The Premier Buying Network for Medical Spas & Aesthetic Physicians


  Contact : 1.844.799.2384

All posts by Jamie Parrott

MedResults Partners with Small Business Lender, Kabbage

MedResults members can now easily apply for and access a Kabbage line of credit up to $150,000 to manage their businesses.

This week, MedResults Network formed a new partnership with Kabbage, a nationwide leader in small business funding. Through the new relationship with Kabbage, our 3,000 aesthetic members now have a radically uncomplicated way to access working capital to support, grow and protect their businesses.

After more than nine years of serving aesthetic providers nationwide, we discovered that one of the primary barriers to growth within the industry was the lack of resources and overall capital available to smaller aesthetic practices. As we’re in the business of saving our members time and money, finding a partner who could provide our members fast and simple access to additional capital became critical. Now, through the Kabbage partnership, MedResults members can work smarter to financially support and grow all aspects of their business.

So, why Kabbage?

When we started doing our homework to find the best funding solution for our members, their feedback indicated that most traditional sources of capital presented many problems, including a tedious application process, only took credit scores into account, limited the use of funds, and had inflexible payment terms. After months of due-diligence, we chose Kabbage because they excelled where traditional financing companies could not

So, what’s the benefit to members?

  • Members apply online. Members can complete the application in minutes and know right away how much funding they can access.
  • No obligation. It’s free for members to apply, and there’s no cost until they use their funds.
  • Flexible funds. Kabbage offers ongoing lines of credit up to $150,000. Members withdraw the increment they need, when they need it, without reapplying.
  • Trusted and secure. Kabbage has provided over $3 billion in funding to 100,000+ small businesses. Kabbage is TRUSTe certified and A+ rated by the Better Business Bureau.

For more information about Kabbage or to apply today, visit www.kabbage.com/mrn.

Read More

5 SIMPLE Ways to Save Through Your Membership in MedResults

The world of GPOs is complex. The dirty little secret in the GPOWorld is that most providers don’t know what they are and those that do, generally don’t know how to use one to their advantage.

We get asked weekly, “What is a GPO and how could it affect me?”

Our answer is simple, “Group Purchasing Organizations (GPOs) use the BUYING POWER of thousands to negotiate for better pricing for their members. This equals instant savings for anyone who joins the GPO.”

It’s not a secret that many of our members don’t fully understand the benefit of belonging to a buying group like ours. We’re here to tell you, that’s okay!

Every medical provider joins a GPO for savings. So how do you maximize your participation in a GPO and more specifically, how do you leverage the buying power of The MedResults Network?

Quick and Easy! Here are the 5 QUICKEST and EASIEST ways to start saving through our network. You’ll notice that you may save only few hundred dollars from some of our contracts, but other contracts could add tens of thousands of dollars to your bottom line.

1) Office Medical/Surgical Supplies: Opt-Into our partner GPO HealthTrust / PurchaseClinic for an instant connection to savings on your office medical/surgical supplies. No matter what distributor you use, they can provide instant savings on many of the supplies you use daily.

      *Opt-in for medical/surgical savings HERE: www.purchaseclinic.com/MRN

2) Onsite Operating Room Medical/Surgical Supplies: Have an onsite Operating Room? Give us a Usage Report on your OR medical/surgical expenses. We are showing 20% to 30% savings on what is typically around a $150K annual spend, which is the equivalent to $30K to $50K savings. There are only two steps to save thousands on your surgical supplies.

      *Opt-in for medical/surgical savings HERE: www.purchaseclinic.com/MRN

      *Send your OR supply annual USAGE REPORT to info@medresultsnetwork.com.

3) Business Office Supplies: Activate our Staples Business Advantage Premier Account. Members will save on all supplies, printing and copying, breakroom, and business supplies. Through our PREMIER account partnership, you’ll also have access to ancillary savings like rental cars. The average annual office supply spend is $6K per year and our members receive an average of 10% to 20% savings, equivalent to $600 to $1,200 per year!

      *Activate your account HERE: http://www.medresultsnetwork.com/activate-your-staples-business-advantage-account

4) Medical Mal Practice Insurance: Give us your Med Mal insurance policy for a policy review. Members have access to our Medical Mal Practice Insurance Program with additional benefits like risk management resources, free CME courses, aggressive claims handling, and much more!

      *Get a free quote HERE: https://www.norcal-group.com/mrn

5) Med Spa Supplies: If you are a Med Spa, sign up to our Universal contract for med spa supplies. Already using Universal Companies? Contact us to ENSURE you’re getting your savings. Members get an up-front discount of 10% off of supply purchases and have access to even greater savings on equipment.

      *Contact us here to confirm your savings: info@medresultsnetwork.com

Savings should be simple. Take one of the actions above and we promise you’ll be on your way to Maximizing your Membership in MedResults!

For more information about other ways you can take advantage of your membership in MedResults Network or to join, contact us today at info@medresultsnetwork.com!

By: Jamie Parrott, MBA, Vice President and Chief Operating Officer of MedResults Network

Read More

Summer Skincare Switch Up

What Products Patients Should Keep, Add, Trade or Toss

All informed beauty experts know that a season change means a skincare routine change for your patients. With summer just around the corner, we’re sharing our thoughts on which skincare products to instruct patients to keep in their routine, add to their routine, trade out for the season, or toss all together.

Cleanser

Instruct your patients to trade out their hydrating cleanser for a less hydrating foaming or gel cleanser. Dry winter months are behind us, so they can move on to a lighter cleanser. They should look for one that has antibacterial ingredients, like NanoSilver, to help avoid any breakouts from summer sweat and environmental pollutants, which tend to be heavier in the warmer months.

 Toner

Patients should keep toner in their daily skincare routine. In summer, just as in the other seasons, skin needs a  “helper” to normalize pH levels and prepare it to receive corrective actives from targeted treatment products. Instruct your patients to continue toning morning and night after cleansing, using a gel toner to ensure ocular safety.  And they should go easy on the misting sprays as typically, those contain mostly water, which only dehydrates skin further.

Facial Serum

We recommended patients keep or trade out their facial serum, depending on what serum they are currently using. If the facial serum treats multiple skin concerns, like our Cell Revive Serum Complete, then patients can continue using it throughout all the seasons. However, if your patient tends to experience increased sun damage, such as sunspots and hyperpigmentation during summer months, recommend they switch out their winter serum for a Brightening Serum to help keep skin tone even and their complexion glowing.

Eye Serum

Recommend patients keep their eye serum year round. The eyes are the first place to show aging (along with the hands!) – via wrinkles, dark circles, crow’s feet and puffiness – and eye serums and creams are specifically formulated for the delicate skin around the eyes. Instruct your patients to look for a complete formulation that addresses all aspects of eye care to erase the signs of aging without endangering the fragile, sensitive skin of the orbital eye area.

Moisturizer

Patients should be instructed to trade out their heavier winter moisturizer for a lighter summer one. Using a moisturizer that is too hydrating during the hot summer months can make skin feel sticky or slimy, and can contribute to unsightly breakouts.  Have your patients switch to a lighter moisturizer or lotion that lightly hydrates skin and absorbs easily.

SPF

Toss. Yes we said toss! The start of summer is the perfect time to recommend that your patients toss their old sunscreens and buy new ones. Sunscreen shelf life varies depending on its ingredients. Have your patients check the date stamped on the packaging, instructing them to toss any products where the expiration date is hard to read, or if it’s been open for a year or more. For optimal sun protection as well as texture, sterility and stability, recommend they only use sunscreen prior to its expiration date as well.

Mask

We recommended patients keep up with their weekly masking, even during warmer months. In addition, if their skin is on the oilier side, during the summer months they may want to increase the number of times they use it to two or three times per week. Instruct your patients to look for a mask that contains natural and organic ingredients to keep skin healthy while exfoliating and deep-cleaning skin.

Scrub

Recommend your patients add a gentle, natural scrub to their skincare routine if they haven’t been using one already. Time spent at the beach, pool or lake can make skin dry and dirtier than usual. Scrubs can gently slough off that top layer of dead skin and reveal the healthy glow while helping to clear pores of dirt and debris, staving off breakouts.

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

10 Reasons Why You Should Join a Buying Group

It’s no secret that my wallet is slightly bulging at the seams from loyalty cards of the shops I frequently visit.  Between the café down the street to the frozen yogurt store by my home, one might say I’ve become a habitual ‘loyalty’ junkie in my local community.  Based on my own buying behavior and the behavior of others I witness at my local retail establishments, it’s easy to see how loyalty programs, if designed properly, can significantly drive sales.  One of my favorite ‘masters’ of the loyalty program is Costco.  If there’s a Costco in your community (which I’d imagine there probably is), then you know exactly what I’m referring to.

Costco charges a nominal annual fee for access to substantial discounts on thousands of products and services. Based on their immense volume buying power, they’re able to provide their members with the best pricing on nearly EVERYTHING in every product and service category.  The best part about their program is that regardless of how frequently you take advantage of their savings, you STILL have access as long as you have a membership. Furthermore, at higher membership tiers, you can earn additional savings and rebates on all your purchases. 

So the question is, why wouldn’t you belong to Costco?

I’ll tell you why.

Because there’s a fee to belong. Some consumers are of the mindset that if you’re not going to buy enough from Costco to offset your $49 annual membership fee, then it doesn’t make sense to belong. This is totally rational.

But consider this…

What if there wasn’t a fee and you could access Costco at NO COST? 

Would you join?

I’m sure you all know where I’m going with this analogy as it’s probably the SAME reason you may have chosen to join MedResults…. nine years ago, six months ago, or last week.  Let me refresh your memory with 10 good reasons WHY EVERY Aesthetic medical provider should belong to a buying group or Group Purchasing Organization (GPO).

  1. COST-SAVINGS: This is the simplest reason that medical providers join a buying group. By definition, a buying group or GPO is the coming together of similar independent businesses to leverage their combined purchasing power to receive improved financial benefits and payment terms on the products they buy. Everyone who joins can receive a financial benefit.
  2. SPECIAL ACCESS: Many buying groups negotiate for special access to training, education, and additional benefits that may not provide immediate cost-savings, but DO provide immense value.
  3. EDUCATION: This is not typical of all purchasing organizations, but at MRN and a few other medical GPOs, you may receive free education that will allow you to improve your business and/or purchasing at no cost.
  4. NETWORKING: Some GPOs have portals for direct interaction with other customers. While this is not typical, MRN and other organizations play host to national conferences and other events where members & attendees can share ideas, best practices and business outcomes.
  5. NO OBLIGATION: One of the best things about Costco is that you are not obligated to purchase. You may choose to use your membership throughout the year, but if you don’t, there’s no real penalty (except for the annual fee you may have paid).  If you DO use your membership, you’re guaranteed to save.
  6. ‘THE THREE B’S’: BIG BUSINESS BIAS. If you have only a few providers at your practice or you’re a solo-practitioner, you may have experienced the ‘3B’s’. Many manufacturers spend most their time with high-volume practices and give less support to low-volume providers. Buying groups provide purchasing incentives and support to small-to-mid-sized practices who would have otherwise gone unnoticed!
  7. SERVICE: A buying group SHOULD always be available to help you with your purchasing, billing, service, or just about anything you can think of that would assist your buying decision-making process. At MRN, we’ve taken this one step further: We’ve helped members hire new staff, performed in-office consultations, found new Medical Directors, sourced new products from vendors we don’t work with, and so much more. Your buying group should be an extension of your business arm!
  8. REP RELATIONSHIPS: We frequently get GREAT feedback from our members about their industry reps and why they love working with a vendor or manufacturer.  This is great news if you belong to a GPO or a buying group as you’ll continue to work directly with all your reps…you’ll just receive additional benefits for your loyalty to that partner!
  9. TIME & ‘HEAVY LIFTING’: How much time does your Office Manager or Clinician spend trying to source the right products and services for your practice? Buying groups are designed to do the heavy lifting for you! At MRN, we’ve spent thousands of hours searching the market for innovative products. We’ve also vetted our vendors and negotiated the contracts to take the guesswork out of purchasing for you.  Example: it took us almost a year to get the best med/surg and vaginal rejuvenation contracts!
  10. YOU DON’T PAY A DIME TO PARTICIPATE: Medical GPOs and buying networks typically DO NOT charge a fee for access to their benefits. What’s better than the freedom to save freely???

You joined this buying network for some of the same reasons that consumers across America join loyalty programs and buying clubs for their daily purchases.  Now use it and watch your savings grow!  

For more information about other ways you can take advantage of your membership in MedResults Network or to join, contact us today at info@medresultsnetwork.com!

By: Jamie Parrott, MBA, Vice President and Chief Operating Officer of MedResults Network

Read More

Why Your Business is Like a Book and How to Make it a Best Seller

Every business has a STORY to tell.

In many cases, businesses do a good job telling a portion of their STORY. This portion should not be called “telling”. It should be called “selling”. What I mean is that most businesses have dialed in their STORY about their products and services. They know the benefits and attributes of these products and they know how to sell them. They also know how to tell their STORY about their company, including history, ownership, etc. Unfortunately, this portion of the STORY is the same as all of your competitors. Its just a matter of who can tell the “same old” STORY better.

Your business has a better STORY to write. This portion of the STORY focuses on the client experience that you provide. Does it really matter what you have to say about your business in your marketing? Does anyone go out and market and say “We are terrible, please come buy from us?” Of course not. All businesses market, as they should, that they are the best place to purchase their products and services. In today’s world this is simply NOT ENOUGH.

What really matters is what your customers, clients, patients are saying about you and the experience they had with your business. This STORY can be written in many ways using numerous Reputation Marketing tactics. You must get honest feedback from your customers, and in the end, this is the REAL STORY that you need to write about your business.

Think of this STORY that you have now developed in terms of a BOOK. It is a BOOK that tells what others are saying about your business. This BOOK is now the best marketing tool that you have. This BOOK tells those that read it why others do business with you. There is no better book that can be written!

BUT HOLD ON!!!!!

I have never heard of a great BOOK that tells a great STORY that became a BEST SELLER unless it was actually published to the reading community. Have you? Just writing your reputation story by gathering reviews and feedback should indeed give you a great STORY. The real question is what are you going to do with it?

How are you going to publish that BOOK and MARKET that BOOK so that your BOOK can become a best seller? You must have a Reputation MARKETING process in place. 91% of consumers are looking online today before making a purchasing decision. 84% of consumers trust online reputation as much as personal referrals. These potential new consumers want to read your BOOK. You want them to read you BOOK! How are they going to find your BOOK? How are you going to publish your BOOK?

This is why your business is like a BOOK and why you must make it a BEST SELLER.

Contributed by Cary Greenberg, National Director of Sales and Operations for Digital Media Nation.

Digital Media Nation is a preferred partner of MedResults Network.  Their proprietary program helps businesses build a 5-star reputation to attract new clients, connects providers with their true client experience, helps them use trust to increase referrals, protects them from potential negative online reviews, and then most importantly, markets their customer experience to search results, their website, and social media channels to attract new clients. Members receive a point-of-sale discount of 25% off set-up fees and 50% off monthly subscriptions.  For more information, click here.

Read More

3 Ways You’re Helping Your Competitors Get Ahead

“We can’t compete with the practice down street!”

Ever heard or thought that phrase?  It’s something we’ve heard many times from our 2,800 aesthetic medical members.  Just like any other business, we’re all concerned about our competitors and new entrants to this space.

There are many ways that aesthetic practices can easily differentiate themselves. Some invest in their unique brand or position themselves as ‘experts’ in a particular treatment or procedure.  Others become first-movers with new technology and place a foothold in the market for new treatments.  A few even have the capital to make large investments in marketing, becoming well-recognized with billboards, television, radio and social media. 

However, not all of us have the resources to make these kinds of investments in our brand, equipment, and marketing.  In contrast to the providers above, we’ve seen many smaller businesses take other measures to ‘compete,’ which, although seemingly strategic at the time, have been detrimental to their businesses.  You may not be the biggest, most recognizable practice on the block, but you can take steps to ensure that your actions are to your benefit, not your neighbors’.  Here are three ways your actions could be helping your competitors get ahead:

Getting into price wars.

Take Botox for instance.  The price of Botox varies significantly between different types of practices, different regions, and different providers. If your margin on Botox is already slim and your neighbor discounts to a point where the treatment becomes a loss-leader, I wouldn’t consider trying to match their price, unless you are confident that you can provide additional services that you can easily cross-sell.  Focus your efforts on another aspect of your business that will draw patients in—this could be your stellar service, your provider’s excellent credentials, and or your amazing patient outcomes.  Instead of reducing your price, put more emphasis into sharing your successes and marketing your reputation through before and after photos, testimonials, positive patient experiences, and ratings & reviews.  Worried that your pricing will deter prospective patients?  Price transparency, specifically online, also guarantees that the patients coming to you will generally be less sensitive to price when they call you for a consultation.  The same goes for using Groupon.  I know a few practices who’ve been successful with Groupon, but I’d advise that you use caution if you’re going down this path. Without the right support and follow-up system in place, Groupon patients could easily disappear after they’ve redeemed their discounted treatment.  It is widely known that Groupon requires that you discount your product or service by up to 50% and expect fees of 20%-60% of your revenue.  In most cases, this may drive one-time, bargain-shoppers into your office at a MAJOR expense to you.  Don’t reduce your margin so significantly for so little return!  Your loss is their gain.

Not knowing your numbers.

When you do a marketing campaign, do you understand your ROI?  In our recent 2017 annual survey, 91% of our participants stated that word of mouth was a major source of patient acquisition.  However, 49% said that they still used traditional mediums such as radio, TV, and direct mail.  For every campaign, do you understand your cost vs. your anticipated and/or actual results?  How are you tracking consults and conversions (or are you)?  Each of these questions are critical to understanding where your marketing dollars are most effective.  Within our network, we’ve discovered that very little marketing spend is well thought out or lacks strategy backed by forecasted numbers, therefore a large amount of money is wasted on ineffective initiatives and those that produce zero ROI.  Keep a constant pulse on your marketing projects and associated numbers.  Educated marketing decisions can save you thousands and make you millions AND position you for maximum success!

Not knowing your numbers.

Yes, I did just repeat myself.  However, this is about your operating expenses and overall financial picture.  When you designed your business plan, you should have done several proformas or projections on your profitability.  In addition to your marketing dollars spent (see above), you should clearly understand your operational expenses (personnel, cost of goods, etc.). When someone comes in for a laser treatment, you should know exactly how much it costs you to operate that machine (consider consumable costs per patient) and perform that treatment (cost of personnel) and the revenue you’ll produce from that treatment.  Knowing these numbers will not only help you to avoid waste, but will also help you to identify your highest revenue and profit-producing treatments and services so you can focus your marketing dollars (see above) correctly!  Not knowing your numbers can quickly drain your bank account, giving you less flexibility to invest in new marketing, technologies and ways to differentiate yourself which essentially, is a bonus to your competitors!

Looking for help with your numbers?  MedResults Network is partnered with consultants who will review your financials and help you become more effective and efficient in the day to day operations of your business. Contact us at info@medresultsnetwork.com.

Read More
vaginal laxity

Vaginal Laxity. The Frequent Problem That’s Infrequently Addressed.

This past month we recently launched a partnership with the newest device to enter the women’s health space in the USA.  Although the efficacy of several women’s health devices is debatable at best, the most important aspect of these technologies lies in what manufacturers claim to treat vs. what they actually treat.

We’ve done extensive research into what the most common concerns are regarding women’s health and statistics show that vaginal laxity, post-childbirth, appears to be the most frequent, yet “under-addressed” issue that women have today.  As many patients won’t discuss or more than likely can’t define vaginal laxity and related symptoms, we felt it was relevant to pull an excerpt from a well-written article about vaginal laxity.

Although the basis for this article is set in explaining why pelvic physiotherapy can be a great treatment addition to mitigate the effects of vaginal laxity related to child birth, it acts as a great tool to describe the symptoms of vaginal laxity and why advanced technologies may be even better options for patients seeking improvement.

Vaginal Laxity and Childbirth: Is a “Loose Vagina” Common? Treatable?

Following childbirth new mothers can feel distressed about the changes they see in their bodies. The majority of these changes go away naturally, but some changes can persist. One commonly held belief is that childbirth permanently stretches and thereby “loosens” the vagina. Is a “loose vagina” a common consequence of childbirth, and if so, is it treatable?

In this blog post Lindsay, with the help of our Pelvic Physiotherapist Katie, discusses vaginal laxity following childbirth: its prevalence, causes, risk factors, and treatment options.

Can vaginal birth really cause a “loose vagina”?

For some women the answer appears to be yes. Vaginal delivery can result in persistent feelings of vaginal laxity. This laxity can reduce vaginal sensation during intercourse and diminish sexual satisfaction of both partners, which can in turn lead to decreased sexual self-esteem and a drop in sexual intimacy.

How common is this complaint in mothers?

Vaginal looseness is a subjective and self-reported sexual health concern. There are no objective measures of it, and so there are few good statistics on the prevalence of vaginal laxity following vaginal childbirth.

When it is investigated, vaginal laxity is typically lumped in with other female sexual dysfunctions. One recent Australian study of FIRST-TIME mothers found that some form of female sexual dysfunction was reported in 58% of mothers ONE YEAR after childbirth (ref 1). The main complaints included insufficient lubrication, abnormal vaginal sensation, vaginal laxity, vaginal tightness, pain with intercourse and incontinence during intercourse.

An earlier (but perhaps less reliable) survey of 25 to 45-year-old women with at least one vaginal birth, reported that approximately half of women expressed concern over vaginal looseness (ref 2). It has also been reported to be the most common physical concern discussed with OBGYNs after vaginal childbirth (ref 3).

So vaginal looseness appears to be a rather common complaint, or at the very least, a meaningful concern for many women following vaginal birth.

How could vaginal birth cause vaginal “looseness”? Am I at risk?

The walls of the vagina contain an elastic muscle that is normally folded up, holding the vagina closed tightly. During sexual arousal and childbirth hormones cause the muscle to relax. The vagina is designed to be able to relax and re-tighten repeatedly, without any loss of tone or tissue elasticity.  Accordingly, regular sexual activity does not loosen the vagina. But there are limits to the elasticity of this muscle and associated tissues, and a few risk factors are known to contribute to chronic feelings of vaginal looseness.

Risk factors that contribute to vaginal laxity:

  1. Age. Vaginal laxity can occur naturally with aging in some women, the result of a gradual weakening and atrophy of the vaginal muscles and tissues over time.
  2. Multiple vaginal births. Evidence suggests that having multiple vaginal deliveries can increase the chance of vaginal fatigue and incomplete recovery of pre-pregnancy vaginal tightness.
  3. Trauma during vaginal childbirth or other event. This category includes damage to muscles of the pelvic floor which surround and help maintain the position and shape of the vagina. Varying degrees of musculoskeletal trauma occur commonly with vaginal delivery, and so this is likely to be a common occurrence.

So in broad terms, a young mother with an uncomplicated vaginal delivery will usually fully recover vaginal tightness within the first 6 months of having her first child. Whereas women having children later in life, having multiple vaginal births, or having more significant injury during childbirth, are at a greater risk of experiencing chronic vaginal laxity that lasts beyond the first 6-12 months.

Are there other options for treating vaginal laxity besides physiotherapy?

Surgery for vaginal tightening

Reconstructive surgery can be used to shorten and/or change the shape of the muscles and tissues around the vagina, and fat transplantation can be used to increase the fullness of the tissue. These and other surgical approaches can be very effective at increasing vaginal tightness in patients. However, surgery is invasive, and has associated risks including the potential for nerve damage and loss of vaginal sensitivity.

Surgical approaches are typically only recommended for patients with vaginal laxity that appears unresponsive to pelvic physiotherapy. If you are considering surgery, please discuss your candidacy and your options with your family doctor.

Creams, pills and ointments for vaginal tightening

There does not appear to be any creams, pills or ointments with actual clinical data to back up their claims of improving vaginal tightness.

Non-prescription creams and pills are not medical products, and are not held to the same regulatory or efficacy standards as actual medical treatments. The claims made on such bottles often have no clinical data to support them. Nor are there any compelling reasons to believe that these products would work, especially as a long term solution for vaginal laxity.

Some of these products may also pose a safety concern, causing vaginal irritation, infection, and allergic reaction. In general, I would say that these products should be avoided. If you feel compelled by the claims made by the manufacturers of these products, please discuss them with your family doctor before trying them out.

Radiofrequency thermal therapy for vaginal tightening

Another product on the market directed towards vaginal tightening is radiofreqency thermal therapy. This is basically a device that can warm the vaginal tissue without burning the surface of the skin. The idea behind this product is that local heating of the tissue will stimulate collagen formation in the vaginal tissue and thereby re-tighten the tissue at the opening of the vagina. The commercial leader in this space appears to be the Geneveve product by Viveve.

Join the educational webinar on March 23rd, “New Treatments in Sexual Dysfunction and Vaginal Laxity”

Click here for the full original article.

References from the original article:

  1. Durnea C.M., Khashan A.S., Kenny L.C., Tabirca S.S., O’Reilly B.A. The role of prepregnancy pelvic floor dysfunction in postnatal pelvic morbidity in primiparous women. Int Urogynecol J. 2014;25:1363–74.
  2. Millheiser L., Kingsberg S., Pauls R. A cross-sectional survey to assess the prevalence and symptoms associated with laxity of the vaginal introitus [abstract 206]. Presented at: ICS Annual Meeting; Toronto, Ontario, Canada. August 23-27, 2010.
  3. Pauls R.N., Fellner A.N., Davila G.W. Vaginal laxity: a poorly understood quality of life problem; a survey of physician members of the International Urogynecological Association (IUGA). Int Urogynecol J. 2012;23:1435–1448.
Read More

A Few “More” Good Trends

GREAT Points From “A Few Good Trends”

Last week American Spa published an article entitled “A Few Good Trends”, written in the form of a list of ‘predictions’ from a reputable plastic surgeon. This article captured the attention of MedResults Network as we’ve been working to initiate and advance all four of these trends within our network!  While we rarely re-post an article to our news feed, we think Dr. Julius Few hit the nail on the head (so to speak) when he lists his industry trends below.

As we constantly talk to members about what they want, what they provide and their thoughts on what works best, we’ve also included some commentary where we make recommendations on how you can incorporate these trends into your practices today (and in the near future) using the power of the network…

A Few Good Trends

In the medical spa industry, many deemed 2016 the year of the “selfie surgery,” but there’s much more in store for 2017. Here’s what Julius Few, M.D., plastic surgeon and founder of The Few Institute (Chicago), predicts will be the most in-demand beauty treatments of 2017.

