heavy contouring is out and soft, radiant skin is in. Stemology (I call it skin food!) is one of my favorites for glowing skin. There’s no amount of makeup that can make someone look good without a great base and a healthy surface.

Who’s rocking this trend already? Behati Prinsloo.

  1. Soft Eyebrows. Say bye-bye to harsh block eyebrows. Seeing a natural hair brow with a natural shape that opens and softens the eye is IN! Glossier Boy Brow is my secret weapon.

Who’s rocking this trend already? Gigi Hadid.

  1. A Faded Lip. Bright lips are toning down as well. Give lips a wash of color and set it with neutral powder to give it more longevity and a toned down color (a runway trick).

Who’s rocking this trend already? Karlie Kloss.

  1. Cream de la Crème. Working with creams ‐ cream shadow, highlighter, blush ‐ gives the skin more radiance and is flattering from day into evening.

Who’s rocking this trend already? Gina Rodriguez.

  1. Matte Skin. As much as we all love dewy, matte and velvet skin is back for good. A healthy balance between the two is where it should stay for a while. As we all know, the highlighting trend went way too far, so powdering in the appropriate places will be the key.

Who’s rocking this trend already? Cara Delevingne.

To find out more about Natalie Rose, professional makeup artist, visit her website at http://makeupnatalie.com/ and follower her on Instagram at @makeupnatalie.

 

Contributed By: Stemology, A Valued Skin Care Partner of MedResults Network

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

 

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5 Steps to Produce a Positive ROI from a New Product or Service!

This past month we formed several new exciting partnerships which we’ll be launching in 2016. During all of my conversations about how to launch or introduce these technologies, products and services to our members, we’ve been confronted with the question of “How do we make our members more successful in SELLING or using these products?” Well, that’s the million dollar question isn’t it?

When an aesthetic medical practice buys a device or product, their vendor should look at the SALE as only the first step of the transaction (so should the practice). Frequently, I hear members complain that they purchased a $100,000 device only to find out that the minute they signed on the dotted line, they never heard from their sales rep again. While this is unfortunately common, this is a perfect example of what a sales rep should NOT do if they want to keep that medical practice happy and earn referrals and testimonials.

As a result of this ‘stunted’ sales process (as I like to call it), practices are finding that their investments are not paying off.

For those reps AND practices that look at the sales process in a different way, here are five tips to ensure your new investments are always ‘winners’:

  • POST-SALES SUPPORT. When considering adding a new technology, treatment or product to your practice, ask about post-sales support. If the vendor does not have an established training plan and ongoing marketing support for your practice, how can you expect to successfully integrate and promote the device to both your staff AND your patients?
  • I can’t stress the importance of training for ALL of your staff members. Often, I speak to vendors who explain that they will train only the nurse or physician to perform a procedure…and that’s the extent of their training. This is NOT enough! Everyone in your office needs to be educated on what type of product/treatment you’re offering, how it works, what kind of results it produces and how much it costs a patient. If a patient asks anyone in your office about it, they’ll always receive an educated answer (no matter who they ask in your office).
  • FOCUS ON THE FRONT. When we mention the importance of training all of your staff, remember that the most important way to convert patients is by having someone skilled at your front desk. If ANYONE should know about every treatment, product and procedure you offer, it is this person. Your front desk employee(s) fields calls from dozens of prospective patients on a daily basis. By ensuring that your front desk is well versed in everything you have to offer you will exponentially increase your chances of getting a patient in for a consultation. As a patient myself, there is nothing more deterring than calling a medical practice and getting an “I don’t know,” when asking about treatments.
  • BRAND CHAMPION(S). Does your aesthetic medical practice have a ‘brand champion’ for everything you sell? I’ve often seen a practice incorporate a new service into their business only to find that while everyone knows about the new product/technology, nobody is passionate enough to talk about it. While training and education is critical for everyone in your practice (as I’ve mentioned twice now), it is just as important to find someone in your practice that is excited about the new offering and will ACTIVELY share their enthusiasm and knowledge with your patients.
  • USE YOUR REP! A good sales rep will sell you a device and follow up to see how it’s working in your office. A GREAT rep will follow up with you regularly and assist you with converting patients and developing sales! Use your rep to host a party to promote your new product or treatment—your rep should be willing to help you do this! As with most treatments today, products and consumables represent ongoing revenue opportunities…the more you sell, the more profitable you (and your rep) become. Sales reps are business people; they know that if you’re successful, they’re successful! Take advantage of this.
  • OUT OF SIGHT, OUT OF MIND. Have you ever wondered why some practices have a number of devices that seem to collect dust in one of their treatment rooms? If could be because there are better devices on the market. OR, it could be because the practice simply stopped ACTIVELY promoting the treatment. Placing products on a shelf in the reception area or displaying treatments in brochures at the front desk are simply NOT enough to pique a patient’s interest. This goes back to my original message—just because you added a new treatment to your offering, doesn’t mean patients are going to want it. To successfully sell a product or treatment, you have to create a paradigm shift in the minds of your patients. Ultimately, you want to create a demand for YOUR products and treatments…you want patients to ask YOU for these treatments. You can do this by continually reinforcing your new offerings at the front desk (during intake or reception) during the consultation, and in follow-up consults. You should also have a comprehensive marketing program to ensure that your entire patient base knows about your product/service portfolio. Awareness = Interest = Sales.