Cold + Heat = Killer Body Combo When diet and exercise aren’t enough…. women love the body slimming results they get from CoolSculpting and Venus Freeze, which painlessly freeze fat and remove unwanted bulges from the arms, legs, tummy, flanks and bra area. In a recent study, Dr. Few found that freezing the unwanted fat, then heating up the skin with radiofrequency technology leads to less fat without loose skin.

What MedResults says…Enhance your outcomes. Many MedResults members have reached out to us explaining the benefits of using Coolsculpting (or the Cool Mini) to reduce fat around the submental area, followed by an Ultherapy treatment to tighten the skin. Learn more about the MRN benefit on Ultherapy here.

Non-Surgical Facelift Aging backwards (without surgery) just became a reality. Silhouette InstaLift is an effective non-invasive technology that completely redefines the face in just 30 minutes, restoring volume and reducing wrinkles with no downtime. Few was first in the Midwest to offer it and is celebrated globally for training other doctors.

What MedResults says…Dr. Few is onto something!  Look at the numbers from ASAPS’ 2015 Statistics. Over the last five years, surgical procedures increased by 17% while non-surgical procedures increased by 44%. Give your patients options for non-invasive treatments!

Combination Treatments Patients can now tackle wrinkles, volume loss and sagging in one visit. By “stacking” (or layering) innovative peels, injectables, laser treatments, ultrasound technology, and advanced skincare, this multiple treatment therapy can be delivered in one sitting to generate an optimal outcome with minimal recovery time.

What MedResults says…Patients coming in for procedures or injectable treatments should never go home without retail products to improve and prolong their desired results. After every procedure, suggest a monthly treatment plan that includes regular follow up (like PCA peels) & take-home products and/or devices.  Create your patient’s “at home aesthetic wellness program” with these products and devices.  Learn more about the MRN benefit on PCA SKIN, Stemology Skincare, and LightStim.

New Fillers on the Horizon Restylane, Refyneand, Restylane, and Defyne were recently FDA-approved for the treatment of laugh lines. These next-generation dermal fillers are designed to help smooth smile (or marionette) lines with a natural result.

What MedResults says…#TRUTH. Already we’ve heard announcements of fillers and toxins coming into the market in 2018 and beyond.  However, there are several new entrants that will be on the market as early as this summer.  Industry giants continue to invest in R-&-D to expand their existing portfolios and range of treatments while international players begin building their American presence. Keep your eyes and ears open for new FDA approvals…you can be sure that we’ll be ‘sharing’ these newsworthy announcements!

Original article by Jennifer Nied can be accessed here.

Read More

Game Changing Skincare Ingredients

Are Stem Cell Extracts the New AHA/BHA’s?

Game changing products, ingredients and inventions don’t always catch on right away. Starbucks was founded in 1971, but didn’t take off until after 1983. Twitter started out as a site called Odeo. Ever heard of it? We didn’t think so. And so it is with skincare ingredients too. Up until stem cell technology came into the skin care industry a few years back, the most game-changing ingredient was the inclusion of alpha and beta hydroxy acids (AHA/BHA) in skincare.

However, like most game changers, AHA/BHAs were not readily acknowledged as a positive innovation. The Food and Drug Administration (FDA) approved AHA’s for over the counter sale in 1992. But, initially AHA/BHAs were not widely accepted by consumers and were even criticized by the FDA, even after their approval. 

Let’s admit it – putting acid on your skin seems totally counterintuitive, right?

Even EWG’s Skin Deep quoted the FDA’s Office of Cosmetics and Color as recent as 1999 saying, “Very little about the process restricts the sale [of AHA/BHAs]. It’s a somewhat alarming idea to put acids on the skin. It raises obvious safety questions.”

Fast-forward to almost two decades later, and AHA/BHAs are in nearly every anti-aging product on the market. No longer considered “risky” or “a fad”, these acids are used to reduce wrinkles, lighten dark spots, smooth skin and renew a beautiful complexion. And no one finds it an “alarming idea to put acids on” their face. AHA/BHAs can be found in skincare from high-end products, to department store brands, to drug store items. In short, they revolutionized the anti-aging skincare industry, despite the initial back lash from consumers, watch dogs and government agencies alike.

The same could be said for stem cell technology in skincare. Hitting the cosmetic market first in Europe in 2007, stem cell technology was already buzzing in the medical fields as a miracle innovation and a game changer. Advancements were already being seen in healing post-surgical conditions and hope was widespread that stem cells would be the answer to curing many diseases and conditions that had alluded doctors – until now.

However, much like AHA/BHA’s, consumers were not as quick to accept stem cell technology in skin care products. Controversy and misunderstanding surrounded, stem cell technology in skincare. However, most of it is old mythology based on half-truths and fear from businesses who resist change and whose bottom line relies on the stayed technologies from days gone by.  But like everything, if we are to advance, we must grow and change and offer better solutions for keeping skin healthy and youthful, without injections or surgery, especially now as more and more people are choosing to stave off more aggressive procedures for as long as possible.

Some people fear that using stem cells in skincare can be dangerous. However, there are no stem cells or DNA in skincare products…ever! Stem cells are much too large and fragile to survive the skincare formulation process. What the products do contain are the healing peptides the stem cells secrete. Others site ethical issues, thinking that the stem cells harvested for cosmetic use come from fertilized human eggs (embryonic stem cells). While some companies do use this source, most do not. So it is important to check company information closely. The best stem cells used for skin care formulation are Adult Mesenchymal Stem Cells, which come from adult human donors who are vetted and certified much in the same way organ donors are. 

And much like the AHA/BHAs of the past, the fear of the advancement of stem cell technology in skincare is unfounded, and totally incorrect, with peer review journals in the medical filed touting their efficacy on the skin.

Clinical studies being conducted on skin care products utilizing stem cell technology continue to astound and impress the industry. And while stem cell technology will be an integral part of the future of skin care because it mimics the natural renewal process of our body (and our skin), its main benefit is the assistance in epidermal and collagen production. A good skin care product line also needs to address hydration, environmental protection, evening of skin coloration, skin nutrients and cellular health, as well as other specific issues. At Stemology, we have found that many other ingredients are necessary in our formulations to properly address these multiple needs.  We understand there’s no one trick pony when it comes to skin health, but that it’s the formulation in total that delivers the targeted benefits customers desire.

Stem cell technology in skincare is already showing great advancements. Stemology continues to be on the cutting edge as the leader in Stem Cell use in skincare, as well as the ethical implications and safety of formulations utilizing extracts from Stem Cells.

 

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

Skin Care In Your 40’s and Beyond vs. Your 20’s

Should A Skincare Routine Be Changed With Age?

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel

It goes without saying that as we age the way we approach life changes, sometimes drastically. And why would it be any different with skincare? So as we move on into the “golden years” of our lives, let’s take a look at the differences in the approaches to skincare, and we’ll give you some tips on how to help your Clients make the most out of their skincare routine as they enter their 40’s and beyond.

Cleansing

In Our 20’s: Wash my face? Maybe. But I’ll probably just stay up late and fall into bed with a full face of makeup on.

In Our 40’s: Wash my face? Yes, religiously! By now we know that cleansing morning and night is a “have-to” not a “want-to.” But we can help customers improve the quality of cleansing by recommending cleansers that are natural and even organic (we’ve probably done enough damage with the Noxema cleansers of our youth!), and that have additional hydrating properties required for skin that tends to become drier as we age.

Toning

In Our 20’s: Whatever can help dry out the occasional breakouts is on the list. Seabreeze anyone?

In Our 40’s: We now know how drying and harmful alcohol astringents can be, and we also understand what pH levels are and why they are important to maintain. (See, chemistry class was good for something!) For optimal results, recommend a toner with additional herbal botanicals and extracts that will help prep the skin to optimally receive the corrective active ingredients from treatment products.

Facial Treatment

In Our 20’s: Aside from the occasional acne spot treatment, cleansing and applying moisturizing make up are the basic facial routine (if that!).

In Our 40’s: During our 30’s, our treatment product focus started to move from acne and sun damage to wrinkles and collagen improvement. But in our 40’s, we’re fully immersed in all things anti-aging and are tailoring our skincare treatments accordingly. Help your clients switch up their treatment products as the seasons change, and their activities differ, before their skin tells them to do so. Recommend the treatment product that is best for their skin concerns at that specific time.  They’ll love it!

Treatment Booster

In Our 20’s: You want me to buy two treatment products? I barely use one treatment product.

In Our 40’s:

Consumers have now become novice skin care mixologist, but they still need the support and guidance of a skincare professional. This is where you shine. If it’s after summer, make sure clients are boosting their brightening regimen. If it’s winter, it’s a good time for them to start boosting their collagen production and moisturizing products. Customizing skincare routines is your passion, and you know the value of two treatment products vs. one. Recommend client’s use a basic, multi-active treatment product, and then “boost” their results by layering a more specific treatment product over it, like a brightening or collagen boosting, wrinkles reducing serum, to really focus in and target.

Eye Treatment

In Our 20’s: Eye cream? What’s that?

In Our 40’s: Consumers are still learning the difference between an eye cream and an eye serum, and need to be addressing the delicate eye area both morning and night. Crow’s feet, sallow skin, dark circles and sun damage around the delicate eye area have become an obsession with the skincare purchasing public. Recommend formulas that treat all these aging symptoms in one product and your Client’s will see you as a time-saving here!

Moisturizing

In Our 20’s: Of course I moisturize! After cleansing with Noxema and toning with Seabreeze, but my skin feels really dry.

In Our 40’s: We know the value of having two different moisturizers – one formulated for daytime and a one specifically for overnight, but consumers?  Not so much. “As you sleep, skin, like the rest of the body, does the majority of its repairing, restoring and regenerating. A good night cream should be designed to focus on repair, recovery and hydration,” says Dr. Hal Simeroth, Chief Technical Officer for Stemology. Make sure you’re your Client’s are educated about the difference and the need for both.

Sunscreen

In Our 20’s: But if I use sunscreen, how can I work on the perfect bronze tan?

In Our 40’s: You already know that sunscreen has now become a non-negotiable. It’s in our daytime moisturizer, and we know to reapply every two hours when outside. As a skincare professional, you’ve seen first hand the damage that being a sun-worshiper and not using an SPF can do to skin – everything from wrinkles to advanced aging to uneven skin tone. Help your clients find a daytime moisturizer that contains an SPF. And advise they look for sunscreen formulations that are chemical-free, natural and organic. And even better, educate them on repairing environmental damage after environmental exposure with after-exposure products proven to stop free radical damage in its tracks.

Professional Treatments

In Our 20’s: Who has the time or money to go to an esthetician?

In Our 40’s: Quarterly facials are a must, if not monthly, to keep cell turnover at optimal levels and ensure the best skin health. And quarterly appointments to a cosmetic dermatologist will help your client’s keep on top of the latest technologies and skincare innovations. 

 

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

LendingUSA Announces Exclusive Partnership with MedResults Network

Leading Patient Financing Provider Now Available to Members of Largest Aesthetic Buying Group in the US.

LendingUSA, a patient financing leader for cosmetic surgeons, aesthetic medical spas, and dermatologists, has announced an exclusive partnership with MedResults Network, the premier buying network for medical spas and aesthetic physicians in the US. The partnership with LendingUSA, which launches today, gives MedResults Network’s 2,700+ members access to LendingUSA’s patient financing solution.

“Our mission at MedResults Network is to look for new and innovative ways to save our members time and money to help them reach their business goals,” says Jeff Routledge, President and CEO of MedResults Network. “Through numerous conversations with our Members, we have seen a real need in the market for a competitive, convenient and innovative patient financing solution that practices and medical spas can easily adopt and confidently provide to their patients. We’re extremely proud to partner with LendingUSA in pursuit of our objectives and our Members’ needs.”

LendingUSA gives medical practices the ability to approve patients for financing directly at the point of sale using a custom tablet. Generally, they can provide loan decisions in a matter of seconds and can complete the entire financing process in as little as seven minutes. LendingUSA offers its merchants no fees on prime loans and up to 30% more approvals than the market leader, making LendingUSA the ideal financing solution for doctors looking to earn more and boost patient volume.

“LendingUSA is designed to save its merchants thousands of dollars every year on financing,” says Mike Testa, President of LendingUSA. “We built our lending platform to be the most practice-friendly patient financing solution ever made, and we’re excited to be working with MedResults Network to bring these savings to their members.”

About MedResults Network

MedResults Network is a free membership service that offers instant discounts and quarterly rebates at no risk or obligation. They have partnered with over 40 leading national vendors to negotiate cost savings for its members in fields including fillers, lasers, skin care, and more. Their leadership team has over 20 years of combined experience in the aesthetic industry and work closely with both their members and partners to ensure their continued growth and success.

About LendingUSA

LendingUSA specializes in point of need and direct-to-consumer financing solutions with a special focus on a wide range of medical services and consumer goods. The company’s proprietary technology combines traditional and next generation underwriting and fraud detection techniques to approve loan applications in real-time – often in a matter of seconds. LendingUSA builds strong relationships with its merchant partners by providing the tools and training necessary for them to provide the appropriate financing to customers at their point of need.

Click Here to Learn More or to Schedule a Demo Today!

Read More

5 Things That Make or Break a Brand

Although traditional medical providers don’t want to believe it, along with their medical practice, THEY themselves have a unique brand.  Perhaps this doesn’t apply to many of the savvy aesthetic medical providers in our industry who’ve already chosen to take advantage of that concept and build astounding brands and reputations based on specific treatments, ostentatious ‘personas’ or expert marketing.  However, as the majority of business people and patients, like myself, can attest, a physician or medical spa’s perceived brand or lack thereof can be the deciding factor as to whether we choose them for an aesthetic treatment.

If every aesthetic practice has a ‘brand’ and every brand has a perceived promise, what is your ‘promise’ to your patients? 

As an aesthetic provider, what does your “promise” convey to your patients and prospective patients? What about your promise of your expertise or experience?  Do you promise high-quality service and luxury?  Or do you promise easy booking, great prices, fast service?  Each of these “promises” communicates a very UNIQUE brand to your prospective customers.

Assuming you want to maintain your brand, your reputation, and the positive opinions of your patients, it’s critical to consider all of the things that can keep you teetering on the brink of success or distress!

Appearance Matters.

Have you ever walked into a restaurant where the floors were dirty, the tables were unclean, and nobody seemed to do anything about it?  If so, did it make you want to eat at that restaurant again?  I think we know the answer to that riddle…Absolutely NOT!  An aesthetic medical practice is similar in that your appearance (i.e. the condition of your practice, the reception or waiting area, and the overall aesthetics) matters to existing and prospective patients. While it’s not necessary to have a professional design team re-do your office space, it is important to remember that your patients visit you to enhance their appearances.  If you can’t maintain your own…and this includes your practice AND office staff, you’ll slowly drive patients away.

Service. Service. Service.

This is NOT a new concept.  A little customer service goes a long way.  Treat your patients like they’re unique…they’re special to you and your business.  If they have a question that you can’t answer, find the answer and get back to them.  If they have an anniversary as a patient (or are perhaps celebrating one), acknowledge it. Go out of your way to provide exactly what your customers want and what they don’t KNOW they want, but will eventually need.  This is the key to gaining lifetime loyalty.

Quality Over Quantity.

Customer service is one thing, but quality service is entirely different. If you want to be known as the best, the quality of your work MUST be the best (or at least pretty incredible).  You won’t do this by cutting corners.  I’ve met dozens of aesthetic business owners who think it’s okay to use injectables that aren’t ‘fresh’ and a few who’ve diluted their product to save margins.  I’ve also met some who’ve skipped important aspects of a patient consultation (like setting up expectations and discussing post-treatment protocols) to increase the quantity of patients they could see that day.  This type of quality of service is doing a disservice to the patient and the practice, and it screams poor quality! 

Expecting Patients to Have the Right Expectations

Before you became a medical provider or entered the aesthetic medical business, did you know what to expect from every treatment or procedure?  Probably not. This type of information comes from an advanced education and years of experience.  Manage a patient’s expectations so that you can ensure they’ll feel satisfied with the results of a treatment.  Sometimes the best you can do for you brand and a patient is to say ‘No’ to a patient who expects a result that is unrealistic.  Not only will you avoid creating and unhappy patient, but statistically speaking, you’ll avoid the loss of 30 others who are reading their bad reviews online!

Staff: Hire for Personality, Train for Skills!

It takes only seven seconds for us to judge another person when we first meet them.  Your employees are no exception. They can MAKE or BREAK your brand.  Their appearance (#1 on my list), the customer service and quality of service they provide (#2 & #3), and their ability to provide realistic expectations to patients (#4) are all included in your patients’ experience and perception of your business. If your newest employee rarely smiles, rushes through treatments, and never engages with patients, do you think you’d want someone to judge YOU based on their impression of that employee?  Treat your staff as an extension of you, your business, and your brand…and choose wisely! 

Jamie Parrott, Vice President & Chief Operating Officer of MedResults Network

Read More
Price Shopping

Consumers Believe In Price Transparency. So Should You!

While some core specialists worry about losing patients to less expensive competitors, one expert sees price transparency as a benefit.

By: Jonathan Kaplan, MD, MPH

As physicians pursuing cosmetic patients, we’ve become more marketing director than healthcare provider in some instances. It feels like we’re in a hamster wheel of marketing; spending money in an effort to get more traffic and more clicks to our website. So what do we have to show for it?

Are you having any luck following up on those “clicks?” Probably not. Why? Because a click is just that: a nameless push of a mouse button. A click has no identifiable information. Without contact information, we’ve accomplished nothing.

More on that in a bit.

I moved to San Francisco a little under three years ago. I was new in town; no one knew me and I had no discernable marketing budget. I knew if I were going to build a practice in this market, I would need more than just clicks. With six other plastic surgeons in the building, I knew I needed leads that contained contact information.

However, contact information from random consumers would not be adequate. I needed a lead that simultaneously gave me legitimate contact information from a qualified individual. So what makes someone qualified? They need to be a good candidate for the services I provide and they need to understand their out-of-pocket responsibility for their cosmetic procedure of choice.

From a philosophical standpoint, I believe the true, ultimate pain point for any patient considering a cosmetic procedure to be that of cost and cost alone. Certainly they need to be a good candidate for the services we provide but this isn’t the 20th century where every concern was treated with surgery. If surgery was the only option, then it’s true, not everyone would be a candidate due to health or some other comorbid condition.

But in the 21st century, we have so many surgical and non-surgical options that everyone is a candidate for something. Quite frankly, determining whether they’re a good candidate for a service or procedure is a moot point. If they aren’t a liposuction candidate, then they’re a candidate for non-surgical fat reduction. Or fat melting injections. If they aren’t a candidate for a neck lift, then they’re a candidate for a non-surgical energy-based lift. The pain point for these cosmetic patients is not their candidacy for a procedure, but their ability to pay. Cost is the only absolute pain point. All other pain points —time off work, preference of doctor—are relative inconveniences.

So I set out to provide a service on my website that didn’t rely on clicks but rather, the consumer’s pain point: cost. With a simple digital transaction, the consumer could check pricing on my website by submitting a “wishlist” along with their contact info. They received instant gratification in the form of an automated email with a cost estimate and I received the same email with their name, email address and phone number. Legitimate contact information and a qualified lead. Check and mate!

Still to this day, my office staff follows up with every single wishlist. If you’re committed to building a cosmetic practice, this follow-up time is well spent. By helping the consumer with the cost issue, you also help them make the decision of whether coming in for a consultation is a waste of their time as well as yours.

Sure there are other ways for consumers to check pricing, but those usually involve US averages that may or may not include OR and anesthesia fees (the annual American Society of Plastic Surgeon’s procedural statistics don’t include OR fees that may reflect up to half of the overall cost!). The pricing estimates consumers receive elsewhere aren’t accurate or complete, and the consumer knows that.

The only way to provide the consumer with accurate pricing information without tying up your office staff in tabulating one pricing request after another, is to upload all of your pricing to the cloud. That way, when the consumer submits a “wishlist” through a pricing tab on your site (see example on my site here), that pricing is automatically tabulated in the cloud and sent to the patient in an email. Again, this level of automaticity is second to none in streamlining front office processes.

By providing pricing on your website, you’re giving the consumer a level of information they cannot obtain anywhere else. They can’t find your specific pricing for specific services anywhere other than your website. And when you provide that level of personalized information, consumers reward you with their contact info.

KaplanSiteDoes Online Price Transparency Work?

After my first year in practice in this new locale without paid marketing, I reviewed my results. I received 412 wishlists from 208 consumers. Of those 208 consumers, 17.8 percent came in for a consultation. While it’s easy to focus on the 82.2 percent that did not come in for a consultation, that’s not a loss. I still received the contact information for those consumers who submitted wishlists and who also determined my fees were out of their budget. With their email address added to my database, I still had the option of reaching them with 12 “touch points” over the subsequent year with each of my monthly e-newsletters.

Of the 17.8 percent that came in for a consultation, 62 percent of those patients booked. When compared to patients that came in for a consultation that were not price-aware, the price-aware patients were 41 percent more likely to book a procedure. This shows the effectiveness of online price transparency combined with lead generation, even in the absence of paid marketing.

What happened when I committed a marketing budget to my price transparency efforts?

During my second year, I began paying for two channels of marketing: TV and print. By specifically promoting that I had pricing information on my website, consumers flocked to my site and started submitting wishlists to check pricing. They received price quotes and I received their contact info…to the tune of 4,156 wishlists from 2,134 consumers! Interestingly, the price-aware consumers that subsequently came in for a consultation booked a procedure 75 percent of the time as opposed to 62.2 percent of the time during the first year, prior to my paid marketing efforts.

One last statistically significant nugget: Because of my lead collection in my first year, I found that 2.8 percent of those that submitted a wishlist in the first year didn’t come in until the second year I was in practice. Maybe it was because of my monthly e-newsletters or paid marketing during that second year. Regardless, all 100 percent of those that submitted a wishlist in the first year and came in for a consultation in a delayed fashion, booked surgery. Now those are the committed, serious qualified leads I’m looking for!

Do It Right

Is online price transparency for you? It only works if done in the right way. That means that consumers only get pricing after submitting their contact info. A simple menu of procedures and prices on your site just won’t do. By combining lead generation with price transparency, you can build an email database of patients that are interested in your services when their budget intersects with the services you provide. After all, I built my database from 200 email addresses to over 5,000 in three years!

Original Article Published in Modern Aesthetics, HERE


To set up your free account on MedResults Network’s newest partner BuildMyBod Health, founded by Dr. Jonathan Kaplan, CLICK HERE.  After signing up, enter promo code MRN on the Subscription Plan page to take advantage of your exclusive MedResults Network 10% discount after logging into BuildMyBod Health Provider Portal.

YOU’RE INVITED!  Don’t forget to attend our upcoming webinar with Dr. Jonathan Kaplan and MedResults Network on Febnruary 2nd, 2017: “How to Separate Price Shoppers from Serious Patients and Generate Leads In the Process”

Read More

Elevate Your Email Marketing to Get Results

7 Tips to Get Your Emails Opened and Read

Email marketing can be intimidating, but it doesn’t need to be. By following a few simple guidelines, you can be communicating with your patients quickly and efficiently. Keep good marketing practices in mind when creating your emails. Here’s a list to help you get started:

  1. Subject lines: The best emails will never get read if a reader doesn’t open them. Subject lines should be compelling and brief. Tell your reader what they’re going to find when they open your email.
    TIP: be careful using grammar and punctuation in your subject lines. Multiple exclamation points, for example, can make your email seem untrustworthy.
  2. Specific call-to-action: Newsletters and promotional emails should include a clear call-to-action. If the goal is drive appointment requests, then make that really clear with a call-to-action such as “Request an Appointment.”
    TIP: limit the number of calls-to-action you include. The more you ask them to do, the less likely the reader is to do anything.
  3. Visual appearance: Paying attention to the layout of your email is important. Does your image load correctly? Would your call-to-action stand out better on a button? Make sure your email looks professional and like something you would read.
    TIP: use a pre-built template with images and layouts already designed for you.
  4. Email copy: Everyone is busy these days, including your patients. By writing short, concise emails, you ensure that even when someone scans your message, they’re getting the main point.
    TIP: have someone else read your message when it’s done. Ask him or her to scan it first to ensure it makes sense when read quickly. Plus, it’s always a good idea to have someone check your work.
  5. Be relevant: Send emails that are timely and appropriate for your audience. Relevant messages could include specials on services they’ve had before, appointment reminders, and articles about your providers.
    TIP: is there a story in the news that relates to your specialties? Tell your readers about it! They’d like to know they can trust you for up-to-date information.
  6. Design for mobile devices: More and more people are opening email on their smartphones and tablets and there’s nothing more frustrating than not being able to read an email because it’s designed for a desktop computer.
    TIP: Use an email delivery service that creates emails to be mobile-ready; that’s one less thing for you to worry about!
  7. Save time with marketing automation: Effective email marketing is not only achievable–it’s easier than ever with the abundance of email automation tools available. Choose a tool with a variety of premade, ready-to-send emails on topics specific to your business, with the option to customize promotions or specific offers as you like.
    TIP: Work with an expert to help refine a targeted strategy to bring repeat business and fill appointments.

Combining these guidelines with your business-knowledge will help make your email marketing effective. Learn how Demandforce can help you implement these best practices and more, leaving you more time to run your practice! [Learn More]

Contributed by: Demandforce, a valued MedResults Network partner

Read More

You Can’t Afford To Not Market Your Reputation

REPUTATION MARKETING VS. REPUTATION MANAGEMENT?

All business owners need to ask themselves the following question, “On a scale from 1 to 10, what rating would your customers give your company?”

If your answer is 8 – 10, then congratulations!

  • But now you have to ask yourself, “Are you proactively marketing that experience and letting other potential customers know about your reputation and attract them to your business?”

 If your answer is 7 or below:

  • You need to ask yourself, “Would you like to improve that to a 9 or 10 rating and what would then mean to your business?”

The bottom line is that your aesthetic medical practice is online everywhere whether you like it or not. Google, Yelp, RealSelf, RealPatientRatings, Healthgrades, Reddit, Yahoo, Amazon, and Social Media reviews and the list goes on and on. Add to that word-of-mouth and social media, and you’ve got a cocktail for powerful marketing—good or bad.

With this being said, nearly all businesses today are going to have an online reputation and it is in their 100% control to build and foster that reputation and then MARKET that reputation with a proactive platform vs. reactive platform.

Here are some amazing facts to consider:

  • 91% of consumers look or consider online reviews before making a purchasing decision
  • 84% of consumers today treat online reviews the same as they do personal referrals
  • 1 negative review (defined as 3 stars or less) can cost a business as many as 30 new customer opportunities

Many Reputation Management platforms address these by reacting to reviews if and when they are posted.

Reputation Marketing is different.  Reputation marketing is more than just managing reputation. It’s about establishing, guarding, and marketing that reputation to become more competitive and profitable.

It is amazing to see the amount of negative reviews as a percentage of total reviews for many businesses.  What does this really mean?  It means that there is no process in place to get all customers to write a review.  It means that given no process, customers will write a negative review before they will write a positive review.

Why do all businesses need to fix this?  Based on a Convergys study, 1 negative review can cost a company as much as 30 potential new customer opportunities. How much does your average patient spend with you per year?  Now multiply that by 30 for every review you have that is 3 stars or less?  That is the true cost of negative reviews to your aesthetic medical practice.

Digital Media Nation has a proprietary platform that helps companies maximize their online reputation and market the positive results to the 9 out of 10 consumers that are currently looking for your products and services. When combined with our Social Media Marketing and Video Marketing, the outcome is outstanding!

Schedule your demo today with Digital Media Nation.

Contributed by: Cary Greenberg, Digital Media Nation

To learn more, listen to our webinar presentation with Digital Media Nation and MedResults Network which aired on January 19th: “Reputation Marketing vs Reputation Management? Knowing the difference is key to growing your business.”

*Digital Media Nation is one of MedResults Network’s newest vendor partners providing advanced reputation marketing services to MedResults members.

Read More

2017 #SkinGoals

Here’s What Beauty Consumers Want in 2017

Each year, beauty consumers evolve; and each year the beauty industry adjusts accordingly. MedResults Partner Stemology Skincare, makers of the first and only all-natural and intelligently organic anti-aging skincare line utilizing the power of stem cell technology, has dubbed these annual “trends” #SkinGoals. So, what are consumers’ saying about their #SkinGoals for 2017? Let’s take a look.

#SKINGOAL: ELIMINATE TOXINS IN YOUR BEAUTY REGIMEN

Increased curiosity and concern from women of all ages about what goes into their beauty products will continue to boost the natural and organic beauty market. Women are looking for cleaner, greener options. But they are also demanding that these natural products produce anti-aging results as good as, or better, than their chemical-laden counterparts. In 2017, women will be cleaning out their skincare and makeup reserves and replacing them with healthier, more natural options.

#SKINGOAL: PLUMPER LOOKING SKIN

Plump, full, youthful-looking skin will be the goal in 2017. And single-approach products just won’t do anymore. Look for skincare products that take a dual plumping approach, supporting the skin’s natural collagen building process while also assisting in stimulating new collagen formation. Scientifically advanced ingredients – like lab engineered non-animal, single strand soluble collagen – attracts water to plump skin’s appearance while also increasing the long-term formation of dermal collagen for reduction of wrinkle appearance and improvement in skin firmness.

#SKINGOAL: LOOK GOOD WITHOUT MAKEUP

Heavy contouring, highlighting and strobing are out. Soft, radiant skin is in. In 2017, makeup will get lighter and more natural. And a good natural makeup look starts with healthy skin. Therefore, results-oriented skincare will become the critical first step of a woman’s makeup routine. And products that treat skin while covering, like tinted moisturizer or alphabet creams that also offer SPF, will continue to be popular.

#SKINGOAL: FEEL GOOD ABOUT YOUR PURCHASES

Consumers want to invest in products they feel good about. Increasingly, it is the story behind the product claims that is gaining consumer attention and enticing them to purchase. Companies that have ethical foundations such as being cruelty-free, sourcing sustainable ingredients, supporting philanthropic causes or committing to eliminating toxins in their formulas, will be moving to the top of many consumer wish lists this year.

#SKINGOAL: SIMPLIFY YOUR BEAUTY REGIMEN

Let’s face it; people are only getting busier as time goes on. So the faster they can get through their beauty routine, the better. Gone are the days of endless amounts of potions and lotions. Today’s beauty products are all about efficiency. Consumers want their products to work quickly and work well…and they will pay for the convenience! 2017 will see women reducing the number of products they use in favor of products that multi-task and have proven results.

2017 is shaping up to be the beauty industry’s best year yet! What are your #SkinGoals this year? Tell us in the comments.

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

Digital Media Nation Announces Marketing Partnership to Benefit MedResults Network Members

FOR IMMEDIATE RELEASE

December 23, 2016 – Peachtree Corners, GA

Atlanta-based national agency Digital Media Nation will offer its suite of digital reputation marketing products and services to members of MedResults Network starting in 2017 under a two-year agreement, the two organizations announced today.

Under the terms of their agreement, members of MedResults Network, the nation’s largest buying group for aesthetic providers, will offer Digital Media Nation’s reputation marketing programs at exclusive discounted rates to its 2,700 members throughout the United States. Founded in 2008, MedResults Network is the largest and oldest aesthetic buying group in the USA. Members have access to deep discounts and rebates on thousands of products and services including injectables, skincare, and more.

The marketing and sales plan will be multi-channel over the two-year term of the agreement.

“We are very excited to be working with MedResults Network in this strategic partnership,” said Cary Greenberg, National Director of Sales and Operations. “They are the ideal type of business we strive to partner with. We are thrilled to be able to offer this incredible value to all their members. Our platform combines reputation management and brand marketing to provide our Reputation Marketing product that allows our clients to be loud and proud about the client experience they provide. Companies must market their online reputation and client experience and we help them do just that.”

Jeff Routledge, MedResults Network’s president and CEO said:

“It is well documented that over 90% of aesthetic patients read online reviews and ratings when considering an aesthetic treatment, we continually get calls from our members about how to handle patient reviews and ratings. By far, Digital Media Nation offers the best online rating/reviews marketing system that allows practices and medical spas to market their patient ratings and reviews to a much wider digital audience. We really see it as a necessity and invaluable asset to the practice or medical spa in this ever changing online reviews and ratings environment. Our members can no longer ignore the fact that online ratings and reviews, if properly marketed, can significantly increase the patient experience and traffic. Many of our members work with rating and review sites. Now our members will be able to market those ratings and reviews to their patients and prospective patients while taking advantage of their marketing programs at incredible savings to help them grow their business and improve their client experience.”

Digital Media Nation is a full service marketing agency in Atlanta suburb Peachtree Corners, specializing in Reputation, Social Media, and Video Marketing. Their flagship product combines reputation management with brand marketing to create reputation marketing. The result is a proprietary program to help businesses build a 5-star reputation to attract new clients; connect them with their true client experience; help the spas build trust to increase referrals; protect them from potential negative online reviews; and most importantly, market their customer experience to search results, their website, and social media channels to attract new clients.

MedResults Network is an organization based on saving its members time and money. Based on the buying power of their 2,700-plus members, MedResults Network negotiates with more than 50 national vendors to offer discounts and rebates on the products and services members use daily. With more than 20 years of combined experience in the aesthetic industry, the MedResults Network team helps its members achieve their aesthetic business goals through a range of cost-saving benefits. Team MRN works diligently to connect its members with honest and reliable vendor partners and continues to provide personal assistance to its members to ensure their growth and success.

FOR MORE INFORMATION ABOUT DIGITAL MEDIA NATION, CLICK HERE!

 Original Press Release at: http://www.releasewire.com/press-releases/digital-media-nation-announces-marketing-partnership-to-benefit-medresults-network-members-755322.htm

Media Contacts:

Digital Media Nation                                                                                         MedResults Network
Cary Greenberg                                                                                                 Jamie Parrott

National Director of Sales and Operations                                                   Chief Operating Officer
404-386-2500                                                                                                     562-296-5655
c.greenberg@digitalmedianation.com                                                           jamie@medresultsnetwork.com

www.digitalmedianation.com                                                                          www.medresultsnetwork.com

Read More

Preparing for New Year, New You

10 Tips To Build Business in the New Year

The rush for self-improvement at the New Year is a great time to grow your business. And with 47% of people say they want to focus on self-improvement in the New Year (Statistic Brain), this is the perfect time to educate clients that self-improvement resolutions are further reaching than just weight loss. With this in mind, we have 10 tips to help you build your business during this “new year, new you” season.

1.    Encourage clients to incorporate aesthetics into their “new year, new you plan.” Self-improvement is a broad category that definitely includes aesthetics and beauty treatments. However, consumers don’t always think of it this way. Get the word out on your blog, in advertisements and on social media. Remind consumers that their face is the most visible part of their body and a crucial piece in a total self-improvement package.

2.    Be solution oriented. Clients usually have specific skin concerns in mind that they want to improve. When marketing to your clients, think from their point of view – their skin concern. Tailor a “new year, new you” message specifically to them to them, discussing how they can reverse sun damage, decrease wrinkles, or lighten under-eye dark circles to help them look and feel their best this year.

3.    Stock up. Make sure you are prepared for the new year, new you rush by having ample inventory on hand at the start of the year. This is also a great time to invest in sample-sized products so that your clients who want to overhaul on their aesthetic routine can try before they buy. (This month Stemology is offering a free sample with full size purchase on all serums and moisturizers.*)

4.    Staff up. Nothing is more frustrating than having loads of clients wanting your services, but not enough service providers to accommodate them. Be prepared for the “new year, new you” rush by configuring your staffing schedule early. And encourage staff members promote their “new year, new you” services via their own social networks.

5.    Make it a package. Consider creating a New Year, New You package that combines services and products with a savings. Design the package to run the time it takes for the client to see maximum results from your services, and watch them come running back for more!

6.    Remember to take before & after pictures. We all know this is a step that is so easily forgotten. But you’ll want those images to show your client (and potential clients!) how amazing their results are. So, set a reminder, make a checklist, or do whatever it takes to help you remember to take before and after pictures of your clients.

7.    Research 2017 beauty trends. Knowing what’s trending is a great way to continue the conversation, whether it’s in-person or on social media. Don’t know where to start? Here’s what Vogue, Allure and Elle are predicting.

8.    Plan a VIP event. Who doesn’t love to be treated like a VIP? Plan a New Year, New You VIP Event after the holidays and include a special VIP promotion only available for people who attend the event. Help your best customers look their best in 2017.

9.    Educate clients and be helpful. By focusing on client education and how you can help them feel better, you are creating emotional connections with your clients, and longer-term customers. Wanting to look beautiful is a deeply emotional desire. The more you respect that in your practice, the more loyal your customers will be.

10.    Utilize your brand partners. Contact your brand partners now to find out what marketing promotions they are running that you can take advantage of. Many brands have pre-designed signage, email templates, marketing materials and more that you can use to build your own business. (Stemology offers monthly sell-in and sell-through promotions, as well as numerous education modules and marketing materials to help you be successful!)

Here’s to a New Year and a New You in your business. Happy Holidays everyone!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

*Restrictions apply. Minimum order of 12 pieces to qualify. Contact your MRN representative for more information.

Read More

3 New Ways to Use Gift Cards in Your Practice

Gift cards have a lot of power – they’ve proven to help businesses increase average spend and attract new customers.  Gift cards are a mainstay in Retail environments – but today even service driven businesses like Med Spas, plastic surgeons and physicians are utilizing gift cards in creative ways to help them advertise new products, increase profit margins and revenues.

The first thing you will need to do is determine exactly what consumer behavior you are looking to drive.  Do you need to draw clients to a specific product line?  Do you want to encourage existing clients to purchase additional services?  Once you understand what the goal is, you can design a gift card promotion geared toward achieving your objectives.   

Here are some common business objectives and sample gift card promotions:

1. Advertise New Product Line:

Let’s say you would like clients to know that your practice has just added Restylane™ Silk to your line of injectables.  Gift cards act as miniature bill boards that can help you market a new line of products.  Try purchasing a set of custom gift cards pre-loaded with funds that clients can redeem toward a specific product.

Sample Marketing Tactic: Display a sign outside the office and another at the receptionist counter that says:

Restylane™ Silk is now available!  Try Restylane™ Silk in the month of January and receive $50 toward your treatment!

Sample Gift Card Design:

evo-pic-1

Best Practices: To get the most out of this promotion, ensure the value of the gift card is enough to gain interest.  If the average treatment will cost $800, gift cards with a $10 value will most likely not achieve a high redemption rate.  Also, make sure the offer is available for a limited time only and think about any other restrictions you’d like to document on the back of the card – but remember – too many restrictions can affect redemption negatively. 

You can also use this program to provide incentives for clients to switch their brand of injectable for another that has a higher profit margin!

2. Encourage Repeat Visits

It is far less expensive for a practice to generate revenue from their existing clientele, then to acquire new clientele.  You may have a list of patients that come in quarterly for their Botox™ injections.  But Botox is Botox, how do you ensure your clients don’t leave you for another practice?  Try rewarding them with a gift card after a predetermined number of visits. 

Sample Marketing Tactic:  Pull a list of clients that have had repeat visits for the same treatment.  Send an email or letter explaining that your practice offers a VIP program and after the 5th consecutive treatment, patients receive a $50 gift card redeemable toward their next treatment.  This promotion creates loyalty and drives repeat visits. 

Sample Gift Card Design:

evo-pic-2

 

Best Practice:  Custom cards can be costly depending on the design.  Did you know that many gift cards can also serve as loyalty cards?  This means that if you should choose to run a full-fledged loyalty program, you do not have to purchase additional cards.  When choosing a gift card provider, ask if they also provide loyalty programs and if the cards are “combo” cards.  In some cases, you can start out with a gift card program and add on a loyalty program when you are ready!

3. Add New Services

Gift card incentives are a great way to encourage clientele to try a new service.  If your clients are already satisfied with how a product works on their face, why not foster the same results on another part of the body?  Gift cards can make the decision to try something new a little easier.   

Sample Marketing Tactic:  Perhaps after a treatment, a client expresses how much better they feel or how much younger they look.  A physician or receptionist may reply by saying, “did you know that injectables can also be used to reduce the look of cellulite?  In the month of March, patients who try Radiesse™ injections to treat cellulite receive $75 off their first treatment!”  Receptionists can reinforce the program by providing clients with a flyer, postcard or brochure advertising the product and program.

Sample Gift Card Design:

evo-pic-3

Best Practices:  The last impression you make with a client is paramount – will your client leave merely satisfied – or – surprised and delighted?  If your patients leave your practice happy, they will most likely return and recommend your practice to others. 

Knowledge is powerful.  In any promotional endeavor, make sure your staff is properly trained.  Appropriate training will allow for good communication with your clients and education of your staff. 

Here are some helpful tips:

  • Explain who your staff should target for the promotion (example: clients who are currently trying a different filler)
  • Provide sample scripts so staff knows what to say and how to say it. Have them role pay different customer scenarios. 
  • Reward your staff for their help in making the campaign a success (example: sponsor a lunch at the end of the promotion, reward the employee that brings in the most clients)

Always close the circle by ensuring their gift card redemption process is just as smooth as the issuance.  If there are restrictions, patients should understand them when the card is issued and not be surprised by them when they come in to redeem.  Thank the client for participating and make sure they are aware of future promotional opportunities.  Your clients not only want to look better, they want to feel better too.  So when launching your first gift card campaign, remember that a core function of your business is to make sure your patients know you value their business and appreciate their loyalty – and that is what truly drives success!     

Contributed By: Melanie Gonzalez, EPSG

For more information about EVO Payments for merchant processing, visit http://goepsg.com/medresults/

Read More

Is Wine Good or Bad For Your Skin?

Wine Not?

Will a glass a day keep the dermatologist away? We all know that answer is no. But it could help prevent some free radical damage on your skin, when taken in moderation. With this being the season to say “cheers,” and with the benefits of wine – from lowering the risk of heart disease to losing weight – getting so much press these days, we’re going to dispel the myths and look at the pros and cons of wine for your skin.

And if you’re thinking this is going to support your rose’ obsession, sorry! The most beneficial wine for skin is red wines. So, put down your chardonnay and pick up your cabernet to experience these skin benefits.

Skin Benefits of Drinking Wine

  • Preliminary research out of the University of Barcelona found that proanthocyanidins, antioxidants found in red grapes, may help prevent oxidative reactions in the skin. Oxidative reactions often stem from sun exposure and can result in damage to cells, which can lead to sunburns, wrinkles and even skin cancer.
  • Red wines, particularly organic red wines, are packed with antioxidants like flavonoid, resveratrol and tannin. They help fight free radical damage and aging by restoring collagen and elastin fibers, plumping up wrinkles and tightening sagging skin.
  • In addition to fighting free radicals, resveratrol boosts the effects of naturally occurring antioxidants, resulting in a calmer, less stressed complexion.
  • Resveratrol even keeps mitochondria (a cell’s energy powerhouse) functioning normally, which, in turn, helps to slow the aging process.
  • Red wine is rich in amino acids that improve skin renewal and fight sun damage. The antioxidnats in red wine create a protective barrier against sun damage to prevent skin cancer. (However, red wine should not be considered as a substitute for wearing sunscreen daily!)
  • Drinking red wine stimulates the development of new cells in the skin’s outer layers.
  • Drinking wine also improves skin hydration to make it look younger, supple and glowing.

Disadvantages for Skin of Drinking Wine

  • Alcohol is a hepatotoxin, meaning specifically that it damages the liver. The liver detoxifies your body. So, therefore, wine can be a toxin to the cells that are there to help detoxify your body.
  • All alcohol dehydrates the skin, resulting in more sallow and uneven skin tone and texture.

So, as with most things in life, moderation is the key. Before you drink a whole bottle of wine at your holiday party, remember that the recommended cap on alcoholic beverages is one a day for women and two a day for men. This will help keep skin benefiting from wine, and not suffering!

Contributed By: Lori Jacobus , Chief Marketing Officer for Stemology Skincare

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Sources: StyleCraze, Birchbox, Huffington Post, Eating Well

Read More

How Will Salary Changes Affect Your Practice?

Although we have nearly 3,000 aesthetic medical members across the US, we occasionally get calls from California-based practices regarding medical-related issues, product and treatment legality, and labor laws.  Earlier this year, California’s Governor, Jerry Brown, signed Senate Bill 3, which increased California’s minimum wage annually, reaching $15 per hour for employers with at least 26 employees by January 1, 2022.  For many of our smaller practices in California, this does not apply due to the number of employees at your practice.

However, it’s important to note that while CA-businesses that do not employ at least 26 employees will NOT be affected on January 1st, 2017, they WILL be affected a year later, on January 1st, 2018.  Keep in mind that if you have exempt employees, this could also affect their salaries.

Federal Salary Increase on Hold; California Salary Increase Takes Effect January 1st

December 1st – No Change to Federal Minimum Exempt Salary on Hold: Earlier this year, the federal Department of Labor (DOL) published new minimum salary requirements for exempt employees, which were slated to go into effect on December 1st. The state of Texas, along with 20 other states, filed a lawsuit and motion for a preliminary injunction to stop the rule from taking effect. On November 22nd, the court issued the preliminary injunction, which effectively stops the DOL from implementing or enforcing the new rules at this time. It is unknown whether the DOL will oppose the lawsuit outright, seek to modify the rules and try again, or take other steps. For now, the federal minimum salary increase for exempt employees is on hold.

January 1st – Change to California Minimum Wage and Minimum Exempt Salary: As of January 1, 2017, California’s minimum wage will rise by $.50, from $10.00 to $10.50 per hour. In order to qualify for exempt status, an employee’s salary must be at least double the hourly minimum wage @ 40 hours per week, regardless of the number of hours the exempt employee actually works. Thus, California’s new minimum wage raises California’s minimum salary requirements for exempt employees as follows: (a) from $800 per week to $840 per week; (b) from $3,467 to $3,640 per month; and (c) from $41,600 to $43,680 per year.

At MedResults Network, we encourage all of our members to begin assessing your compensation plans to prepare to adjust compensation for your nonexempt and exempt employees!

SOURCE: SCOTT & WHITEHEAD, LABOR & EMPLOYMENT LAW, LITIGATION & COUNSELING

If you have questions on how to prepare for compensation changes in your practice, contact MedResults Network affiliates and industry consultants, Jay & Mara Shorr at info@thebestmbs.com or 561-289-4640.

Read More

Forget Turkey Neck; It’s All About Tech Neck

There were bound to be some repercussions for being “plugged in” 24 hours a day.  We already know that constant electronic stimulation can lead to depression and trouble concentrating. But, as you’ve probably seen by now in your own practice, there are physical repercussions as well for people who are glued to their phone 24/7. One of them is “tech neck.”

What Is Tech Neck?
In case you haven’t heard of the official trending term, tech neck is the result of a person constantly bending their neck to look down at their phone or computer screen. That repetitive movement leads to sagging skin, drooping jowls, wrinkles above the collarbones, and an increase in lines and creases in the chin and neck area. Additionally, tech neck is associated with chronic headaches, shoulder and neck pain, and the early onset of arthritis.

How Serious is Tech Neck?
Think Tech Neck doesn’t apply to your patients (or to you)? Think again. Research has shown that the average person checks their phone about 85 times a day. And if you are between the ages of 18 and 39, that number can increase to as many as 150 times a day! Looking down at a screen can apply up to 50 pounds of pressure on bones and muscle that are only meant to handle 10 – 12 pounds.

How Can We Help Patients Prevent Tech Neck?

  • Treat the neck and check area in the same way as the face. Most people have a regular skincare routine for their face, but they often don’t for their neck and chest. Advise patients to expand their skincare practice to include their neck and chest. Or, even better, recommend a skincare routine that is specific to their neck and chest area.
  • Neck exercises. Have patients slowly stretching their neck forward and back, and side-to-side, 3 times a day for 10 times each. To improve blood flow in the neck, have patients place their index fingers on either side of their windpipe, moving them up and down their neck about 20 times. To improve the strength of their facial muscles, have them say the alphabet out loud in a slow and exaggerated voice 5 times.
  • Tell them to stop resting their chin on their hands. Ask patients if they rest their chin in their hands when they look at the computer? If so, advise them to stop. This leads to unnecessary stretching of the skin around the neck.
  • Use headphones when talking on the phone. If your patients use a manual handset, they probably find themselves resting their phone between their head and shoulder when they need to reach for something or use their hands. This also creates unnecessary stretching of the skin around the neck and chin area.
  • Advise them to incorporate yoga into your daily routine. Many yoga poses are helpful in reversing the damage of tech neck. Upward Facing Dog, Bird Dog and Cobra help to stretch overactive, tight muscles, correct spine alignment and improve posture.
  • Get the app. Yep, there is even an app for tech neck that helps remind people to hold their phone at an ideal angle for viewing, relieving pressure on their spine and cramping their neck.

Is It Too Late For Tech Neck?
If your clients are already experiencing the signs of tech neck, professional aesthetic treatments and a technologically advanced at-home skincare routine can help! Stemology Skincare provides highly efficacious anti-aging formulas utilizing the latest advancements in stem cell technology. Stemology is the first and only brand to bring together both plant and stem cell technologies, along with a stem cell communicator. This “best of” approach, maximizes Stemology’s singular ability to help prevent and improve the number one cause of skin aging – the declining production of epidermal collagen and elastin cells. With Stemology, anyone can experience healthy, glowing, younger-looking skin.

One more thing about Tech Neck – If you do nothing, it will get worse. So take action today, put down your phone and spend some time outside. You’ll thank us later!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

Read More

Aesthetic Trends Utilizing Stem Cell Science

The Role of Stem Cells and Stem Cell Derivatives in Aesthetics

The United States is currently spending nearly $1 billion a year on stem cell research, indicating an understanding of the life-changing potential stem cells have in the fields of medicine, aesthetics and beyond.

In 2013 Dr. Norma Kassardjian stated “Research at the Mayo Clinic has shown stem cell therapy to delay or even eliminate joint replacement procedures, a revelation discovered through the stem cells’ ability to repair damaged cartilage in the hips and knees. With all of these promising results, it is becoming clearer and clearer that we are on our way to a medical revolution, and it is stem cell research that is leading the charge.”

And recently, the National Institutes of Health (NIH) commented that overall, clinical advances using various stem cells suggest a promising future for opening a new cell therapeutic strategy in plastic surgery. Let’s take a look at what this new future holds now.

Stem Cell Face Lift

The stem cell facelift is a complete non-surgical facial rejuvenation procedure that has been performed at the Plastic Surgery Center Internationale for over four years with outstanding results. The main function of the procedure is to restore both the youthful contour and shape of the face as well as improve skin quality, tightness and color irregularities caused by the aging process, sun exposure and other environmental damage. Patients who have undergone this procedure frequently avoid or markedly reduce the need for other maintenance procedures like Botox and cosmetic filler injections. The function of the procedure is based on the regenerative capacity of a group of cells called adult stem cells.

What makes the stem cell facelifts unique and different from other fat transplant procedures is the fact that the abdominal fat and stem cells are mixed with a specific combination of growth factors that help both the stem cells and adipose tissues grow into the needed tissue to restore both the fat to enhance the volume of the face as well as skin elements to improve both the quality and texture of the skin.

Stem Cells in Cosmetic Surgery

Regenerative cell-based strategies, such as those encompassing the use of stem cells, hold tremendous promise for augmentation of the soft tissue space. Adult stem cells such as mesenchymal stem cells (MSCs) circumvent many of the ethical and technical issues associated with embryonic stem cells (ESCs) as they can be isolated from developed tissues including bone marrow, fat, and skin. Adult stem cells are a highly useful cell population in regenerative medicine as their ease of isolation, multilineage differentiation, and potential for autologous transplantation makes them a favorable candidate for clinical translation.

As Dr. Jeffrey Caruth stated, “While progress with stem cells is in the early stages, cosmetic surgeons will be one of the principal players in this new segment of medicine.”

Micro-Needling With Stem Cells

According to the Aesthetics Journal, recent studies suggest that there is significant statistical improvement in skin hdyration, melanin, texture, dermal thickness and collagen by combining mirconeedling with stem cell treatments, compared to microneedling alone, The marked improvement of this combination has to do with the issue of penetration and absorption. The message molecules attach to a cell receptor and that cell makes more of the same chemical. It then excretes it between cells to signal the cells nearby and so forth, creating a cascade effect with built in amplification. Single growth factors can distort the process of tissue regeneration. Nature doesn’t apply single growth factors to a problem. They come in complex arrays (cocktails) perfectly balanced for coordinated regeneration.