What’s that jingle on TV? ”The More You Know…” They have a point.

Jamie Parrott, President

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Turning The Page To Non-Surgical Procedures

This past decade we have seen a major rise in demand for non-surgical facial rejuvenation techniques. While many physicians and aesthetic medical practices have embraced the change, others have questioned, ‘why the sudden change in popularity for non-surgical vs surgical procedures’? Based on feedback from some of our surgeon members, we’ve discovered the following trends:

Limitless Customization: There are a range of new non-invasive products and techniques which provide similar and sometimes superior outcomes to surgery. Patients like to have options when determining how you’ll help them to achieve their appearance goals. If a patient tries a new product/treatment for the first time and is not satisfied with the results, a provider can refer them to a different product with very little risk. Improved technologies, products, and treatments are always emerging within the anti-aging arena.

Convenience: We understand that patients are busy with kids, demanding work schedules, and social lives. As a result, we can expect that aesthetic patients will want to achieve optimal results in the least time possible, and with limited downtime! Fillers and neurotoxins offer a simple alternative to surgery.

No Commitment: Today, patients research treatments and procedures more than ever, sometimes too much (cue webmd.com). They’ve discovered that the higher the risk involved with a procedure, the higher the chance of complication. As a result, patients are becoming less reluctant to commit to anything that is definite, especially where their appearance is concerned. Surgery is permanent. Non-surgical treatments generally have a finite duration which may be much more appealing to the patient that has concerns with the outcome. Overall, non-invasive alternatives give patients the opportunity to observe their results prior to making the leap to surgery.

For more information on the range of injectable fillers and non-invasive treatments offered through MedResults Network partners, visit out Vendor Page.

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Plan Your Event With Purpose

Six Steps to Success!

Planning an event for your aesthetic practice can be overwhelming. Besides developing a program for the event, coordinating speakers or demonstrations, and providing food, & beverages, you have to consider your overall budget and set measurable goals that will help you maximize your ROI. We’ve outlined the most important key points to assist you in planning the perfect party.

1) Identify and Define Your Goals.

Are you launching a new product? Are you trying to increase your brand awareness? By defining the purpose of your event, you can begin to set measurable goals to determine whether your event produces the results you desire.

2) Who? Where? When?

It is critical to define your target audience. If your goal is to promote a new product that appeals primarily to a certain demographic, you want to be sure you don’t waste valuable resources marketing to clients/patients who will have no interest or need for the product.  Consider where your event be held. While your aesthetic practice may be ideal, will it accommodate your expected number of guests? There is nothing worse than being at an event where there’s little room to move, socialize, or sit.  When do you plan on having your event? Depending on your demographic, timing can be the most important piece of the event ‘puzzle’. While many people tend to be away from work on the weekends, it’s important to remember that people value their free time. Some of the most successful events can be held during the lunch hour or after office hours.

3) Make Your Marketing VERY Clear.

Invites and promotions should entail the time, date, location, and most importantly a have a call to action. Advertise incentives on all your event materials. Give patients (and prospective ones) a reason to attend your event.

4) Ask for Help!

Your vendor reps are your most valuable resource when it comes to holding an event. They are always looking for ways to help you drive business (especially if their products or services are involved)!  Ask them to sponsor or support you with raffle prizes, food & beverages, and/or educational material.

5) Put On A Party!

When your guests walk through the door, they must automatically feel welcome and pampered. This is the perfect time to show off your stellar customer service! Offer your guests beverages and hors d’oeuvres and make a point to collect everyone’s information as they walk through the door. Before your guests leave, send them home with a ‘goodie’ bag to show them your appreciation—this is where you can include business cards, coupons, invitations to future events and samples from your product line.

6) Keep In Touch!

Don’t forget to follow up with each attendee to send them a personalized ‘Thank You’. Never underestimate the impact of a hand-written note!