Stem Cell Technology Triple Approach

Stemology skincare’s proprietary technology, StemCore-3™, utilizes a three-pronged approach for optimal anti-aging results. First Stemology products contain secreted components derived from laboratory grown human Mesenchymal Stem Cells (MSC) cultures. MSC’s are very versatile (commonly called the duct tape of the body) and differentiate to create the structural tissues of the body. Second, plant stem cells are added to the formulation. And while plant stem cells cannot provide growth factors or cytokines that communicate with human cells (the “language” is not the same), the do contain specific epigenetic factors, the function of which is to maintain the self-renewal capacity of stem cells. Finally, a cell-to-cell communicator is incorporated which helps to stimulate dermal fibroblast communication with other skin cells through growth factors and cytokines.

To learn more about scientific advancements in aesthetic stem cell technology, listen to the full webinar “The Roll of Stem Cells and Stem Cell Derivatives in Aesthetics,” visit http://www.medresultsnetwork.com/archivedwebinars/.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Read More

5 Pitfalls To Avoid When Purchasing A Device!

Contributed by MedResults Network partner, Jay Shorr of The Best Medical Business Solutions

I’ve seen it over and over again: I arrive onsite for a practice’s site visit evaluation and inevitably, there’s a once-loved device sitting in a closet.  Maybe the laser is alone, both unused and unloved, but often, it may have a friend of two with it.

My business partner and I refer to this as the Laser Graveyard, and it’s all too common.

Before you splurge on your next piece of equipment, I suggest that you do two things:

1: Read on for a few tips of what to look for before writing the check.  Note this is by no means an all-inclusive list, but just a start.

2: Listen to Thursday’s webinar on November 3, “How to Select Your Next Laser Device.”

Pitfall #1: Evaluate WHY you’re looking to purchase the piece of equipment, and what makes that piece of equipment right for your practice.  Think about who is going to be treating your patients, how much time the piece of equipment takes for each treatment, and if you already have the patient base to cross market and cross sell.  Is an aesthetician able to utilize the laser in your state, for example, or do you need to hire a mid-level practitioner?  Have your patients been requesting a new treatment?  Is it replacing an older device or filling a gap in your practice?

Pitfall #2: Not creating a proper marketing plan for your new piece of equipment.  This isn’t the Field of Dreams, and you’re not Kevin Costner.  If you build it, they may NOT come.  Before making the splurge, thing about how you’ll market to your patients internally, through social media, e-blasts, postcards, print advertising, special events and more.  Do you have a team made up of selling machines, or is your staff afraid of introducing patients to new technology?   Know how you’ll set yourself up for success.

Pitfall #3: Not doing your research ahead of time.  Check with other colleagues who have used the device to learn of their successes and opportunities for improvement.  Check out your local competition to see about market saturation.  Find out which complications occur over and over again, and which complaints or compliments patients in other markets have about the device.

Pitfall #4: Read the fine print in the contract.  Make sure you review the contract, in detail, and consider presenting it to a professional as well.  We review contracts for our clients on a regular basis to see what’s being left on the table.  For example, did the contract include the MedResults Network membership discount or rebate that you receive as being a part of the organization, or was it mysteriously left out when the deal was put into writing?

Pitfall #5: Falling in love with the vendor/sales rep/piece of equipment.  At the end of the day, the contract has to be something that will work for you.  A new piece of equipment can be an incredible moneymaker and investment, but not knowing the items discussed above can start building… you guessed it… your laser graveyard.


Jay A. Shorr BA, MBM-C, CAC I-X is the founder and managing partner of The Best Medical Business Solutions, a medical practice consulting firm assisting cosmetic and aesthetic medical practices with the operational, financial and administrative health of their business. He is also a professional motivational speaker, an advisor to the Certified Aesthetic Consultant program and a certified medical business manager from Florida Atlantic University. He can be reached at info@thebestmbs.com

Read More

Top 3 Signs Your EHR is Hurting Your Patient Engagement

It’s no secret that most doctors are fed up with their current EHR. A recent survey1 by AmericanEHR found that physicians are more dissatisfied with their EHR than they were five years ago. Inefficient workflows, expensive hardware, poor customer support, and a hindrance to patient interaction are common reasons for doctors and staff to be fed up with their software.

But what about your patients? Are they as unhappy with your practice’s software as you and your staff are? Here are 3 ways your EHR could be leaving a bad impression on your patients:

EYE CONTACT

A common complaint of EHRs today is that doctors feel chained to their computer screen. A study2 found that a patient’s satisfaction level with a doctor was related to the amount of time the doctor ‘gazed’ at them, making eye contact and making them feel like they were listening to the patient. If your EHR requires you to stare and type a lot, your patients will notice.

EASY ACCESS

With each passing year, more and more patients are demanding access to their health records3. Allowing your patients to access their data improves engagement and satisfaction, which can result in increased revenue via patient referrals and additional procedures for that patient. If your software does not allow you to quickly share images, videos and files with the patients you choose, you’re missing out on a golden opportunity.

DELAYS

A survey4 by Profitable Practice found that the #1 cause of a negative patient satisfaction levels was a long wait time (35%). A complicated, difficult to use EHR slows you down significantly, which in turn causes you to run behind schedule, resulting in very unhappy patients. If your software has unnecessary fields and dropdown menus, you’re not the only one who is feeling the frustration; it’s impacting your patients too!

CONCLUSION

If you and your staff are unhappy with your current EHR, chances are your patients feel the same way. The key to great patient satisfaction is finding a software that works for you, not against you.

Contributed on April 29, 2016 by Symplast, a valued partner of MedResults Network.  Click Here for the original article.

To learn how Symplast can improve your patient engagement through smart mobile technology, contact MedResults Network at info@medresultsnetwork.com.  AND, join us for our next webinar sponsored by Symplast, Discover your patients’ aesthetic life cycle, HERE.

 Founded by plastic surgeons in 2013, Symplast is what medical software should be: a simple, easy-to-use ecosystem that allows you to run your entire practice from any smartphone, tablet or PC. Symplast boasts intuitive modules for EHR, Practice Management, Marketing/CRM, Patient Engagement, eBilling, Inventory, Multimedia and more.

1American EHR/American Medical Association, Physicians Use of EHR Systems, 2014    2Journal of Family Practice, The Use of Electronic Health Records in the Exam Room and Patient Satisfaction: A Systematic Review, 2009    3Accenture Consulting, Patients Want a Heavy Dose of Digital, 2016    4Profitable Practice survey, Do Patients Really Care if You Use Your EHR in the Exam Room?, 2014
Read More

Aiding In The Skin’s Nighttime Renewal Process

Featured In the September 2016 Issue of Dermascope Magazine

Recently Dermascope Magazine asked Stemology’s Founder and Chief Technical Officer to write an article explaining the process of the body and skin’s nighttime renewal cycle. This article was originally printed in the September 2016 issue of Dermascope and online at Dermascope.com.

Sleep is a rejuvenating time for the body, mind, and spirit. It is a necessary part of the daily cycle of living. If a person is deprived of adequate sleep time – seven to eight hours nightly – they risk additional stress and premature aging, which is reflected in the skin’s appearance.

Restoration and Renewal
Scientific evidence supports the connection between sleep and skin aging. While the body is at rest and asleep, many of the processes that go about repairing the damage of the day are set in motion. While asleep, the body’s nervous system switches to a parasympathetic state, which creates increased circulation and oxygen flow to the skin. Because of this increased blood and oxygen flow, internal repair and production activity in the skin is heightened. During certain cycles of sleep, skin cell regeneration almost doubles. This renewal is very important in replacing the epidermal protein sloughed off during the day due to normal exfoliation. It is necessary to keeping the skin from thinning and to maintaining a youthful glow.

The breakdown of collagen and hyaluronic acid in the extracellular matrix of the skin, which often occurs during the day, is replenished during sleep, when replacement production happens at a higher level. Increased collagen and hyaluronic acid production helps to keep wrinkles away and keeps the skin firmer and better hydrated.

While sleeping, the body’s hydration rebalances. Because of all the regenerative activity in the skin happening during sleep, the skin will lose about 25 percent more water overnight than it does during the day. Thus, the skin can become somewhat dehydrated during the night. Other contributing factors include the lack of rehydration that occurs during the night and the increased water requirement due to renewal activity during sleep.

When a person is removed from the environmental stresses of the day, the body works overtime to repair damage from the day’s pollution, sun, and stress. For the skin, this reparation means quenching free radicals by means of antioxidant activity, removing toxins absorbed in the skin, and reducing inflammation that may have increased from the day’s activities.

There are two key times when human growth hormone is secreted by the pituitary gland: right after heavy physical activity and during certain sleep cycles of the night. Human growth hormone is the master hormone in preventing aging. It stimulates all of the organs of the body toward renewal, including the skin. Since it is secreted during sleep, it is obvious that the repair and renewal process of the skin, in order to fight aging, will also be at its highest activity level.

Given all of this activity within the skin that occurs during sleep, it stands to reason that an anti-aging skin care regimen could capitalize on the natural objectives of the skin at the perfect time of the daily cycle of repair and renewal. Ideally, the best nighttime skin care product would be one that provides outstanding hydration by all possible means, a rich suite of antioxidants to assist with environmental damage of the day, effective and gentle exfoliation to assist in skin turnover, and growth-assisting peptides and amino acids that will help increase skin and collagen growth activity.

 Stemology skincare recently launched Cell Renew Hydro-Plus Overnight Moisturizer with StemCore-3. This rich overnight moisturizer is formulated to optimize the skin’s renewal process during the sleep cycle, with visible results upon waking and over time.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

~Contributed by Dr. Hal Simeroth, CTO and Founder of Stemology Skincare

Read More

Layering Serum Products

Are More Products Really More Effective?

An Interview with Dr. Hal Simeroth, Founder and Chief Technical Officer for Stemology Skincare

As we know, not all products are created equal. Some products can be used in combination while others can give users a bad reaction when combined. With skincare products becoming increasingly more effective and potent, I often get asked about layering serum products. Is it safe? Is it more effective? Is there such thing as putting on “too much” product? So, today I want to discuss some of the most common questions and concerns when it comes to layering serum products.

Q:           Why layer serums? What’s the advantage of using 2 or more serums versus one? 

A:            Serums often only target one specific skin concern, and people often choose a serum because they usually have a higher concentration of a needed active to address one of those specific concerns (retinol for wrinkles, for example). Some may be focused on delivering antioxidants, others on delivering retinoids, others on skin discoloration such as brown spots or sunspots, and others simply feature a special active that is popular. If you want to cover all of the bases, and enlist a more focused approach to targeting specific skin concerns, you may very well need to layer on more than just one. A few serums have actives that address multiple skin aging issues. But even so, layering can offer a more targeted approach to addressing skin concerns.

Q:           Is there a limit to how many serums you should use at one time?

A:            No, there is not. However, with that being said, the best practice would be to use a multi-purpose serum and then one to two additional serums to further address and target a particular skin concern. However, it’s important to advise clients not to apply too much of any one serum. People often apply too much thinking it will be better, which is not usually the case. A thin layer pressed into skin is best and will get the same result, without all the extra layers and the time needed to let serums dry-down or set in between applications.

Q:           Are there any products that should not be used together?

A:            Be careful about using products that have topical retinoids. There is a limit to the amount that can used before irritation begins, and that can vary based on the sensitivity of your skin. Clients might not be aware that they can be using multiple products where each contain retinoids and, even though individually they are fine, the summation can be irritating. So, always ask your clients what products they are using at home and take the opportunity to educate them on retinoids and potential skin irritation.

Q:           What should I advise clients to look for if they want to combine treatment products?

Treatment products, such as serums, contain the most potent dose of anti-aging ingredients you can find in nonprescription products. It is really the combination of active ingredients that defines the serum – with the main six categories being antioxidants, peptides, retinol, growth factors, alpha and beta hydroxyl acids, and unique botanicals. A well-designed serum, which addresses a particular issue, will select multiple actives that are proven to help with the issue, and not just rely on a single active (e.g. such as Ferulic acid, or Vitamin C).  Be sure the serums clients are using together do not perform the same function or they will end up with duplication and wasted money. Also, if the client has a tendency for oily skin and/or breakouts, be sure that combining products do not deliver too much oil to the skin, which can cause further break outs.

Q:           What’s the best way to apply treatment products when layering?

A:            Once the skin has been cleansed and toned, apply serums beginning with the singularly focused serum, and then adding on a multi-purpose serum. Press each serum into the skin well before adding the additional layer. You do not have to wait for the layer to feel completely dry, just be sure that there is no product left on the skin surface and that it has penetrated well into the stratum corneum. The carrier ingredients of the next serum layer will assist the previous layer in good active delivery. Special area serums (such as eye serum) should be applied prior to face serums. After all serum layers are applied, and sufficiently dry, then apply the daytime or nighttime moisturizer to complete the regimen

Q:           Should the serums layered be changed seasonally? If so, what combination works best for cooler fall/winter temperatures? 

A:            Serums are usually designed to address or prevent various aging issues. One aging issue is sun exposure, which is normally much greater in the warmer seasons of the year. Adding an additional antioxidant serum or an environmental exposure product would be useful during this time of year. A good daywear sunscreen will also be full of antioxidants as well. Additionally, as summer comes to an end, often times we will experience an increase in sun induced hyperpigmentation in the way of brown spots, sunspots and uneven skin tone. This is the perfect time to add a brightening serum as a way to reduce the appearance of any brown spots that may have appeared on the skin’s surface as a result of increased sun exposure.

Stemology skincare offers Cell Revive Serum Complete, which addresses all 12 signs of facial aging – including fine lines and wrinkles, skin elasticity, uneven tone, large pores, free radical damage and more – in one serum.  Additionally, Stemology offers a wide range of serums targeted to specific skin concerns including Collagen Complete, Brightening Serum, Smoothing Serum and Eye Serum Complete.

 For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Read More

A New (Virtual) Front Door for Your Practice

Online Reputation Management:

Attract new patients and position your practice for success

In today’s complex economy, your patients work, shop, socialize, and connect digitally— living online as much as they do in the “real world.” But amid all the transformation, one thing hasn’t changed: the importance of first impressions. To attract new patients, you must make each first encounter count.

Not long ago, patients would get their first impressions of your practice through advertising or “curb appeal”—the image you projected for the world to see. Today, however, a prospective patient’s first encounter with your practice is overwhelmingly likely to happen online. So what replaces that moment when a patient decides to step through your front door?

The new front door

It might surprise you just how much potential patients depend on online reviews— 92% say they read online reviews before selecting a practice. And they take what those reviews say seriously: 80% say they trust reviews as much as they would the recommendation of a friend or family member.

In short, happy patients are a practice’s best publicity—they write the reviews that serve as first impressions and help convince prospective customers to make appointments.

A shift in discovery: The power of online reviews
To help your practice thrive, you have to make it easy for patients to post reviews—and just as easy for prospective patients to walk through that virtual front door. You’ll want to choose tools that automatically post reviews to your website and social media pages, helping you boost visibility and grow your patient base. To inspire prospective customers to take action, offer 24/7 online scheduling wherever those reviews appear. You’ll end up with an attractive, informative, and consistent online presence—an open door that invites patients to come in and engage with all you have to offer.

Learn more about how Demandforce can help you attract and engage patients, build and manage your online reputation, and save time…And, don’t forget to see a demo of Demandforce to receive your free resource!

*Contributed by Demandforce, one of MedResults preferred marketing and communications partners!

Read More

Stemology Becomes Official Partner of MedResults Network (MRN) After Successful Test Period

FOR IMMEDIATE RELEASE

LOS ANGELES, CA – MedResults Network (MRN) announces official partnership with Stemology, the world’s first and only anti-aging skincare brand dedicated to providing all-natural, intelligently organic formulations through the emerging science of adult and plan stem cell technologies. The largest national buying group for aesthetic providers is officially launching the Stemology brand on the heels of successful testing and surpassed sales expectations.

“Adding Stemology to our brand portfolio is extremely exciting as our members are always looking for the latest and best technology in the skin industry,” explains MRN CEO Jeff Routledge. “The brand fuses science and natural, organic formulations, something that’s highly sought-after by professionals in the industry, and consumers alike. Now, MRN Members can have the best of both worlds by offering Stemology products at our exclusive Members – only price.”

“We are so pleased with the success of the brand’s trial with MRN,” adds Stemology Chief Marketing Officer Lori Jacobus. “MRN is the ideal partner and channel for Stemology, targeting more than 2,600 aesthetic medical practices and med spas throughout the U.S., and in turn, their patients and clients. This group really understands the need and demand for quality, efficacy, and eco-aware products that can also serve the growing number of skincare enthusiasts looking for natural formulas backed by clinical science. We are building up sales efforts and look forward to partnering with more MRN accounts in the coming months.”

Stemology products, including bestselling Cell Revive Serum Complete, formulated to address all 12 signs of facial aging – including fine lines and wrinkles, skin elasticity, tightness, tone, and more – are now available to MRN partners.

For more information about MRN and Stemology, visit www.medresultsnetwork.com or www.stemologyskincare.com.

ABOUT THE MEDRESULTS NETWORK

MedResults Network is the nation’s largest buying network for aesthetic medical providers and is based on saving its members time and money! Using the buying power of its 2,600 members, MRN has negotiated with over 50+ national vendors to bring aesthetic providers discounts and rebates on the products and services they use daily. MedResults Network is the only national buying group that offers benefits at no cost to members, with no risk, and with the opportunity for members to continue purchasing directly from their preferred manufacturers and distributors.

ABOUT STEMOLOGY

Stemology is dedicated to providing all-natural, intelligently organic skincare formulations through the emerging science of Stem Cells. Stemology is the first and only brand to bring together both human adult stem cell and plant stem cell technologies, along with a stem cell communicator that greatly enhances intercellular communication to maximize the benefit of stem cell “signaling” growth factors. Stemology products are ethically formulated and do not contain any actual stem cells or DNA. Stemology products are free of phthalates, parabens, GMOs and petrochemicals. Stemology is a cruelty-free company.

Read More

Skincare Solutions For Fall Weather Changes

Fall Into Beautiful Skin

As the season changes, so does the skin, and therefore an updated skincare routine should be introduced. As summer turns to Fall, your clients will be enlisting your help in returning skin to its most even and brightest best!  So, let’s take a look at the most common skin changes and how to help create a seamless seasonal skin transition for your clients.

SKIN CHANGE: SUN DAMAGE

Sun exposure is the number one cause of skin aging. And the majority of that exposure occurs within the summer months. Unprotected sun exposure causes damage to the skin’s epidermis and dermis, resulting in an increase in unwanted pigmentation on the skin.

 Solution: Speed Up Cell Turnover

Now that summer is fading, do the same for sunspots with a skincare regimen designed to help speed up the declining rate of skin’s cell turnover. Look for products with all-natural ingredients that are clinically proven to reduce the appearance of spots that contribute to an uneven complexion. With today’s advanced technologies, it’s never been easier to help your clients achieve a more even skin tone naturally, without harsh chemical ingredients like hydroquinone. Instead, offer products that contain AHA and BHA acids, plus natural fruit enzymes and amino acids to provide exfoliation and naturally help thicken skin and improve circulation.

 SKIN CHANGE: DRY SKIN

The weather change, combined with hormonal changes as a result of aging, reduces oil and sweat gland production, resulting in less natural oils to help lubricate skin. This process causes skin to appear (and feel) dry and dehydrated, leading to a rough, “crepey” appearance.

 Solution: Multiple Hydration Approach

Advise clients to incorporate a skincare regimen that hydrates in multiple ways – by attracting water, binding hydration to the skin and holding it in. Single function moisturizers that simply lay moisture on top of the skin are so outdated, and won’t fix the problem. Dry, dehydrated skin needs to be comprehensively hydrated, with all natural ingredients that nourish the skin, while attracting, binding and sealing in moisture where it can do the most good. Look for products that contain time-release hyaluronic acid to hydrate and plump skin’s appearance.

SKIN CHANGE: SENSITIVE SKIN

As the air becomes dryer, skin loses its ability to retain water, which evaporates, leading to dryness and increased sensitivity. Surface lipids, in smaller quantities, no longer form a homogeneous barrier. And because the skin barrier no longer performs its function as effectively, it allows external aggressors and irritants (pollution, allergen particles, etc.) to penetrate deeper into the skin. Skin then becomes more vulnerable and reactive, and is more rapidly and strongly irritated.

Solution: Restore Skin’s Barrier

Through proper hydration and balancing the skin’s natural pH, the skin’s natural barrier can be restored to optimal health, increasing skin resiliency and reducing skin sensitivity. Recommend products rich in ingredients and emollients that support the health of your client’s skin and work to improve the skin’s barrier function, including antioxidants to help protect skin from external aggressors.

SKIN CHANGE: UNEVEN TEXTURE

As the air outside cools, it becomes dryer with a lower humidity factor. Less moisture in the air causes skin dryness and depletion of hydration. Our natural sebum oil cannot keep up with the hydration demands of the dryer climate. This can lead skin to have a more coarse texture.

Solution: Gently Exfoliate

In order to achieve smooth skin, we need to rid the skin of dead, flaky skin on the surface. Regular exfoliation speeds up the cell turnover process, allows the body to produce more moisture, plumps skin and helps build collagen and elastin production. Look for products that contain squalane, carrot seed, meadowfoam seed and argan oils to provide regenerative support and restructuring for smoother skin and optimal cellular function.

SKIN CHANGE: LESS SWEATING

This seems like a no-brainer, but as the seasons move from summer to fall, the weather cools and our bodies no longer need to self-regulate their temperature through sweating. Though sweating is an important function for the body to maintain its proper balance, excessive sweating can lead to breakouts, irritation, and dry skin.

 Solution: Cleansing and Rehydrating Skin

Now that normal to excessive sweating is subsiding, its time to cleanse skin from bacteria and toxins in a gentle way, restoring skin’s pH balance and re-hydrating environmentally damaged summer skin. Use cleansers that have anti-inflammatory ingredients such as chamomile and gentle hydrators that are all-natural.

The latest advances in regenerative medicine – also known as stem cell therapy – have a proven track record in addressing skin damage, from dry skin to sun damage to wrinkles. For optimal results, look for skincare products that utilize this technology and are supported by clinical studies proving their efficacy.

Stemology skincare has all the products your clients need to help transition their skin from summer to fall, including Cell Revive Brightening Serum, clinically proven to reduce hyperpigmentation in as little as 14 days.* For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

~Contributed by Dr. Hal Simeroth, CTO and Founder of Stemology Skincare

Sources: Refinery29, Huffington Post

*Study results on file. Stemology skincare and its affiliates do not guarantee results. Results may vary.


Read More

Beauty Trend: Multitasking Products

We Live in a 25/7 World

That’s not a typo. Living 24/7 is so last year. Consumers are now living in a twenty-five / seven world, striving to navigate a fast-paced life while achieving more in less time. The 25/7 movement, coined by WGSN trend forecasting, is about consumers trying to reclaim an extra hour a day in their lives to pause and relax. In the beauty industry, this translates into an increase in demand for multitasking products that will help consumers achieve more in their already time-squeezed lives.

In the past, multitasking beauty products were limited to lipstick that moisturized or a body wash/shampoo combination, in other words, products that didn’t show significant results or changes in the skin. However, today, thanks to improved technology, new ingredients, and cutting-edge formulations, using products that multitask does not mean you have to sacrifice efficacy for efficiency.

These efficacious and efficient 25/7 beauty solutions are real and available now!

Think serums that not only fight one or two signs of aging, but up to 12 signs of facial aging!

Think overnight moisturizers that exfoliate and hydrate, leaving skin looking better upon waking up than it did going to sleep.

Think daytime moisturizers that combine SPF, foundation, hydration and anti-aging properties, saving users time and money.

Think efficacious mask formulas that require less time on the face for increased tightening, lifting and cleansing results.

WGSN sites that consumers are now “prosumers” (professional consumers) who like to know more about their beauty products, the ingredients and what each product can do for them as they try to claw “me time” back from their time-pressured lives. A study published in SkinInc reported that 54% of women surveyed want skincare to be “all natural,” with 59% reporting that they read beauty product ingredient labels prior to purchase. So not only does the beauty industry need to take into consideration putting more multitasking products on the market, but also ensuring that they are natural and formulated with safe ingredients.

Stemology Skincare offers numerous multi-tasking skincare products utilizing natural ingredients and clinically proven formulas. Stemology’s Cell Revive Serum Complete is a breakthrough formula that addresses all the signs of facial aging, including fine lines and wrinkles, skin elasticity, firmness and tightness, skin tone, pore refinement, skin thickness, collagen, and free radical damage.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

*Contributed by Lori Jacobus, CMO of Stemology Skincare

Read More

A New Partner for a New Era in Patient Engagement

MedResults Network Partners with Symplast

MedResults Network is excited to announce our new partnership with Symplast, a revolutionary new practice management and patient engagement platform that is fully functional on any smartphone, tablet or desktop computer. Founded by a group of plastic surgeons in 2013, Symplast is the first cloud-based, 100% mobile software that optimizes productivity, revenue and patient interaction in an aesthetic practice. Visit www.symplast.com for more info.

REAL-TIME, SECURE PATIENT INTERACTION…FROM ANY DEVICE
Symplast offers a complete ecosystem of modules: HIPPA secure messaging/multimedia/video, next generation patient engagement, marketing, multimedia, inventory management, practice management, and EHR. Capture videos, images, or documents from any mobile device, and share them securely with your patients instantaneously. Intuitive workflows eliminate unnecessary menus and dropdowns, increasing the efficiency of your staff and eliminating the headaches of other, more complicated software systems.

MORE THAN A REBATE
How much time and money is wasted every day in your practice with inefficient workflows and unnecessary, outdated technology. Eliminate the need for expensive cameras and printers. Increase the number of appointments you can schedule each day. As an exclusive offer to MedResults Network members, MedResults is offering a $50 Visa Gift Card to every practice that participates in a full live demo before Oct. 1, 2016. Experience how the proprietary technology of Symplast can transform your workflow, in and out of the exam room. What have you got to lose? Schedule your live Symplast demo now to take advantage of the $50 Visa Gift Card!

Email info@medresultsnetwork.com to schedule your Demo today!

MedResults Network 9/13/16

Read More
Sunglasses Prevent Grow's Feet

Can Wearing Sunglasses Help Prevent Crow’s Feet?

Causes And Solutions For Eye Area Wrinkles

Crow’s feet are the branching wrinkles on the outer corner of a person’s eye, which can abstractly resemble a bird’s footprint. Crow’s feet become more visible than other wrinkles because the skin around the eyes is much thinner. This thinner skin does not have the same structure as the thicker skin on your face and body that helps keep those areas firm. This thinner skin has less elasticity and is therefore more prone to sagging and wrinkling.

The Causes

The causes of crow’s feet around the eyes are the same as what causes wrinkles on other parts of the face. As we age, the skin’s ability to produce elastin and collagen slows. Elastin and collagen are vitally important in helping to keep skin smooth, supple and resilient to wrinkles. As collagen and elastin break down, skin loses its strength and elasticity, resulting in the development of noticeable deep creases, fine lines and wrinkles, including crow’s feet.

Additional factors can make crow’s feet worse, including:

  • Squinting: Any habitual facial expression can eventually cause a wrinkle in the areas of the face that are involved. With squinting, the eye area is the main expression area.
  • Smiling: Though smiling may seem like it is primarily concentrated around your mouth area, it actually can take up to 26 of the 43 muscles in the face to smile…and that includes muscles around your eyes.
  • Sun Damage: Sun damage is the #1 cause of aging, with some citing it as the cause of 90% of skin’s visible aging.
  • Sleeping: Habitually sleeping on your side can cause fine lines to appear where your face hits the pillow.
  • Free Radical Damage: Free radicals, found in the environment and in sun exposure, can cause changes to your skin at a cellular level that lead to aging.
  • Increased Salt Intake. If you have been eating a lot of salty food, it can cause skin to inflame, thin and become puffy, leading to an exaggerated appearance of fine lines including crow’s feet.

The Solutions

Sunglasses will help prevent squinting, which in turn will help prevent crow’s feet. They also block out UV rays and help prevent photo and free radical damage in the thinner, more sensitive skin around the eye area. However, the glasses you wear must have proper UV protection. Look for glasses that specifically have a UV filter in the lens, which should be denoted by a small sticker on the glasses. Wrap-around sunglass styles offer the best protection followed by glasses with large frames. The more area the glasses cover, the more skin you will protect.

Wearing sunscreen year round, with a particular concentration on the nose and around the eye area. Sun exposure has unequivocally been proven to cause wrinkles and advanced aging in skin. Find an advanced sunscreen that not only protects skin against the sun, but also helps repair skin and increase its health and strength. By wearing sunscreen everyday, you will not only reduce skin aging, but also the risk of skin cancer.

 Stay hydrated. Remind your clients to drink eight to 12 glasses of water a day to help flush toxins out of the body and rejuvenate your skin.

Use a good eye serum or cream. Look for one that is multi tasking, clinically proven and formulated with natural ingredients. We recommend Stemology’s Cell Revive Eye Serum Complete. In a 28 day clinical test, 87% of subjects reported a significant decrease in the appearance of crow’s feet.*

What else? While smiling can definitely cause smile lines around the eyes, we absolutely recommend it. Just put prevention into practice with the solutions listed above, and you and your clinets can continue to smile and light up the world without worrying about what it might be doing to contribute to crow’s feet.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Sources: Yahoo! Beauty, Women’s Health

 *Results vary. Study results on file.

Read More
Hyperpigmentation

Top Ingredients for Fighting Hyperpigmentation

Ingredients To Help Achieve a More Even Skin Tone

The essence of younger looking skin is radiance. It’s that rosy glow that children have naturally. And the older you get, the less radiant your skin becomes. You see, attaining a brighter complexion isn’t easy. The process requires two specific steps: exfoliation to remove discoloration and melanin inhibitors to limit hyperpigmentation. Two steps to radiance – one without the other is simply not good enough. That’s why one-step lighteners and brighteners just don’t work.

Here’s what to look for to get the most out of your brightening products:

  1. Natural Exfoliators: Lemon, orange and sugar are all great natural exfoliants to look for in a good brightening product. Lemon and orange are acidic which naturally exfoliates skin while sugar works manually to exfoliate as you rub the product on your face. Bonus – Because exfoliation naturally thickens skin and improves circulation, your pores will look smoother and more refined!
  2. AHA/BHA also known as Alpha Hydroxy Acid and Beta Hydroxy Acid or Salicylic acid are not only great for helping increase cell turnover, they also aid in the reduction of the appearance of fine lines and wrinkles! Each of the acids provides its own unique benefits, and when formulated properly, is an anti-aging powerhouse duo.
  3. Melanin and Tyrosinase Inhibitors: Cell turnover is one thing, but keeping cells lighter longer is the real trick. Look for melanin and tyrosinase inhibitors like vitamin C, ascorbic acid or alpha lipoic acid that reduce the look of pigmentation and help new cells start lighter and stay more radiant longer.
  4. Hydroquinone alternatives are essential ingredients in safe, natural lightening products. Hydroquinone is one of the most common – and most controversial – ingredients in skin lightening products. You’ve about the potential dangers of hydroquinone before. So make sure your lightening products do not contain hydroquinone. We always say, better safe than sorry, especially when it’s an ingredient that has been banned in most countries outside of the USA.
  5. Emollients are ingredients that soften skin and seal in moisture. Exfoliation and lightening agents can be drying to the skin. Make sure your lightening and brightening products contain emollients that rehydrate skin and prevent dehydration and further damage.
  6. Antioxidants help defend the skin against free radical damage (think sun, smoke, and pollution) that lead to dark spots and hyperpigmentation. Look for ingredients like Retinol, green tea and vitamin C, all great natural antioxidants that are good for skin.
  7. Stem Cell Technology, like Stemology’s proprietary StemCore-3, which delivers long-term results by combining human stem cells (ethically gathered from certified adult donors), plant stem cells and ingredient “helpers” to provide a highly effective hyperpigmentation reducer.

Still having a hard time finding a skincare product that includes all these ingredients, try Stemology’s Cell Revive Brightening Serum. It delivers brighter, more radiant skin in just 14 days, with even more dramatic improvement after 42 days. And Cell Revive Brightening Serum is 100% hydroquinone and ubiquinone free!

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Read More

MedResults Network Collaborates with Cardinal Health.

You Spoke…and We Listened!

Aggregated Med/Surg Pricing for On-site Operating Rooms is Now Here!

On Behalf of its 700 Plastic Surgery Members, MedResults Network Collaborates with Cardinal Health. MedResults Network now offers its plastic surgery members with accredited operating rooms aggregated ASC pricing on med/surg supplies at the lowest pricing level in the ASC market.

“We have had a number of our plastic surgery practices ask us if we can help them with their operating room costs. After meeting with a number of med/surg supply manufacturers and distributors, we are convinced that Cardinal Health will deliver the highest value and benefits to our members. Cardinal’s commitment to plastic surgeons started over five years ago when they developed custom surgery packs specifically for aesthetic procedures” – Jamie Parrott, MedResults’ COO

Plastic Surgery practices that own and operate accredited operating rooms will now have access to pricing tiers equivalent or better than that of community multi-specialty ambulatory surgery center price tiers. This collaboration with Cardinal Health will also provide lower price levels on customized surgery packs specifically designed for aesthetic surgical procedures such as rhinoplasty, liposuction, and breast augmentation. We anticipate that our plastic surgery members that perform their surgeries in community ASCs will also be able to take advantage of Cardinal Health’s customized aesthetic surgery pack program.

Through our continuous communication with our members, we recognized that our plastic surgery members with office based accredited operating room facilities are generally paying physician office pricing levels on med/surg supplies, the highest pricing level in the industry. Additionally, our research also indicated that our members with accredited operating rooms need help in identifying and developing strategies to increase operational efficiencies, maximize cost savings, and implement process improvement and safety standards. Each of our members will also have complimentary access to Cardinal Health’s renowned on-site ASC Clinical Assessment Team!

We will partner with Premier/Yankee Alliance, one of the largest GPOs in the U.S., to offer the lowest pricing possible on Cardinal Health products.

Contact MedResults Network TODAY at info@medresultsnetwork.com and we will send a Cardinal Health Rep to your practice!

 

MedResults Network 8/16/16

Read More

5 Tips to Selling Skincare

Your Guide To Selling Skincare!

Late last month we were delighted to announce our newest partnership with PCA Skincare! In light of our recent launch, we thought it appropriate to review some important features of creating a successful retail plan when selling skincare in your aesthetic practice.

When we do our annual survey of over 2,500 aesthetic practices, year after year we find that most of our members have not maximized their earning potential with retail sales.  On average, at least 10% or more, of a medical spa’s revenue should come from retail sales…this is often not the case (and this varies for physician offices).  Regardless of whether you come from a medical spa or you’re a part of an aesthetic physician’s office, we’ve included five tips to sell skincare more effectively and to help you increase your overall retail sales.

  1. Choose the products your patients want & need! Consider your target demographic and identify what types of products they want. Also consider geographic location—if you’re in sunny southern California, sunscreens and skin repair products are in high demand.  Alternatively, if you cater to a younger, health-conscious customer, you may want to consider adding a completely natural or organic skincare line to your offering.  It’s also worthwhile to review product ingredients as not every skincare line will contain the active ingredients that actually provide the benefits that many brands claim to offer.  Due-diligence is key!  Finally, a good skincare strategy requires that you choose only a select group of retail products that match your brand (in terms of your customer and price point) and don’t confuse the customer.  You’ll more than likely scare someone from a sale if they have to look through ten product lines to identify which one they should take home!  Make it an easy decision and stock three brands or less to remove confusion.
  1. Show off your goods! Where do you generally ‘showcase’ the products you sell? If not properly displayed, then it’s time to make some changes.  All of your products should be on display somewhere in the waiting or reception area.  In addition, remember to keep things C&S (clean and simple).  Don’t put loads of stock on a showcase – just what is necessary to show the range of products you offer. Vendor sales representatives can always help you with merchandising if you don’t think you have an ‘eye’ for design!
  1. If you don’t mention it, they won’t ask. Don’t expect your customers to buy the retail products you put on display, JUST because they’re on display.  Be sure to drive patients to ask about your offering.  You can do this through your digital marketing, signage, and sampling.  Your vendor sales reps will also help you to coordinate events around their brands, they’ll provide signage, and will generally help with a number of marketing tactics to help you get creative to create demand for the products you offer.
  1. Present your products using the most effective sales tool in your practice. I’m not talking about how you present the products when you place them on the shelves or the presentation you may give at a special product event.  This type of presentation is how your employees present themselves when they walk into work every day after having used the products you offer.  Your staff members are walking testimonials to the treatments you offer and the products you sell, so make it available to them!  When a prospective customer sees your receptionist’s glowing skin at the front desk and gives a compliment or asks a question about a product, she’ll be there to save the day and get the sale!  This probably isn’t the type of “presentation” you had in mind, although both types are necessary!
  1. Sell only the products you use. ALWAYS consider what types of back bar products you use when you offer retail solutions. This is extremely self-explanatory and MANDATORY although so many manufacturers don’t offer it and aesthetic providers don’t do it.  If you offer a PCA peel in conjunction with LED light therapy, PCA Skincare and handheld lights, like LightStim, should be in the front office available to customers.  The best way to sell products is to treat your customer/patient with a product(s) and provide them the opportunity to get better results by using it at home. Take this one step further and consider giving a free post-treatment skincare kit to customers to ensure they’ll get the results they desire AND will come back to you for more!

Jamie Parrott, MBA, Vice President & COO, MedResults Network

Read More

Work Like a Dog Day

5 Tips to Reduce the Work of an Aesthetic Provider!

In honor of national “Work Like a Dog Day” (yes, that’s a thing) we decided it would be helpful to outline five simple ways to make your day easier so that you DON’T HAVE TO work like a dog (although we love to honor our hardest workers)!  Everyone knows that in an aesthetic practice, whether you’re a very large or small practice, most employees wear many hats.  As multi-tasking is common procedure for the typical aesthetic business, below are five simple ways to alleviate yourself or your staff today, tomorrow, and hopefully every day in the future.

  • Prioritize your tasks. Define what’s most important for you to accomplish and DO IT FIRST.  So often we spend the first part of our day, which should be the most productive, on remedial tasks that are easy to complete, but don’t add value to the business.  These tasks may make us feel like we’ve accomplished something worthwhile when in reality, the most critical tasks are left undone.
  • Don’t take short cuts…short cuts are never shorter. Temptation in the typical aesthetic practice may include skipping documentation & proper charting, selling a cosmetic Rx without a prescription, or sending patient information through a mobile phone or unsecured system.  All of these choices may save a little time, but could eventually affect the health of a patient, your HIPAA compliance, or your overall compliance with a state board and/or state and federal regulations…all of which, will take up more time to resolve in the future.
  • Delegate the tasks that others can do just as well (if not better). I’ve been to a number of aesthetic practices where I’ve met a physician with an outstanding team only to find out that the physician prefers to manage most aspects of the practice alone.  Managing ‘marketing, purchasing, and scheduling’ is not a one-person job—nor should the key providers in a practice be doing ALL of this independently.  Save yourself the time and delegate.  You’ll free up your time for high-revenue treatments which makes you not only more efficient, but more profitable!
  • Lean on groups (of similar practices) for help & advice. This doesn’t mean I expect you to become best friends with your competitor down the street.  Find a buying group, an educational network, or association to keep you up to date with current treatments, best practices and cost-savings.  Buying groups and GPOs (like MedResults Network) take the headache out of purchasing by negotiating for benefits on products and services so you don’t have to.  Organizations like ASPS, ASAPS, ADAM, etc. offer networking and educational opportunities that you can use in your practice to improve process efficiencies.
  • USE YOUR NETWORKS. Did you read number 4?  The most common mistake I see aesthetic practices make daily, is when they sign up for a buying group or trade organization and they NEVER use the benefits available to them!  Think how much time you could save by using forums to find answers to your questions, by relying on a buying group to help you secure your cost-savings from a wide range of vendors and by attending educational conferences to improve your performance.

This all sounds like added work, but by incorporating each of these steps into your daily/monthly routine (and mindset), you’ll save time and money AND you’ll be operating ethically, legally, and more profitably.

Jamie Parrott, MBA, Vice President & COO, MedResults Network

Read More

The Facts On Sunscreen Safety

Not All Sunscreens Are Created Equal

As a professional in the aesthetics community, you already that not all sunscreens are created equal. In fact, some can be downright harmful to your skin and health. With summer in full swing, we’re sizing up sunscreens and taking a look at what should and should not be in them. Read on for our healthy and safe sunscreen recommendations.

A Safe Sunscreen Should…

  • Be all natural and formulated with mineral sunscreens, such as Zinc Oxide. Zinc Oxide is one of the safest ingredients for protecting the skin against harmful UV rays that can penetrate the skin and damage tissue. It is also effective in healing the skin and is an excellent astringent.
  • Be broad spectrum. This means that it protects the skin against both UVA and UVB rays. Both UVA and UVB rays are responsible for sunburns, with UVA rays being the ones that can get down into the underlying layers of skin causing wrinkling, aging and sometimes skin cancer.
  • Be a lotion, not a spray. Spray sunscreens pose an inhalation risk and may not provide a thick and even coating on the skin. So forego the convenience in favor of skin health and pick a lotion sunscreen.
  • Do more than just protect your skin from the sun. A good sunscreen is multifunctional with broad-spectrum UVA/UVB protection as well as being anti-inflammatory, hydrating and delivering anti-aging benefits.

 A Safe Sunscreen Should NOT…

  • Be formulated with Oxybenzone is an endocrine disruptor, which can affect the nervous system. It has also been linked to cancer in some laboratory studies. And it reported to cause the release of free-radicals when exposed to the sun.
  • Have a sky-high SPF value. Chose a sunscreen with an SPF, or sunburn protection factor, of around 30. Higher SPF values don’t necessarily offer greater protection against UV-related skin damage. Recently the FDA determined that high SPF claims may be “inherently misleading” and proposed to cap SPF values at 50+. However, the rule has not been finalized yet.
  • Contain retinol palmitate, or Vitamin A. This antioxidant combats skin again, however may scientists say that it can trigger the development of skin tumors and lesions when used on skin the presence of sunlight.
  • Be formulated with harmful chemicals such as parabens, phthalates, PEG’s (polyethylene glycols), propylene Glycol, phenoxyethanol, or SLS/SLES.

Stemology Skincare offers a suite of sun care products including Cell Renew SunVeil™ Complete OneTint™ Moisturizer SPF 17, a multifunctional, 3-in-1 formula that delivers deep hydration to skin, while Full Spectrum SPF 17 defends against harmful UVA/UVB rays, and Cell Renew EnviroExpose Repair and Restore Crème, a revolutionary formula featuring a unique blend of cell nutrients, antioxidants, and anti-inflammatory agents that has clinically proven ingredients to reduce skin inflammation by 31%*.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Sources: Safe Mama, Live Strong, EWG

Contributed by Dr. Hal Simeroth, Chief Technical Officer for Stemology Skincare

*******************************************************************

Stemology is a preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

MedResults Network And PCA Skin Form National Partnership

MedResults Members Now Have Access To An Exclusive Loyalty/Rebate Program Through PCA Skin

July 26, 2016

Today MedResults Network, the nation’s largest buying network for aesthetic medical providers and medical spas, announced their new national partnership with PCA SKIN®, the originator of advanced blended chemical peels.  For over 25 years PCA SKIN® has been a trusted industry leader in the development of effective in-office skincare treatments for aesthetic medical professionals as well as a recognized quality brand of skincare products for patients.  MedResults Network’s 2,500 aesthetic members now have preferred access to the entire PCA product line and education programs.

Founded in 1990 by an aesthetician and developed by a dermatologist, PCA SKIN is grounded on three core pillars: product innovation, excellence in education and unparalleled customer support.  Originally founded on the modified and enhanced Jessner’s peel, PCA SKIN has spent the last two decades expanding their portfolio to include treatment options for all skin types, ethnicities and conditions. Over one million PCA SKIN peels are performed globally each year.

PCA SKIN has led the industry in skin health education, teaching clinicians globally in the physiology of the skin and the safe and effective application of chemical peels.  Their entire customer support team consists of licensed aestheticians who combine aesthetic education and business development for their providers.

In addition to their line of advanced chemical peels, PCA SKIN® has a full skincare product portfolio which provides comprehensive solutions for all different skin types and conditions.

When asked about the partnership Jamie Parrott, Vice President and COO of MedResults Network stated:

“After a year and a half of due diligence to ensure that our members have access to the best skincare products in the industry, we couldn’t be more excited to partner with PCA SKIN.  Their focus on quality and efficacy are above and beyond industry standards. We are also highly impressed that in addition to being the leaders in advanced chemical peels, they offer the best solutions to address a wide variety of skin types and conditions through their products specifically developed for at home use by patients. I’m confident based on my own personal results using the PCA skincare line that we’ve made the best decision for our network.  MedResults Network members have long asked for a trusted source for medical-grade cosmeceuticals and we’re delighted to announce that we can now provide them with the best through PCA SKIN.”

Josh DeBlasio, Vice President of Sales at PCA Skin was also quoted:

“We at PCA SKIN are thrilled with our new partnership with the MedResults Network.  Recently, we were recognized as one of the fastest growing professional skincare companies and there are now more than 1,000,000 PCA SKIN chemical peels performed annually.  Our commitment to innovation, education, growth and our customer-centric approach aligns very closely with MRN and their core values.  We believe this partnership will bring enhanced value to both companies’ customer base and we are excited to launch this partnership to the aesthetic community.”

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​About the MedResults Network
MedResults Network is an organization based on saving our members time and money! Using the buying power of our 2,500 members, we’ve negotiated with over 50+ national vendors to bring aesthetic providers discounts and rebates on the products and services they use daily.  MedResults Network is the only national buying group that offers benefits at no cost to members, with no risk, and with the opportunity for members to continue purchasing directly from their preferred manufacturers and distributors.

Company Contact Information

Jamie Parrott, VP & COO  •  MedResults Network  •  Jamie@medresultsnetwork.com  •  844-799-2384

Company Info:

PCA SKIN  •  6710 E Camelback Rd., Scottsdale, AZ 85251  •  844-722-2428

Read More

SBA Loan Group, a Leading SBA Loan Packager, Announces Affiliation with Largest Aesthetic Buying Network, MedResults Network

PRESS RELEASE JULY 21, 2016

SBA Loan Group, a leading SBA loan packager, announces today their affiliation with the MedResults Network, the nation’s largest buying network for aesthetic medicine providers and medical spas. The purpose of this affiliation is to assist MedResults Network’s 2,500 members in obtaining low cost (currently 6.25% or less) and long-term (10-25 years) financing through the SBA Loan Guarantee Program.

SBA Loan Group works with the borrower to gather all the data needed to apply for a SBA loan. It then analyzes the data to ensure that the company qualifies for the loan. It then prepares a pre-underwriting analysis, fills out all the bank applications, and applies on behalf of the customers to one or more of its more than 50 participating banks.

SBA Loan Group assists the bank and the client in receiving a bank commitment letter, SBA approval and funding of the loan.

SBA Loan Group only receives a fee on the successful closing of the funding of the loan.

With more than 2,500 members, the collaboration between SBA Loan Group and MedResults Network will be beneficial for both parties.SBA Loan Quote for Blog

Jeff Routledge, CEO of MedResults Network stated, ”We are very excited to partner with SBA Loan Group, over the past 12 months we have experienced a much higher volume of calls from our members looking for better financing alternatives for working capital, equipment and device financing and re-financing, practice and med spa expansion, and real estate acquisition. We listened to our members and we know we have found a great financing partner and solution for them. The leaders of SBA Loan group have multiple decades of experience working with physicians and facilities, our members will greatly benefit from this experience!”

“We are very pleased to have the opportunity to serve the Members of the MedResults Network. With SBA Loan Group’s vast experience in working with physician groups and MedResults Network’s eight-year history of working with aesthetic providers, we think we have a wonderful partnership and program that will greatly benefit MedResults Network Members.” says Jarret Prussin, CEO of SBA Loan Group.

If you are interested in this program please either click this link to fill out the short form and we will contact you or dial (850) 454-1677.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​About the MedResults Network
MedResults Network is an organization based on saving our members time and money! Using the buying power of our 2,500 members, we’ve negotiated with over 50+ national vendors to bring aesthetic providers discounts and rebates on the products and services they use daily.  MedResults Network is the only national buying group that offers benefits at no cost to members, with no risk, and with the opportunity for members to continue purchasing directly from their preferred manufacturers and distributors.

For more information

Jarret Prussin – (850) 454-1677 – jarret@sbaloangroup.comhttp://www.sbaloangroup.com/

 

Read More

Help Your Clients Stop Summer Sunburn

Smarter Choices This Summer for Healthier Skin

 You’ve seen it time and time again in you spa or medical practice. For many clients, summer sun can lead to summer sunburn. And while wearing a broad-spectrum SPF is a no-brainer to help prevent sun damage; healthy skin this summer (and all year round) is not just about putting on sunscreen! It’s also about stopping inflammation.

Inflammation is a stress reaction of the immune system for any reason – from sunburns to an infection. And it is also a key culprit scientists are studying for its involvement in everything from obesity to heart disease to depression. Help your clients learn that preventing sunburn is more than just putting on sunscreen with these inflammation-fighting tips.

Mind What You Eat

What you put into your body is as important as what you put on your body when it comes to preventing and fighting inflammation. Incorporate some of these super-foods into your diet this summer to help protect your body from inflammation.

  • Broccoli a Vitamin C powerhouse and a good source of calcium
  • Hemp Oil and other omega-3 fatty acids also contain gamma-linoleic acid (GLA) to further fight inflammation. Remember to look for the unrefined organic oils.
  • Tart Cherries reduce inflammation ten times better than aspirin!
  • Spinach contains plenty of carotenoids, one kind of inflammation-reducing antioxidant.
  • Pineapple contains bromelain, an antioxidant that boosts your immunity naturally.

Incorporate a Healthy Lifestyle

To truly prevent inflammation as much as possible, you’ll need to take action and change aspects of your lifestyle too.

  • Exercise Regularly, at least two and a half hours of moderate exercise each week has been shown to lower markers of inflammation by at least 12 percent.
  • Get a Massage. Research suggests that a 45-minute massage can lower your levels of pro-inflammatory cytokines.
  • Take Supplements, such as vitamin D and fish oil. In the lab, vitamin D shows a significant anti-inflammatory effect on cells. Fish Oil has been shown to decrease the need for anti-inflammatory drugs in some patients.

Be Conscious Of What You Put On Your Skin

  • Reduce your exposure to toxins by using natural products, especially in your skin care. When your immune system encounters foreign substances – including environmental toxins – it can react by creating inflammation.
  • Look for antioxidant and anti-inflammatory ingredients in your products that will help reduce and prevent free-radical damage, which can lead to inflammation.
  • Utilize the latest innovations in skincare, like stem cell technology, which has a clinically proven record of successful skin rejuvenation, from burn victims to fine lines and wrinkles.

Stemology Skincare offers a suite of sun care products including Cell Renew SunVeil™ Complete OneTint™ Moisturizer SPF 17, a multifunctional, 3-in-1 formula that delivers deep hydration to skin, while Full Spectrum SPF 17 defends against harmful UVA/UVB rays, and Cell Renew EnviroExpose Repair and Restore Crème, a revolutionary formula featuring a unique blend of cell nutrients, antioxidants, and anti-inflammatory agents that has clinically proven ingredients to reduce skin inflammation by 31%*.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

 Sources: Body Ecology, LiveStrong, MindBodyGreen

*Study results on file.

Contributed by Dr. Hal Simeroth, Chief Technical Officer for Stemology Skincare

*******************************************************************

Stemology is a preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

Stacked Protocols

A Cumulative Treatment Approach

Peanut butter is better with jelly. The taste of Italian food is enhanced by wine. Music sounds better when played through good speakers. You get it. One thing is good, but when you pair it with a complimentary item it becomes great. Such is the way in esthetics with stacked protocols.

A stacked protocol combines two or more products and/or technologies for a cumulative treatment approach. This dual-action method is ideal for any client looking for visible and immediate anti-aging results on the skin. A combination of a state-of-the-art delivery system, with cutting edge science in anti-aging, all natural skin care formulation, can take results from great to amazing!

Stacked protocols start with efficacious, professional skincare products. Look for products that are scientifically backed by clinical studies that prove results. Check the manufacturer claims and ask for their study summaries. Also commit to natural, organic and-cruelty free products. It is possible to find products that deliver amazing results as well as being chemical-free, paraben-free, non-GMO and vegan!

Once you have a safe, proven anti-aging skincare line in place, you can combine those formulations with proven, effective delivery systems for amazing stacked protocol results, without the serious down time of lasers, and more invasive procedures.

Micro-Needling

Micro-needling is a treatment that utilizes a tool called a dermaroller which creates tiny pinpricks in the skin that work like canals, allowing the topical products to reach deeper into the skin. Additionally, these tiny pinpricks signal your body to repair the skin, sending collagen to the epidermis, which helps skin become stronger, fuller and more radiant.