 

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6 Tips To Cut Every Day Costs

While we spend the majority of our time at MedResults Network working to save our members money on the products and services they use daily, it’s sometimes easy to forget that we too, are a business that benefits greatly from cost-savings! As small business owners, we’re always looking for ways to save money on day-to-day purchases and operational needs. Below are seven simple ideas to help you cut costs in your business. The incremental value of each of these activities could save you hundreds to thousands of dollars annually!

  1. GO GREEN
  • Ditch the paper and pay your office bills online; payments are instant and you’ll save time and the cost of stamps, envelopes and checks.
  • Keep important files on your computer (regardless of whether you have hard copies) and be sure to back up your hard drive using programs such as Carbonite or Google Drive.
  • When you’re leaving the office for the day always turn off the lights, air-conditioning, and computers. This is especially critical if you own your building!
  • Order recycled printer cartridges; they’re less expensive and deliver the SAME results.
  1. PURCHASING POWER
  • Use the negotiating power of thousands and join a GPO or a buying network that caters to your industry. Joining others will ultimately save you tons of time (you would have spent negotiating) and cash. MedResults is one of these networks!
  1. DISCOUNT “DEALS”
  • Even if it’s not advertised, take initiative and ask for discount. While this is not always appropriate in certain circumstances “…you won’t get if you don’t ask!”
  1. SOURCE / SURF
  • Big businesses do it (including the government), so why shouldn’t you? Surf the internet looking for the most cost-effective products and services. It’s a good rule of thumb to shop around; I usually look for 3-5 different options to ensure that I am getting the best value.
  1. TAX TACTICS
  • Consult with your tax consultant and ask them what you can and cannot write off. Ensure that all of your expenses are being written off properly. There are crucial tax deductions in businesses; make sure yours aren’t being overlooked.
  1. SCHOOL YOUR STAFF—THE MOST IMPORTANT TIP!
  • It is important to educate your staff on how to be cost effective. Just because you may be a great ‘money-manager’ doesn’t mean that they have the same knowledge or skillset. Remember that it’s easier to teach good behaviors than to change bad ones.

MedResults Network

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Branding Your Website: Don’t Make These 5 Mistakes!

On a daily basis we receive numerous membership applications from aesthetic medical practices and medical spas who are applying to join the network. When we receive these applications, I personally visit each aesthetic practice’s website to verify that the information on the application matches the contact information posted on their website. Below I have included the most common mistakes I have found while browsing through practice websites:

Contact Information: The most important information EVERY BUSINESS must have on their website is how someone can reach you: your contact information. Too many times, I have visited websites that make it very difficult to find a practice’s physical location or their phone number. If a patient can’t find out how to contact you within the first 30 seconds of visiting your website, chances are, you’ll lose them as a patient! Not only should you have your contact information on both your home page and contact page, your contact information should always be extremely visible on every page either near your header or footer.

Content for Your Target Audience: I recently visited a physician’s website that was extremely clinical, in the sense that even I was slightly confused when reading about simple procedures (and I read about procedures and treatments every day). Rule of Thumb: Your content reading level has to match your audience’s reading level. Think about your audience and your language: is it “too basic” or “too difficult” for your intended audience to understand? Test your audience by using different reading levels and consult your analytics to see how engaged your viewers are with your web pages. Remember that while your patients want information, they want it in a form that’s detailed, but easy to comprehend!

Physician’s Credentials: Certifications matter! Recently, I came across an article in Real Self which mentioned that prospective patients spend more time researching plastic surgery than their own weddings! I am one of these people! From my own experience: I researched more plastic surgeons than wedding venues hands down. The more information you display on your website in regards to your physician’s experience and credentials, the more credibility your practice (and your provider) will have. Prospective patients do their homework when it comes to finding the best physician for their potential surgery or treatment.

Don’t Overuse Images, Video, and Text: Personally, I dislike visiting a website when the sound of someone’s voice or music starts playing; I can’t figure out where it is coming from! Give your visitors a choice to watch or listen to your content. Do not bombard your potential patients with multiple images, videos, or text on a page. Put “content limits” on your pages. Keep images to a minimum as multiple images and videos will also have an effect on the load time of your website. This isn’t the 90s—nobody needs to wait too long for a webpage to load!

Clear Call to Action: When a prospective patient visits your site, where are you leading them and what do you want them to do? It is your job to direct your visitors by utilizing an effective call-to-action. Your site should answer your visitor’s question, “What’s in it for me?” without making them search for the answer. A good call-to-action should make it very clear as to what YOU want them what to do next—which in most cases is to contact you or book a treatment!

Hillary Anderson, Director of Membership

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