HydraFacial

The HydraFacial treatment promises clearer, more hydrated, younger-looking skin immediately by utilizing a machine with a double-helix like vacuuming action to exfoliate dead skin cells and rid the skin of excess oil. HydraFacial prides itself on being just as aggressive as chemical peels, microderabrasion and manual extractions—without the irritation.

SculpSure Body Contouring System

SculpSure is a non-invasive body contouring system for the reduction of stubborn fat in areas such as the abdomen and love handles. Clinical trials show an average of a 24% reduction in fat volume after a single treatment. Combine this system with a facial protocol for a full-body beauty treatment.

Stemology Skincare offers three stacked protocol facials including the HydraFacial, which combines Stemology professional products with the hydradermabrasion chemical peel; Youth Activating Facial, which combines Stemology professional products with a dermaroller for better product penetration; and SculpSure Body Contouring, which combines a fat-reducing body treatment with an anti-aging facial.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Contributed by Dr. Hal Simeroth, Chief Technical Officer for Stemology Skincare

*******************************************************************

Stemology is a preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More
illusio imaging

Augmented Reality Plastic Surgery Company, ILLUSIO Imaging, Joins Top Aesthetic Purchasing Network, MedResults Network

PRESS RELEASE JUN 14, 2016 12:35 PDT

Illusio imaging dashboardILLUSIO combines the latest in 3D augmented reality technology with real-time morphing animation, providing an imaging platform for plastic surgeons and their patients to visually communicate.  ILLUSIO is now part of MedResults Network’s portfolio of Vendor Partners specifically providing unique and innovating technology for its 700 plastic surgery members. MedResults Network, with the buying power of 2,500 practices and medical spas, is the nation’s largest buying network for aesthetic providers.

illusio quote- ethan winnerWith ILLUSIO’s technology, surgeons are able to easily manipulate “virtual breasts” on a patient prospect to quickly replicate any real life breast characteristics. Patients can see themselves on a large video screen with their new enhanced “virtual breasts”. With ILLUSIO, patients can turn side-to-side and experience what their “new” breasts would look like as their surgeon makes adjustments to the size and shape of their breasts. Additionally, the ILLUSIO platform enables a patient to view and share their “virtual breast” images on their own devices and social media platforms. MedResults Network is the largest FREE aesthetic buying group in the USA. Members have access to “best in class” manufacturer and service provider contracts generally at exclusive discounts and rebates on thousands of products and services including injectables, skincare, and more!

“Since 2008 MedResults Network has been an organization based on saving our members time and money while getting access to industry leading products and services!” stated Jamie Parrott, Chief Operating Officer of MedResults Network. “After much research, interviews with plastic surgeons currently utilizing the ILLUSIO technology platform, and input from some of our 700  plastic surgeon members, we are convinced that the ILLUSIO 3D augmented reality technology with real-time morphing animation will greatly enhance the patient to physician communication experience.” Ms. Parrott mentions, “ILLUSIO is the first of many new contracts specifically for plastic surgeons that we will be onboarding in the next six months, we are very excited to get membership adoption on this great technology.”

“We are thrilled to be part of the MedResults Network program. Our companies share a common goal, which is to improve plastic surgery businesses and to enhance the overall patient experience.” says Ethan Winner, CEO of ILLUSIO Imaging.

Over the next few months MedResults Network will be working specifically with its 700 plastic surgeon members to educate them on the benefits of the ILLUSIO technology platform.

Click here for the Newswire Press Release

Press Contact:
Jamie Parrott / jamie@medresultsnetwork.com
844-799-2384

Company:
Illusio
1001 Avenida Pico, Suite C, Box 498, San Clemente, Ca, 92673
844-445-5874

Read More

Summer Vacation Travel Essentials

Ensure a Quick Trip Through the TSA CheckPoint

As aesthetic and beauty professionals, traveling with tons of beauty products is a given. Chances are you can’t leave home without at least your favorite cleanser, toner, treatment product (or three), eye serum, scrub, day moisturizer, night moisturizer, maybe a mask, hand lotion, body lotion and lip gloss at a minimum. But getting these items through security can be a nightmare. To help maximize your time enjoying the moment, and keep your summer vacation relaxing, we’ve got 10 tips for traveling beautifully.

  1. Know what qualifies. The Transportation Safety Administration’s (TSA) definition of a liquid includes liquids, aerosols, gels, creams and pastes. Each passenger can bring one quart-sized bag only of these liquids through the TSA checkpoint.
  2. Transfer your liquids. Let’s face it, the majority of personal care products fall into the TSA’s definition of a liquid substance. However most of them do not fall into their size restrictions. If you are carrying-on your bag, each “liquid” item must be in a travel-sized container that is 3.4 ounces (100.55 ml) or less. So, we’ve gotten pretty good at transferring our products into alternative bottles.
  3. Pair down for carry-on. The TSA allows for more liquids to be included in checked luggage. So, only bring your necessities onto the flight with you. Our top items include a good hand lotion, uber hydrating moisturizer (traveling is terribly dehydrating to skin!), lip-gloss, toothpaste and toothbrush, dry shampoo and deodorant.
  4. Get a cute liquids bag. If you are carrying-on, TSA asks that you place your liquid items in a 1-quart sized clear bag for ease of screening. So, before you reach for that Ziploc, consider a cuter option, like one of these from Flight 001, because you can be stylish and functional at the same time.
  5. Know what isn’t included. Exemptions to the liquid carry on rule are medications and infant and child nourishments. Clearly label any medication to help facilitate the screening process and remove any liquid medications from your carry-on bag to be screened separately from the rest of your belongings.
  6. Check larger liquid items. Any non-flammable liquid, gel or aerosol personal care products that are larger than 3.4 oz/100.55 ml are allowed in your checked luggage. So, stow your serums, hairspray and contact solution here. And remember, aerosol sprays are prohibited, even in carry on, for some International fights so be sure to double check your carrier just to be sure.
  7. Keep the mood lighting in your checked bag. Gel-type candles are permitted in checked luggage. However all matches and lighters with fluid are prohibited in checked baggage. But, not to worry, you can include one book of safety (non-strike anywhere) matches in your carry-on bag.
  8. Sharp item rules have been updated. A few years back, tweezers, sewing scissors and razors had to be packed in checked luggage. However, newer revisions to the “sharp items” rules allow travelers with carry-on luggage to include small scissors (less than four inches, measured from the fulcrum), tweezers and disposable razors. Safety razors with blades and razor-type blades are only allowed in checked luggage.
  9. Security regulations vary by country. If you are traveling internationally, make sure to check your destination country’s travel laws. Though most of the European Union, as well as Australia, Japan, Singapore, Iceland and Norway, have airport security rules similar to the United States, it’s always smart to check with the country you are visiting before packing.
  10. Be friendly with the TSA agents. It is the traveler’s responsibility to be knowledgeable and prepared when packing for vacation. But with all the rules, things can easily get missed. At the end of the day, whether you can take an item with you on vacation or not is up to the TSA agent you are working with. So always remember to be patient and kind in your dealings with them.

 Stemology makes skincare travel easy with their Travel Skincare Essentials. Keep skin looking its vibrant best, even when you travel. We all know that traveling can wreak havoc on our skin (can the air on a plane be any drier??), but with Stemology’s TSA approved Travel Skincare Essentials, beautiful skin is always within reach.

Planning ahead and packing properly can facilitate the screening process and ease your travel experience at the airport.

 For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

Contributed by Lori Jacobus, CMO of Stemology Skincare

*******************************************************************

Stemology is a preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

Spring Clean Your Skin

Spring Renewal, Skin Renewal 

Contributed By: Lori Jacobus, Chief Marketing Officer for Stemology Skincare

We spring clean our house. We spring clean our wardrobe. We spring clean our diet. So, why not spring clean our skin? Spring is all about purging the things that no longer serve us and incorporating new products, techniques and habits that help us rejuvenate, renew and refresh. Here are our 10 tips to spring clean your skin this year.

  1. Wash your makeup brushes. While we are assuming you are following our previous advice of washing your makeup brushes once a week to avoid product and bacterial build up, spring is the perfect time for a deep cleaning. If your normal routine includes a quick-dry spray cleaner, take the time now to do a full soap and water wash on your brushes.
  2. Exfoliate your elbows and heels. Tank tops and flip-flops are cute and comfortable summer wardrobe staples. Make sure your elbows and heels are prepared for their reveal by regularly exfoliating them. Follow with a heavy cream moisturizer day and night.
  3. Throw out any expired products. Most people don’t realize that skincare products expire just like food and other perishable items. Review the label on your products for specific expiration times. If you can’t find an expiration date, a good rule of thumb is to toss out any products that have been open for 12 months or longer.
  4. Book a professional treatment. Start springtime out right by having a professional esthetician assess your skin. A good facial will take off the layer of dull dead skin cells, revealing the beautiful new skin beneath. Then ask your esthetician about their recommendations for changing up your at-home products for spring (see below).
  5. Transition your skincare routine. As we all know, seasonality in skincare is equally as important as seasonality in fashion. Just like you are switching out your pants for shorts, switch out your heavy moisturizer for a lighter one.
  6. Stock up on new sunscreen. Purge last year’s sunscreen collection and start anew with the ultimate SPF arsenal. Our sunscreen defense team includes a daily moisturizer with SPF, a water-resistant sunscreen for exercise, a spray on high-SPF sunscreen for days at the beach and a sunscreen lotion for our face and more sensitive areas on our body.
  7. Pamper the skin all over your body. Say hello to spring with a rejuvenating full body massage. Ask your masseuse to work out all the kinks of a winter indoors and walk into this new season renewed from head to toe.
  8. Invest in professional hair removal. When spring arrives that means summer – and bathing suit season – is just around the corner. Now is the time to invest in professional hair removal treatments like laser or electrolysis, which can take a few months to see full results.
  9. Get new sunnies. The number one cause of crow’s feet is squinting. So, with longer days and shorter nights, make sure your eyes are protected. And what a great excuse to invest in a new pair of sunglasses!
  10. Lighten up your makeup. Spring is about being light and natural. Lighten up your foundation. Switch out your darker blushes for more coral and pink tones. And ditch your dark red lips for nudes and naturals.

Are you ready to spring clean your skin?

 For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

 

*******************************************************************

Stemology is a preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

A Closer Look At Botanical Ingredients in Skincare

Stemology’s Satisfied Clients

Contributed By: Dr. Hal Simeroth

April Showers Bring May Flowers

Nature surprises us in many ways. One of the most beautiful and impressive, is the many, many healing properties it contains. So, as April showers are now blooming into May flowers, it seemed an ideal time to take a closer look at some of the flowers contained in Stemology skincare products and their incredible healing benefits.

Daisy Flower

Found in Stemology Cell Revive Brightening Serum

The Daisy Flower is a simple flower composed of white petals and a yellow center. However, daisies are not made of just one flower; they are actually made of two types of flowers – disk florets and petal-like white ray florets. The daisy leaves are edible and are often found in exotic salad mixes. Daisies symbolize innocence, purity and new beginnings. In skincare, Daisy Flower Extract is commonly used for brightening skin. The flower contains organic acids in higher amounts, which makes it a valuable ingredient with skin lightening and exfoliating properties.

Edelweiss

Found in Stemology Cell Renew EnviroExpose Repair and Restore Crème

Made popular by the song in the 1965 movie The Sound of Music, edelweiss is a European mountain plant that has woolly bracets around its small flowers and downy gray-green leaves. Due to its growth on the daring steeps of the Alpine terrain, Edelweiss signifies deep love and devotion, as many men that have harvested the flower had to traverse to its remote habitation, enduring dangerous journeys. Eidelweiss is a protected flower with legal limitations that prevent people from picking the flower in most of the regions where it is left to grow wild. In skincare, edelweiss extract helps to improve skin resistance to environmental aggressors and strengthens the natural skin barrier.

Comfrey Flower

Found in Stemology Cell Refresh Hydrating Cleanser and Stemology Cell Renew Hand and Nail Crème Complete

Comfrey is a perennial herb with a black turnip-like root and broad hairy leaves that bears small bell-shaped flowers of various colors, usually cream or purple. It has been cultivated for healing since 400 BCE and was used by notable Greek physicians. Wild comfrey contains allantoin, which encourages cell production and helps in the healing of wounds. It also contains high mucilage content, which helps smooth skin.

Pot Marigold

Found in Stemology Cell Renew EnviroExpose Repair and Restore Crème

Pot Marigold, also knows as the Calendula Officinalis Flower, is a bright and cheery annual flower that blooms from early summer until winter. The name is derived from the Virgin Mary, “Mary’s Gold” and to this day the flower is used in many Day of the Dead ceremonies. In skincare, Calendula extract has antibacterial, anti-inflammatory and antioxidant properties.

Sunflower

Found in Stemology Cell Reboot Exfoliating Skin Polisher and Stemology Cell Renew Hand and Nail Crème Complete

The sunflower is a tall North American plant in the daisy family. It has very large golden-rayed flowers, which are cultivated for their edible seeds. Sunflowers symbolize adoration, loyalty and longevity, with the meaning stemming from its namesake, the sun. Their brilliant yellow petals are also known as “rays.” In skincare, sunflower extract contains antioxidants that help protect the skin from external environmental aggressors like the sun and pollution.

Geranium

Found in Stemology Cell Rescue Active Gel Toner

There are hundreds of species of geranium, ranging in size, shape and color. The most common shades are white, red and pink. The symbolism of the geranium flower is most commonly associated with its particular type or color. Meanings range from fertility (white), good health (red) and love (pink). Geranium distillate or Organic Pelargonium Gravolens, is commonly used as a cellular regenerative in skin care and helps balance both oily and dry skin.

As the flowers in your garden begin to bloom this spring, take a moment to inquire about their special healing properties. And join me in being amazed by nature.

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/.

 

*******************************************************************

Stemology is a preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

Skincare With Proven Results, On and Off The Skin

Stemology’s Satisfied Clients

Contributed By: Lori Jacobus, CMO of Stemology Skincare

There are a million different skincare brands out there, with a million different claims about reducing wrinkles, eliminating acne or bringing back a youthful glow. But as we all know, the proof really lies in the results. And, with Stemology Skincare, you can be assured that you will see results – in your skin, your clients and your business. Here are a few of our satisfied clients talking about how choosing Stemology has been the best decision for them, and their business.

Doctors See Results

“The proof of a product is when it delivers results; and this one does! Hooray for the great technology behind this entirely modern skin care line!”

– Christine Petti, M.D., F.A.C.S., President and Founder of Spa Bella

Spa Owners Experience Business Growth

“The Stemology line has been a game changer for my business as it allows me a much-needed competitive advantage. Stemology is unlike any other skincare line because it delivers results on the skin like no other, especially when used in “stacked protocols.” The line is esthetically beautiful, the formulas are easy-to-use, and the technology is truly cutting edge.”

– Jeanie Bryant, Spa Director, Beverly Hills Plaza Hotel and Spa

Customers Achieve Youthful Skin

“I looked in the mirror the other day and had to take a double take. Just 4 short weeks ago my skin was looking drab and wrinkly. I was so close to making an appointment for Botox. Then I tried Stemology. After 4 weeks my face has this glow and smoothness I cannot believe. The wrinkles in my forehead are slowly fading. But the best part is that I look in the mirror and feel better about the way I look. It’s like seeing myself in the mirror from 10 years ago. Normally, women do not want you to know their fountain of youth secret. However, I want all of my family and friends to know about Stemology! – Jayej Tilley on Stemology’s Facebook page.

Beauty Press Falls in Love

Star Beauty Award Winner, 2014 Cell Revive Serum Complete “Why It Wins: Stem cell science is complicated stuff, but with this serum, it was easy to see the improvements in our skin’s tone and texture.” – Star Magazine, Star Beauty Awards 2014

Celebrities Won’t Leave Home Without It

“[Stemology] is a Hollywood beauty secret that is used on the set of Grey’s Anatomy and…Kelly Clarkson won’t leave home without it.”

– Mario Lopez, Extra TV

 

What are you waiting for? Contact MRN today to find out more about Stemology and lock in special pricing.

 

*******************************************************************

Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

Here Comes The Sun

Do You Know Sunscreen Fact from Fiction?

Contributed By: Dr. Hal Simeroth

We all know that excessive sun exposure can be bad for our skin and our health. But, there are many myths surrounding sunscreen and sun exposure that continue to linger. According to the Skin Cancer Foundation, each year more than 3.5 million cases of skin cancer are diagnosed in the United States, and the sun’s UV rays cause more than 90% of those. Test your summer sun knowledge with our Sunscreen Fact or Fiction quiz.

 

Fact or Fiction: Most of the skin damage we associate with aging – wrinkles, discoloration, sagging – is UV related and can be prevented.

Fact! According to a recent study, up to 80% of skin aging can be blamed on UV ray exposure.

 

Fact or Fiction: A few sunburns over a lifetime won’t hurt you.

Fiction! Even one, single sunburn can increase your risk of developing melanoma, the deadliest form of skin cancer. And suffering five or more sunburns doubles your lifetime risk!

 

Fact or Fiction: You should apply sunscreen 30 minutes before you go outside.

Fact! Apply at least one ounce of sunscreen to your body at least 30 minutes prior to going outside. Then reapply every two hours, after swimming and after excessive sweating. If you are planning on being outdoors more than usual, use a water-resistant sunscreen with an SPF of 30 or higher.

 

Fact or Fiction: If you get out of the sun when you skin starts to turn red, you should be okay.

Fiction! Act quickly at the first sign of skin reddening. Get out of the sun and start treatment. Sunburns can take up to six hours for symptoms to develop. Blisters can develop hours or even days after a particularly bad sunburn. So if you’re seeing red, chances are it will only get worse.

 

Fact or Fiction: Flu-like symptoms can be signs of sunburn.

Fact! Flu-like symptoms, such as fever, chills, nausea, headache and weakness, can all be caused by sunburn. These symptoms can appear within a few hours or a few days after sunburn occurs.

 

Fact or Fiction: There isn’t a medicine that can help your sunburn heal.

Fiction! Take a dose of ibuprofen at the first sign of sunburn and keep it up for the next 48 hours. This will reduce swelling and redness, and may even prevent some long-term skin damage.

 

Fact or Fiction: Peeling skin is your body’s way of attempting to rid itself of damaged cells.

Fact! Peeling and itching are some of the last signs of sunburn and your body’s way to rid itself of sun-damaged cells. Reduce the urge to scratch and pick at skin. It will only make the healing process take longer and could permanently scar your skin.

 

Your best strategy for saving your skin is prevention, attention and action (PAA). What are you doing to prepare for the summer sun? Tell us in the comments.

Additional Sources: Skin Cancer Foundation, Daily Mail

 

*******************************************************************

Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More
Types of Facial Aging

The 12 Types of Facial Aging

Breaking Down How and Where the Face Ages

Written By: Dr. Hal Simeroth, Chief Technical Officer, Stemology Skincare

Did you know that there are 12 types of facial aging?! Yes…we said twelve! Many skincare lines classify “anti-aging” as one, two or maybe three specific aging types. Maybe it’s wrinkles from your genetic makeup? Maybe it’s hyper-pigmentation from environmental exposure? Or maybe it’s dry skin due to hormonal changes? But the reality is that there is four times the amount of different types of facial aging! Don’t let other skincare brands lump your treatment regimen into one “anti-aging” category!

Stemology looks at the 12 different types of facial aging – and how we can make statistically significant improvements in each of those areas – when creating our products. Recently, we embarked on an ambitious independent clinical trial of our Cell Revive Serum Complete, testing it against the 12 types of facial aging that includes:

  1. Firmness
  2. Elasticity
  3. Hydration
  4. Softness
  5. Appearance of Facial Fine Lines and Wrinkles
  6. Appearance of Fine Lines and Wrinkles Around the Eyes
  7. Appearance of Fine Lines and Wrinkles Around the Mouth
  8. Depth of Wrinkles on Forehead
  9. Facial Deep Wrinkles, including glabellar wrinkles (between the brows)
  10. Hyperpigmentation
  11. Tone/Radiance/Skin Brightness
  12. Pore Size

Heidi_side-by-side_PRINTnew

Test subjects using the Stemology Cell Revive Serum Complete saw statistically significant improvements in all 12 areas of facial aging over an 8 week period:

  • 62% saw an improvement in the glabellar wrinkles
  • 64% saw an improvement in deep wrinkles
  • 73% saw an improvement in fine lines and wrinkles around the eyes
  • 76% saw improved elasticity
  • 79% saw an improvement in fine lines and wrinkles
  • 79% saw an improvement in fine lines and wrinkles of the forehead
  • 79% saw an improvement in facial age/sun/dark spots
  • 79% experienced increased skin hydration
  • 82% saw an improvement in skin brightness
  • 82% saw an improvement in the appearance of pore size
  • 90% saw an improvement in skin firmness
  • 100% saw an improvement in skin softness

How is this possible? Well, Stemology is the first and only brand with StemCore-3, the powerful technology that brings together human and plant stem cell technologies, along with a communicating agent to help drive ingredients deeper where they can do the most good. This results in helping prevent and improve the number one cause of skin aging: the declining production of epidermal, collagen and elastin cells, which results in skin that is dull, thin and wrinkled, lacking both firmness and elasticity. What’s even better is that Stemology products are intelligently organic, natural and do not contain chemical ingredients derived from petroleum, ethoxylates, formaldehyde donors, sulfates, parabens, GMO’s or artificial colors!

Have you tried Stemology yet?

*******************************************************************

Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

Hero or Hype?

Exploring Stem Cell Technology in Skincare

There has been a lot of talk in the last few years about stem cells in skincare. So, is it just a lot of hype or is stem cell skincare the next hero in the search for ageless beauty? Let’s investigate.

What Are Stem Cells?

Stem cells are single cells that can replicate themselves and differentiate into many cell types. There are many different types and are found in humans, animals and plants.

Of the various types of human stem cells, perhaps the most well-known, and most controversial, are embryonic stem cells (sometimes called pluripotent stem cells). These are the very first cells at the early stage of the embryo that are able to selectively produce all of the different tissues of the human body. Using embryonic stem cells such as these for skincare is neither recommended nor necessary. After birth, the repairing stem cells of the body (often called Mesenchymal stem cells or MSC’s) continue the work on conducting the repair and rejuvenation of the various structural parts of body tissues (bone, ligaments, muscles, skin, nerve, eye, etc.). They continue this tissue specific work throughout our lives, but, because they differentiate over time into other types of cells, our number of MSC’s decreases as we age. A third type of stem cell, more differentiated and more tissue specific, are often referred to as progenitor cells. They are in the “center” between stem cells and fully differentiated cells.

Like human stem cells, plant stem cells have the ability to self-renew and replace specific plant cells in need of repair. For example, if you break off a plant stem, it grows back within a few weeks thanks to stem cells. That said, unlike human stem cells, the growth factors, cytokines and other proteins, which are the products of plant stem cells, do not have the ability to act in the same way in humans, as in plants. Plant stem cells communicate in a different biochemical “language” that human cells do not recognize. However, plant stem cells do contribute skin-improving nutrients that attribute to overall skin health

Ethical Concerns

One of the biggest concerns people have about stem cells skincare is the ethics involved. As the Chief Technical Officer of Stemology, I have a PhD in bio-ethics. So, ethics are critically important to me personally. There are no actual stem cells or DNA matter in any skincare product claiming stem cell technology. It is in fact the derivatives of the stem cells – the signaling proteins – that are in the formulations. However, how those derivatives are harvested can vary widely by skincare brand. Make sure to do your research when using stem cell skincare and find out where they are getting their stem cell derivatives. And note that Stemology skincare is the first and only skincare line to use both plant stem cells and adult human MSC stem cells, along with a stem cell communicator, to ethically increase the efficacy and effectiveness of our products.

Does It Work?

Yes! There are a number of research papers from doctors and scientists supporting the concept of MSC protein derivatives aiding in skin repair and rejuvenation. And a body of scientific knowledge is rapidly developing which shows the interaction of these growth factors, cytokines, helper proteins, etc in the repair and rejuvenation process for skin. In other parts of the world treatments are actually being done to repair damaged tissue using MSC’s. In fact, the very well respected Journal of Craniofacial Surgery stated “The application of topical growth factors (from MSC) stimulate the repair of facial photo-aging, resulting in new collagen synthesis, epidermal thickening and the clinical appearance of smoother skin with less visible wrinkles.”

Many are saying that stem cell science will completely change medical care, and the skincare industry, as we know it. It’s an exciting time as we are in the infancy stages which means we can look forward to many more advances to come to help as stay naturally younger looking.

To hear the complete presentation of Stem Cells In Skincare: Hero or Hype?, CLICK HERE.

Written By: Dr. Hal Simeroth

*******************************************************************

Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

The Collagen Killers

Keep Skin Firm By Avoiding These Collagen Killers

Collagen is the most abundant protein in the human body and is the substance that holds the whole body together. Providing the supporting structure underneath the epidermis that keeps the skin firm and tight, collagen is responsible for the smooth, youthful skin appearance free of wrinkles and sagging.

Collagen production slows down and naturally diminishes due to aging. In order to reduce the appearance of aging and promote beauty it is necessary to find a means of protecting from this slowdown in production to keep the skin support structure in place as it was in our younger days. One way to keep skin youthful is by adding Stemology Skincare’s new Cell Revive Collagen Complete to your skincare regimen to help avoid these collagen killers.

Death By Free Radicals

According to Skin Inc. free radicals are charged chemical particles of oxygen that enter into destructive chemical bonds with organic substances such as proteins. The result is an oxidation, or chemical burning, of the substance, which destroys it. Exposure to free radicals in the environment, such as pollution and sun exposure, is known to lead to oxidative destruction of the skin and the collagen-destroying process that causes wrinkling. Fight free radical damage with antioxidants – from the inside and the outside. Increase your intake of vitamin C, which is a necessary component of collagen production. And check the ingredient list on your skincare products for encapsulated and stabilized vitamin C, which will deliver a stable and consistent dose of antioxidants directly into your skin.

Death By Sun Exposure

One of the worst enemies of collagen is excessive sun exposure. Direct UV exposure can harm collagen fibroblasts. Long-term sun exposure can cause collagen and elastin to breakdown and degrade, faster than normal. Help your skin out by always wearing a broad-spectrum sunscreen. Save time by using a moisturizer with SPF every morning on your face. And don’t forget to always apply sunscreen to your arms, neck, chest and hands.

Death By Smoking

Okay, seriously, just don’t smoke. It is bad for about every part of your anatomy…including the collagen in your skin. Smoking destroys collagen and elastin and decreases estrogen, which helps keep skin firm. So, if you are a smoker and want to save your collagen, quit smoking. If you are not a smoker, don’t start! Even casual smoking is a collagen killer!

Death By Dehydration

Dehydration leads to oxidative stress, which produces free radicals. Without moisture, the skin isn’t able to repair itself and suffers even more damage. It’s a vicious cycle. Ensure your collagen is safe by using a moisturizer that infuses skin with moisture while strengthening the skin’s barrier to keep moisture in the skin.

Death By Sugar

A high sugar diet and high blood sugar can cause collagen glycation resulting in a lumpy skin appearance. Collagen is a complex protein; make sure your diet has plenty of healthy proteins (we opt for plant) that supply the amino acids needed for collagen production.

Death By Squinting

Throw on your favorite “sunnies” and keep them on! Constant squinting into the sun causes wrinkles around the eyes and crows feet, damaging the collagen in the skin around your delicate eye area.

Collagen is the main structural protein found in animal connective tissue, which means we need to take care of it! Avoiding any potential collagen killers and aiding it in self-repair with collagen-rich skincare products will help keep skin firm and youthful.

Author: Dr. Hal Simeroth

_________________

ABOUT STEMOLOGY

Stemology is dedicated to providing all natural, intelligently organic skincare formulations through the emerging science of Stem Cells. Stemology is the first and only brand to bring together both human adult stem cell and plant stem cell technologies – incorporating the superior features of each – along with a stem cell communicator that greatly enhances intercellular communication to maximize the benefit of stem cell “signaling” growth factors. Stemology products are ethically formulated and do not contain any actual stem cells or DNA. Stemology products are free of phthalates, parabens, GMOs and petrochemicals. Stemology is a cruelty-free company. For more information regarding Stemology, or to place an order, please contact: Jamie@medresultsnetwork.com.

Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

The Skincare Revolution Is Now

Stemology 101

Introducing Stemology Skincare, the world’s first and only all natural, intelligently organic skincare line backed by clinically proven stem cell science. Bringing together both human and plant stem cell technologies – incorporating the superior features of each – along with a stem cell communicator that greatly enhances intercellular communication to maximize the benefit of stem cell “signaling” growth factors, Stemology has a “best of” approach that maximizes any singular anti-aging approach. Stemology products help prevent and improve the number one cause of skin aging – the declining production of epidermal, collagen and elastin cells, which results in skin that is dull, thin and wrinkled, lacking both firmness and elasticity.

StemCore-3™ Technology

The foundational ingredients of Stemology’s flagship products are based upon 20 years of stem cell research and studying the effects of topical application. StemCore-3 is a proprietary stem cell based peptide complex found only in Stemology products. This methodology produces a unique derivative of stem cell tissue that can be absorbed into the skin. Stem cells, in general, rejuvenate. They trigger the production of new healthy cells in the human body based upon the particular organ cells the stem cell is “encoded” to stimulate. Stem cells are our “natural” defense against deterioration of the body. Since stem cells repair deterioration, the lack of available stem cells contributes to the aging of our organs … including the skin, the largest organ of the human body.

Ethics Policy

Ethics are at the center of the Stemology brand. We will maintain our commitment to use only adult human stem cell technology in our research and in the development of our products. We will not use embryonic stem cells in any of our research work, nor will we use them in the production of our stem cell extracts. None of our products will be made from human fetal tissue; nor will any of our research and development be done with any human fetal tissue. We do not use ingredients from animal products or by-products except for those produced by live animals such as milk, honey, lanolin, etc.  We do not use products that were developed using animal testing, nor do we do any animal testing with our products.

Natural and Intelligently Organic

Stemology products are all natural and intelligently organic. We are dedicated, to the natural origin, purity and safety of the ingredients in our products. We are committed to the use of natural ingredients. The term “natural product” as used in the world of skin care often has a wide variation of meanings. Our definition of a natural product is one that has ingredients derived from chemical compounds found in nature, either in a botanical (herb, flower, root, etc), or the human body (Hyaluronic acid, Coenzyme Q10, protein peptides, etc.).

Stemology products are “intelligently organic.” For a product to be labeled organic each ingredient should be certified “organic.”  Although we have a number of certified organic ingredients in our products, not all of our ingredients are so. We are not striving to have certified organic products and will not label them as such unless they truly are.

What will not be found in our natural skin care products are chemical ingredients derived from petroleum, ethoxylates, formaldehyde donors, sulfates, parabens, GMO’s or artificial colors. This is our commitment our customer and the planet.

Stemology Products

Stemology offers a full range of skincare products for all skincare types including, cleansers, toner, facial serums, eye serum, moisturizers, scrub and masks available for retail, and in the back bar for the discriminating aesthetics professional. To find out more, or place your order, contact Jamie@medresultsnetwork.com.

Author: Lori Jacobus

Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More

Stem Cell Technology: Scary or a Revolutionary?

A Skincare Revolution is Coming to MedResults Network!

There is a lot of information – and misinformation – out there about stem cells in science, health and skincare. Much of it can make stem cells sound pretty scary. But truthfully there’s nothing scary about it. If anything, it’s revolutionary!

To understand why stem cell research is revolutionary, lets first discuss what stem cells are, and why they are important. Stem cells are cells with the ability to divide for indefinite periods in a culture and to give rise to specialized cells. These cells have the potential to develop into many different cell types in the body during early life and growth. Stem cell research is one of the most fascinating areas of science…and of the human body!

And to that end, stem cells have the ability of deliver powerful results in skincare, just as they do in medicine. Scientific and medical research conducted by Stemology Skincare supports the conclusion that stem cell derivatives, specifically skin cell cultured tissue combined with peptides, antioxidants, plant stem cells and ingredient “helpers”, provide a highly effective anti-aging skincare system that delivers real results.

Stemology Skincare, the world’s first and only skincare line to combine adult human stem cell technology with plant stem cell derivatives for an all-natural, intelligently organic, highly efficacious anti-aging product, is centered on the proprietary formulation StemCore-3™. Based on more than 20 years of stem cell research, the StemCore-3 formulation is revolutionary, and not at all scary! Here’s why:

  • Stemology skincare does not contain actual adult human stem cells nor plant stem cells, but rather the proteins and amino acids that the cells secrete.
  • There are no embryonic stem cells used in our laboratories or skincare. We maintain our commitment to only use adult human stem cell technology in our research and in the development of our products.
  • Stem cells rejuvenate. They trigger the production of new healthy cells in the human body based upon the particular organ cells each stem cell is “encoded” to stimulate. Stemology uses skin specific media.
  • Stem cells are our “natural” defense against deterioration of the body.
  • Stem cells operate in comparable ways. There are similarities in the way stem cells function in both plants and animals to sustain growth and repair tissues. To perform their functions, stem cells, unlike other cells, are able to produce copies of themselves over long periods of time.
  • The two key components in stem cells are growth factors and the production of collagen and elastic. When applied to the skin, these components help smooth wrinkles, firm skin by supporting collagen, abd slow the development of new lines.

At Stemology, we have created a method to produce a unique derivative of stem cell tissue that is safe for your skin. Our formulas are natural, non-pathogenic, ecologically friendly and free of all chemical additives and ethically formulated. So, with Stemology, you never have to be scared of stem cell technology. Instead, be proud that you are using a revolutionary formula that is ethical, responsible and effective!

Author: Dr. Hal Simeroth

Sources: Elle.com, Worldhealth.net

Stemology is a new preferred partner of MedResults Network and Guest Blogger.  Members receive discounts and rebates on their unique stem cell-based product line.

Read More
stem cells

Do Skin Care Products Containing Stem Cells Actually Make You Look Younger?

Women’s Health Magazine Asks, Dr. Hal Simeroth of Stemology Answers

Excerpted from Women’s Health, December 9, 2015.

As skin-care brands continue to make crazy-scientific advancements, stem-cell products are popping up more and more in dermatology offices and on makeup counters everywhere. So what’s all the hype about?

Your skin is already packed with stem cells. As you age, you start to lose them, and by the time you hit 50, you’ve lost about 98 percent of them. Yikes! “When you’re young, the average turnover for your skin is about 25 to 30 days,” says Hal Simeroth, Ph.D., chief technical officer and founder of Stemology, a stem cell-based skin-care line. “When we get older, the production slows down, [and] the turnover can take up to 60 days. When it’s exposed to the elements longer, it loses that youthful vibrant look.” That’s where products come in.

Stem cells are not without their controversy, though. The use of embryonic ones for research purposes is a hot-button issue (according to the National Institutes of Health, they’re generally derived from embryos that develop from eggs that have been fertilized through IVF and then donated to research).

While some skin-care companies do use human stem cells, they come from adults, not emrbyos—and most products on the market contain plant-based stem cells. Simeroth explains that the stem-cell skin-care products you see on the shelf don’t even contain actual stem cells, but rather the proteins and amino acids that the youthful cells secrete.

“This is what your body recognizes and can use to help rejuvenate and repair cells,” says Simeroth. “These are the natural body healers.”

The cocktail of proteins and amino acids that are harvested from the actual stem cells themselves signal your own cells to produce more collagen and elastin and ultimately fire up the rejuvenation process. Say hello to the fountain of youth!

It’s important to note that stem-cell science is still in its infancy, and even though not all dermatologists are totally convinced that stem cells by themselves are miracle anti-agers, they do agree that these products are still packed with age-defying benefits.

The key to harnessing these age-defying effects is to start young. “We’re trying to mimic what the body does naturally when you’re younger by resorting the growth factor,” says Simeroth. In other words: Start the stem-cell regimen sooner, and you’ll slow down your natural aging process.

Author:  Jennifer Newton

Want to find out more about stem cell skincare products? Contact Jamie@medresultsnetwork.com about Stemology, the world’s first and only skincare line to combine adult stem cell derivatives with plant stem cell nutrients and ingredient “helpers” to create all natural, intelligently organic, highly efficacious anti-aging skincare products that are clinically proven to work.

Read More

Patients Without Patience

I recently read a very brief, but profound article on what would happen if patients billed physicians for the time they spent WAITING at the doctor’s office. While this initially sounded absurd, the statistics about how long the average patient waits for treatment, not to mention the time they spend traveling, truly shocked me. While these statistics were generally based around ambulatory care and non-aesthetic practices, I’m certain that this happens in every type of medical practice, aesthetic or otherwise.

While some medical spas are equipped to have patients wait in a comfortable lounge or secluded reception area (which takes the ‘sting’ off of waiting), the vast majority of aesthetic medical practices still require patients to wait along with those present for reimbursable consultations & treatments. While a patient may be satisfied with your care and/or the results of their treatments, the overall “waiting process” may be enough to make them consider a competitor…especially since aesthetic treatments are ‘out of pocket’ expenses.

Read this insightful article by Stewart Gandolff called “What if Patients Billed Doctors for Time Waiting to Be Seen?” I think you might look at the overall patient experience a little differently.

http://www.healthcaresuccess.com/blog/medical-marketing-advertising/what-if-patients-billed-doctors-for-waiting-to-be-seen.html

Jamie Parrott, President

Read More

From Personal Experience: How to Do It Right!

Just before Thanksgiving last year, I decided it was that time again when I should go in for my regular injectable treatment. I called my local medical spa, conveniently located nearby, and asked to schedule an appointment. I was delighted to know that I could come in as early as THAT DAY. Consequently, I booked an appointment for lunchtime and headed out.

As I walked through the door, I was immediately greeted by two smiling faces who thanked me for coming in. I waited less than two minutes before the nurse came out to lead me into a treatment room. As she was new to me (not to the practice), she told me a bit about her background with the medical spa and asked me exactly what I wanted to achieve with my treatment.

After sharing a laundry list of ‘improvements’ I wanted, she then gave me options as to how I could achieve that look. This is where I was really taken aback. As there are only a limited number of neuromodulators on the market, many practices will offer one that their injectors prefer and mention only that one to each patient (i.e. the patient walks in and for the most part, knows exactly what they’re getting). During my consultation, she went over all of the different types of products I could use and the benefits from each of them. Although their results are often fairly similar I thought this was a unique touch to the service she provided.

Finally, she performed the treatment and walked me downstairs to check out. Once again, I was greeted with shining faces at the front desk. They asked me about if I was enrolled in a loyalty program and helped me to sign up so I could receive a savings for the treatment I had just received.

Only a few days later, I received a call from the practice asking how my treatment went and if I was satisfied with the results or had any complications. The follow through was excellent!

A week after that, I received a complimentary $25 gift card in the mail thanking me for coming in and rewarding me for my loyalty.

Although a quick & simple treatment, my entire experience was exceptional enough for me to decide to return to that medspa for all of my future treatments.

My advice to all aesthetic medical practices would be to follow 5 simple steps (reflecting service from the medical spa above):

  • Have flexible hours and work with the patient’s schedule—the more opportunities you give a patient to see you, the more likelihood they’ll book an appointment
  • Smile like it’s going out of business—this sounds banal, but would you rather spend your money at a practice where nobody seems happy to see you…or just the opposite?
  • Don’t make them wait—the shorter the wait time, the happier the patient (especially when they have a scheduled appointment)
  • Ask questions and share information—get to know the patient and let them get to know you. The more you/they know, the stronger your relationship will be (and this will keep them coming back).
  • Post-Treatment Follow Up—this starts at the front desk and continues until that patient books another appointment with you. Do everything in your power to get them back: help them save money on each treatment through loyalty programs, thank them for their business during a follow up call, and send them a reminder (or a gift card) to keep your practice front-of-mind. The next time they think treatment, they’ll think about you.

Service like this is the key to retaining a long-term and LOYAL patient base.

Jamie Parrott, President

Read More

2017 Beauty Trends

Celebrity Makeup Artist Natalie Rose Gives Stemology Her Forecast

MRN partner Stemology Skincare works with numerous celebrity makeup artists who strive to help their famous clientele attain the beautiful, healthy skin that’s critical to their trade. So what beauty trends will we see in 2017? Always at the forefront of innovation, Stemology turned to professional makeup artist Natalie Rose to get the answer.  You may have seen her work on the famous faces of Sally Field, Jeff Bridges and Brooklyn Decker, just to name a few. Stemology asked Rose for the top five beauty trends she is seeing for 2017. Here’s what she had to say:

  1. The No-Makeup Look. This is the most anticipated trend so far, and it’s already started in 2016. Heavy contouring is out and soft, radiant skin is in. Stemology (I call it skin food!) is one of my favorites for glowing skin. There’s no amount of makeup that can make someone look good without a great base and a healthy surface.

Who’s rocking this trend already? Behati Prinsloo.

  1. Soft Eyebrows. Say bye-bye to harsh block eyebrows. Seeing a natural hair brow with a natural shape that opens and softens the eye is IN! Glossier Boy Brow is my secret weapon.

Who’s rocking this trend already? Gigi Hadid.

  1. A Faded Lip. Bright lips are toning down as well. Give lips a wash of color and set it with neutral powder to give it more longevity and a toned down color (a runway trick).

Who’s rocking this trend already? Karlie Kloss.

  1. Cream de la Crème. Working with creams ‐ cream shadow, highlighter, blush ‐ gives the skin more radiance and is flattering from day into evening.

Who’s rocking this trend already? Gina Rodriguez.

  1. Matte Skin. As much as we all love dewy, matte and velvet skin is back for good. A healthy balance between the two is where it should stay for a while. As we all know, the highlighting trend went way too far, so powdering in the appropriate places will be the key.

Who’s rocking this trend already? Cara Delevingne.

To find out more about Natalie Rose, professional makeup artist, visit her website at http://makeupnatalie.com/ and follower her on Instagram at @makeupnatalie.

 

Contributed By: Stemology, A Valued Skin Care Partner of MedResults Network

For more information about Stemology skincare, visit http://www.medresultsnetwork.com/stemology-skincare/

 

Read More

5 Steps to Produce a Positive ROI from a New Product or Service!

This past month we formed several new exciting partnerships which we’ll be launching in 2016. During all of my conversations about how to launch or introduce these technologies, products and services to our members, we’ve been confronted with the question of “How do we make our members more successful in SELLING or using these products?” Well, that’s the million dollar question isn’t it?

When an aesthetic medical practice buys a device or product, their vendor should look at the SALE as only the first step of the transaction (so should the practice). Frequently, I hear members complain that they purchased a $100,000 device only to find out that the minute they signed on the dotted line, they never heard from their sales rep again. While this is unfortunately common, this is a perfect example of what a sales rep should NOT do if they want to keep that medical practice happy and earn referrals and testimonials.

As a result of this ‘stunted’ sales process (as I like to call it), practices are finding that their investments are not paying off.

For those reps AND practices that look at the sales process in a different way, here are five tips to ensure your new investments are always ‘winners’:

  • POST-SALES SUPPORT. When considering adding a new technology, treatment or product to your practice, ask about post-sales support. If the vendor does not have an established training plan and ongoing marketing support for your practice, how can you expect to successfully integrate and promote the device to both your staff AND your patients?
  • I can’t stress the importance of training for ALL of your staff members. Often, I speak to vendors who explain that they will train only the nurse or physician to perform a procedure…and that’s the extent of their training. This is NOT enough! Everyone in your office needs to be educated on what type of product/treatment you’re offering, how it works, what kind of results it produces and how much it costs a patient. If a patient asks anyone in your office about it, they’ll always receive an educated answer (no matter who they ask in your office).
  • FOCUS ON THE FRONT. When we mention the importance of training all of your staff, remember that the most important way to convert patients is by having someone skilled at your front desk. If ANYONE should know about every treatment, product and procedure you offer, it is this person. Your front desk employee(s) fields calls from dozens of prospective patients on a daily basis. By ensuring that your front desk is well versed in everything you have to offer you will exponentially increase your chances of getting a patient in for a consultation. As a patient myself, there is nothing more deterring than calling a medical practice and getting an “I don’t know,” when asking about treatments.
  • BRAND CHAMPION(S). Does your aesthetic medical practice have a ‘brand champion’ for everything you sell? I’ve often seen a practice incorporate a new service into their business only to find that while everyone knows about the new product/technology, nobody is passionate enough to talk about it. While training and education is critical for everyone in your practice (as I’ve mentioned twice now), it is just as important to find someone in your practice that is excited about the new offering and will ACTIVELY share their enthusiasm and knowledge with your patients.
  • USE YOUR REP! A good sales rep will sell you a device and follow up to see how it’s working in your office. A GREAT rep will follow up with you regularly and assist you with converting patients and developing sales! Use your rep to host a party to promote your new product or treatment—your rep should be willing to help you do this! As with most treatments today, products and consumables represent ongoing revenue opportunities…the more you sell, the more profitable you (and your rep) become. Sales reps are business people; they know that if you’re successful, they’re successful! Take advantage of this.
  • OUT OF SIGHT, OUT OF MIND. Have you ever wondered why some practices have a number of devices that seem to collect dust in one of their treatment rooms? If could be because there are better devices on the market. OR, it could be because the practice simply stopped ACTIVELY promoting the treatment. Placing products on a shelf in the reception area or displaying treatments in brochures at the front desk are simply NOT enough to pique a patient’s interest. This goes back to my original message—just because you added a new treatment to your offering, doesn’t mean patients are going to want it. To successfully sell a product or treatment, you have to create a paradigm shift in the minds of your patients. Ultimately, you want to create a demand for YOUR products and treatments…you want patients to ask YOU for these treatments. You can do this by continually reinforcing your new offerings at the front desk (during intake or reception) during the consultation, and in follow-up consults. You should also have a comprehensive marketing program to ensure that your entire patient base knows about your product/service portfolio. Awareness = Interest = Sales.

What’s that jingle on TV? ”The More You Know…” They have a point.

Jamie Parrott, President

Read More

Turning The Page To Non-Surgical Procedures

This past decade we have seen a major rise in demand for non-surgical facial rejuvenation techniques. While many physicians and aesthetic medical practices have embraced the change, others have questioned, ‘why the sudden change in popularity for non-surgical vs surgical procedures’? Based on feedback from some of our surgeon members, we’ve discovered the following trends:

Limitless Customization: There are a range of new non-invasive products and techniques which provide similar and sometimes superior outcomes to surgery. Patients like to have options when determining how you’ll help them to achieve their appearance goals. If a patient tries a new product/treatment for the first time and is not satisfied with the results, a provider can refer them to a different product with very little risk. Improved technologies, products, and treatments are always emerging within the anti-aging arena.

Convenience: We understand that patients are busy with kids, demanding work schedules, and social lives. As a result, we can expect that aesthetic patients will want to achieve optimal results in the least time possible, and with limited downtime! Fillers and neurotoxins offer a simple alternative to surgery.

No Commitment: Today, patients research treatments and procedures more than ever, sometimes too much (cue webmd.com). They’ve discovered that the higher the risk involved with a procedure, the higher the chance of complication. As a result, patients are becoming less reluctant to commit to anything that is definite, especially where their appearance is concerned. Surgery is permanent. Non-surgical treatments generally have a finite duration which may be much more appealing to the patient that has concerns with the outcome. Overall, non-invasive alternatives give patients the opportunity to observe their results prior to making the leap to surgery.

For more information on the range of injectable fillers and non-invasive treatments offered through MedResults Network partners, visit out Vendor Page.

Read More

Plan Your Event With Purpose

Six Steps to Success!

Planning an event for your aesthetic practice can be overwhelming. Besides developing a program for the event, coordinating speakers or demonstrations, and providing food, & beverages, you have to consider your overall budget and set measurable goals that will help you maximize your ROI. We’ve outlined the most important key points to assist you in planning the perfect party.

1) Identify and Define Your Goals.

Are you launching a new product? Are you trying to increase your brand awareness? By defining the purpose of your event, you can begin to set measurable goals to determine whether your event produces the results you desire.

2) Who? Where? When?

It is critical to define your target audience. If your goal is to promote a new product that appeals primarily to a certain demographic, you want to be sure you don’t waste valuable resources marketing to clients/patients who will have no interest or need for the product.  Consider where your event be held. While your aesthetic practice may be ideal, will it accommodate your expected number of guests? There is nothing worse than being at an event where there’s little room to move, socialize, or sit.  When do you plan on having your event? Depending on your demographic, timing can be the most important piece of the event ‘puzzle’. While many people tend to be away from work on the weekends, it’s important to remember that people value their free time. Some of the most successful events can be held during the lunch hour or after office hours.

3) Make Your Marketing VERY Clear.

Invites and promotions should entail the time, date, location, and most importantly a have a call to action. Advertise incentives on all your event materials. Give patients (and prospective ones) a reason to attend your event.

4) Ask for Help!

Your vendor reps are your most valuable resource when it comes to holding an event. They are always looking for ways to help you drive business (especially if their products or services are involved)!  Ask them to sponsor or support you with raffle prizes, food & beverages, and/or educational material.

5) Put On A Party!

When your guests walk through the door, they must automatically feel welcome and pampered. This is the perfect time to show off your stellar customer service! Offer your guests beverages and hors d’oeuvres and make a point to collect everyone’s information as they walk through the door. Before your guests leave, send them home with a ‘goodie’ bag to show them your appreciation—this is where you can include business cards, coupons, invitations to future events and samples from your product line.

6) Keep In Touch!

Don’t forget to follow up with each attendee to send them a personalized ‘Thank You’. Never underestimate the impact of a hand-written note!

 

Read More

6 Tips To Cut Every Day Costs

While we spend the majority of our time at MedResults Network working to save our members money on the products and services they use daily, it’s sometimes easy to forget that we too, are a business that benefits greatly from cost-savings! As small business owners, we’re always looking for ways to save money on day-to-day purchases and operational needs. Below are seven simple ideas to help you cut costs in your business. The incremental value of each of these activities could save you hundreds to thousands of dollars annually!

  1. GO GREEN
  • Ditch the paper and pay your office bills online; payments are instant and you’ll save time and the cost of stamps, envelopes and checks.
  • Keep important files on your computer (regardless of whether you have hard copies) and be sure to back up your hard drive using programs such as Carbonite or Google Drive.
  • When you’re leaving the office for the day always turn off the lights, air-conditioning, and computers. This is especially critical if you own your building!
  • Order recycled printer cartridges; they’re less expensive and deliver the SAME results.
  1. PURCHASING POWER
  • Use the negotiating power of thousands and join a GPO or a buying network that caters to your industry. Joining others will ultimately save you tons of time (you would have spent negotiating) and cash. MedResults is one of these networks!
  1. DISCOUNT “DEALS”
  • Even if it’s not advertised, take initiative and ask for discount. While this is not always appropriate in certain circumstances “…you won’t get if you don’t ask!”
  1. SOURCE / SURF
  • Big businesses do it (including the government), so why shouldn’t you? Surf the internet looking for the most cost-effective products and services. It’s a good rule of thumb to shop around; I usually look for 3-5 different options to ensure that I am getting the best value.
  1. TAX TACTICS
  • Consult with your tax consultant and ask them what you can and cannot write off. Ensure that all of your expenses are being written off properly. There are crucial tax deductions in businesses; make sure yours aren’t being overlooked.
  1. SCHOOL YOUR STAFF—THE MOST IMPORTANT TIP!
  • It is important to educate your staff on how to be cost effective. Just because you may be a great ‘money-manager’ doesn’t mean that they have the same knowledge or skillset. Remember that it’s easier to teach good behaviors than to change bad ones.

MedResults Network

Read More

6 Telephone Tips To Convert Prospective Patients

Imagine this. You’re sitting at the front desk of your aesthetic medical practice and the phone rings. Like you’ve done a thousand times, you pick up the phone and state your name and the name of the practice. The person on the other end of the line asks you a series of questions about coming in for an injectable procedure and suddenly the phone cuts out.

During your brief conversation did you ever think to get the person’s name and contact information? If not, are you going to rely on the possibility that they might contact you again? If this is representative of one call per hour, or roughly eight calls per day, imagine that you’re missing out on eight new patients (or bookings) daily. You know how much a new patient is worth to your business. Now multiply that dollar amount by your number of missed opportunities and that is how much money you could be losing every day from calls like these!

For all business types, the way employees communicate over the phone plays a major role in the daily operations of that business. It is important for your aesthetic practice to know the different between poor telephone etiquette and the kind that turns prospects into patients!

  1. When answering the phone, wait for the phone to ring more than once, but not more than three times. You don’t want the caller to be caught off guard if you answer too early.
  2. Answer the phone with a positive greeting along with your name AND the name of your practice. Too many times I have called practices where the front desk answers the phone with only the practice name. Patients want to know who they’re speaking with (just like you want to know who is calling)!
  3. Ask for information. When a prospective patient calls your office, ask for their name and contact information in case you’re disconnected. Once you’ve captured this information, you’re never at risk of losing that prospect forever. Don’t forget to ask “How did you hear about us?” If you don’t track where your business is coming from, how do you expect to measure ROI on your marketing efforts?
  4. If you must place a potential patient on hold, only do so for 45 second increments. If you need more time on the other line or with a patient, come back to the phone after 45 seconds and politely ask them to hold for a bit longer. When returning back to the call, thank the caller to show that their time is respected.  It’s also important to call your own office and wait on hold—what do your patients hear when you place them on hold? Would your hold music or messaging keep you on the line?
  5. You might not know, but someone else does. If a patient asks you a specific question and you are unsure of the answer, don’t respond with, “I don’t know”. The ideal response would be, “Let me speak to ___ and I will get back to you”. Then do just that!
  6. Show gratitude and end with a positive note when finishing a phone call. “Thank you for calling, enjoy the rest of your day!” This is your last chance to make an impression on the caller—make the RIGHT one!
Read More

Branding Your Website: Don’t Make These 5 Mistakes!

On a daily basis we receive numerous membership applications from aesthetic medical practices and medical spas who are applying to join the network. When we receive these applications, I personally visit each aesthetic practice’s website to verify that the information on the application matches the contact information posted on their website. Below I have included the most common mistakes I have found while browsing through practice websites:

Contact Information: The most important information EVERY BUSINESS must have on their website is how someone can reach you: your contact information. Too many times, I have visited websites that make it very difficult to find a practice’s physical location or their phone number. If a patient can’t find out how to contact you within the first 30 seconds of visiting your website, chances are, you’ll lose them as a patient! Not only should you have your contact information on both your home page and contact page, your contact information should always be extremely visible on every page either near your header or footer.

Content for Your Target Audience: I recently visited a physician’s website that was extremely clinical, in the sense that even I was slightly confused when reading about simple procedures (and I read about procedures and treatments every day). Rule of Thumb: Your content reading level has to match your audience’s reading level. Think about your audience and your language: is it “too basic” or “too difficult” for your intended audience to understand? Test your audience by using different reading levels and consult your analytics to see how engaged your viewers are with your web pages. Remember that while your patients want information, they want it in a form that’s detailed, but easy to comprehend!

Physician’s Credentials: Certifications matter! Recently, I came across an article in Real Self which mentioned that prospective patients spend more time researching plastic surgery than their own weddings! I am one of these people! From my own experience: I researched more plastic surgeons than wedding venues hands down. The more information you display on your website in regards to your physician’s experience and credentials, the more credibility your practice (and your provider) will have. Prospective patients do their homework when it comes to finding the best physician for their potential surgery or treatment.

Don’t Overuse Images, Video, and Text: Personally, I dislike visiting a website when the sound of someone’s voice or music starts playing; I can’t figure out where it is coming from! Give your visitors a choice to watch or listen to your content. Do not bombard your potential patients with multiple images, videos, or text on a page. Put “content limits” on your pages. Keep images to a minimum as multiple images and videos will also have an effect on the load time of your website. This isn’t the 90s—nobody needs to wait too long for a webpage to load!

Clear Call to Action: When a prospective patient visits your site, where are you leading them and what do you want them to do? It is your job to direct your visitors by utilizing an effective call-to-action. Your site should answer your visitor’s question, “What’s in it for me?” without making them search for the answer. A good call-to-action should make it very clear as to what YOU want them what to do next—which in most cases is to contact you or book a treatment!

Hillary Anderson, Director of Membership

Read More

The Aesthetic Practice’s Guide to Hiring Right

Simplify the Hiring Process with These 5 tips:

On a weekly basis I receive calls from members who are looking for a new Office Manager, Medical Director, or staff member to fill a vacancy in their aesthetic medical practice. Sometimes the hiring process is simplified by the fact that an existing employee can refer an interested colleague to fill the position or the Office Manager or physician already has a relationship with someone who would be a good fit for the practice. However, more often than not, the individuals I speak with find that hiring the RIGHT person for their practice is a major challenge!

How quickly can I fill the position so that I don’t lose business? How do I find a person who is willing to work the schedule I require? How will I find an employee who fits in with our culture and wants to remain with us long-term?

These questions plague every person who is tasked with the responsibility of finding new talent!

As employee retention can sometimes be as important as patient retention, it’s critical to consider the hiring process as part of your long-term growth strategy. While you can never fully avoid the possibility of employee turnover with any new hire, there are several simple rules you can follow to ensure that you mitigate this risk before and during the hiring process:

  • Finding the right candidates: As I mentioned above, the hiring process may be shortened or simplified if you use your existing network to find the right candidate. If you value your existing employees and trust their judgement (which you should if you trust them with your patients), consider them a great resource for connecting you with like-minded prospects. Perhaps they worked with someone in a previous position who they think would be a perfect fit? Don’t forget to involve your vendors in this process. Sales reps generally have large networks and speak with dozens of clients on a daily and weekly basis. If someone is looking for a position in your area and industry, they’d be the first to know!
  • Use the Strengths-Based Hiring Process: You’ve probably heard of SBR or Strengths-Based Recruitment. That’s because a number of major companies are incorporating this method into their hiring process. The Strengths-based approach focuses more on understanding the person, and understanding what they do well. SBR also discovers a candidate’s interests to find out not only what a person is qualified to do, but what they like doing, and whether they’ll enjoy your organization & their role to perform better. You’ll prepare yourself for higher retention if you hire with your candidate’s interests in mind. This will also provide some insight into how to motivate and retain that employee at a later time!
  • Hire for Attitude, Teach for Skills: A perfect example of this occurs when hiring to fill a front desk coordinator or receptionist position. Aesthetic Medical Practices in particular tend to find front desk candidates who have a lot of enthusiasm for the industry, but not a lot of experience in it. With that said these people sometimes make the best employees because they’re willing to train and learn to keep their position or to move up the ranks in your organization!
  • Match the talents of your candidates with the needs of your business: Ninety-eight percent of candidates believe that an employer recognizing their strengths is important—so if you want to start off on the right foot with your new employee, find someone whose strengths match your needs. If you need someone who’s efficient with technology and can properly interact with patients, consider only those candidates who have previous experience with the technology you use (or are quick learners) and those with a great personality!
  • Finally, assess the status of your organization. Why are you hiring a new employee? When you’re considering adding personnel which means adding payroll and additional costs, you should ask yourself several questions. Are you utilizing your employees properly and are your methods effective? You may find that one or more of your staff members are spending time browsing the internet when they could be doing more productive tasks. Can your business needs be met by and independent contractor or temp? Keep in mind that a personnel change may be a good time to revisit your organizational structure!
Read More

MedResults Network Summer 2015 Update!

SUMMER BRINGS NEW BENEFITS, EVENTS, AND EDUCATIONAL OPPORTUNITIES!

This summer has been filled with tons of vendor additions, updates, and education at MedResults Network. Earlier this year we formed relationships with several new vendors partners and added new benefits and products to our existing portfolio. In addition, we held nearly half a dozen FREE educational webinars, spoke at the AmSpa Training event in Chicago, and continued to visit MedResults Network members in person on a weekly basis!

New Partnerships & Affiliations

ult_logo_gold_tag copyUltherapy: We are excited to announce that Ultherapy the only FDA cleared non-invasive procedure to LIFT skin on the BROW, CHIN, and NECK and improve fine lines and wrinkles on the CHEST, joined our vendor network on May 1st, 2015!  Members receive a major discount on an Ulthera device purchase and a rebate from MedResults. Contact mrninfo@ulthera.com to setup your appointment to meet with an Ultherapy rep today.

patientnow-logos-newcolorspatientNOW: Earlier this year, we also announced that patientNOW, a certified EMR that includes both practice management and patient engagement systems in the same software solution, joined our team of marketing vendor resources. We’re delighted that we can now offer a full EMR/PM solution to MedResults Network members. patientNOW’s software system is designed to help aesthetic medical practices go paperless, automate workflow and follow up so that staff have more time to spend with patients and promote the practice. MedResults Network members now receive a 20% discount off software purchases! CALL 800-436-3150 TODAY to schedule your free, no-obligation demo & learn how you can receive discounted pricing on your software purchase.

Turbo 2013 Medical Logo-01Turbo Medical Marketing: MedResults Network is also excited to announce that Turbo Medical Marketing joined our team of medical vendorsTurbo Medical Marketing is a solution based company who will help you identify and tackle all of your major marketing challenges. MedResults Network members who use Turbo Medical Marketing to bring NEW patients to their aesthetic medical practice or medical spa will earn quarterly rebates. To Contact Turbo Medical Marketing click here.

Acara Partners: Acara Partners is a dynamic business, marketing, and strategic communications agency with a special expertise in the Medical Aesthetic Industry. The team assembled at Acara are experts in business development, strategic planning, sales, operations, digital marketing, graphic design, web development and social media providing clients with proven results and success. Acara offers MedResults members excellent savings on their Business Booster, Practice Development, and Website Development programs. You should also check out Acara’s new free summer webinar series and their Digital Marketing Summit in late 2015.

Beautiful Forever LogoBeautiful Forever: Beautiful forever Aesthetics Business Consulting Firm, assists clients to open, operate and/or improve Medical Spas, Day Spas, Cosmetic Laser Centers, Resort/Destination Spas, Hospitals, Medical Practices and Wellness Centers. From concept through completion, Beautiful Forever partners with physicians and entrepreneurs to offer comprehensive evaluation of each unique business to increase profitability. Members receive a discount off Beautifully Profitable/Forever Profitable, an educational book for Physicians, Aesthetic Practices and Medi-Spas (3rd Edt). Refer to your Vendor Discount List for the MRN coupon code (at checkout you will see “apply coupon”) when you purchase the book at www.Beautifullyprofitable.com. Members will also receive a Free Consultation Call with Practice Assessment & Report Summary plus a Discount off of any Beautiful forever Marketing Package.

New Discounts and Benefits:

Radiesse PLUS: Members are now eligible to receive rebates on their purchases of Radiesse Plus. The FDA-approved Radiesse Plus provides:

  • Significant pain reduction for enhanced patient comfort
  • Convenient, ready-to-use option now pre-mixed with powdered lidocaine
  • Excellent rheological properties – a robust filler providing high elasticity (G’) and viscosity

Eligible members who are not a part of the MMS program will receive a 10% rebate on all Radiesse Plus purchases after the end of each quarter.

Booker: Drive more sales with the booker (spabooker) system!  MedResults network members who purchase the booker software (spabooker), will now qualify to receive a 25% discount off of their subscription packages and will also receive a $50.00 gift card**!  Schedule a demo today!

Cryoprobe: Enhance your precision in cryotherapy!  Members now receive a 10% discount on all Cryoprobe devices!  Contact us today!

Liquid Smile: The first and only professional whitening pen that is easy to use and takes less than one minute to apply! Members now receive a 10% discount off list price for their first order only. They also receive the 25% in free product plus premium marketing materials. After first two orders, members receive special price of $525 for 12 pens. Contact MedResults or refer to your Vendor Discount List for your special Affiliate Number!

Free Educational Webinars:

If you’ve attended one of our 13 webinars in the past 9 months, you’ll know that there’s no reason you shouldn’t make yourself available for 30 minutes of FREE education! This year alone we’ve covered topics ranging from off-label injectable demonstrations to holding the perfect event in your aesthetic practice. Webinars are on-going and will continue through the remainder of the year. Visit our ‘webinar page’ for a list of upcoming webinars and to view recorded webinars that you may have missed this year!

The 3M Initiative: MedResults Meets Members!

In 2015 one of our goals was to make a push to meet our members in person. As we’re on the west coast, we began the 3M initiative in our local area, Orange County, earlier this year. Since then, we’ve visited dozens of members, face-to-face, to meet our members, introduce ourselves, and learn a bit about how we can provide more value to each individual practice. If you haven’t been visited, but would like to meet us in person, please reach out to me directly at Jamie@medresultsnetwork.com. I frequently travel to different parts of the country and may be in your area in the near future…and, I’d LOVE to meet you!

If you have questions, comments, suggestions, or concerns, please feel free to contact us anytime at Hillary@medresultsnetwork.com.

Read More

5 Ways to Keep Patients Coming Back

Based on statistics, we know that 80% of your revenue is more than likely to come from 20% of your patients. We also know that a meager 5% increase in customer retention can increase your profitability by 75%! With that said, maintaining your loyal customer-base can sometimes be a major challenge in our highly competitive aesthetic market!

As medical spas and aesthetic physicians are popping up on every corner and with the entry of day spas into the aesthetic medical market, we frequently field questions from members as to the best techniques to retain patients. Here are a few simple tips, all of which require very little investment of your time and resources, to ‘keep ‘em coming back’!

  1. Education. An educated patient is a valuable patient! Taking the time to educate your patients will help them see the value of your guidance. When a patient comes in for a consult, educate them on the entire process from A-Z. This is your artistry, share your knowledge. It will make both your new and prospective feel comfortable. In addition, this form of early education will help you to establish the correct patient expectations. You’ll be more likely to have satisfied patients after every treatment or procedure.
  2. Contact Information: This is probably the easiest step to implement, yet so often aesthetic practices forget to Collect email addresses and contact information at every opportunity. Doing this will give you an instant opportunity to add to your marketing lists. Marketing can be a powerful tool; patients may be persuaded to book an appointment after receiving an offer through your emails or text messaging.
  3. Every encounter is important: Must we say it again? Every encounter counts; this includes patients, referral sources, vendors, and suppliers, etc. Consider anyone and everyone that you communicate with as an audience for internal marketing.
  4. Stay in Touch: Send your patients quarterly newsletters, birthday, and holiday cards with incentives. Customized messages and hand-written notes always go the long-mile in showing your patients that they’re special.
  5. Incentivize! Incentivize! Incentivize! Everyone likes to think they’re getting a deal (this doesn’t necessarily mean discounting). Your patients may be more likely to book an appointment with a competitor if there is an incentive to do so. Keep in mind that you can offer your patients access to a rewards program or a treatment ‘add on’ for pre-booking their next appointment within a specified time frame.
Read More

6 Steps to Smash this Year’s Goals

Every New Year it seems that we’re pre-programmed to expect that the coming year will be better than the last. Much of that is based around the renewed sense thafireworkst we can start fresh with new ideas, exciting new plans, and revised goals.

In business and in our daily lives we strive to set measurable and achievable goals, but often find that many of our goals get put on the ‘back-burner’ in lieu of more pressing tasks or projects. As a result (and from personal experience), it’s easy to find yourself feeling stagnant when you come to the realization that another year is over and your goals have never come to fruition.

Tired of setting New Year’s goals with no actual resolution?

Kyle Chowning, expert marketer and consultant, presents an excellent method for successfully defining, planning, and achieving your goals. We liked his advice so much, we decided to share his article below! Whether for your aesthetic practice or your personal life, using Chowning’s six short steps will steer you down the path toward a more ‘rewarding’ New Year!

_____________________________________________________________

6 Steps to Smash this Year’s Goals

Monday, December 29, 2014

Article by: Kyle Chowning*

Achieving your new year goals doesn’t have to include finding a new trick or fad to assist. If you failed in the past, chances are your failures weren’t because your goals were unobtainable. Likely, your approach lacked some key ingredients to ensure success. How we set up our goals will determine whether we’re going to achieve them before we even start.

________________________________________

How we set up our goals will determine whether we’re going to achieve them before we even start.
Click To Tweet

________________________________________

Because I write about and for marketers, I decided to put the Full Cycle Marketing model to the test and use it as a process to help me define, track and achieve my personal 2015 goals.

I’m going to get personal with this post because I want you to see how I walked through it. What you’re about to read is me going through the process in a real-time discovery process. While the numbers aren’t real, the need and the goals are.

One thing to note: In using the Full Cycle Marketing process to help me with my goals, I immediately recognized that my steps need refinement and my model needs optimization. I’ll be posting the revised process next week with some explanation.

Now, let’s get to work on using the Full Cycle Marketing model to set myself up for success.

My 2015 goal is to “increase my personal income.” If you’ve been following this blog for any time, you immediately know that this is not a real goal! And you’re right. However, it is a need and one that I’m going to use to help me define my goal.

Let’s get started…

Click here for “6 STEPS” full article:

http://us2.campaign-archive2.com/?u=9aeaaece8a9548413add8f963&id=21fdb7781e&e=7ed76e3e49

Read More
Compensation

SMART Guidelines for a Good Compensation Plan

One of the most important things to consider when adding new staff to your practice is how to attract and retain good employees.  A defined compensation plan is where you should start!

Have you considered how you compensate your employees?  Do you know what your competitors are offering their employees?  Here are some guidelines for a good compensation plan:

All good compensation plans will incorporate ‘SMART’ goals:

Specific
SMARTState exactly what you want to accomplish.  (Who, What, Where, Why) Set forth clear and concise guidelines and communicate to your staff.  For example: “Employees can participate in compensation after 90 day of employment.  Part time staff will be pro-rated in group goals.  Employees need to be employed for the time specified to participate.”

Measurable
How will you demonstrate and evaluate the extent to which the goal has been met?  For example, “we want to increase Radiesse sales 30% over the next quarter” leaves the measurement component vague.

Achievable
Put stretch in the goals but be sensitive to the ability of your staff  to achieve outcome. For example, a gross sales increase of 25% over the previous year may be difficult for anyone to achieve.  A gross sales increase of 10% may be more realistic.

Relevant
How does the goal tie into your strategy?  For example, if your practice wants to increase laser procedures by 20% this year will you base the commission on gross sales or laser procedure growth?

Time
Is the plan going to be paid out daily, monthly, quarterly, etc.?

Examples of clear and concise could include:

Medspa would like to achieve a 20% reduction in its patient no-show rate within 90 days.

OR

Medspa would like to increase Laser Hair Removal Revenue 10% in the 3rd quarter.

OR

Medspa will pay a commission of 5% to the team for each day in the first quarter that revenue per day exceeds $7500.

Once you’ve set measurable goals that are relevant to both your strategy and what your employee expects to achieve in his or her new position, you’ll maintain a staff of motivated employees who contribute to the overall success of your business!

Read More

MedResults Pairs with Marketing and Patient Communication Leader!

MedResults Network is proud to announce their new partnership with the leader in marketing and patient communication, Demandforce!  Intuit Demandforce provides a HIPAA compliant marketing solution for all aesthetic practices and will now help MedResults members to communicate with their patients more effectively and efficiently.  By leveraging the data in an existing management system, Demandforce can help assist a practice in the three following areas:

  1. Reputation:  Demandforce not only helps aesthetic providers market their businesses, they improve their online reputation to attract new patients.
  2. Communication:  Want to be more effective and efficient when communicating with your patients?  Demandforce provides the ultimate solution to schedule and send personalized communications to specific segments of your clientele to increase practice revenue.
  3. Automation: Through Demandforce, MedResults members can automate confirmations, reminders, and notifications to save your staff time and alert your patients to maintain consistent engagement.

Over 40,000 businesses use Intuit Demandforce—if you’re not already on your way to success with Demandforce, click here for a demo and an exclusive MedResults Network benefit.

Read More

Word of Mouth Marketing

We’ve all been consumed by all of the new digital mediums our society has to offer these days. What happened to the “good old days” where you shared your experiences over a cup of coffee with a friend!?

Let’s take a step back and return to the number one way to share your information: WOM.

That’s right; Word-of-mouth-marketing.

When we came across the article below, it resonated with us on a personal and individual level. In this case, we thought there might be an opportunity to translate our personal knowledge and into a successful business strategy.

The power of word of mouth marketing and how to use it effectively

Publisher: Alyssa Gregory – Posted on 05/17/2013

Many small businesses are built upon client referrals and recommendations because people trust their networks. Think about a consumer or a business owner who is making a purchase. Before buying a new product, purchasing from a vendor, investing in equipment, or collaborating on a project, people ask for and listen to the opinions of their colleagues, friends, family and other contacts they trust. Why? Because we all value the experiences of the people in our circles, and asking for their feedback is one of the most efficient ways to evaluate a purchasing decision.

Before buying, most of us take note when someone has something good (and something bad!) to say about a company or a product. Add in social media, where these opinions and experiences can impact a business’ online reputation. These opinions can significantly help or hurt a business. There is increased access – and focus – to reviews and recommendations, so word of mouth plays a significant part in the buying process for many of us.

When you’re out there selling your own products and services, word of mouth can be one of your most effective marketing tools. Word of mouth marketing is powerful, easy, indirect and usually free, which are valuable benefits to just about any small business owner.

Are you ready to use word of mouth marketing in your business? Here’s how you can generate a buzz that results in more sales and increased business growth.

Exceed expectations

If you have a reputation for providing exemplary service and high-quality products on a consistent basis, getting customers to toot your horn will be easy. Plus, if customers are regularly complimented on work you have done or the product you have sold them, they will likely respond by pointing people in your direction.

Start slowly

Are you new to marketing? Word of mouth is the perfect way to get your feet wet with marketing because you can start with people you know and trust. By educating your friends and family about what you do, you can open up a whole new world of potential clients. And you never know who might come your way from a recommendation made by a family member.

Be genuine, respectful and honest

It may sound simple, but by developing meaningful relationships with customers and colleagues, you make it easier for people to recommend you. And you should be willing to return the favor with word of mouth marketing for your colleagues, too. Offer recommendations and make introductions to get the ball rolling. They will remember that and be more likely to spread the word about you.

Start an incentive program

While most word of mouth referrals will happen naturally, it can certainly help when you remind a customer that you are ready and willing to be recommended to others, and give them an added reason to do so. Sometimes, a simple incentive to take action is all that’s needed.

Make it easy

You don’t want your customers, colleagues or friends to be in a situation where they are trying to recommend you, but they can’t remember your exact website address, your email address or your phone number. You can avoid this by regularly sending them extra business cards, printed materials and email messages that can be passed along. Be visible for more effective and frequent referrals.

Word of mouth marketing is easy, inexpensive, and effective, and it can be one of the best ways to promote your small business. And you can start using it right now.

– See more here.

Read More

Have you considered an exit strategy? Are you looking to expand?

We have two new vendors to help you make the right transitions in your business!

MedResults now works with two new vendors that can help you grow your business through major financing or business acquisitions and/or divest through the sale of your practice. Read below to see how you take advantage of additional benefits on a variety of unique business services:

TRANSITION CONSULTANTS

Buying a Practice

Transition Consultants specializes in medical practice sales, practice appraisal, and financing. Their experienced team of practice brokers and appraisers provide full life cycle guidance throughout the selling process.

Selling a Practice

TC provides a wide range of services to individuals and organizations seeking to acquire healthcare practices, from first acquisitions to diversification of existing operations.

Practice Appraisals

TC’s qualified team of experts has developed an independent medical practice appraisal service designed to provide objective, reliable information on the value of healthcare professional practices.

Members can earn rebates on sales and appraisals!
TranCons
IMCA CAPITAL

IMCA Capital is a leading provider of financing options for aesthetic practices.

Their main goal is to help their clients acquire assets that will facilitate continued growth and success, that would currently be inaccessible due to financial restraints. With customized financing options, they work with members to find terms that will not only be affordable, but will help you to take your business to the next level.

IMCA offers key business services such as:

  • Small Business Loans
  • Equipment Financing
  • Equipment Leasing
  • Working Capital

Members receive a free quote—contact us at Jamie@medresultsnetwork.com to be connected with MRN’s IMCA consultant.
IMCA

Read More

Mystery Shops Tell All: Top 5 Mistakes at Your Front Desk

Since we launched our premier educational and social platform, MedResults Network PLUS, we’ve received tons of requests to perform “Mystery Shops” for our members. As one of the free services we offer to new members, our staff has devoted hours to anonymously calling members and speaking to their front desk employees.

The number one comment from our staff: Everyone forgets that a front desk person is a sales person.

The receptionist who you are paying $12-$15 per hour can be costing you a million dollars in lost sales. Think about it. If your average client is worth $1,000 a year, and there are 250 working days per year, then you need four clients per day to make a million. If you are getting four calls a day and your front desk is reactive like an operator and not PROACTIVE like a salesperson, those are LOST CLIENTS. You’ve invested too much time, money, and energy into building your brand and reputation to lose a sale on the first call!

Give your front desk staff a new skill to work on every month. This is the guaranteed EASIEST way to increase conversions and best investment you can make in your practice.

Here are the top 5 mistakes at the front desk that we’ve experienced:

  1. Not asking about the caller’s history.
    “Have you had ____ before (injections)?” By not asking whether they’ve had the service, you cannot address any of their concerns which may be holding them back from booking.

  2. Not personalizing the conversation.
    Remember to ask your customers name, engage with the prospective paying customer, and ask them their needs and wants. The more you engage with the potential customer, the better chance you’ll have of getting them in the office.

  3. Not credentialing your staff.
    This is a huge mistake! Always credential your staff or whoever is performing your procedures, whether it is an RN, NP, or physician. This type of information will educate your customer and help them understand why they should choose you instead of a competitor.

  4. Forgetting to ask how they heard about you.
    Do you know how you’re making your money? How are you getting new business—you won’t know unless you ask! This simple piece of information is essential to track your marketing efforts.

  5. Not asking open-ended questions.
    Have you answered all their questions? Is there anything else you can help them with? They may be less inclined to book with your practice if you haven’t made a considerable effort to find answers to all of their questions and concerns.

Read More

Keep Your Patients Coming Back for More

Expand Your Practice with a Smile!

You don’t have to be a dentist to give your patients the perfect smile! MedResults Network recently introduced their newest partner, Liquid Smile: the leader in professional teeth whitening pens! Liquid Smile was developed by dentists and is sold only by dental and medical professionals to ensure that patients are getting the most effective, safe, and professional treatments.

Four reasons why you should introduce Liquid Smile to your patients today:

  1. Liquid Smile, the first and only professional whitening pen, offers your patients convenient, professional and affordable teeth whitening. Liquid Smile is easy to apply, takes less than one minute, and contains the most powerful dosage of Hydrogen Peroxide of any paint-on whitener!

  2. Patients experience pain-free professional whitening in the comfort of their home. There is no better way to whiten teeth than to simply paint on a smile. Paint-on whitening is the preferred choice by customers. If your patients have tried any other method — and then try Liquid Smile — they will know why.

  3. More than a million whitening procedures are started every month. And that number is growing. Whitening has an equal appeal to men and women. Botox, which is predominately female oriented, has only a quarter of the volume of monthly sales. Whitening is a procedure everyone wants.

  4. Complete your patient’s new image by bundling services. A patient can now receive a bundled treatment or value-added purchase in any plastic surgery, dermatology or medical spa practice. Whitening can be packaged with facial procedures such as injectable fillers and neurotoxins or microdermabrasion and facials.

To take advantage of your special pricing through MedResults Network, contact us today for your exclusive MedResults Network offer code!

Read More

Pin It on Pinterest

X